Lessons
Day 1
1Day 1 Pre-Show
06:06 2Introduction
29:17 3What Does Success Mean to You?
29:22 4Setting Goals
17:44 5Photography Today
23:25 6Creating a Business Plan
16:24 7Growing Your Business
29:03Studio Design with guest Bert Behnke
34:48 9Business Structures
20:45 10Business Set Up
13:11 11Accounting
19:42 12Branding and Marketing Overview
21:29 13Human Resources
42:43 14Day 1 Wrap-Up
12:57Day 2
15Day 2 Pre-Show
09:48 16Homework Check
08:12 17Introduction to Marketing
25:03 18Creating a Marketing Calendar
43:08 19Social Media
1:12:46 20Network Marketing
18:55 21Displays
54:22 22Specialization with guest Mike Long
15:59 23Teaching Photography to Moms
10:25 24Store Displays
11:37 25Referral Programs
18:43 26Additional Marketing Techniques
23:25 27Day 2 Wrap-Up
06:17Day 3
28Day 3 Pre-Show
10:24 29Homework Check
07:24 30Natural Talent
40:08 31Niche Marketing
29:15 32Baby Plans and Beyond & Limited Editions
30:15 33Marketing to Seniors
37:32 34Seniors & Video Fusion
41:07 35Customer Service
41:49 36Thanks + Credits
06:27 37Creating a Workflow
13:48 38Charitable Marketing
23:00 39The Legacy Project
35:40 40Day 3 Wrap-Up
03:35Lesson Info
Day 2 Wrap-Up
the homework was designed duty, which you need to dio we have to do. The five wasn't five or three campaigns. I think it was a 55 campaigns. I thought they were growing five campaigns laid out in your calendar. We're gonna do a social strategy media form, which we talked about the marketing strategy steps. That was the one we did get. That one okay, and three display opportunities. We talked about that, and the final one was the basic press kit which didn't come up his homework. But I knew it. Waas eso that IHS six things I would like to see my class here at least accomplished three of them tonight. I would love to see you get there. They're a couple other that I think are easy enough and a couple that, like the Judy, is kind of fun to work with. So do that tomorrow Supply list is really easy, So if you could just bring cookies and milk, you don't have to do anything else. Tomorrow we're just going Teoh be going more into the management side of organization on a few other fun things, s...
ome marketing campaigns and things that are fun also for our virtual audience. If you guys commit to doing some of these things and make it happen, we're gonna be winning giving out some prices again tomorrow. Finally, just a quick mention of the book. I know a bunch of people jumped in. I do want to remind you, if you if you get the book, all of the forms that we have are going to come in there. People keep asking me on Facebook. Which one should I get personally? It's a tough call because I think the actual show itself is really important. If you're a visual learner, obviously the show is great. If you're more like a let's get her done Kind of a thing having the book, both of them make a great set. All of the forms and about 140 more are in there. So everything all the display. I mean, all of that stuff is locked in that book somewhere and you get a play with us. You gotta be an SPU member, which we need to get all you guys signed up tonight. If you do buy it and you aren't sure how this works, we will be notifying you separately. You have to go register for SPU. So that's something we will get. You guys all done and do it quickly because you're gonna get all of these forms. All of these templates thes air gone as of January for our January as of July 1st, and they're replaced with an entire new set of campaigns. Once they're gone, they're gone. We can't give them to you. So as soon as you become a member, immediately get on their download your June campaigns because technically, you're sick. You're five months starts in July. You're getting a bonus month if you hurry up and do that because we're out of time. I'm not going to talk about the Big Kahuna. But you can see for 3 99 and includes the five months, the studio management and all of the kits we talked about and all the kids were gonna talk about tomorrow. So it's all on. You can do dot com. You can see it there. And of course, I'm gonna give my team one more, Thank you. Because these guys are amazing to me. These guys are the people that I think are the real heroes here. Holy cow! That what happened fast? That was away for So let's just think creativelive instead because they're awesome, too. And I'll leave you with this note. I expect to pass through this life. But once if therefore I could be there can be any kind of Seiken show or any good thing I could do to any fellow being. Let me do it now and not defer or neglected. Neglect it as I shall not pass this way again. All right, Peace and Popsicles would turn it back over the place. Peace and Popsicles could be good. Wow, Great great day to I can't believe that it's over. It has been flying by and I will say that these six ladies have been hanging on your every word the entire day. I've never seen such a great audience. You guys have been amazing. So thank you so much to all of you. Thank you for all your questions. We want to say thank you to the Internet for all of your great questions. You guys have just been cranking out the questions. We really appreciate it. Thank you to creative live for today. And big round of applause for Sandy Punch today. Theo, let's talk about tomorrow. What are we gonna be doing tomorrow? I know you've talked about it, but let's cookies and wear actually going to be There's a whole lot We're going to go through customer customer service, which is a big component in the entire management system. We're also gonna go through the back end system, the production side of it. We talked a little bit about, like, signing your prints, but we're gonna go through the entire evolution from the time you create that sale. How does it go through the imaging in that whole entire process? There's also a whole segment that we have to continue on a marketing mawr. A little more on the marketing concepts and certain niches. Like I'm gonna go through a very brief description of the baby program to help you understand why that works well for me. Great way. Have a lot of love coming for you. And I'm going to read this quote from Kate to cost. Who says Sandy, you are such an inspiration. Love being an SPU student. And I'm still learning from you on creativelive so very cool. Never saw it was really stood out to me over the last couple of days of sitting here in the studio with Sandy is that all the information she sharing covers all types of photography businesses, the nuts and bolts of social of print and even networking marketing. This discovers everything for every photographer and doesn't matter if you're just starting out your photography business right now. Just getting going. This is an essential course for you just starting out so that you are on the right tack from the get go. Or maybe you've been already doing a photography for 5 10 or even 12 or 20 years, and you know that you need a new, refreshing approach to your business. Marketing this class is for you. So Sandy has so much information packed in this course so many of us can't keep up with our notes here in class. So if that is you out there and you want to own all three days of this information at your fingertips, toe watch Sandy. Any time on your own computers, IPad or android device. You can own all three days for $149. Or better yet, you can grab it right now during the live event for just $99. So you can do it right now. This evening during the re watch as well. So that is it for today. Thank you again for joining us. And we will see you back here at 9 a.m. Pacific Standard time, Same time, same place.
Class Materials
bonus material with purchase
bonus material with enrollment
Ratings and Reviews
a Creativelive Student
HELLO CREATIVE WORLD! Sandy's Puc is my first course I bought from CreativeLive. Sandy Love your dedication, determination, experience and love for photography. And all that while growing the family. wow!wow! hugs from London :)
a Creativelive Student
Only had a chance to watch the last day and bought the program. Saw you speak in Chicago at WPPI and fell in love with your style of teaching and your love of photography. Could not wait for this program. Thank you.