I think my biggest problem right now is that I, like, she kind of mentioned it before, is that paralyzation of, okay, I'm not a photographer. You've got copy, you've got branding, all these things ... Where do you start? And if you can't, if you don't know if you're going to be curating this beautiful feed, Is it worth it to start, or do I wait and find some pictures, or do we--
Okay, so I could be totally wrong, but what I feel from you is totally natural. When you sit all day under, like drinking from a fire hydrant. (audience laughing) I understand that, so what I did today was I outlined where I think we should be going collectively, as a group. So don't worry about curating a feed. Let's build out your ideal client, baby steps. And once we know that ideal client, one day you're just answering 20 questions. That's it, and the next day, you fill in the blanks for ad-libs. And then the next day, we're going to make a list of where you think that person hangs out online. You're not ...
going more than there. Then you're going to find where they hang out on Facebook, Then you find where they-- it's baby steps. Don't worry about the feed, the feed's gonna come to you once you're actually participating online, once you know who that person is, once you're going in that direction, you're going to feel confident with that.
So don't worry about--
all the other stuff out there right now.
Not yet, not yet. I'm forecasting, I'm giving you the 30,000-foot view. And when we start going through this in a few days as a collective group, we're gonna be at ground floor. So, that's where I'll take you. Don't worry, stick with me, stick with me. Yes.
So for all these copywriting suggestions, you do that for blog posts only, or do you also do it for your Instagram posts, or your Facebook page posts.
That's a really good question. To me, the copywriting is for long form because Instagram truncates at 85 characters. So I try, to the best of my ability, now I've thrust and throttled with what I should do, I don't believe in every post should be a long post. I know that some people do, and that's their audience. Because I know Ell, because I know she has two kids, and I know she's on the go, I try to keep two or three posts under 85 characters, and then one long one that's gonna be value driven. So, no, I'm saying-- to grab their attention, and after that attention grab, we're going to this, because it's so short. And then Facebook, I don't know exactly the character count, but it also truncates. So I'm like, I'm gonna get my point across for status updates. Now, I will use attention grabber, and reel them in when I want to point them to a blog post. So, are you looking for ways-- Do you wanna know how to use Facebook Live for your business? Here's the quickest way to get the most bang for your buck and the biggest organic reach. That was reeling them in, I give them the link, and they hopefully click on that, when they get there. Are you tired, are you overwhelmed, do you feel intimidated by Facebook Live? I'm gonna walk you through my checklist, watch this video, so I'm doing that pattern. And you'll see, now that I've pointed it out, you're gonna see, like frigging clockwork. That's what I do, and I know it works. And if I find a way to fix it, I'll add another step. Thank you.
Are you frustrated because you feel invisible no matter how much work you do to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results?
Beyond taking risks, Jasmine Star understands the challenge of thinking like a creative, being a manager, and dreaming like an entrepreneur, and will show you how to balance those competing roles. In this class, Jasmine coaches you (ideally the entrepreneur with two to three years of experience) on how to reach the next phase of your business. Get ready to feel genuinely excited again about your business and build momentum by learning:
Too often the instinct to grow your business is to be like everyone else, but the truth is you need to stand out to be successful. Gain clarity, encouragement, and confidence in this class to increase sales, visibility, and exposure.
- Identification of your brand voice
- Website, social media, and design alignment
- Effective copy strategies
- Basic principles of website design for optimal results