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Seniors & Video Fusion

I mentioned video video is something that I am very much involved in. Almost two years ago, we did a tour on video. Now, at that time, I did not feel like an expert, nor do I feel like an expert now. I was very lucky when I hired Brandon five years ago. Hey, came from TV. So he has, Ah, great TV background. Had a lot of experience. He brought to the table a whole lot of knowledge. What I had over there patting himself on the head. Good job on what I had. It was really the exposure and the ability, the equipment and some of the newer technology. So it was kind of a nice mix. In the beginning, we just created videos for really worth for the photography side, how to videos, things like that. Eventually we evolved, and when I really started seeing the power of video, we're gonna kind of walking through. I got into it. I started to recognize that there was something more here, something Mawr, another opportunity to tell a story and so have started studying and learning video application. No...

w, at that time, there are people in the industry that were far. In fact, most of the people we knew were more in the cinema industry, so they were not really photographers. But they were producing movies, and we had the the joy of producing a tour that was video base. And at this time I was six months into my journey and I was still in the learning curve. And now I can honestly say I'm well past that. And I feel like I've now kind of become one with what my vision is. And now I just have to learn how to create that vision. So I kind of want to talk about changing the game and looking at alternative options. Video is certainly not the only one. There are plenty of ways to add to your bottom line add to your creative style video just happens to be something that I'm very, very passionate about. Now I want to back it up historically, because you have to sort of understand where I came from in the video world. If I had hours, I would teach the 101 of how I got here. But in the beginning, I started in video long before video was ever in a 35 millimeter format. In fact, for me it started with a program called I DVD. And when the first Max came out, we were producing senior slide shows, and there weren't a lot of software that time to produce the types of slide shows I envisioned. But I DVD was you were able to actually produce a simple slideshow. But one of the things that we caught on really quickly is that it had the option of dropping a short video clip into it in the intro. So you know how when you put a video in and it says play here and you push the button, you could play a little video just literally 12th clip there. And when we realize that that was a free option, it was just built into the software. We okay, that's kind of cool. So we tried it and what I would do back then. This is way again. There were no 35 millimeter video cameras, so back then we took our little Instamatic point and shoot video caps. I mean, they were like, what to Meg files kind of thing, but we would go out in the field and we have our big cameras and we would have a senior and we'd say, Okay, now just stand right there and we plot our little flip camera to video cameras. These little Instamatic. So it's okay now, just look right here and I'll spin in a circle and they're looking at me like, Are you kidding? I seriously just do this. It's just fun. And I'd have him do some things and then I would put that camera down and I would get out my big camera and I would do the stills, and I would do a couple of hours throughout throughout the piece. Now where it really came together is it would take those little video clips and we would put them in this I DVD andro. And at first, the first thing we did it. I didn't even really think anything of it. It was kind of one of those. It's a feature. You might as well do it sort of a thing. And it wasn't until I saw the first reaction of client came in and we put that back. Then it was put the DVD in, and there it popped up in all of sudden there was movement. And I just remember the mom going That's so cool. And I'm gonna show you what it what it looked like because this is actually one of the very first ones. This is this is what they saw. Literally 10 seconds. The girl walks in, she spins, she walks out in waves. And then the girl walks in. She spent in soup, oxygen. It just repeats itself over and over and over and over. That's it. But the reaction that clients had to this was just remarkable. They were so excited. And right out of the gate, people were saying, Can you buy that? And I was like, Wow, you know, they were. It was so intriguing to them because remember, this is way back when you couldn't do this. It was so intriguing to them that they were very, very excited, and they wanted to purchase this. So I saw it as like a wild factor product. It definitely saw the potential here. I recognize that this was an opportunity to tell a story. Now, back then, there was a lot of maintenance. We had to remember to take two cameras when we came back. We had a download. Two cards. You know, that little card in the little whatever card and wait to download them both. We had to remember to put the video file where I need to be. We had to make sure that we got it in the DVD, etcetera. So, as great as our intent was, and as great as I thought it was, it didn't take very many months for us. Just we got too busy in our season. This is back when our shooting, hundreds of seniors and it fell by the wayside, and we just stopped doing it. And so that was really the end of my video production for quite some time. And it wasn't until I can explore of light. And so I I'm very blessed. I feel very blessed that I get the opportunity a lot of times to deal with equipment. That's not even here yet. And so theory journal. Mark two that came out the first video capture. We actually received it before. Even had any low labels or anything. Didn't have a name. They said it to me, and they send it directly from Japan. So when I got it everything was in Japanese. There was no book, so you don't know how to get it out of Japanese. So we spent a good amount of time. I was supposed to shoot this camera. We spent a good amount of time playing with buttons, trying to find anything that looked like the word English, you know, to get it to switch over. But we took that camera, and I actually I wish I would have pulled it. I have the video footage of the first time I accidentally hit the video, but because you can actually hear the audio. But I'm sitting at my desk, you can see my feet are on the desk and you can see I'm panning across the room and all the sudden you Here we go. Oh, wow. Oh, wow. Oh, wow. On. And you could just plays out just like that. And, you see, course I didn't know what I was doing. I was zooming the lens that I took a a 200 millimeter lens on there At the time I was probably 70 millimeters because you can hear as I'm zooming it in and I go, Oh, wow. Because all of sudden I'm looking through through this video camera, and I recognize that I have the ability to with 35 millimeter format used my lenses that I've never been able to use in video before to create, like, a totally different experience. And so, honestly, I remember electricity going through me going Oh my gosh, that's so cool. Now, if we had time, I would go through and show you my first attempt at video because a few things you learn very quickly is stability is really important. So my first video, you know, I was holding and I was excited, and it's all shaky. And then, of course, you can see Second Temps. I finally like a dummy and decided to do video during a session. I strongly encourage you to not do it on a paying client because you'll learn the hard way things you don't know. So, of course, I started shooting video in a session, and I'm a portrait are so the first thing I did is went vertical and shot the whole thing burn coal just because that's what they were. Portrait orientation. They were to kids standing. And so you see this whole you know, entire video and you're like, really? But at the time, you just Then you learn about zooming in and out. You learn sound. You can literally see all of us. I have video clips, wanted the video tour. I showed people exactly how the rise and very quick rise and very quick fall to the Empire happened so very quickly I had to learn what I was doing wrong, and I started putting more time and energy into figuring that out. Now there are a lot of advantages to being a photographer because as a photographer, I think a lot of people get into this. I don't want to create movies. I don't wanna be a videographer, a cinematographer. And the truth is, as a photographer, you have the abilities already that you need. You have the tools. The most important thing is you understand posing and lighting. You also relate to people, people who are in the video field. I've had a lot of them come to me and say You guys don't realize how good you have it because the things that you've learned first are things that they have to learn after the fact. The you know, the controlling of the lighting and stuff like that. So we do have a great advantage now, as far as what you want to dio, that's up to you. You could make it. We're gonna show you little things you can do and big things you can do to implement video into your life. But more than anything with portrait artists, we understand relationships. We understand how to stop a single moment in time. If you can stop a single moment in an expression, you could easily draw that out of people in a video segment. So So I became very fascinated with capturing memories and creating stories and telling people's really teaching people are or from the photography side teaching people and from my client side, helping them see how much more we could produce for them now, this gave us a lot of marketing potential. This gave us products that we could sell things that we're gonna make us money. We were also able to tell powerful stories, and we were definitely able to stay ahead of the curve for us. We were doing video several years ago. Nobody was doing anything like it to this day in our community. There really aren't anybody producing videos of the levels. We were to back it up, starting out originally when I would shoot video. The questions are always Do you shoot two cameras? How do you do? Do it in the session? The first things I tried were very basic and elementary. I would take my camera out 35 millimeter camera and just like I did with the Instamatic, I would say OK, just stand with their spin turn Only I was holding the same capture device, so there was no disconnect there. They would do those things and I say, OK, now let's go and do those again And I would then shoot the stills. The client really never knew. I was shooting video, and my opinion was, until I get good at this, we're not gonna tell them. So if it doesn't work out, they just don't know. It exists in the beginning. Learning final cutting Some of the bigger programs are really very time consuming, But I when I teach people this that that's one of the biggest reasons people shy away from video. Is that learning? Curve? I'm sorry, but go back. Historically, learning photography is equal. Learning Photoshopped was Justus hard? I don't believe I'm going to say it's not any harder, but it's a different technology. It's a different understanding, but it's just like when you had to learn photo shop. You learn it one by the time and you make it through and eventually you will have that control. So So for me, I didn't want to learn Final Cut right out of the gate. I just That was too much. I didn't have time. I'm still photo shopping it. So So for me. I wanted to find easy ways to make it work. And there are companies, sideshow companies that produce light shows where you can add small video clips in them. So my first attempt was I would shoot this video without the client's knowing it. Then I would go in and I would produce these slide shows and they would have little bits of video. So when my clients came in to see their final slide show for their sales appointment, if I did my job right and I had a little bit of video in there, it was that Ah ha moment again. It was that Holy cow. That's awesome. Time and time again, I heard people say, Do you sell that, or can I buy that? How do we get that? And with those? Because they were slide shows. We don't sell our slide shows because you have to remember It represents everything we photographed in that session. I'm not going to sell that to anyone because, frankly, my work, I would feel that each images individual piece of art should be paid for Can't sell a slideshow for $15,000. So we didn't sell them. We would tell people, You know, unfortunately, we don't sell these. However, you can get this for free at a certain price point. It is a bonus item if you spend well with us, so we don't really spend well. But if you you know if you hit a certain price point, give us your money, then we'll give it not so. That's kind of how we did. It was always a bonus item because I didn't want to sell it. It was too valuable to me. And it wasn't a finished product like we did produce final cut slide shows that were very high end those we do sell. Those were $6800. But for a slide show that imams coming in and going Oh my gosh, that's cute. How could I get that? I didn't want to put a price tag on it because I didn't feel like I could put a high enough price on it. So we gave them away, and that worked really, really well for us for quite some time. But as we evolved into video, I wanted to try Mawr and try Mawr. And Brandon, of course, already had the skills he hadn't skill set to do this, so it certainly made it easier from the production side of it. But from the shooting side of it, it's really your own art. You have to kind of take it upon yourself to learn your way. And what what works for you. So eventually from a marketing standpoint, when we did the tour on video, I wanted to have products that we could market and sell to our clients. So we had different levels of products, one of which was called my story, and this was a high school senior product, and this is what we do for seniors to this day it's called in my story and the my stories are really telling that senior story. This is our opportunity to, um, to showcase that student and really kind of show the world who they are. Now, the question is always How do you sell on my story? And we'll cover that after I'm gonna show you one of these first. So we're gonna get back, and this one, I believe, is a young man, and this is one of our earlier ones that I think you'll see. The one you see after that has come quite a bit further. But this is one of the first ones we did. And the idea is telling their story, their weight really pulling out of them. So let's take a look at that. Riding your bike helps take everything. All your problems just focus right under there. Biking trails, names, corner, Hessen and, uh, live in Highlands Ranch, Colorado. I've always just been loving the adventure and thrills. And then I saw there was a local bike shop that had teams try it out and fell in love, been racing for two years, but I've been riding for years, way races anywhere from Angel Fire, New Mexico Toe. Telluride to steamboat. So up in Angel Fire in New Mexico last year, member of my team was practicing on the four cross. True, it's like BMX in on the side of the mountain. So there's four guys gated racing down fastest wings. And he was practicing and just hitting a couple of the jumps. Just overshot one of the jumps when a little too far knock his head into the handlebars and went into a coma. Didn't make it out. We're always thinking about riding a big part of our team. All right, so so that was one of our earlier productions. And, um, it's interesting, because when you when you do these, you kind of have a vision of what you want them to be. This kid was in a motor, cross he into the bikes, and so you kind of have this vision. And then when you sat down and started talking to him all of a sudden, he's talking about a fellow biker that lost his life and how that friendship that person became the most important thing in Hiss biking career, so to speak. That was his team always paid tribute to him, and he was such a big part of what they do. So so these My stories always take twists and turns that I can never pre plan. I could never figure out. We kind of go into ago. No, she loves horses, so it's gonna go this way. And then all of a sudden they emotionally shift gears and you start to realize that they have their own stories, that your version of their life is not their life. It's what you want to make its the story you want to tell. But they have their own stories, and learning how to tell them is really the key now, part of what we do. How do you sell this product? I'm just to give you an idea. We do a consultation now the senior products that my stories, the session fee that is the $500 session fee, but a minimum $ order. So they have to spend $2500 just toe have us commit to doing this. Two of us create these images. We go into this, it's usually bread into myself. We go into this with the expectation that these sales averages right now are my stories or anywhere between five and $7000. We know these are very high end clients that they're going to invest very well. So we do have Ah, we do have a consultation with the parents. Now parents don't come in saying I'm coming in from my story, actually come in just like every other senior parent going What's the best deal you have? And so really, what you want to know is, how do I sell it to them? How do I get them to want to commit Teoh from thinking they were going to spend $500 suspending $2500? And that really has everything to do with the consultation when we sit them down and we start talking to them about the different packages and we always started the small one and kind of say, This is the entry level and then we go up through the different packages and we talk about associate sessions and then if you want to work with Sandy, this is where she starts and they go from there and towards the end, you can kind of get a feel for what people where they're gonna land. I mean, you can get a sense if they brought the student with them, kind of where they want to land if they're very excited. Usually the females are all 20 outfits and and stars and diamonds, and the guys are like, I don't want to be here. Usually the boys aren't even there. It's usually just Mom, and she's just saying, If I could get him here, he's gonna wear a shirt. You know, that's about as good as it gets. So here we have Mom and Dad, and we do want Dad to be here as well, especially if there's a son involved, because once we get up to the my stories, we sit them down. It's OK. You know what? We want to show you something that's really special task, and we recognize that this is not in everybody's budget, nor is it something that everybody wants. But we want to explain what this is, and then I start talking to the more sales associate will talk to them about. It's kind of that being 17 and way usually say something like, you know, first of all, I want to ask you, Do you remember what it feels like to be 17? And of course, they nod their heads and we kind of go into a little more philosophical. You know, it's kind of crazy time in your life. It's really the time of life that you have total freedom and one of the things we found with our seniors that makes us very uniquely different than everybody else's. Our job, we feel, is artists not just to take pictures of your kids because they're this age. It is to tell their story, and we can do that through stills, and we have all of these options and all of them are great. But we do have something that is very different. That's very special. That's kind of over and above what you think you came here for, and and this is really an opportunity to tell your child story. Now, instead of trying to convince you that this is the right thing to do, I just want you to think about this. I'm gonna I want you to think about what you were like a 17 and when you were think back, you had no kids, no cars. No overhead, nothing weighing you down. You had the entire future ahead of you could be anything you want and obviously you've gone on to make decisions and you've chosen career paths that are perfect for you. But remember, it's 17. You didn't know where you were going. And so imagine being 17 years old and telling yourself for the future what you wanted. Just expressing your dreams and expressing what you want out of life. What would you give toe have? What would you pay to have a record like that? Now, at your age, hearing yourself, tell you what you wanted back then and I see like parents kind of sink into themselves. And I could see them remembering their high school experiences and what they were like and how passionate they were about life. And you can see that there really those wheels are turning in their thinking about Yeah, that would be really amazing. And then I asked them. I said, You know, what I'd like to do is, instead of trying to tell you why this is so great, if I could just show you one and let you see sort of what these mean, and depending on if it's a female or a male student, we will show them either a boy version or a girl version, because the boy versions tend to be very edgy and and strong and eclectic. The girls are very emotional and heart heartfelt. And so when you have a parent sitting there and they're thinking about themselves and of course, they're trying to determine whether or not they would do this. And then we follow with one of these videos. There's a huge impact moment, and you can kind of see how that works. So the idea is really to tell their story now. In addition to that, I have some beautiful fideo albums here. This is actually one of the seniors from this year, but the idea with the senior my story is it's the DVD is part of the collection. The DVD actually comes as a finished DVD. Of course, it's all finished out and has the, you know, the students name and everything were actually switching over to jump drives now, because you know DVDs or slowly, actually more rapidly going by the wayside so eventually this will not be a product line. We have. But in addition to the my story at that price point, usually they're going to get an album. And these albums, we have a lot of them behind us. We do use for Nao. We also use Bay Photo. We have that budget line album that's really for Bay Photo, that my stories are this higher end album, So just give me an idea. This is a female product you can see on a peek at this album that it's Oh, this is a beautiful one that's off to show you guys later. This is a senior girl, but I didn't want to take it out because I wanted to show the packaging. You could see that these albums are very high end. One of the things that I'm extremely, we never want to open them because we always feel like it's so they're still pretty and we don't want to wreck them. But once you get into them, what we love about them is of course, they're fully customizable, so we can go in there. And when I say customizable right down to the leather choices, the color, the paper, everything that you have and then this is one of our my stories from this year, and you can see the difference with the album's. There's a lot of thought and a lot of artistry, and I don't want to go through every single page. But what? I want you to kind of get an idea as every album is uniquely different every album we really encourage the parents. I'm gonna flip Teoh a page where Let's see if I can find one where they actually have some riding. Yes, so so Basically, in this case, this particular student, a lot of the words that you're seeing are things that he wrote. His mom had him right, and he obviously was very interested in doing this. But he said, Debate Team has taught me that knowing the answer is never enough percent precisely commuting. Communicating one's perspective is essential for success. So you will start to see in this album very much parts of who this student is, who he is, what his dreams are, what his aspirations are. Now you can see that this this particular session involved going to his home. It also involved outdoor photography as well. You can see that in addition to his words his parents and his grandparent's have included have included their thoughts on this album. So this is not just an album of pictures. I don't really I'm not a big fan of, like hold her album just pictures of your own face. This is everything. I mean, this is funny, this image here. I photographed these guys since they were born. So he's one of the seniors that we did is a new board. There is a picture that they own off them when they were 46 and eight, where they're in the same, see no evil, hear no evil. So there you have that in their home. Her house is like a museum of my work. But of course we made him recreate that. And then he summarizes by him, describing who he is now for senior boy. By the way to do this, that's pretty rare. So he was just a really cool kid, and you could see that he really put some effort. This is his mom has been a client. Clear back in the collection days. Remember when I told you about those high end? There were $5000 sessions. They're a collection family. So So it's really exciting. Obviously he's the oldest, and I'm assuming that I will continue. She was joking the other day about weddings, and I was like, knew that anyone Nobody better gonna be getting married. But you can see that when we build an album, we put a lot of effort into them. They're not just these are not things that we take lightly. This is something that if we're gonna have somebody spend $5000 we're not just going to give them a pretty picture. You know, a pretty album with pictures of their face, all just quickly. Same thing you can see in this case. She's choosing, you know, different quotes. You must be afraid to dream. You mustn't be afraid to dream a little bigger on you could see these albums are pretty substantial size behind me. We have smaller versions, but ultimately we're trying to give them something so unique and something so different on you can see whether it's their school logos or whatever it is that we need to incorporate to make each album uniquely its own. But of course you have to have your logo in it from a marketing standpoint, you need to make sure that it it tells people who you are. So typically our students are going to buy an album. This is a bigger album. This is an ad on this would be in those $5000 range. Most of them are getting a slightly smaller album. They're gonna have the album, and they're gonna have that, my story to complete, to complete their story. They have options. They don't have to have both. They can have one or the other with those albums. As you've seen, we want to showcase their families, their pets. We want to showcase their personality who they are, because each student is uniquely different. And that's probably my favorite part is just that when you start telling their story, it always goes a different direction. There's always something you learn about them that you didn't know before. This next senior video that I'm gonna show you is a more recent Senior Madison is somebody. This is Madison. She's the more Western album. I've been working with Madison since she was in the baby program, so she's another baby program success. She's just turned 18 so Madison is one of those that was a fairy was an angel. Did spring specials I Everything I ever did. They did. I worked with Madison and her sister all the way through five or six years old, and then they kind of disappeared. And then all the sudden they reappear and they're seniors. And you see that you see their names on your schedule like Holy cow. It's been eight years. I haven't seen those guys. And then you come in and the energy is so exciting because all of a sudden you get a chance to tell their story and you know their history, and you know who they are and you get this chance. So we're gonna go ahead and show you Madison on. She's a more recent my story. I got involved because my mom put me in reading classes and I started writing and absolutely loved it. I mean, I had fallen off but didn't matter to me. I always wanted to ride, but I hadn't really done any study riding since about those lessons. When I was about five, I never had a way. Teoh, right? Of course, all the time. My heart about why should Lisa horse had costs of everything. It had benefits, health wise and mentally. And it was, I think, a 13 page long tire point. I showed my mom. I was terrified to show it to my dad because every time I mentioned anything about getting a horse racing a horse, the answer is always no. So I was really concerned. And then one day she got my computer, set it down on the kitchen table dinner time and said, Show your dad. So I showed it to him and said, Let's think about it And they decided, Yes, I got him from a rescue ranch called Friends of Horses They had saved him from Kill Sale till sale is when someone is trying to sell the horse and they either sell them or something. Well, he's my baby used my first tour, so we'll always have that special bond with me. He's also I mean, he is a baby, so he's a little bit stubborn. So sometimes you gotta be staring. I miss Mama so sometimes I spanking sometimes gotta give a quick pat. City knows what he's doing. Treat him if he's doing well. He's my baby, though I couldn't love him or I wouldn't trade him for the world. Owning horses take a lot of responsibility. If they need it, you have to feed on extra. Some horses. Don't he needed it when I first got him because his back was a little bit underweight. So I've been feeding him every day. It definitely teaches you, you know, to spend time with things and that it's not just, you know, here you have something. Now go play with it every you know, six weeks or so You you know what? The horse you understand that you have to be out there every day with some of them and that it isn't, you know, just boom or trained. It's working with him every day, and it's making sure that they're working really hard to be trained, that they know way you compassion it so beneficial for the mind teaching. It gives confidence to people because they have control over something that's so much bigger than them. And it's not, you know, a little dog that most people have control over its a creature that is so big, so genuine that you know they'll never really lose that sense that they are where you, uh, way by it teaches you, you know, responsibilities that you have to come out here every day and that you have to put the time and effort into taking care of this course teaches you that there's other things in life that you can't just go do want to be perfect out or do wants, and it'll be done forever. It's things that you have to do every day that you know are part of maintaining whatever you're maintaining. But it will be so worth in the end because you know, I have a clean house or you'll have a finished project. Are healthy more. Mom. Dad, I just like to thank you for giving me this opportunity on him. He's my baby. He's my own world. I couldn't be more appreciative of, you know, the fact that you lent me the money and gave me the opportunity. So I just thank you so much. I love you. All right. So you can see the Madison story is very different than you know our story before, and you can kind of see how each one sort of brings out and the conversations we have with them all the seven little things come out like the story of how she got her horse she had. Actually, if you were paying attention, she had done a whole Power Point presentation on why she should have a worse. She was too afraid to tell her dad. She showed her mom and her sister and everybody else, but she didn't want to tell her dad and find her. Mom made her sit down at dinner and say, This is what I want And he gave her the opportunity tomorrow, the money to get that horse and and you can see right to the very end. She's very grateful and very appreciative, and it's always startling. I think for moms to realize that our parents to realize you know how much they mean to their kids because we always ask him those questions. And you know, every every student has a different reaction. Some are very emotional and some are a little more stoic. But they always have things that they say to their parents that just money can't buy these air. Very genuine, honest reactions, and we we capture them and we take them when we add them to their story, and I know that the child the student always loves these, like Madison showed it off. It was on Facebook. It was everywhere. But I know more than that. It just took her mom and dad's breath away. Got never mind. Let's move right along. So so you can see there's a lot of power here. There's we always have felt this way. We cry about just stills, and you can see how just that those stories, they take it to that next level when you could give that to a parent. It's incredible. So again, it's not for everybody. Every client can afford this. I don't do Onley this type of work. You know, if I shoot probably under 28 year, maybe even 15 a year, that would be a lot. But the ones who do it are very well aware of what they're getting into. Now take it to another level on top of, you know, working from the babies and the Children and the wedding work that you could do in the high school seniors. We also have the ability to commercial work. Every single client that comes in the door probably works for somebody or has most of my clients have their own businesses? There is potential. There's so much potential there for growth and income. You think about everybody that you work without that wife who is a state of a mom, her husband's a doctor or a lawyer or, you know, works It works, is a veterinarian or something. All of those people that all those people who own businesses or work for small businesses have opportunities for commercial work. So so that's something that branded in our slow season, when I'm shooting all those models and doing all those babies and all that stuff, that's an opportunity for video. If you're into video to start looking at the commercial side of things, creating a commercial is not as hard as you think. When we were on tour, we would pull students out of the audience. We would actually grab somebody we would actually shoot and interview, similar to what you saw Madison just do. We would shoot an interview of them talking about their studio, and these were people right out of the audience. Emotionally, when anybody talks about the studio, they would get emotional. And then, during an a break through the show, Brandon would go to their website. He would still a few images still their logo, and by the end of the show we would have, ah, minute and 1/2 commercial that was so beautiful and so breathtaking when somebody who wasn't prepared who was literally pulled out of an audience and all of a sudden they had this incredible commercial talking about their business. Those types of commercials could be used on your website for advertising. They could be an e blast. Their great opportunities, I recommend. That's a great way to start out. To actually get yourself going in this direction is toe work. Practice on yourself. Shoot a commercial of yourself. And because you have many takes as you want and you can wear what you want, you can control every detail. And once you feel like you've really mastered it, then you can start working towards these other things. I don't recommend shooting a commercial for a paying client until you really know what you're doing, but I do think it's a great has great potential, so we're gonna take a look at this. Next video is doctor. Hold these air. Also, clients that are lifers. Their oldest is probably 12 now, and they've been working with me through the baby program Through all of them. He was an orthodontist one day. It's a simple as I said, you know, what do you do for a living? And he said, I'm an orthodontist that I said Oh my gosh, you know, we do these really great commercials you should consider, especially for doctors. Orthodontist, dentist, pediatrician's. Really. It's just a way for you to expose yourself to a new audience and for them not just to see your website, but to actually get to know you to see a little bit of your personality. And and it's so easy to sell this to a client that already loves you because they consider it a bonus or an ad on instead of a hard sell. We're trying to get them to buy something there like Holy cow. I didn't know you could do that as well, so let's take a look at Dr Holt's video. This is actually on his Web site as we speak. I'm Gerri Hold the North and Honest in Littleton, Colorado, and we make beautiful smiles. The idea was, I had a really, really great orthodontist. As a kid, I had braces, is a kiddo. So and super need guy, Super neat family and way just really, really, really liked him. And, uh, once I got more into Ortho and saw the before and afters and started doing some more cases and stuff, I really just loved it. The idea of looking at before and afters and before their snaggle too crocodile mouth with all sorts of gnarly tea and after they look beautiful, like I get super model, that this amazing smile. You know, there's certainly cases that come to mind. One would be a really shy, timid 12 year old girl who just didn't quite have the self esteem, self image, self confidence, to smile and to really be open like she could have shoes, a wonderful, sweet person. But somehow the smile held her back. We worked with the case, got a tremendous result in looking at the before, and afters is really the reward for me. Her reward was that she had this beautiful smile, and now she smiled much more readily. She made more friends and really just went on to blossom. A zey beautiful young person. And that's what it's always about for us is that we want to see them blossom and turn into these neat young people nothing to be afraid of, actually, orthodontist. It's probably the easiest chair to sit in a Zara's dental procedures. Go as you may have seen or we'll see. You know, the office is geared to be fun, energetic, upbeat visits are meant to be fun and exciting and meant to be a really great place to receive care. And that's what we strive for with this office is that we want every visit to be great for the patients, to feel comfortable and really have a great experience. The beauty of a smile is that it carries over into other aspects of your life. So if you smile more, you're probably gonna be more healthy, and your mental health is gonna be better as well, because you're gonna be more happy. And that's the important thing as well is that the overall wellness of a person can also be linked to a smile on their perception of their smile as we improve the smile. If we improve their ability to laugh, enjoy life and live like smiling. Those are all great things that we want for for all our patients. All right, so, um, you could see that there's so much potential. Start thinking about the clients who have and start seeing how you can take this side of the industry and take it slow. Start with those little baby clips and Adam into a slide show, and then when you feel like you're ready for it, create your first commercial about yourself and then we feel like you've mastered that. Maybe you grab somebody. That's a good friend that you could maybe try commercial for them and then eventually work your way up to a my story or something where you could really complete that circle later on. Today, I'm going to show you the equipment that I use. How we do that. We'll talk a little bit more. Of all the tools that it takes, it's actually surprisingly less than you think. A Sfar as an investment. I'm going to show you one that I shot all by myself recently. So it you know it doesn't take five people to shoot these, I promise, does take a system and a plan, which we've been teaching you the whole time