30 Day Calendar and Business Freedom
And now we're gonna be moving into a 30 day action plan. And this 30 day action plan is going to be the thing where, actually, the work begins. All I simply said, is this is where we're going, are you gonna join the marathon? So I've addressed the most commonly asked questions I get from entrepreneurs. And today, I believe that I set the foundation to grow, and now the option, for us, is to grow. And as we grow, and as we become more successful, the question that I'm asked by most entrepreneurs once they meet a level of success, is, "How do I get more freedom?" They've gotten to a point in their business where they want more time with their family. They want more time with their friends. They don't wanna spend every weekend bound to their thoughts in their office, they wanna create work that inspires them. That, to them, is freedom. And freedom also comes in the form of not setting rules for yourself. I'm going to create. But the more you grow your business, and the more you've built u...
p your ideal client, and the more success that you're met, and you're finally running that profitable business, we have this fear that if we stop working as hard as we're working, it's somehow going to disappear. That if I don't keep up this pace, I cannot continue to grow. And if we built up something, and later can't sustain it as a result of us stepping back from the business, we deem that as a failure. And we're afraid of failure. I am afraid of failure, I will come out and say it. It is my biggest fear. Now, the idea of bracing in failure seems totally crazy. I know it absolutely does. Because I know what failure feels like, and to say that I'm going to embrace failure, means that I'm going to embrace desperation, embrace fear, embrace embarrassment. But I need to break it to you, and I need to be very honest. You are going to fail. It is not a matter of if, it is a matter of when. I have failed more times than I can count. I have failed my friends, I have failed my family, I have failed privately, I have failed publicly in a blazing ball of humiliation. I have failed the people I loved, and I have failed myself. But over a decade as an entrepreneur, the thing that I can tell you is that failure has taught me that this is not the end. It is only the end if I decide to stop where I am. If I get up, and I dust myself off, and promise not to be the version I was yesterday, I didn't fail, I learned. And every time that I stand up after failure, and every time that you stand up after failure, you are guaranteed three things. Grit, this is the strength of character. You are guaranteed determination, this is the strength of purpose. And you are guaranteed the strength of dedication, which is the strength of commitment. And these three qualities are what every entrepreneur needs. And you get them in spades when you fail. I remember a time that I was devastated by failure. A failure so bad that I couldn't get up out of bed for months. Failure so bad that I cried every single day, and I wanted to quit. I didn't want to quit because I felt like it was over, I just wasn't sure if I wanted to still continue moving on. And as I spoke to a friend, she told me one of the most profound things. She said, "Baby, you hit rock bottom. "You can't mess up no more than you already did. "There is freedom in failure. "Freedom of lying on your back in the gutter, "and staring at the stars. "You can only go up from here, darling. "So get up". And I realized that freedom, freedom to choose my family over work, freedom to explore new projects, freedom to say "no" to things that paid my bills, but they left me feeling vacant, that freedom, I realized that embracing that type of freedom meant that I also had to embrace failure, and everything that came as a byproduct of it. And the thing that I realized when I stopped being afraid of failure, I was free. And I hope that you are that person here today. I hope that you look at what everybody else is doing, and I hope that you run in the opposite direction. Because that is freedom. Your freedom is a version of your success. So if you wanna take the day off, and take your kids, and pack a lunch, and go to the beach, that's freedom, and that is success. Do you wanna spend a month volunteering at an orphanage in Vietnam? That is freedom, and that is success. Do you want to open up a studio on Main Street, America? Good for you. Do you want to write and publish a magazine that nobody may ever read? That is freedom, and that is success. And guess what, as a result of all of those things, you may fail. But if you do, I wanna look at you, in your face, and say, "Baby, you hit rock bottom. "You can't mess up no more than you already did. "There is freedom in failure. "Freedom in lying on your back in the gutter, "staring at the stars. "You can only go up from here, darling, so get up." And on that note, I say thank you for a fabulous day. (applause)