Definition of Creative/Manager/Entrepreneur


Branding Strategies to Grow Your Business


Lesson Info

Definition of Creative/Manager/Entrepreneur

If we're talking about the definitions of a manager ... now, as we go through this let me cast where we're going. We have three main hats: manager, creative, entrepreneur. And for some people wearing the manager hat you just feel like you're in your groove. You handle stuff, you feel like your the most productive. I'm getting work done! And then other of us are feeling at different place. Let's just see where we assess ourselves. So as a manager, this is the role that we play, most of us, since we're all very small businesses. We do email clients, customer support, we pay bills, we file taxes. If we have one or two employees or ten employees, we're managing them. If you have a storefront, you are literally the person who sweeps up the proverbial sweeping of the floor, right? And if you're not the person who holds the broom, you're assigning somebody to hold the broom, clean the windows. You do the daily tasks to make your business work. So then we have the creator. This is where I woul...

d venture to say a lot of us strongly align with. Now, this is a person who is responsible for creating or producing the product that you're selling. So for instance, if you make jewelry, this is a time that you spend making your jewelry, threading the beads, adding the clasp. That's your work time. If you're a life coach, this is a time you're actually consulting with your clients or you're writing a curriculum. Anything that is going to do to sustain and grow your business as you create your products or services. Now, this is the entrepreneur role. This person ... or this hat. I shouldn't say person because we're all the same person wearing multiple hats. This person is wearing the hat of entrepreneur. And you think about where the business is going. You think about dreams of the future. You think about the trajectory. And this hat is responsible for longterm sustainability. And this is the hat that's scary for a lot of people, myself included. So now that we've defined our roles, right? Clearly, we can definitely dig in more to those for specificity, but just to move us through this process, what I want to do is take just one or two minutes, maybe just one minute. This exercise as we're walking through the class right now is to assign how much of a percentage you spend your time. Now, I know where you want to spend your time. And most of you are thinking, "Well, I'm 33, 33, 33." Okay, okay. A perfect growing, wonderful business is 33, 33, 33. But why don't you just take a second and assess how much time do you think that you are wearing the manager hat? How much time are you taking wearing the creator hat? And how much time are you spending in the entrepreneur hat? The goal for us ... yes? So I run my business with my husband. He is clearly the manager. He does all the taxes, all the accountings, like the general operations. I'm more the creator, the entrepreneur. So from this exercise, is it bad that I'm not more of the manager? No, because we're going to get to outsourcing. Oh, great. So we're great. Outsource! (laughs) So yeah, absolutely. I don't know how your husband will feel about that. But yeah. Yeah, exactly. (laughs) So, yes, we just need to make sure that somebody is wearing that hat. Right. And as I grow my business, let me tell you, I can't wait for the day. And my husband who is my business partner and full supporter cannot wait for the day that we can actually justify the expense of getting a COO. We want somebody the chief operating officer. Right. I need somebody to just organize my life. And I feel like I'm very organized. And for 11 years I've done this, but as things get bigger, as we're diversifying in such a big way, I would love somebody to come in and build systems, connect with me, and say, "This is where you're going." I'm a doer. I love creating. Give me all day. Just leave me alone. Let me write. Sometimes JD will make of me because if I'm in front of my computer and I'm writing and he's talking to me he's like, "You're not paying attention to anything I said." I'm like, "I am so being rude." And he's like, "How about you pay attention?" and I'm like, "How about for the next 15 minutes since it's my work time on my calendar, I focus on this, and during lunch, we talk about that?" I'm such a jerk. Who wants to work for me? I don't want to work for me! But at the end of the day, as long as these hats are being distributed and growing, then that is when you can sustain a healthy business, okay? So I would attribute that where that is, and even though that person is doing the manager role, you've probably assigned a little bit because you don't need to be in it, but you definitely need to be on it. Understand what he's doing and ways to improve. Right. Yeah.

Class Description

Are you frustrated because you feel invisible no matter how much work you do to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results?

Beyond taking risks, Jasmine Star understands the challenge of thinking like a creative, being a manager, and dreaming like an entrepreneur, and will show you how to balance those competing roles. In this class, Jasmine coaches you (ideally the entrepreneur with two to three years of experience) on how to reach the next phase of your business. Get ready to feel genuinely excited again about your business and build momentum by learning: 

  • Identification of your brand voice 
  • Website, social media, and design alignment 
  • Effective copy strategies 
  • Basic principles of website design for optimal results
Too often the instinct to grow your business is to be like everyone else, but the truth is you need to stand out to be successful. Gain clarity, encouragement, and confidence in this class to increase sales, visibility, and exposure. 


Lisa Jurkonis

I have followed Jasmine since she first started and I am not a photographer. But I loved how smart she was in helping her fellow photographers grow their business back then and her enthusiasm and professionalism! I have am a honeymoon designer and have used her vision to help with my own website. This boot camp was great! Yes, I am one of the people who watched it for free online. I would love to be able to purchase her materials/workbook, but unfortunately at this time, husband has been unemployed for the past 18 months and my business has been put on the back burner in order for me to go out and try to find a job. But I decided to go ahead and sign up for the class and watch it even though there were so many distractions. I watched the entire class and SO GLAD I DID! I'm ripping off the band-aid and starting my entire website over again thanks to Jasmine and Promise. I'm going to implement the tips that she gave us today and hopefully that will be enough to propel my business back into the limelight! So glad that I stumbled upon your website/blog 10 years ago. Thank you so much and continued blessings to you!


Wow, where to start. When you come to a class you're hoping you can learn just one thing, and it will be worth it - and I can tell you, in just the first 30 MINUTES of the class I had furiously scribbled down so many takeaways that everything else was gravy. And there was a LOT LEFT (that was all amazing). But let's be specific: the biggest thing I learned from Jasmine is how detailed and purposeful her ideal client is. Absolutely everything was chosen for a reason, and watching someone at this level talk about that was incredible. Also, I know what you're thinking: "Ideal client" is not a novel idea - HOWEVER! she makes it accessible. Her honesty and hard work shine through, and I can safely say I'm walking away from this class as a changed entrepreneur. I have a direction. I have a goal. I finally have a way to be purposeful about growing my business. THANK YOU Jasmine!!!!!!!!!11!one!!


Do yourself a favor! This was an amazing class! Jasmine knows how to bring out the best in her students. The concepts she embodies apply to so many other businesses. And her friend Promise is so caring and honest about the advice she gives on how to build a better website, in a world where our storefronts are turning more and more into an digital one. I am so charged up and ready to take my business to the next level. Jasmine is a tremendous business woman and has helped so many people over the years. And she has had that helping heart since day one of her business. Thanks Jasmine!