30 Day Calendar and Business Freedom


Branding Strategies to Grow Your Business


Lesson Info

30 Day Calendar and Business Freedom

And now we're gonna be moving into a 30 day action plan. And this 30 day action plan is going to be the thing where, actually, the work begins. All I simply said, is this is where we're going, are you gonna join the marathon? So I've addressed the most commonly asked questions I get from entrepreneurs. And today, I believe that I set the foundation to grow, and now the option, for us, is to grow. And as we grow, and as we become more successful, the question that I'm asked by most entrepreneurs once they meet a level of success, is, "How do I get more freedom?" They've gotten to a point in their business where they want more time with their family. They want more time with their friends. They don't wanna spend every weekend bound to their thoughts in their office, they wanna create work that inspires them. That, to them, is freedom. And freedom also comes in the form of not setting rules for yourself. I'm going to create. But the more you grow your business, and the more you've built u...

p your ideal client, and the more success that you're met, and you're finally running that profitable business, we have this fear that if we stop working as hard as we're working, it's somehow going to disappear. That if I don't keep up this pace, I cannot continue to grow. And if we built up something, and later can't sustain it as a result of us stepping back from the business, we deem that as a failure. And we're afraid of failure. I am afraid of failure, I will come out and say it. It is my biggest fear. Now, the idea of bracing in failure seems totally crazy. I know it absolutely does. Because I know what failure feels like, and to say that I'm going to embrace failure, means that I'm going to embrace desperation, embrace fear, embrace embarrassment. But I need to break it to you, and I need to be very honest. You are going to fail. It is not a matter of if, it is a matter of when. I have failed more times than I can count. I have failed my friends, I have failed my family, I have failed privately, I have failed publicly in a blazing ball of humiliation. I have failed the people I loved, and I have failed myself. But over a decade as an entrepreneur, the thing that I can tell you is that failure has taught me that this is not the end. It is only the end if I decide to stop where I am. If I get up, and I dust myself off, and promise not to be the version I was yesterday, I didn't fail, I learned. And every time that I stand up after failure, and every time that you stand up after failure, you are guaranteed three things. Grit, this is the strength of character. You are guaranteed determination, this is the strength of purpose. And you are guaranteed the strength of dedication, which is the strength of commitment. And these three qualities are what every entrepreneur needs. And you get them in spades when you fail. I remember a time that I was devastated by failure. A failure so bad that I couldn't get up out of bed for months. Failure so bad that I cried every single day, and I wanted to quit. I didn't want to quit because I felt like it was over, I just wasn't sure if I wanted to still continue moving on. And as I spoke to a friend, she told me one of the most profound things. She said, "Baby, you hit rock bottom. "You can't mess up no more than you already did. "There is freedom in failure. "Freedom of lying on your back in the gutter, "and staring at the stars. "You can only go up from here, darling. "So get up". And I realized that freedom, freedom to choose my family over work, freedom to explore new projects, freedom to say "no" to things that paid my bills, but they left me feeling vacant, that freedom, I realized that embracing that type of freedom meant that I also had to embrace failure, and everything that came as a byproduct of it. And the thing that I realized when I stopped being afraid of failure, I was free. And I hope that you are that person here today. I hope that you look at what everybody else is doing, and I hope that you run in the opposite direction. Because that is freedom. Your freedom is a version of your success. So if you wanna take the day off, and take your kids, and pack a lunch, and go to the beach, that's freedom, and that is success. Do you wanna spend a month volunteering at an orphanage in Vietnam? That is freedom, and that is success. Do you want to open up a studio on Main Street, America? Good for you. Do you want to write and publish a magazine that nobody may ever read? That is freedom, and that is success. And guess what, as a result of all of those things, you may fail. But if you do, I wanna look at you, in your face, and say, "Baby, you hit rock bottom. "You can't mess up no more than you already did. "There is freedom in failure. "Freedom in lying on your back in the gutter, "staring at the stars. "You can only go up from here, darling, so get up." And on that note, I say thank you for a fabulous day. (applause)

Class Description

Are you frustrated because you feel invisible no matter how much work you do to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results?

Beyond taking risks, Jasmine Star understands the challenge of thinking like a creative, being a manager, and dreaming like an entrepreneur, and will show you how to balance those competing roles. In this class, Jasmine coaches you (ideally the entrepreneur with two to three years of experience) on how to reach the next phase of your business. Get ready to feel genuinely excited again about your business and build momentum by learning: 

  • Identification of your brand voice 
  • Website, social media, and design alignment 
  • Effective copy strategies 
  • Basic principles of website design for optimal results
Too often the instinct to grow your business is to be like everyone else, but the truth is you need to stand out to be successful. Gain clarity, encouragement, and confidence in this class to increase sales, visibility, and exposure. 


Lisa Jurkonis

I have followed Jasmine since she first started and I am not a photographer. But I loved how smart she was in helping her fellow photographers grow their business back then and her enthusiasm and professionalism! I have am a honeymoon designer and have used her vision to help with my own website. This boot camp was great! Yes, I am one of the people who watched it for free online. I would love to be able to purchase her materials/workbook, but unfortunately at this time, husband has been unemployed for the past 18 months and my business has been put on the back burner in order for me to go out and try to find a job. But I decided to go ahead and sign up for the class and watch it even though there were so many distractions. I watched the entire class and SO GLAD I DID! I'm ripping off the band-aid and starting my entire website over again thanks to Jasmine and Promise. I'm going to implement the tips that she gave us today and hopefully that will be enough to propel my business back into the limelight! So glad that I stumbled upon your website/blog 10 years ago. Thank you so much and continued blessings to you!


Wow, where to start. When you come to a class you're hoping you can learn just one thing, and it will be worth it - and I can tell you, in just the first 30 MINUTES of the class I had furiously scribbled down so many takeaways that everything else was gravy. And there was a LOT LEFT (that was all amazing). But let's be specific: the biggest thing I learned from Jasmine is how detailed and purposeful her ideal client is. Absolutely everything was chosen for a reason, and watching someone at this level talk about that was incredible. Also, I know what you're thinking: "Ideal client" is not a novel idea - HOWEVER! she makes it accessible. Her honesty and hard work shine through, and I can safely say I'm walking away from this class as a changed entrepreneur. I have a direction. I have a goal. I finally have a way to be purposeful about growing my business. THANK YOU Jasmine!!!!!!!!!11!one!!


Do yourself a favor! This was an amazing class! Jasmine knows how to bring out the best in her students. The concepts she embodies apply to so many other businesses. And her friend Promise is so caring and honest about the advice she gives on how to build a better website, in a world where our storefronts are turning more and more into an digital one. I am so charged up and ready to take my business to the next level. Jasmine is a tremendous business woman and has helped so many people over the years. And she has had that helping heart since day one of her business. Thanks Jasmine!