Homework Check
Sandy Puc
Lessons
Day 1 Pre-Show
06:06 2Introduction
29:17 3What Does Success Mean to You?
29:22 4Setting Goals
17:44 5Photography Today
23:25 6Creating a Business Plan
16:24 7Growing Your Business
29:03Studio Design with guest Bert Behnke
34:48 9Business Structures
20:45 10Business Set Up
13:11 11Accounting
19:42 12Branding and Marketing Overview
21:29 13Human Resources
42:43 14Day 1 Wrap-Up
12:57 15Day 2 Pre-Show
09:48 16Homework Check
08:12 17Introduction to Marketing
25:03 18Creating a Marketing Calendar
43:08 19Social Media
1:12:46 20Network Marketing
18:55 21Displays
54:22 22Specialization with guest Mike Long
15:59 23Teaching Photography to Moms
10:25 24Store Displays
11:37 25Referral Programs
18:43 26Additional Marketing Techniques
23:25 27Day 2 Wrap-Up
06:17 28Day 3 Pre-Show
10:24 29Homework Check
07:24 30Natural Talent
40:08 31Niche Marketing
29:15 32Baby Plans and Beyond & Limited Editions
30:15 33Marketing to Seniors
37:32 34Seniors & Video Fusion
41:07 35Customer Service
41:49 36Thanks + Credits
06:27 37Creating a Workflow
13:48 38Charitable Marketing
23:00 39The Legacy Project
35:40 40Day 3 Wrap-Up
03:35Lesson Info
Homework Check
All right. So welcome back. Everybody were excited to be here. I'm glad to be here. It's gonna be another great day. I kept saying yesterday I was so excited to get through yesterday because today for me is a lot of fun because I understand the foundation of business and building a good, solid business. But I just know that a lot of the audience kind of does the whole Okay, I already either I already know that or I don't want to do that very excited about the people that did do it. I could not believe how many people got on Facebook and how many posts were made showing salsa boxes that were done showing mood boards that were done. That's so impressive because those are people who have taken a step toe actually go in the right direction to find their direction on. It was fun hearing what you said about mood boards because that exercise granted, it's probably the most fun one in there. It's interesting how emotionally you connect to it. My mood board stays pretty similar every time I try...
to pull one together. I have a very similar eclectic taste, but looking at yours, and I'll share some of those in just a minute. It's a lot of fun as well, because I can see personalities very much reflected on what I've seen so far in you. So it is time to do our homework check. Hopefully, you guys got a lot. I know you mentioned some of the things that you got done, and I know my class has been very diligent as well as the Internet audience has been very diligent, So it's time to do a little check. We had a lot of people post there. I couldn't believe actually how fast people posted their salsa boxes. Obviously, we gave you the supply list, so maybe I shouldn't, You know, I should consider. That would have just seemed amazing how quickly, within an hour of talking about people were posting samples on Facebook. So kudos to all these people. They're several. This was the early people. We didn't get everybody in the show. We may put something later, but you can see that every salsa box was very diverse. From computer screens to small folders. I thought Shannon it was very creative with her. Little reminded me of those Brazilian. What of those called the restaurants where you flip the thing over? So she's got her little salsa box concept again. More computers, boxes similar to mine and then everything from just simple, no cards all the way up to just getting it on paper. And I think that's really important. So I felt really that everybody put a lot of effort into that. The next exercise that I thought was really fun that got posted quite a bit was the designing your look. This is the example I showed you yesterday of putting together a color palette or a mood board to kind of create a style or a look of your own. Now lots of people got this done, and I was really impressed. They had mentioned Pinterest, but I was really amazed at how well people use Pinterest. It's like a personal. They call it curating. When you're using pin Pinterest, it's called curating. It's where you put together your your vision of who you are. But as you can see, we have a lot of people come up, isn't it? I mean, I was fascinated. What's really cool is I think you guys did my homework cause now I'm just gonna still one of your mood boards and say this is what I want I But if you really look at the color and the artistry in the design, you could tell so much out about these people. So out of those three there, which one do you think I'm most like the middle of the middle? Uh, all right. So you can kind of see, like, that's the one that I was sort of drawn Teoh as well, just because it's sort of it reminded me of sort of my own style and my look and feel. However, I would like it noted that I am not wearing black today. I decided to break out of the box. I'm a little nervous, but it happened. Eso here's some more Christine Christine's actually been. She was in my previous class here Creativelive, and she put hers together. We've got another one. I thought that was really beautiful to this brown tones browns and that almost, you know, translucent feel that a shell would bring like Anabel in shell. That's really beautiful. Here's a couple more. I thought these were really cool, but it's just fun to see the colors put together, how people design and create and really curate their style. And this design board is something that if you can print it, I suggest you do and post it somewhere where you can constantly reflect, reflect back on it. Because as we go into marketing and creative design, this is where you're going to draw your personal vision. Whether you're building your graphic designer and you build things yourself or you buy templates or however you do it, you're still gonna want your true personality, your style to reflect in that. So you can see here's a few more. I just you could just see. I mean, I can honestly see this person in my head just because of the way they put together their colors and their totality. I had so much fun looking at these got me very excited to get back and start working on my own business. Here's a few more very pretty like very, very well done, very put together. I loved this one here, the purple. Of course I knew Aaron would love that one because it's just it has that sort of shabby chic field. But this this one from toy I really love. It's that's kind of a bohemian feel to it, you know, just a very eclectic bohemian look. Loved the color combinations there as well. So when you look at this, you could imagine marketing pieces you could imagine walls. You can imagine your studio, your clothing. And I think it is a reflection of your personal style as well. And a few more so you can see that here in a couple more that we did hear I loved this one as well. The woods in the tones and just there's something I didn't realize it, but I'm really drawn Teoh that sort of pearly blue and calming color there. I wanted to first show you guys These were the ladies busy doing their homework glass that you could take a I'm sorry you sent it to me, so I put it in there. I thought that what? You look very diligent. I have to tell you guys look like very, very focused. Of course it was fun seeing all of your board put together and seeing what you can. This is not everybody's, by the way. I was missing a couple a few posts them this morning, and I didn't quite get them in there. But you can definitely see the styling and in the interest. And you can actually see that reflected in the clothing your wearing now. So if you have truly pulled from yourself, All right, so it is time to get started. I do want to run through. We did talk about these yesterday, so I'm gonna go pretty quick. But I just want to talk about some things that we're doing in the future here. If you haven't downloaded your course guidance a pointless you still could do that. We pretty much especially if you're gonna be participating in the calendar build today. There's some things that you need. You probably have them around your home. So just download that real quick and get ready to go a big shout out to our vendors and sponsors. I do want to remind you everybody should goto offers doc. Sandy puts dot com There are a lot of things. They're discounts that are for everybody, including an OBE. Niche has some, like whole cameras on cell with free printers and things like that. So some great deals, they're also today. I want to give them a personal things because they are giving. There are a lot of big prices going out today. I know being ages, giving a $250 gift certificates. I know Pro Select is giving. I think it's I hope I must. I don't misquote by things like $495 or something like that. Really, really expensive Pro select set up. So there's some we've got guests to fix from Katori for Nao, all kinds of things. So definitely today is a great day to get on the contest and put in some quotes. Now we will be doing some giveaways here with you guys. Everything that I give to you today I'll be drawing names. Everything give to you. They will be giving away virtually as well. So just keep that in mind. You guys were all gonna walk away with something and then the same items will be given away on the brakes at the appropriate times. Thank you. Thank you. Thank you to my team at home. Both the visual and the invisible ones They, of course, have been killing themselves to make this happen. They really are my personal superheroes, and I love them to death. If you are not following us at a really good time, sire. Cyberstalking. A lot of you. This morning I went through all of you for the most part. Also, a lot of the audience that is watching us. I was able to go through a look at your family's in your lives. And it's kind of fun, because for me, it brings the whole thing together. It helps me. I know why you're here. You're here for me because I get to soak energy off of you. But the virtual audience, I get to know them personally as well. So, please, if you at least go to my fan page and at least like our page and throw us a comment there so I can come find you, I would really appreciate that.
Class Materials
Ratings and Reviews
a Creativelive Student
HELLO CREATIVE WORLD! Sandy's Puc is my first course I bought from CreativeLive. Sandy Love your dedication, determination, experience and love for photography. And all that while growing the family. wow!wow! hugs from London :)
a Creativelive Student
Only had a chance to watch the last day and bought the program. Saw you speak in Chicago at WPPI and fell in love with your style of teaching and your love of photography. Could not wait for this program. Thank you.