Litter Poster Assignment: The Brief
I want to introduce the brief for the next assignment, Which will be we're gonna be quitting tomorrow. And the assignment is the new mayor of New York City. Is your brother in law? How awesome is that? He has an awesome budget. He you have his full confidence. He's hired you to do a job. He's like, You know what? This city, you know, I was walking to work in this guy, just ate the candy bar and drop the rapper right in front of me. What's up with that? All sudden? The mayor of New York is Jerry Seinfeld. I don't just Why don't I don't know what happened. Um, he wants to give you the job of teaching, reminding New Yorkers about later. Pretty straightforward task again. Litter. Big idea. Lots of imagery comes to mind. Eventually, it's gonna be a campaign he might ask you to do. Like, what you're gonna do is you're gonna do an amazing job with litter and you're gonna Then you're gonna go. You like that, you know? Oh, yeah. You're gonna put out a whole fleet of post war on smoking when I'm...
picking up after your dog. One about stay out of Williamsburg, New York, cause James wants his parking spot, You know, like that would be awesome. But he wants one now. And he being me, right? Just like love. Tell the truth. Be specific. What else? Interesting. Make it interesting. Give me something to give me something like Like like Stephanie's here. I've got nothing. Well, actually, I've got a lot of work I gotta figure out, You know, whether she means it or not, But but But it's like it's really good for a greeting card because reading cars don't ask anything of you Greeting cards. Very pedantic. They kick in the head with the joke. You know, they don't ask any work. I'm okay with that. I'm okay with putting out imagery in New York City that asks the public to to work. I believe that the public is extremely smart. I worked to that. I will never talk down to an audience. I don't want to make it simple for everybody. Life doesn't work that way, right?