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Bold & Fearless Design

Lesson 6 of 26

Litter Poster Assignment: The Brief

James Victore

Bold & Fearless Design

James Victore

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Lesson Info

6. Litter Poster Assignment: The Brief

Lesson Info

Litter Poster Assignment: The Brief

I want to introduce the brief for the next assignment, Which will be we're gonna be quitting tomorrow. And the assignment is the new mayor of New York City. Is your brother in law? How awesome is that? He has an awesome budget. He you have his full confidence. He's hired you to do a job. He's like, You know what? This city, you know, I was walking to work in this guy, just ate the candy bar and drop the rapper right in front of me. What's up with that? All sudden? The mayor of New York is Jerry Seinfeld. I don't just Why don't I don't know what happened. Um, he wants to give you the job of teaching, reminding New Yorkers about later. Pretty straightforward task again. Litter. Big idea. Lots of imagery comes to mind. Eventually, it's gonna be a campaign he might ask you to do. Like, what you're gonna do is you're gonna do an amazing job with litter and you're gonna Then you're gonna go. You like that, you know? Oh, yeah. You're gonna put out a whole fleet of post war on smoking when I'm...

picking up after your dog. One about stay out of Williamsburg, New York, cause James wants his parking spot, You know, like that would be awesome. But he wants one now. And he being me, right? Just like love. Tell the truth. Be specific. What else? Interesting. Make it interesting. Give me something to give me something like Like like Stephanie's here. I've got nothing. Well, actually, I've got a lot of work I gotta figure out, You know, whether she means it or not, But but But it's like it's really good for a greeting card because reading cars don't ask anything of you Greeting cards. Very pedantic. They kick in the head with the joke. You know, they don't ask any work. I'm okay with that. I'm okay with putting out imagery in New York City that asks the public to to work. I believe that the public is extremely smart. I worked to that. I will never talk down to an audience. I don't want to make it simple for everybody. Life doesn't work that way, right?

Class Description

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.

An empowered designer is a truly creative designer. Let designer, author, artist, and activist, James Victore show you how to trust your instinct and embrace imperfection in Bold & Fearless Design.

When you follow the trends your ideas stagnate and you don’t create the kind of memorable pieces that get you noticed. Victore knows the antidote to that creative rut. Victore has been exhibited at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide. His commercial work continues to wow by being sexy, strong, and memorable.

Learn how you can make work that is captivating and uniquely you by taking a behind-the-scenes look at this renowned designer’s method, thinking, and inspiration. Victore will talk about playing with different tools (not just digital ones) and rethinking the role of a designer. 

You’ll learn:

  • Exercises for generating concepts and design solutions
  • How to incorporate your hand into your work
  • Unexpected image-making tools and techniques
  • Software strategies for turning the analog into digital

Poster design inspiration is the perfect blank canvas for experimentation. Posters can be adapted for anything from a book covers to dinner plates. In this class, the poster format provides a launching point for discussing by-hand design and reimagining creative possibilities.

Don’t be boring. Watch Bold & Fearless Design with James Victore and energize your unique creative spark.

Class Materials

bonus material with purchase

James Victore - 10 Type Rules

bonus material

James Victore - Bold and Fearless Poster Design Course Supplies.pdf

James Victore - Litter Poster Client Brief.pdf

James Victore - Suggested Reading List.pdf

Ratings and Reviews

Student Work

Related Classes



I am not a graphic designer, I'm an artist, but this class translates beautifully. James' teaching style is nothing short of delicious - fresh, alive, fun, exciting - while being full of depth and poignant, valuable content, much of which transcends medium and brings value to any creative individual. I found particular value in the lessons around tools (and altering tools), the criteria for good work, the need to infuse your opinion into your work, the value of abandoning perfection, paying attention to cancer that is one's ego and that we are meant to be creators, and not 'the help'. More than anything else though, I benefited from being reminded, with such a burning passion, that we are not put on this earth to pay a mortgage and support a family, but to identify our true work and to bring it into existence in this world. So nice to reminded of something I know but forget on a regular basis. One of the best online classes I have ever taken - a real home run.


I loved this course! Exceeded every notion I had. The design, concepts and principles were fun, funny and insightful. But James went so far beyond the "poster design" and into the philosophy, thinking, inspiration - huge! I am so glad I watched this course not only for the quick wit and fast humor (Jame's is smart! Sharp... And Really Funny - compliments his teaching and design), but the reading list he suggests, ways to nudge your creativity and the fashion with which he gets you thinking... Invaluable! Organic, Rich, Impact and message - this course has the design "how-to" covered, the real pearls are Jame's humble experience and generosity. Great Course... Oh, and check out his book! "Victore! or, Who Died and Made You Boss?" Inspiration and fun!

a Creativelive Student

Came to this course (and site) via Anna Dorfman's blog. Loved the motivational and philosophical aspects of the course. Very entertaining and inspirational. Also loved listening to Victore discuss his own work and process-- the stories of how he got specific ideas, tinkered with them, perfected them, etc.. As for the critiques of student and online work, I didn't find them very useful. I would love to see him pick out a few of the very best, and then give his own short and sweet-- and specific-- insights into how HE would improve them. Or just abandon the critiques entirely and instead show and discuss more of his own or other successful designers' work. Overall, fun and inspirational, with some helpful tips.