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Branding Basics for Social Media Marketing

Lesson 1 of 6

Introduction

 

Branding Basics for Social Media Marketing

Lesson 1 of 6

Introduction

 

Lesson Info

Introduction

What's up everybody? Daymond john here now, you already know I'm called the People's Sharp. You're about to watch a select module from my Damon on demand course titled mastering social media in this course taught by not only myself but the president of my consultant company Ted Kingsbury, we go over everything you need to know to take your social media to the next level. Some of the topics we cover include how to create a content calendar, how to go from a one person's social media operation to building out an entire team, I'm talking scalability, how to work with of course celebrities and influencers and so much more in the select chapter, we focus on branding now while having a great brand is not unique to social media. That's actually where I see most of the entrepreneurs struggle with on social media. They're so worried about creating tons and tons of content, but they haven't actually clearly established their brands purpose, voice tone and so on and so on. It's as if they were bu...

ilding a house on sand instead of a strong foundation. So whether you're just getting started with your social media or you maybe want to take a step back and learn how to optimize their social media accounts, you're definitely going to want to check out mastering social media course dot com, but for now, enjoy investing in yourself and enjoy this content. Congrats, and I will see you later.

Class Description

Are you creating tons of content for social media but are still not getting the type of engagement and return for your efforts? You can create all the content in the world, but if you don’t clearly establish and define your brand, then your message will get lost. While having a great brand is not unique to social media, it is where most small businesses struggle in their marketing efforts.

Identifying and establishing your brand is the foundation to a successful social media marketing strategy. Having a strong brand on social media will allow you to develop deep and lasting relationships with your customers. And by doing the branding work upfront you will have a consistent voice across all the different ways you communicate with your customers.

Join The People’s Shark and CEO of Fubu, Daymond John and the CEO of his consulting agency, Ted Kingsbury as they teach you:

  • The fundamental of branding
  • How to identify your ideal audience
  • How to optimize your brand on each social media platform

ABOUT YOUR INSTRUCTOR:

Daymond John is the CEO and founder of FUBU, the iconic global lifestyle brand that went on to have more than $6 billion in sales. A New York Times Bestselling author, Daymond is one of the original cast members of two-time Emmy Award winning series, Shark Tank, which airs Friday nights on ABC. In 2015, Daymond was named a Presidential Ambassador for Global Entrepreneurship and has joined the President and his staff at summits in Kenya and Cuba.

This past January, The Power of Broke was released and became an instant New York Times Bestseller. The Power of Broke takes readers behind the scenes with country’s most celebrated entrepreneurs to show how starting a business from broke forces you to think more creatively, use your resources more efficiently, connect with your customers more authentically and market your ideas more imaginatively.

Daymond continues to serve as CEO of the marketing firm Shark Branding which specializes in brand strategies, brand development, artist relations and marketing. He continues to anchor the company’s celebrity brand management division where he has worked with superstars such as Muhammad Ali, the Kardashians, Pitbull, Idris Elba, Lennox Lewis, Stan Lee and more.

Reviews

alana cabrera
 

This class was very helpful. It helped me realize what my team and I have to fix as well as giving me confirmation of what we are doing right. This class was very quick and straight to the point. Overall going through these videos was a great little learning experience. I cant wait to share this with my team!