Lesson Info
1. Build Your Portfolio
Lessons
Build Your Portfolio
02:24Lesson Info
Build Your Portfolio
So in our last video we all learned about finding and articulating your unique vision for your work. Now it's time to move to building your portfolio. This brings us to tool number nine. The design process. In our industry there's a big myth. I call it the myth of the genius. And the myth goes as such: If you're talented enough, and you just wait, inspiration will come and strike you and you'll immediately develop a beautiful project. And while I wish that were true, it's actually not. 99% of the time, great work comes from consciously and rigorously moving through something called the design process. The design process is a series of steps that you go to to make a strong project. Now let's talk about how you can develop your own design process. We'll start with step number one. Research. Research is where you see if there's any visual or historical context for the project that you're about to make. For example, if you're designing a social justice campaign, you might see what's been d...
esigned in the past and how you can translate or appropriate that language for your own project. This brings us to step number two. Where you take all the things that you've learned in your research and you start to generate ideas. This is also the stage where you choose the right medium for your message. For example, if you're working on a social justice campaign, you might decide that a website and social media are the right outlets for you. And then you begin to generate how you can communicate across those platforms. This brings us to step number three, which is prototyping. That's where you take all your ideas and you give them a visual body and you share those forms with other people. This is where the critique process comes in. Where you share your work with others and you see how well does it resonate. Do they understand it completely or maybe not at all. And that's okay. You can figure out what works, what doesn't work and continue to dial up your design or down your design until you get to the sweet spot. Once you hit the sweet spot, you're ready to finish your design and you're ready for step five, which is presentation. That's where you share your work with the world. Now that you know the design process, you're well equipped to start building your portfolio.
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