Welcome to Creative Live. My name is Tom Breeze and today I'm gonna be talking about YouTube advertising. Okay, so let's get into this course, and I wanna share with you exactly how to get YouTube working for your business running ads to generate leads and customers for your business. And before I get into anything, I wanna make sure that we're both on the same page from the very beginning, and I'll do a quick introduction to who I am. So as I said, my name is Tom Breeze. I'm CEO of a company called Viewability, which basically, all we do is YouTube advertising. And as you can probably tell from the accent, I'm from Louisiana. No, I'm joking. I'm from the UK, just south of London. And so we run an agency called Viewability. Now, we are a premier Google partner, so we work very closely with Google and we get to work with lots of different ideas, new types of beta programs they're bringing out all the time. And so I really am in the trenches and working on what's working with YouTube adv...
ertising, and I wanna share some of the stuff that really does work with you throughout this training. Now, we as Viewability are the largest performance-based YouTube ad agency worldwide. So we run a lot of ads for lots of different types of companies, but we are focused on return on investment. That is our aim. That's what we do with YouTube advertising. Of course some of the advertising you do on YouTube will be really beneficial for your brand, as well. But we really focus on getting campaigns to work so when you put $1 in, you get more than $1 back, and you can repeat that process, you can rely upon it for your lead generation, and you can grow your company because you have this lead source constantly working for your business. Now, our premier partner agency spend is around $100,000 per day across all of our clients. So we spend a lot of money, and that generates a lot of money for our clients, as well. And we, as I said, we are all about results, and in fact, the agency that I run, Viewability, is results-based. We don't get paid a monthly fee or a percentage of our spend. We get paid when we get, generate results for our clients. And the reason I say that is because I wanna, I want you to know the stuff I'm sharing with you during this training is stuff that actually works in the real world. It's not theoretical. It's stuff that we go out and test and we see what's working and what's not working, and I can share with you what does work, especially when you're first getting started with YouTube advertising. So I'm excited to share exactly how to get YouTube advertising working for your business. Now, here's the plan of what we're gonna be going through, and it's broken down into several steps so we can go through it all together. And first of all, I'm gonna be giving you an introduction to YouTube, advertising, as well, give you an idea of what we're planning to do, as well, and so you've got the right mindset as we get into advertising on YouTube. I'll be talking about rapid research and going into how to find out where your customers are going so you can get in front of them. That's really important. There's a lot of misconceptions when it comes to research, especially when it comes to YouTube, so I'm gonna share that with you. Then we're gonna go into video creation and how to create your video ads so when you do get in front of your customer, those people who are viewing your videos actually have a great experience. It doesn't feel like, oh my God, another YouTube ad, or anything like that. It feels very much like when you're getting in front of your customers, they actually appreciate the content of the ad you're sharing with them. So this is not about being really salesy or being like a TV ad quality style video. It's about YouTube, what's right for YouTube, what your customers are looking for so you can have a really good relationship with them, as well. Then we're gonna be going into the setup. That part, when we get into the setup, is things about your YouTube, your AdWords account, which we'll get into. It's a bit more technical. But then we're gonna get into a campaign build. How to get started with your first campaign that's gonna be profitable for your business that you can grow and scale and really generate leads and customers from these campaigns.
Facebook might be king of the hill when it comes to advertising on social media, but with costs and competition rising on that popular platform, marketers are desperately looking for better, more cost-effective places to spend their ad dollars.
Enter YouTube. This video haven is quickly becoming the social site that offers the biggest opportunity to gain a significant return on your investment. Nowhere else provides such a massive amount of high-quality, targeted traffic at a reasonable cost. So if you’re not advertising on YouTube, you’re leaving money on the table.
Tom Breeze is the founder and CEO of Viewability, which specializes in YouTube advertising, and is a highly sought-after speaker, author and consultant. Tom will take you step by step through this quick-start guide to YouTube success. By the end, you’ll have a live YouTube campaign that gets your message in front of an engaged audience, grabs their attention, and primes them to buy your product or service.
In this class, you’ll learn how to:
- Write a script using the ADUCATE formula (aim, difficulty, understand, credibility, action plan, teach, exit).
- Get the attention of your audience and generate interest in your product or service.
- Create a compelling call to action that brings in sales.
- Understand the targeting options and where to begin.
- Identify what keywords and key phrases are being used on YouTube.
- Set up a YouTube and Adwords account.
- Optimize, scale and expand your campaigns.