Skip to main content

Print Collateral + Digital Collateral

Lesson 23 from: Brand Strategy and Design for Small Businesses

Haylee Powers

Print Collateral + Digital Collateral

Lesson 23 from: Brand Strategy and Design for Small Businesses

Haylee Powers

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

23. Print Collateral + Digital Collateral

Lesson Info

Print Collateral + Digital Collateral

print and digital collateral. In this lesson, we will briefly cover print and digital collateral. You will most likely need both to have a well rounded brand. What kind of brand do you have? Are you a brand that exists solely online or do you have a brick and mortar shop? This question will help you determine what kinds of collateral you need. The most important pieces of collateral for any brand is one, a business card and to a website, once you have these two things, you are ready to evaluate your next pieces of collateral. For example, if you have a spa, you made it a brochure with your services. If you have an online t shirt shop, you probably need a great instagram for your customers to find you on. If you are an event planner, you may need an amazing video edited for your website and adds the process of finding the right collateral is actually different for every brand. So remember to look at a brand in your industry and see what they're doing as an example.

Class Materials

Bonus Materials with Purchase

Checklist
Researching Your Target Audience
Creating the Audience Persona 1
Creating the Audience Persona 2
Brand Matrix Creation
Creating the USP
Testing the USP
Creating a Brand Story
Turning Brand Strategy into Design