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Your Brand Checklist

Lesson 5 from: Brand Strategy and Design for Small Businesses

Haylee Powers

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Lesson Info

5. Your Brand Checklist

Lesson Info

Your Brand Checklist

Your brand checklist, now that you guys have a clear understanding of what branding is, we will use the rest of the time in this course to learn all about how to build your brand from the ground up. Use the brand checklist in this lesson to make sure you complete each part of the branding process. The brand checklist includes research on your target audience, target audience persona, the Brand Matrix, the unique selling proposition development. The unique selling proposition, test the brand story, tone words, the color palette typography, logo design and your collateral design.

Class Materials

Bonus Materials with Purchase

Checklist
Researching Your Target Audience
Creating the Audience Persona 1
Creating the Audience Persona 2
Brand Matrix Creation
Creating the USP
Testing the USP
Creating a Brand Story
Turning Brand Strategy into Design