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Bold & Fearless Design

Lesson 13 of 26

The Setting for Making

James Victore

Bold & Fearless Design

James Victore

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Lesson Info

13. The Setting for Making

Lesson Info

The Setting for Making

Before we actually start doing this stuff, I wantto I want to talk a little bit of the setting like it a little bit about like how how you work I said that I said that a big part of my job is actually I have in my studio I have a I've always had just a large table that I sit at and I said more than once that my job is to sit at that table and make myself laugh try to figure out how they get someplace with just a paper and some tracing paper I like to work outside of the studio as well and I'm curious about how you guys do like our computers are set up at on higher tables like bar height because it's just very comfortable for us toe to stand up and work or sit on a stool and work you know it was always set up because of like creating talking about other people's work I didn't want to kind of like go down like this, you know, practice my squats while I'm you know looking at the computer um you know, you guys have to figure out how do not make this stuff for you how did not make it feel l...

ike work listen work tang and sheet rock you guys ever hung she rock that's work it's hard, he gets smelly and tired right? You guys don't want that you're gonna work I tell my son I tell my son you know what I know school is really hard but you do it so you don't have to hang she rock is really it's really brutal you know, I've had some friends who I was when I was a kid I was ski bum for a short while and I worked with guys who like they were ski bums full time, the ski bums in the winter and in the summer they worked carpentry and construction and that stuff wears on you after a while it's really difficult I work hard, but I don't wanna hang she rock I like to say work is serious play this is important this is really important you have to figure out how to make your work mohr enjoyable right? And that's just that's just the setting for what you do. So I have I think I have a studio a photo of the studio in um in here a nice that's actually what we call the office like three or four o'clock I'm like pack up my pens in my sketchbook and I'm like laura says, oh, we're you know I'm so I'm going to the office dear so the offices where we get a lot of work done, you know I have a photo studio actually it's in here somewhere um this is actually outside the studio that's where I get a lot of writing done this is great especially very early in the morning so again I try toe put myself in a position where it's conducive where I can seek the news where I'm relaxed where I'm comfortable thie actual studio looks a little bit like this I think that's mr otto there to my left this is actually during one of our one of our uh workshops that we hold in the studio and that is actually the big table that I sit at and then we've got a whole you know, a whole roll of computers that are on all the time but I don't know how like, who has ninety five or ninety whatever whose job job you know what's that like how is it? I don't know I've never understood that thing about being kind of you know, you show up in this building and they sit down there like now you be creative it's hard, right? How do you do that? How do you make it? How are you going to make it conducive tio good thinking without, you know, taking the work home when you get home or you go out to dinner and you're like finally I can work, you know I can relax and I can, you know, create ideas, but then you're doing that, you're not paying attention to the people you're with, right? So, um, you know, last night we had dinner at a japanese restaurant here and have a little team t glass of sake, and it was just like laura and I just chatting about this and ideas and what we're forgetting, and it was so great, it was such a it was such a fruitful meeting instead of my yesterday, sitting in the in the in the in the room, working on the computer, going on, you know, like, I have to be very conscious about what works and what doesn't work, you know? And I think the after remember, is alright, no rules, you know, I've been I've been asked a couple of times to be become a partner in some very for important new york design studio, which I will not name and, you know, I say we've had meetings and I'll talk with these people, and I say so, you know, to tell me literally what you know, when you do for for a living, and they say, well, you know, I sit on my ass and meetings, I'm like, I'm just not made for that, you know, no, thy self remember it's not about success and it's, not about supporting your family, it's about knowing yourself and I know I would suck it that are actually would bright not be as efficient, I would not be his creative. You guys have to figure that out, right? That's, that's, that's as important as everything else, especially since we're looking, sitting at a computer with it, which is a completely unhealthy habit, completely on a healthy way of working, you know, I don't know, I don't know how that worked. I don't know how what happened that that we all do, that everybody around the world sits at a computer and works these days is really crazy. Wade, a great intern from germany who had some who had some physical problems with his body, so he was super conscious, like he came to our studio in his work station, he just like redesigns. It was ergonomically correct, and he would look over me, and I'm sitting just at a little folding chair, it might take a desk and he would look over and just go, I'm like, shut up for a group like he literally was just like like, dude, relax, so but it's important, and I and I know that, but I actually can get up and walk around a lot oh, my god, just we I hung out with some friends the other night. It was my birthday recently and then got there was, you know, people came into the room, and we, um, a friend of old old friend of mine, came by any head up, apple watch and the dang thing, like it buzzes or gives them a shock or something. If he's been sitting too long, I'm like it's, come to that. There are ads on tv that tell kids to go out and play for an hour. Are you kidding me? What the hell, how did that, where would you ok this that works now?

Class Description

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.

An empowered designer is a truly creative designer. Let designer, author, artist, and activist, James Victore show you how to trust your instinct and embrace imperfection in Bold & Fearless Design.

When you follow the trends your ideas stagnate and you don’t create the kind of memorable pieces that get you noticed. Victore knows the antidote to that creative rut. Victore has been exhibited at the Museum of Modern Art in New York and is represented in the permanent collections of museums worldwide. His commercial work continues to wow by being sexy, strong, and memorable.

Learn how you can make work that is captivating and uniquely you by taking a behind-the-scenes look at this renowned designer’s method, thinking, and inspiration. Victore will talk about playing with different tools (not just digital ones) and rethinking the role of a designer. 

You’ll learn:

  • Exercises for generating concepts and design solutions
  • How to incorporate your hand into your work
  • Unexpected image-making tools and techniques
  • Software strategies for turning the analog into digital

Poster design inspiration is the perfect blank canvas for experimentation. Posters can be adapted for anything from a book covers to dinner plates. In this class, the poster format provides a launching point for discussing by-hand design and reimagining creative possibilities.

Don’t be boring. Watch Bold & Fearless Design with James Victore and energize your unique creative spark.

Class Materials

bonus material with purchase

James Victore - 10 Type Rules

bonus material

James Victore - Bold and Fearless Poster Design Course Supplies.pdf

James Victore - Litter Poster Client Brief.pdf

James Victore - Suggested Reading List.pdf

Ratings and Reviews

Student Work

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I am not a graphic designer, I'm an artist, but this class translates beautifully. James' teaching style is nothing short of delicious - fresh, alive, fun, exciting - while being full of depth and poignant, valuable content, much of which transcends medium and brings value to any creative individual. I found particular value in the lessons around tools (and altering tools), the criteria for good work, the need to infuse your opinion into your work, the value of abandoning perfection, paying attention to cancer that is one's ego and that we are meant to be creators, and not 'the help'. More than anything else though, I benefited from being reminded, with such a burning passion, that we are not put on this earth to pay a mortgage and support a family, but to identify our true work and to bring it into existence in this world. So nice to reminded of something I know but forget on a regular basis. One of the best online classes I have ever taken - a real home run.


I loved this course! Exceeded every notion I had. The design, concepts and principles were fun, funny and insightful. But James went so far beyond the "poster design" and into the philosophy, thinking, inspiration - huge! I am so glad I watched this course not only for the quick wit and fast humor (Jame's is smart! Sharp... And Really Funny - compliments his teaching and design), but the reading list he suggests, ways to nudge your creativity and the fashion with which he gets you thinking... Invaluable! Organic, Rich, Impact and message - this course has the design "how-to" covered, the real pearls are Jame's humble experience and generosity. Great Course... Oh, and check out his book! "Victore! or, Who Died and Made You Boss?" Inspiration and fun!

a Creativelive Student

Came to this course (and site) via Anna Dorfman's blog. Loved the motivational and philosophical aspects of the course. Very entertaining and inspirational. Also loved listening to Victore discuss his own work and process-- the stories of how he got specific ideas, tinkered with them, perfected them, etc.. As for the critiques of student and online work, I didn't find them very useful. I would love to see him pick out a few of the very best, and then give his own short and sweet-- and specific-- insights into how HE would improve them. Or just abandon the critiques entirely and instead show and discuss more of his own or other successful designers' work. Overall, fun and inspirational, with some helpful tips.