Class Introduction
Lesson 1 from: Building Your Photography Business for under $3,000Kathy Holcombe
Class Introduction
Lesson 1 from: Building Your Photography Business for under $3,000Kathy Holcombe
Lessons
Class Introduction
06:45 2Create Your Business Plan
04:53 3Where to Invest Your Money?
27:44 4Where to Spend Your Time?
05:44 5How to be Profitable
08:58 6Write Your Personal Business Plan
16:16 7Business Plan Q & A
12:52 8Products: Overview
02:33What is Your Photography Style?
08:33 10What Products do You Want to Offer?
26:19 11Rules for Products
06:34 12Whats Involved in the Shoots for Your Products?
12:04 13How Will You Produce Your Products?
08:47 14Determine Your Pricing Strategy
06:05 15What to Charge for Your Products
18:19 16How to Use Markup Factors
07:37 17The Per Hour Sale
06:14 18Find Your Target Sale
08:25 19Pricing Strategy Q & A
22:24 20Develop a Sales Strategy
12:57 21In-person Sales Strategy
20:25 22Online Sales Strategy
23:11 23Mobile Sales Kits
18:09 24Identify Your Target Client
33:39 25Define Your Niche Market
16:10 26Develop Your Marketing Plan
14:27 27How to Increase Your Following
06:45 28Develop a Marketing Strategy
11:48 29Maximize Your Website
05:17 30What is The Purpose of Your Website?
09:33 31Website Essentials
14:13 32Website Tools to Create a Great Sale
11:58 33Online Selling Tools
11:30 34Online Shopping Cart
04:59 35Facebook Marketing Strategies & Materials
15:28 36Using Ads on Facebook
11:21 37Engagement on Facebook
08:22 38Instagram Marketing Strategies
15:27 39Define Your Brand
14:53 40Build a Solid Brand
14:46 41Maintain Your Brand through Publicity
10:39Lesson Info
Class Introduction
Thank you. Thank you. So we're gonna start out today, I'm gonna tell you about a journey that I just took in March with my family. We went down the Grand Canyon, the Colorado River for 280 miles over 25 days. And it was the journey of a lifetime. Some people said that the rapids were the biggest thing that they had ever seen as we were gathering information about this journey. Some people said the rapids were no big deal. But everybody agreed that this was a journey that would change your life. So as we got on the river, the scenery was unbelievable. And you can see here, that there were rapids, but there were calm places. And so this was this journey over 25 days. It was extraordinary, time to take in this magical place, disconnected, spending time together as a family. But, there was a dark side to the river, too. And it was overpowering and scary and tumultuous. And this is my 12 year old daughter right here in the middle of it all. And over here is my husband, leading the way, Pete...
r. And, so, there were moments of terror. There were moments of extraordinary beauty where everything came together and it was this blissful experience of color and peace and tranquility and amazingness. And, we had some people that joined us along the way in a raft. Some days this journey was so much that I couldn't get in my own kayak and paddle. It was too hard and I needed friends. That's me in the red helmet in the front, I needed friends to help me navigate these huge rapids that were ahead of me. And so I'm sharing all of this with you today because you guys are on the beginning of an amazing journey. And it's very much like that of the Grand Canyon. You have this overwhelmingly big project ahead of you and it's going to have times of peace and tranquility and beauty, and there are gonna be times of excitement and amazement. And then there are gonna be times of sheer terror where you're going to say, I really need help, and I don't know what to do, and this might be too much for me. But what I wanna tell you is that over this class, I'm gonna be your raft. And I'm gonna be the person that you can come to and say whoa, this is way too much, I don't think I can can do this. And I'm gonna be your safety, and I'm gonna help you get to, through, that big scary rapid or whatever it is that you're facing and we're gonna do it in a way that is smart for your business. We're gonna do it in the most cost-effective way that we can possibly do it. And we're gonna do it where we protect your time, so that you can have moments like this in your life where you're like, I did it! And I have time to enjoy it. Because starting a business, it can take everything from you. It can take all your money, all your time, and at the end, you're in debt, burned out, and ready to run screaming, why did I ever do this? And so this class is going to teach you how to manage all of those things and give you that support raft so that you can navigate all the rapids of this business that lie ahead of you. Sound like a good deal? Yep. Alright, good. Let's go then, let's talk about what's gonna be covered. So we're gonna start out in segment one, and we're gonna talk about writing a business plan. Now oftentimes people think of writing a business plan as something to get a loan from a bank. But this class is all about building a business for $3,000, so hopefully, you won't need a loan from a bank for that amount, okay? This business plan is going to be your guiding document on how to spend your money over the course of your business. Then, in the next segment, we're gonna talk about building a product line. What products do you offer? What should be thinking about as you're looking at including or excluding different products from your offerings? What do your clients really want? What are you really good at? We're gonna talk about all of those things. Then, in segment three, we're gonna talk about creating a pricing strategy. This is always the big question when starting a business. How much is too much? How much is not enough? What do you really need to make to be profitable as a business owner? So, this is all about coming up with a pricing strategy that makes your clients wanna buy at what you need them to buy at. Then, we're gonna talk about a sales strategy. A pricing strategy is no good unless you have a way to present it to your clients in a positive, authentic way. So we're gonna talk about how to interact with your clients in segment four. Then, how do we get those clients in the door? We're gonna talk about a marketing plan. And you're actually gonna walk out of here with a marketing plan, or at least an idea of how to do one. It's kind of an overwhelming thing to think about a business plan and a marketing plan all in one thing, but I promise it's gonna be easy. Then, this is a big one, we're gonna talk a lot about a website and how you can use your website to make your business work for you. There are great ways to use it and ineffective ways to use it, and we're gonna talk em all. Then, we're gonna talk about your social media. Social media is critical in this day and age, and how do use that effectively to communicate with your clients? And then lastly, we're gonna talk about brand, and brand is this really ethereal thing. A lot of people think about logos or fonts or colors, and that's your brand. But there's so much more to what your brand is and so, we're gonna be talking about that and giving you tools on how to solidify your brand and how to communicate that effectively to your clients.
Class Materials
Bonus Materials with Purchase
Bonus Materials
Ratings and Reviews
Amanda Beck
Kathy was a wonderful instructor. She was engaging and someone who was precise and incredibly helpful. We have a full time photography business and are always looking for new ways of running our business. Her information was insightful and forced us to have conversations about our business that we have haven't had in several years. She is fantastic and someone who has the information needed to help you start or expand your business. Thank you for a wonderful class!!
Chrissie
Thank you Kathy for yet again another very thought provoking class. You are such an inspiration, teaching us the right questions to ask ourselves so we too can be brilliant photographers / entrepreneurs. I was a fulltime RVer for seven years, traversing 44 states and seeing some of the most beautiful places on our planet. It gave me a great opportunity to meet some extraordinary people and to hone my photography skills. Now I have put down roots in Stapleton - Denver, CO and am soon to launch my own Family Lifestyle Photography business. Your course has definitely given me the courage to just charge ahead and go for it!
Tristanne Endrina
I am VERY impressed with this class! The structure of the class is well done. Each segment was thorough and backed up some knowledge from the previous segments. Kathy breaks everything down into understandable knowledge and also makes it very enjoyable to watch. I HIGHLY recommend this class if you're unsure about what to do to start your photography business. $3000 may sound like a lot of money, but you'll going to find yourself in a determined state to raise that money if you're REALLY passionate and serious about starting your photography business. Thank you, Kathy & Creativelive, for this class. I'm excited to get the ball rolling and build my photography business.