Why to Lose the Pre-Shoot Consultation
I'm just going to talk a little bit about really quickly, just hit on some of the things that I feel like I didn't have the time toe really address yesterday. It wasn't until yesterday till coming to Creativelive that I really realized how unconventional we are in what we Dios. So I just wanted Teoh have an opportunity for you guys to understand a little bit more on why we do things. Um, it's the way that I do things. It's not the way to do things. So I am in no way up here trying to teach anybody, though way to do anything. It's just the way that I do it. What works for me. I think that it's an amazing opportunity for me to be able to be up here sharing my knowledge so that you guys out there can glean what you feels valve valuable to. You apply it to your practices, make more money and have more time free time in your life to spend it with the people that you want to spend it with. Um, I only use one light. I will mix lighting if I have the opportunity with window light or with my go...
bo light, but I only am one main light shooter. I learned that way. I mentioned the floodlights clamped onto the paint cans. I learned that way, and I just kind of kept it on that way. Um, I use continuous light, and I have talked about that. Why? I like to use continuous like I like real time. I don't like wasting my time fiddling with light meters and why this isn't working. I'm sure if I was better, it strove. Maybe I would love stroke, but I personally love continuous light. It's simpler. I'm all about keeping it simple. What works for me? Um, my brand is my client and whatever, however anybody else builds their business, builds their brand around their business is totally awesome for me. I don't have a brand that I have my clients fit into when they come to me. My client is my brand. So I am going Teoh, Give them a polished image is what my clients come to me for. And if anything, I get more, um, resistance from clients because they want more retouching. And I don't want to go there with, um because I want to be able to polish them and them still look like them. Um, And as Faras the retouching goes, This isn't the retouching isn't like what I've decided. I'm going to dio This is all based on supply and demand. So it's what, you know, the retouching notes, the conversations that I'm having with my clients while we're shooting Well, you know, they get into their broad panties, but you're gonna retouch this right, and you're gonna retouch that. So these are all kinds of things that you can note when you're shooting. And while I do agree that, um, in a perfect world, we wouldn't have hang ups about our bodies This isn't a perfect world. So being a photographer of women I and being a woman and I have my hang ups with my body and being a mother of daughters, it's very important for me to have a business and to be doing and leading by example to teach my daughters to love themselves no matter what. I believe you can love yourself, but not totally love your body. I don't think those two things are hand in hand. I don't think that if you don't love something about your body, then it. Then it means that you don't love yourself. I reject that. So I think that it's completely fine to be able to show a woman how to love herself, even if you're taking away something that's on her body that she doesn't like about herself. I don't think that that's showing her something. That's not really I mean by that rationale. Why do we wear makeup? Why do we wear bras? Why we wear high heels. Spanx. So I could go on for entire day about this. But I don't have that time. So one of the issues that not issues but one of the things that came up that I just was really having a difficult time explaining to people was appreciate constant consultation. Why? I don't do that. I honestly did not have any idea that it was such a big deal. Like nobody else doesn't dio Um so I'm just going to get into why I don't do them. Number one is time. Um And you know, the fact that I do travel I don't have a studio that people can come to me beforehand on. Do you know I travel in on a Friday. I leave on her Sunday night or Monday. My whole thing is I'm gonna work really, really hard in those days so that I can get home to be with my kids. I'm not going to spend an entire extra day or two with my with my client volume sitting, having consultations. If I had a studio, maybe I would build that into my pricing where they could come in for a consultation. But it's just something I don't do. Even if I phone consultation, then you're talking 30 minutes an hour on the phone with each client before their sessions. And when it comes to shooting women, women want to tell you their story. So you're on the phone with them and there you can't be like, OK, so it's been 20 minutes. We need to get off the phone when they're telling you about how their husband died of brain cancer and they haven't been able to move on with their lives, and they've lost who they are as women. So just a little bit of mouth for you guys. Let's say I have I. I, as of last year was shooting two events a month. This year. I'm doing one of in a month. Let's let's base it on last year. So 50 clients a month. Let's say conservatively, you spend 45 minutes with a client for a preacher shoot consultation. That's 37 a half hours a month that you're spending on pre shoot consultations. That's, Ah, full work week you've got. That's 12 weeks a year that you're spending your time doing consoles and I don't know about you. But when I was doing phone consoles, that wasn't part of my pricing because my pricing, my session pricing was still pre load. My session price is still pretty low. That's 1.75 years of memories with my seven year old daughter that I now have because I don't spend that time on the phone with clients. That's how I've designed my life. It's what's works for me, for my family. I've mentioned before that Sean and I have worked really hard to design our lives so that we have the maximum time with our kids and with each other is possible, and my clients never feel short changed. I've never had anybody complain that they don't get to talk to me or see me first. Ever. People come in to see me, they're happy to be there. We have a great connection. We have a great time. No one ever says, Well, if I just had an opportunity to talk to her first, this would have been so better for May. Never. How I facilitate not having appreciate consultation. I mentioned before that, like a mullet, I'm all business in the front and all party in the back. So when a client is enquiring, there's information on the website. They can call Sean and ask questions. There's F a Q, the basic things that we all put up for the putt for the public. And there's the policy link. The policy might scare away a lot of people. That's okay. I want them to their They're not my client. Everyone is not my client. This is a boutique business for a niche market. Not every you're not there to please everyone. You're just there to say this is how I do things. And I'm happy to service you that this is the way that's gonna be done. I sent in session information packet to all my clients who book once they get through that process, and I know that they're gonna be able to it here, they know the policy and that they know what to I expected them and what they can expect from me. Once we get past that point and they book their session, then they get a session information packet. For me, it's long winded. It's very long. I'm always very embarrassed when people bring it out but printed out and bring it to their session something you know, I type really fast. I spent a lot of time on the computer. I don't realize how long it actually is until people printed out, and every year the thing just keeps getting longer and longer. But it reveals more of my personality in this document. I speak in my own voice. It's not just these are the rules. This is in my own voice. It's light. It's fun. It as there is 99% of all appreciate questions. When you're on the phone doing consultations or you're meeting with a client doing consultations, you're answering the same questions over and over and over. Now, if I have a client who sends me an email or send us an email. And it's a situation where, you know, maybe she's coming out. She's trying to heal from, Ah, disease, cancer. Or she just left an abusive marriage or something, you know, really emotionally heavy. And she wants to Teoh empower herself. And she wants to reconnect with herself as a woman as a female and start a new chapter of her life. I offer I will talk to them if they want Teoh most the time. It just takes a couple email exchanges and they're feeling like they're pumped. They're ready to go. Some. Some people just need that, like, personal. Hey, I got your back. It's gonna be fun. Don't Don't worry, girl. We're gonna help. We're gonna do this. And I'm proud of you. That's all they needed. Sometimes Emails. Fine. But if in those cases I do make myself available, all of this stuff is automated. So once they book, it's just links that you send out to people. They read it on their own time. It fulfills all their expectations and mine as well. I know that. I'm not gonna if I have a client show up with their hair wet thinking that it's gonna, you know, they're gonna get a haircut and the blow dry and hair and makeup that that person is not gonna be able to have a session. This is all in the policy. So we know that now we're gonna have a session. We know what to expect from each other, and it saves time. All that time that we just talked about all this time, I mean, think about that. How much time do you spend doing consultations with clients on the phone in person? Document that time in one month. And then think about that time building up over a year. And what else you'd rather be doing with that time? I could talk about this all day. It could be a workshop in itself. So if you guys want me back, go to Creativelive. Hashtag bring Rachel back. I'm all over it. So we're going to get into it today. We're gonna talk about stripping down client defenses. We're going to really connect with clients, talk about the emotional connection that I do, especially in the bedroom. And we're very excited, ready to go so really quick. So quote from Kinsey in the chat room, says what I like about her is that she does work for her and for her business. I love seeing how other people run their business, and I admire how much she and her partner have crafted a business model that works for their family, and I agree. And then right after that, Amy G. Photo says, I would love to see Rachel Session info packet. Well, actually, we are going to give that to you. Rachel has been very generous enough to actually included as a bonus with enrollment. So if you go to the course page, you can do somebody clicking the course title below the video feed. Open that up. There's an RCMP button on the right hand side. Click that and then you scroll down. It will be in there because this is such an important part of what you do that that you felt it was important. So thank you for offering that. That's wonderful. And I and I just wanted Teoh actually even dive a little bit deeper into what is in here, because again, like you said, this is so key and vital. Teoh your ability to have that time with your family. First of all, I love that. It says you had me at Empower yourself, but but again that what are some of the different details that are that are in here? Basically, I do hit stuff in the policy, but I hit it in my own voice, and then I'll explain why. So, you know, sometimes people don't really understand the rules because not everybody lives in our world. You know, I've had things happen. We know some boudoir photography. Some people think that it's like a hustler photo shoot, and they've brought sex toys. They expect me to to shoot them with. That's in my policy that happened on then I kind of playfully touch on it. And information about you know, I don't shoot this stuff or why you have to bring your own sheets because I don't want to sleep in your DNA because I stay in the spot as well, you know, and I don't you know, obviously we don't other clients rolling around anyone else's DNA, either. So you know there's a lot of it gets very specific, but I make it more fun in the session information packet. And so there's two There's two things that the policy and the session information, what is the difference? Just kind of policy is kind of like when you get a credit card bill and there's like three pages of all those terms and conditions. It's like that. It's written very beverage business, like there's no emotion in it. It's like, This is how it ISS this is What you expect is what we expect from you is what happens if you don't. And this is what happens if you dio. So once clients read that, if that's all good with them and they understand that this is a business, I'm not there, buddy. Of course, I've made a lot of friends shooting this over the last 10 years, but this is how I feed my Children. I'm not. I'm you know, I'm nice, but I'm not gonna let anybody walk over me. And you have to do that. I mean, that's just how it is when you're dealing with the public, you have to be very firm in the front. And the people that don't like that are turned off by it. I'm sorry, but thank you. Goodbye,