Lessons

Lesson Info

Social Media

we talked a little bit about your social media marketing calendar. We went through the calendar. I feel really confident that you all kind of get the idea of the calendar. What I want to remind you is that calendar is again like a business plan that your roadmap for marketing. And so once you have it all time lined out like that, it just becomes so easy. Marketing is not something that you stress about and Maurin important. When you see it's like the mood board. When you see a clear picture of who you are and what you are, you'll start to recognize certain traits like I really specialize in babies or or I really enjoy charitable marketing and you'll start to work towards those those of your strengths. And we want to work towards those. So so now that we have that foundation of a marketing calendar way, Anderson how we're gonna get going now we're going to talk about some ideas that actually work in social media, things that are little changes, little tweaks you could make to amp up you...

r social media presence. One of the most simple ways to update your social media presence is just update and change your profile picture or your timeline cover now, once a week. Remember, every time you do that and alert goes out to all of the people following you, all the people that like you, it's gonna go out and say that you changed your profile picture or your timeline picture. So simply sending or making that change is going to send a lot of people your way. Now keep in mind that when you do that, if you're if you're working towards a studio presence, be careful what you post in there. Obviously, if you're gonna post pictures of your birthday cake or your dog or jumping off of a brand or whatever you're doing, hopefully that jump is a good jump safe jump by the way that came from. But whatever you're doing, even if your last photo make sure it's got a little sugar and it should have happened, so make sure it's a good one. But make sure that if if it's on your studio page, think studio presence. What happens when people click on an album or a timeline cover? Their natural instinct is to see what's next. So if you and we all do it. It's that stocking thing that we talked about. If you put up a beautiful picture, I'm gonna click on it. And if there's a next button and narrow that takes me to what else is in that album, I'm gonna look at it. If it's a beautiful, interesting picture, I'm gonna look at the next one. They say the average is 4 to 5 clicks per album if it's interesting. So if all of a sudden you've got this beautiful portrait you took and then all the same, it's a picture of your birthday cake. You disconnect from that client, you they lose interest because it's not what they were looking for. So really carefully set up your albums so that they have a message, or I feel like, for instance, on our Facebook, all of our timelines I have an album called I Love My Life, and I have an album called I Love My Job to their on my fan page. And if you click on I love my job, it's all work related BTS If it's I love my life, it's all the stupid things that happened to me that are just funny, So so people will pick one or the other based on what they really want to know about me. So simply changing your timeline cover and you're I mean, I know that it's awkward to change your your which McAuliffe little head shot some now because, you know, nobody likes to be the selfie girl or the selfie guy, but it makes a difference. People. Every time my son changes it, which is like every 37 minutes, I get notification of it. So it tells me he saw things live in active and taking pictures of himself. All right now, another thing that you can do to instigate business in your business is simply telling your clients to go like your page to go like your Facebook page. One of the ways we do this is we have templates that we produce in our studio. We have a different look for each genre. So if it's baby Children senior, etcetera, the card, the look of the template, matches that style of our company. But what really matters it doesn't matter. It matters what it looks like, but you will choose your own style. What it says is important in front of the car says Thank you for your business. Please add us is a friend on Facebook. We would love to stay in touch. Here's the important part. The back of the card says. Create a status update about your session with us. Tag us in the status and you could be selected to win a one of our weekly prizes. So this card and the question always gets asked, Who are they? Are those the clients Kids know because these air pre created, you know, we create 100 at a time. We stick him in their order. So it's somebody else's. It's a marketing piece, so we throw that card in. Let's say this was a baby clients order. They take it home, they put on Go. OK, I'll go like it on Facebook because on the back side were telling him you might win a prize, and that's the important part. We're giving them engagement. We're giving them a reason to want to follow through and actually go and like us, because most people aren't unless they feel like they're gonna win a price. Now the question is, what is the prize? What would we give them. The most important thing is you don't want to create homework. You don't give them anything that's gonna take you a long time to do so. The worst thing you could do is do something like you get free eight wallets. What happens when you get free? Eight wallets. You have to go find their order. Have to pull their file. You have to pick an image whether you let them pick or you pick or whatever. You gotta print that you've got to send to the lab. Gonna wait for it to get back. You put together. Now you gotta mail it to them. You gotta pay for postage. That's homework. It's expensive and it's time consuming, So you want to do something super easy. So here's an example of a close to free product. This is a calendar that we produce this little five by seven. It goes with that campaign, by the way, they're sold together. But this little calendar is something that we email to the client. So let's say our social media person or you are your social media person you're looking through and you see Susie Smith said something really nice about you guess what takes two seconds? Go to your hard drive or your server or your file gonna pull Susie's order out. You're gonna pick your favorite image from Susie's order. You drop it in its little wallet size. Remember, you're not worried about giving her this because she already paid. She's already picked up. Order's complete. So this is marketing. And besides that this, say, five by seven counter. So that is a wallet size image on a digital file so they can't zoom it in or crop it out. So basically, we then email Susie and say, Hey, Susie, thank you so much for saying those nice things about us on Facebook. We really appreciate it. Here's a special little gift. It's a five by seven calendar. You can print it. You can give it to Grandma. Makes a nice gift for Grandma's etcetera. We tell them this is one of the only times you're gonna see me giving a quiet a file and saying, Yeah, go print it. Why don't we tell them that they could print it because it's marketing. Where do little calendars like this end up on the refrigerator? Exactly. They end up on the refrigerator. The most important thing is your logo has to be on it. If your logo isn't on it, it doesn't do you any good. So make sure that you're thinking marketing, not gift you're thinking about How can I make this benefit me? So, in my opinion, is I always get asked, How many months do you give away? Every single person that says something nice about me is going to get one of these because for the two seconds it takes me to do this, I'm pushing that marketing further. I'm saying, you know what? You're a great client. You came in. You spent great money. Here, let me give you a reason to talk about me again. The question This might be a little premature, but when you're talking about giving giveaways, do you have ideas for some that aren't based? Your previous clients like to get new clients. We do. In fact, we're gonna cover that a little bit later. As far as how to instigate new marketing. Ah, lot of the things we do like model searches and things like that are drawing new people that we've never met in the door. The question is, where do you find those people? And we'll cover that as well. So if you will give me the chance, I'll get their cool. Any other questions were good. All right, so let's go on and start getting into social media. Let's dig into the heart of social media and things you need to know now. Like I said, I could easily do like five day program and social media. I'm fascinated by the world of social media because it's something that it's like this, this monster that grows every day. And every time you think you've seen the next latest greatest thing, somebody invents something else that's interesting. There are certain things that are fads. There are certain things that are stable, none of social media. You couldn't give me one site that I would feel 100% confident was a replacement for a good database and a good marketing system. Even Facebook people put so much hard in tow. My gosh, my, I have 5000 fans on Facebook or whatever I spent that campaign you saw where we kept telling people to go like us on Facebook. I did that for a year early on When Facebook came out, we were so excited. We wanted to get all of our clients on Facebook. We spend a lot of money marketing to Facebook, trying to get people to like our page. One day I went to post something on Facebook and my studio page was gone. It's just gone, and we panicked. Thought we did something wrong. Try to figure it out. Couldn't figure out. We contacted. We tried to contact Facebook over and over and over. We sent emails we spent, You know, we spent just hours trying to find phone numbers researching. As far as I'm concerned, nobody actually works for Facebook. It's not, actually, I think it's an like an extraterrestrial something, because nobody we never heard anything about it. We lost like followers. Those were our clients. We lost all of them in a blink of an eye, and there was nothing we could do about it. We never got any information We had to start all over. Start a new studio page start that whole entire marketing thing. Oliver. So people who are counting on social media avenues like that very quickly in a blink of an eye could change for you, so keep that in mind. The most stable things you can do are things you can control, like sending people from Facebook to your blawg and getting them to subscribe to your blog's because you determine when that's gonna be turned off and on. You also are capturing their email addresses. Therefore, you're giving your a direct link to marketing. Alright, so when it comes to influence is word of mouth. This is statistically where people get or make decisions from About 59% of the people in the world like to hear from other people. So right out of the gate, we know that referral programs are the best resource. We're gonna cover them in depth. Second to that is TV and news right under there shortly. 1% under is Internet search engines. This is very exciting because the first year I taught this about nine or 10 years ago, first thought we ever put this out there. Internet search engines were way down at the bottom. Andi. Slowly, they have become in the top three ways that people find who you are now. TV and news will talk about it later, but we all know that those are pretty expensive. I mean, it's gonna be hard to get a TV. Commercial Internet is relatively free, so knowing that those percentages air that high, it's very important. Social media could be used to showcase your personality and identity and small business rely on word of mouth that could be manifested through social media for a small business we can get to know, and we can relate to our clients through social media, unlike big companies who you know don't have that personal side to them, social media is a perfect avenue for the average small business because we're very relatable. One of the first things you need to think about is your website. We are in a visual industry. If you don't have a website or if your websites not up to date, you are falling far short of your goals. Because the website is absolutely a necessity necessity in this industry. Your website should tell your story. It should introduce your clients to you. There are lots of easy ways to do it, blogging as a popular format. It's one of those back in the day stories, you know, when I first got our first website. This is probably 14 years ago or longer. So it was early, early, early digital early Internet technology, and it's interesting. Back then we got bids on building a custom website, and again, the only way you could do that was to have somebody who knew Web coding to do it. The bids, the cheapest bid we got was it was between eight and $13, to build a website. Now we went the cheap route because we thought it sounded better than 13 spent $8000 from the minute went up, it was clunky and junkie. You could imagine back then what it was like. The other problem was you could make any changes to it because it was all coatings. If you wanted to change a single picture out, you had to call the guy and pay him bucks an hour to do it. And so it was a nightmare. That site stayed up for almost eight years because never changed because it was so much money and I could so so nowadays, when you look at the sites available on the template sites available, you know we have five sites up. I think I have six, actually, but five that are active that you can see all of what your photo based science photos is a great template company. I know some of you already used them, but they give you the opportunity to have template Bates based sides the way the relationship with photo is worked out was, um, I had been in an event and one of their employees recognized me and can I was walking the Mallonee watch right in front of me, he said. You're Sandy puts right and I said, Yeah, he said, He said, Hey, we want we want to work with you on websites and I have such a negative taste in my mouth for websites. After losing so much money, I turned to him and I said, Well, the only way I would consider it if you could build me one in one day or I said, if we could build because he said, was simple. I said, if we could build in one day, he goes, Oh, you could do that for sure, and I was like, Yeah, right. I said, Call me and I said, You know what? I tell you what, Call me. Monday morning cause we were in that transitional phase isn't Call me Monday morning. We'll see what we can do. So Monday morning rolls around and we had determined we would do a Skype call. And so they Skype and all the sudden when I when they opened up on Skype there five of them sitting there there, five of the owner and a few other people when they're sitting there talking and And this was probably 10 or 11 oclock and they're discussing the different templates in the things that they have, and I was very interesting. I was very surprised how easy it sounded, and I said, I'll tell you what, I won't I don't take things for free. I mean, I don't from sponsors. I never take anything for free because it obligates Meteo like their products. So our role is we have to pay for what we do, and then once we've paid for it, if they want to sponsor and trade back, that's fine. But I won't take anything for free. So I said, I'll tell you what. Let's do this. I'll pay for this site. You give us access And if I can build it in one day, I will buy aside from you. And so they said, OK, I walked up into my graphics room. This was right before lunch time. We eat lunch at 12. I walked in and I said, OK, guys, when you get back, we're gonna build a website. You have to have it done before you leave work today. And I was totally kidding Onda. I told them that they had they were gonna call somebody from the company and they were gonna go through how to do it. And then they needed to finish it up. I am not kidding. They started at 1 30 that day. The phone call was at one right after lunch. They started working out at 1 By 40. 30 that evening we had an entire website built. I wasn't even there. I walked in and they said, Check this out and bam! The only thing that we're missing where a couple galleries and the video links that we needed to add I was blown away. If you can put a website together in half a day On that was two employees who were tech savvy So I look at me maybe two days unless I'm text Saudi, but I'm a little more methodical. They're very fast at what they do. If you can have a Web set up in 1 to 2 days, you should really consider it so great company to work with. Definitely one I'd recommend. Um, a couple other things that you need to know about websites that Kurt design trends are minimal. Very simple. Clean white open frames, very little text at all. People, especially in our industry, were very visit visual. You want to avoid clutters designs that overwhelmed the reader. Glad graphics and flash that are too slow. That's one of the improvements. That photo is just made. We just switched all of our sites over to their latest site, which Oh my gosh, it's incredible. The new the speed of the new site because that was one of my issues I've been teaching for years. You put flash in your side and you know when a client is looking for a photographer and they pull up Littleton, Colorado photographer. Let's say you've done your homework and you come up first. If they click on you and it goes to your side. And all of sudden they get that little bar that goes 10%. 15%. 20%. What are they gonna do, right it. About 20% go back and they're gonna hit the next guy, right? So you really don't want those slow sites? You want to make sure that you have speed. Dont just test it on your computer. You need to be testing on your friend's phones on your friends computers go to the library, A local hotel Pull up your website because what? You think it's fast on your computer. Remember cookies that your computer's gonna remember that address, and so it'll bring it up a lot faster. But on your consumer, on a client's potential computer, it might be that 10 2030% and you might be losing clients. So keep that in mind. Make sure to include include a clear call to action and easy to find contact information, including your location. One of my big pet peeves wanted do mentoring for my students. The first thing I want to know when I go to your said, the first thing I want to see is your face on your website I want a bio or something that says about you. I want to know who I'm working with, and that's a very personal thing to me. But I also want to know where you're located because if you don't even if you work out of your home a lot of people are like, Oh, I work out of my home. I don't want to give my address. That's okay. At least give your city because then at least the client could say, OK, that's 20 minutes from me, as opposed Teoh. I don't even know where in this state they are. If they feel like you're far, if they feel like they don't know where you are, they will assume you're far away and they will probably not call through so at least the city so that you know where they are. I have a question for the about page. Is it okay if it is in a tab, or do you want it like immediately on the front? Oh, no, it's OK. The tab for sure. Not very very in your face, you know. But I just want to make sure that it's in there because I think photography is a very personal choice. I think people emotionally connect you before they meet you. I think when they read about you, they hear about whatever is important to you. Whether you're doing this for your family or for the love of photography or whatever it is, they kind of want to relate to you. So it just needs to be in there for sure. I have a question online from Christina Robson. Who says When do you think your business is ready for a website from the beginning, or should you wait until you have a good client base or portfolio? Client base does not matter because the website is to build your client pays portfolio doesn't matter because it to me on Guy said this earlier. But I'm gonna rephrase it if I go to your website. I would rather see three powerful images that move me, then galleries full of the best you could do because a lot of people and I see this a lot in entry level photographers. They shot a wedding and they post 60 images of that wedding in their gallery. Different if it's for the if you have a sale software type thing where you're that clients can actually put in a password and go see their images different. But if you put a gallery with only one wedding, what that tells me is you've only shot one wedding. I'd rather see one picture from that image from that session and have it be very impressive. The other thing is repetitive images. If you've got a family out in a location, it's family here. 234 shots. Family here. 234 shots. You don't want to overwhelm them, so I believe that a website should be done right away. I think that it's something that I would not like to see. People invest a lot of money until they feel their skill sets there. But how are you going to engage people without getting your work out there? So I feel like and the best thing to do is to find a community that will help you understand your work. One thing we're known for his critiquing images I know on SP TV every week I take your images and I critique them in front of the public, and it's something that it's if you're gonna post your images and your and you feel like they're good images. Have somebody that you respect let you know if they really are good images, somebody that you trust It's not gonna hurt your feelings. But that is going to be honest because there's just those little tweaks that could even taken image. That's not great. And just even a little minor tweaks could make it a good, strong image. So So I would say, Get get opinions as well. Oh, yeah. All right, let's keep going. All right. So the biggest thing functionality is the most important thing. Use icons for navigation rather than text. I mean, everybody pretty much gets that if you see a little bluebird in a box, you're gonna be tweeting something, right? We all get the P in the circle is Pinterest, so people are very usedto icons. It's very natural for people to push those buttons. Be careful that those buttons aren't taking them away from your side. If anything, make sure that it opens them up in a pop up window, something that you still stay visible. Blogging, Of course, I mentioned that blawg sites are very functional and easy to use. 77% of Internet users read Ball blog's 60% of bloggers are between the ages of 18 and 44. That's a Judy's age, right? She's in there somewhere. So that's something that you need to consider Now. Corporate bogging accounts for only 14% of blogging. So what that really means is a company like target. They can't they could have a blawg. But you know, you could take the most beautiful vacuum cleaner in the world and blogged about it until how sleek and sexy or amazing or adorable. But nobody's going to emotionally connect to that. I take a child that I photographed and I put up on my blog's their story. How beautiful the day was, the sunlight in their hair, the little you know. It was a cold and a little bit, a little bit chilly day and their water on their toes. You do that and you can bring people to tears. And that emotional connection is what people more than the imagery. Ah, mom who's looking for a photographer is going to read that story, and she's reading about that little girl. She's going to envision her little girl in the same scenario, so creating stories that like minded clients would would relate to is really important as well. Most important thing on this slide, though, is bloggers use an average of five social sites to drive traffic. We in our company call it pushers. A pusher is something like Facebook because Facebook's awesome to get the word out there. But people, as you know it comes up in your feet and it comes so quickly you need to give them a reason to go forward, to instigate interest. So and as an example, something like, Ah, funny thing happened on the way to work dot, dot dot and then they click their, which takes them off of Facebook onto your block. So if they're interested in that story, they're gonna end up on your block. The block is where you want them to be. A. You can give them more information, be you could get them to subscribe as well. So we're constantly pushing people. So if you have a great blogger, an awesome writer and beautiful imagery, and you just don't have very many people following you, it's because you don't understand the concept that you need to be driving people to your blog's from all of those other, whether it's Twitter, Facebook, other social media aspects, pushing people back to your blawg. We do have a blawg. I told you we have a studio block, which is for my personal studio. We also have SP TV blogged about me, which is an extension of our show. We do every Monday, which is just really great writers and photographers that provides some really incredible stories and information. Now here's a couple things to boost your blogging and your posts. They always say a picture is worth 1000 words. Rename your images to help with key word searching these air the These are the little finesses, and you guys are gonna have to take some notes here because this is the stuff that makes a difference. If you want to push your social media to the top of your game, you need to know this. So as an example, Sandy puts baby dot J. Paige versus M I g 0.0. J peg Key wording is so important. A lot of people don't understand how key wording works, but the's air at least little simple changes that you could make You also can water market images so that if their shared on another side, they still lead back to you. People still understand what are markings important anyway, You just don't want your work stolen. Obviously as well. You want to invite guest bloggers. You can showcase your staff or other industry professionals. So if you're if you're in the studio and you've got an associate, or even if you've got clients that you say, Hey, if I send you an email, would you mind riding a little article about your experience with us? People will do that. People love to talk about their kids. There are a lot of moms out there that would love to write for you. You can get some of your clients. You could put out an e blast that says, Hey, we're looking for writers. Teoh, help us with our blawg and it could be doing. Maybe they could provide the information about the carnival's or the circuses or things you know, and you get your clients engaged. All of a sudden, you become this really interesting block site where people love to find out about local events. If you're a baby photographer, he should've every baby event in the world going up there. And if you're a senior photographer than every concert in every movie that's coming out, all that cool stuff, so that's that you're driving the right people there. Once used amplify that on, Do you magnify that it grows? So if you get two or three clients that are interested in writing for you all of a sudden that Social Media post that you stress over, they give them access, give them your password and let them post for you and let that let that keep going. So you were talking about driving people like to your Facebook page and, like, Do you recommend having separate Facebook patient Facebook pages per finished in your business like one for seniors, one for wedding? Great Course yours. Did you just have one page? Were a one page person. A lot of photographers do have like a senior Facebook page in a studio Facebook page. It's too much maintenance and honestly, we have too much under plates. And my thing is, if I'm trying to get a client to like one page, if I could get them to like one page, I'm good One thing you do have to remember, though, is in order for you to tag them, they have to like your personal page. So my personal page has been at the 5000 mark forever and ever and ever. So currently we have two every day, every day or so. We have to delete some of our fans so that we can let our clients personally like my personal page, my personal pages. Not that active. But I do get my clients toe like it, because then if they like my personal page, I could tag them on my studio page when I tagged them on my studio page. It then notifies all of their friends that they have been tagged in an image. If they do not like your personal page, you can't do that. So that's that little sticky area. So my personal page, I don't do a lot of active things on it because I have to be very careful, my clients or what my mother is watching. I have to be careful. My fan page is really I mean, we're 27,000 or whatever it is a little over 27,000. Those air, mostly photographers, so I could say anything I want there. And I don't have to worry about something. Many of my clients follow me there, too, and they find that interesting to. But I'm kind of, Ah 11 side, less maintenance kind of a person, and that's kind of how I do it. So what do you do if you already have a personal page that you don't want clients? Toe friend, how do you That's the problem. And I don't mean that, people. I'm assuming you can open up. You could start another one. I know like one of my employees who shall remain nameless but not in this room, but is watching right now. She has two pages because she has. She's so recognized with my studio. I have 27,000 fans. So therefore a lot of people, you know, I tagger on everything so people search her out. So she has the sandy putsch photographer friendly Facebook page. She also has a private Facebook page because she has a lot of very color from friends who used colorful language. And so she's very courteous to say, Hey, I don't want people linking us back to this So So you may decide that you want to open up another page and start building that as kind of like what mine is. Mine is just kind of a landing pad to get people to the right way. If you go to my personal page, it says, even though you're not supposed to have all type in your timeline, it says this page is full. Please go to our fan page. So we're directing photographers to our fan page because the personal page I've always hated the limitations of 5000 people. It drives me nuts. It's just it's za control issue. So go again. All right, So, uh, this is a great idea is to get guest bloggers and think out of the box. If you have stuff, they could help you, right? You have clients that love you. They could help you write. Be yourself. You want to share your interests and your interest in your experience. Let your personality show through. I mean, people will start to recognize your writing style, and I think that's really important as well. No, Twitter is one of those that I get asked all the time. How do you use Twitter to market. It's very, very hard from my standpoint, from a photography standpoint for my clients, nearly useless to me very hard. I don't I don't It's just too much maintenance to get my clients. Film do have thousands of followers. They're mostly photographers, so we use it as a filler for photography stuff. But Twitter as 300,000 new users per day, 62% of the users are ages 18 to 34. But about half of the world's Twitter users are from the United States. So everybody feels like there's something there. But nobody has really masterminded how to get Twitter toe work. I will show you a couple things later that dio that at least will help you. We do have a Twitter feed. I certainly would welcome you to follow us at Sandy. Push on. We do. It's kind of fun. It's fun just to keep in touch with people. It's a quick way to do that. But here are some things that will help you if you do toe ah, use Twitter to use Retweeting is one of the best things you can do, sharing the information that other people are sharing because it keeps you active and growing. Also, it allows you to share relevant content quickly. So as you can see here we were at an event and Blair and H H Color Labs. They I mentioned that we were there, So we re tweeted that out just to keep that feet going. Andi. It sort of ties us in really important to be magnanimous. I just think that's a cool word. So I try to stick it in anywhere I can magnanimous, which means offer praise and congratulations to other. Don't just toot your own horn you want and talk about yourself. You really want Teoh? Let people know that they're doing good things, and that's a great way to use Twitter. All right, Facebook has 5500 and 26 million daily active users. 250 million photos are uploaded every day. This slide. We have to change this almost every three months because the numbers are astronomical, and so it's just really incredible. Toe look at 2.7 billion likes every single day. As I said, I have a fan page. That's where the bulk of our fans live. That's where all of my information when travelling, teaching, etcetera. If you're not a fan, pleased to go follow us. But that's kind of. But keep in mind, I post Justus much BTS like all the photo shoots at my whole entire life. That is, to me, that's a direct link to who I am and what I do on and keep that going. I also want to note just to throw it out there if you send me, and if you send me a message on Facebook, it's very hard for me to keep up with that yesterday because of the show, I think at about 100,000 messages, I literally was like Oh my gosh! And so please don't think that I can't that I'm ignoring you. I truly try to get back to every single person, some of you. It was just nice compliments and enjoying the show. Others had specific questions. It is very hard for me to get back to those during shows like this, So please don't think I'll forget you. If I do forget you, I'm going to throw this out in the universe and and hopefully it comes back is a good thing. You can email me at Sandy at sandy pushed dot com. Keep in mind that it takes me 2 to 3 weeks to answer questions. I will always answer your question if they're simple. 1 to 2 questions. If you send me a saga with 85 questions telling me that your life is in ruins and that you need me to save you, I will do the best I can. But it's hard when you you have to understand that the time answering those emails is time away from the people that I love. I spend 2.5 hours a day answering on either the forum on with my students who have invested in me, and I feel that's where my time should be spent and trying to keep up with Facebook. I will never be able to keep up with it. Also, my apologies, if I've, if I fail to respond, I mean my direct email now. Holy cow! So it will be a while before I could get back to you. But I will. My heart is in it. If that helps, Alright, so encourage engagement. This is what's important is getting people Teoh get involved in what you're doing. Things that are most important when you're doing Facebook posts, you want to keep it post. Keep it short. The longer the post is, the less engagement will receive. I just read a study a couple days ago saying that now on Facebook, they're saying that you either need to keep it really short or really long, which is interesting. And that's new. So that's something I produce more investigative work on. But currently the recommendation is no more than 80 characters. 80 words. I'm sorry, 80 characters, so that's not very much. That's a couple sentences. Now this is the pot calling The kettle Black is I am the worst in the world at keeping anything short. When I post, I have to tell the whole story. So I'm hoping that trend is true that longer posts do well because I'm a saga person. I have to. I have to write quite a bit. This is another really important thing. Ask questions, things like where, when and should drive higher engagement. So I want you guys in your head before I go much further to kind of think about those words, and how would you put them in a sentence because that's what's important is how would you use the word where, when and should to drive engagement. Interestingly enough, the word would drives more, likes on the word Why has the lowest like and comment race out of the group? So, you know, we talked about that. Who, what, where, when and why. This is another way that you could use them in your social media. We've tried really hard. It's actually hard to do that because you have to be very careful that you don't annoy people. If you do the share this link every day, it annoys people. You've got to find ways to get them interested, and we'll show you some very cool ones. You also has have to post terrible content. Facebook candy is the type of content that users get excited about and want to share with their friends. Usually, this includes an image on often contains humor or a quote that is inspirational or motivational. How cool is that for us? Is photographers because guess what? We already create pretty pictures so we don't have to worry about copyright issues. All we need is a nice quote, and we can get people to share. The strongest post I have are images that I photograph, and if I post a pretty image, people say, Oh, that's pretty image If I post a pretty image and put a little quote on it, I see it shared time and time again. People will pass that on to their friends because it emotionally affects their day. Everybody likes a cute kid, but everybody can relate to that emotional quote that drives you in. Now as an example, I'm not a big fan of selfie type. I don't take my own picture and posted almost every. The most you'll see is the back of my head and a photo shoot. Usually Brandon or somebody is popping that shut off, but just random. I had this event. I was honored this last fall. I was selected as Loreal Paris women of Worth. They choose 10 women in the world that exemplify charitable work, which is very exciting because these women were unbelievably mind blowing and I felt very, very humbled to be there. But it's a very big event. It was in New York City. They brought you in and it was an incredible, incredible opportunity, the whole red carpet and it is very, very exciting. But I am not a dress girl. You can tell. I'm sort of I'm sort of Ah, mangy pup. And so I had to have a formal dress and I didn't. I am not a shopper. I literally hate shopping. It causes me anxiety. So So I'm standing in the mall and I'm in. I put in like, 10 dresses, and I was trying them on. And I'm like, I am not leaving this room without one of these dresses. I don't care if it looks dumb. I'm just taking it cause I want to go home. And so I was in there and I just happened to take pictures of three that I had gotten it down tonight. I've been staying there for an hour and 1/2. The woman thought I was nuts, and so I'm like, I can't do this. Originally, I was going to send it to Aaron and CC, and then I thought, you know, post on Facebook, it'll be faster. So I posted these three dresses and I'm sitting in the dressing before I'm even dressed within 15 minutes. 4200 people and seeing it. There were 395 comments In 30 minutes, you can see the numbers in 60 minutes. It was 10,000 people, 770 comments. And finally, at the end of the day it was 15,000 people, 67 likes and 908 comments. And all I had said is I can't pick one. I said, Pick one dress number 12 or three. So it was, I mean, honestly, it was 900 comments of number one. Number two. Number three. Number three eso. It was just kind of funny because I learned something. I was fascinated, kept hitting, refresh and watching it. Refresh, refresh, refresh. And, like, people actually care about what I'm buying for clothing. That's really weird to be. But it worked. So finding engagement, you know, finding which one. Which one? It was number one. I don't know. It was number one because 903 people said so. So that's what I went with. And then my mom was like, You are not wearing that Looks like mom. Yeah, it was kind of, but it was. And then I ended up the day, The day I got there. A friend of mine showed up with another dresses. She's like, you're wearing this because it's from my line and you're wearing this. So I ended up not wearing it anyway, so it was gonna pawn blood I want to showcase with you. I got a Facebook message that I happened to get. This was a student of mine and she was in a session and she's freaking out. She's like, Oh, my gosh, you're not going to believe this. She has hit that Internet sensation. She said. I was in my studio and something happened right at the second I happened. I had a W W S Di, which is on the Forum. What would Sandy Dio? And she said, I just snapped the shot and then I posted it and you're not gonna believe it. She posted this shot, which is what would Sandy Dio? She's over two million views. Currently, she's at 2,400,000 views, 12,000 shares and 4000 comments. Picture. Ah, lot of you know, we joke about this picture all the time on the tours that we do, we have I have literally hundreds of these babies being on their parents. But can you imagine getting two million views on an image? Now? That's Internet sensation. So she was very, very excited about that. Andi. She thanked me profusely, saying, I cannot believe this happened Me. So that was her magical moment. So now my dress story is not that cool anymore. I thought it was, but she killed it. So on the Facebook candy pictures, Are there any copyright issues with you sharing other people's pictures? And also, what about quotes like if you are there, any issues with? If you put a quote on a picture like gifted list, the person's name? Or can you just ridiculous the person's name? Because I think in fairness to that person, they deserve the recognition there are laws with quotes are really hard because you can't really tie it back to who originally said it. So there, really. I mean, there's some people that say you have to use the name. Other people say it's not that important for me. I use it out of respect if I can. If it's unknown, if I don't know, I put unknown because I don't know faras imagery. Yes, I mean We all know copyright issues if we use somebody else's image. There's a copyright infringement if it's posted on Facebook, and you know that the original owner posted it technically, legally, you have rights to use that image anybody can. So that's just something that I mean for my all of the work that I posted uses my own work from my own studio. So I, as far a sharing things, is different than somebody shares. Could you share this? Oh, my gosh, look what happened. This photographer, it was so funny. Now her copyrights on it. But what if her copyrights done on it? But you know, like they didn't put it on? Could you share it? But give them credit and she posted on Facebook so legally you can share it all you want. That's that's part of the game. If you read the fine print that Facebook, we all joined and didn't bother reading, they own. Facebook owns the rights to your images period. They could sell them, you can find, and it has been done. People post images like this, and now it's on a billboard in China somewhere, and it happens. And so and there's nothing you can legally do, so so just keep that in mind. Anything you post in the social media realm, you are giving it to the universe and you don't own it. My thing is respect. I try to respect artists as much as possible. I'm not perfect at it. It's impossible. I get excited and share things, too. But whenever possible, give credit if you can. I think that's the best you can do. All right, Here we go with some bonus tips. This is important paste. Facebook has three peak usage time. Early morning, which is 7 a.m. after work, which is 5 p.m. and late at night, which is 11 p.m. Now. That's interesting, because most of us when we're thinking about our businesses, those air opposite hours of when we would normally post a business post. But it's really indicative of how people are. This is my life. I get up in the morning, I check my phone on Facebook cause I'm getting up before the kids were up. I go to work, I work and work and work work. I get off work. I'm about to have dinner. I'm on my phone checking Facebook, See what everybody else is doing. Then I feed my kids, put him in bed, and then I'm in my bed on my laptop and I just do that last minute. Check before bed. It is everybody's life schedule. So if you understand that, you understand that those were the best times to be making posts. If you're if you're working to get engagement, that's when Mom was gonna be sitting in bed watching your business post Thursday and Friday, having 18% higher engagement than the rest of the week. Wednesday, I already told that Wednesday's is the best day. If you were only gonna choose one for posting business based things, it's kind of easy to figure this one out. But people ask me, Why is that? And if you think about the way the work week is, Monday is like the drain. Monday and Tuesday are kind of getting back on its wing Wednesdays. The peak, It's kind of hump day. It's when, okay, you're you're busy at work, your active. Your brain is active and you're doing your thing. By Thursday, people start checking out, and Friday at about noon. If you've been on Facebook. It's like the whole world stops Friday afternoon and pretty much the whole week, and it's pretty dead. People start mentally checking out the reason the engagement rates are higher Friday and Thursday. People are looking for things to do or interesting topics. They're not thinking about business. They're thinking about checking out for the weekend. Wednesday's are where people generally arm or invested in business type concepts. Eso brands that post outside of business hours have a 20% higher engagement rate that seven AM five PM and 11 PM, 20% higher. Engagement rate is pretty impressive, so keep that in mind when you're making post and we mentioned posted or 80 characters of left have a 27% higher engagement rate. I stink at that one, but 27% is a lot. So I try to think myself through. Is this really worth saying all this, or can I push them to my blog's? For more information, YouTube is the second largest search engine in the world. There are four billion views per day. 70% of the traffic, though, comes from outside of the United States. So with YouTube, way have a big debate in our studio because we use video as well. And YouTube YouTube is the my space of the universe. As far as we're concerned, it's kind of become that, like, catch all of everything. Video is a much cleaner side, but the truth is YouTube is better for your CEOs for your business building. It's the better way to go, so as much on And I know Brandon is certainly not a fan of YouTube as faras just the way it feels. It's not quite as professional when it comes to posting things about our business and growing our business, the legacies that we're working on right now, you can go to our YouTube channel and you can see some of them. YouTube is the better way. It's more known for your clients, and it's also gonna push drive your engagement rates a much, much higher. So when you create a YouTube video and oh, that would have been a good exercise. We need to do a video programme here so we can get you all to make your own commercials. The biggest thing is relaxing and trying not to be over sales. E humor is great and humor sells really well. You want to speak with your audiences if you're just talking over coffee house And you know what? A lot of you guys when you did your videos for here, I saw that. It was like a lot of you made me feel like we were friends that you were just saying. Hey, Sandy, you know what? I just want to let you know that, you know, it wasn't like that. Hi, Sandy. I want Teoh. There wasn't any Mickey Mouse stuff going on. And I appreciated that because I felt like you emotionally connected with me. So if you have to do it multiple takes to get what you need, do it like it's OK. Just, you know, sit in front of your computer until you feel like you got it right. You always want to grab their attention. Remember, the titles are important. Whatever. And that goes in any realm of social media. But you want to make something interesting, like this one says Sandy quick skydives in a wedding dress. Why would I do that? Like that? Doesn't make sense. So people are gonna want to know why you're gonna have to go to YouTube to find out. It's a good reason. But you want to make sure that you avoid generic titles. They don't get as much traffic because they don't generate curiosity. So always looking for that interesting little you know. Oh, my goodness. You better find out why that happened. You want to be purposeful about what you dio make sure you understand why you're creating this video. What does it mean? Is it to introduce a cell? What are you trying to you know, Are you trying to get people to go to your blawg? Don't just be like that annoying voice on the other side of the camera because there are people who have tried to do, you know, can't be cheesy. I'm gonna do a daily post. Some of that stuff gets really overrun. Let people know your message and look them in the eye, so to speak. And make sure that they understand why they should follow through with what you do. You do want to use keywords Here is well, make sure your description reads naturally but contains at least 2 to 3 keywords. Keywords. There's some that are very obvious, like portrait photography and your name is a good one. If your business name is important to you, that's also a good one. Sadly, some of the best keywords and photography are the words. The exact words that I teach you not to use, like digital and photos and pictures We sell Portrait's way have these high end words for a lot of these things. But when were key wording? Ah, lot of times you'll see us use words like photo or picture or digital, and it's hard because I teach my students. Don't use those words in your marketing. We don't do digital photography and a marketing piece, however, key wording. We have to use a lot of those words because those are some of the most popular words that exist. A description of about words Using your keywords will increase your ranking and add to the user experience. So 500 words in your description area. Using keywords is important. And you know what, guys? You don't have to make the super complicated. Make a document that says keywords and stick it on your laptop so that when you're posting something, it can almost get to a cut and paste situation. where you could just cut and paste those words and then drop them where they need to go. So you wanted. But you want them in everything that you're doing to make sure that you get that that recognition. Do try to have a call to action when you're producing a video or video content, you want to make sure you after the video at the end of the video, you tell them what to do next. Video is great, but if it doesn't have that emotional tie in, there's no point. Legacy is a good example. When we created these, I didn't want to pollute it with a commercial. These are these clients stories, but we've all sat around and watched them and the thing that's missing in them and you'll see this tomorrow. The thing that's missing is just something to end. It's a beautiful ending. Each one is a beautiful ending, but we're gonna add, and now it's going to say something like, Start your family's legacy today. Start your own family's legacy today because we just feel like we're spending all this time and energy and money, so to speak on these projects for a future viewer. Why wouldn't we want to instigate that? That do something about that? There's a very big difference. I don't wanna be oversells and I don't wanna pollute this this personal vision that I have. But on the other side of it, I'm not dumb. And if I'm gonna invest my time and energy, I want to make sure that there's some benefit long term from this as well. You're dealing primarily with generation, why they're also known as a millennial generation. Keep in mind that these are this'll is your future marketing. You know that some of these people are current. That could be your younger clients going on up an interesting set of people because they're totally a different animal. Our future and marketing are these folks. So if you want to reach them, you have to get online. You have to find these people. And honestly, as much as I said, a website is so important, it is not enough. These kids, especially have been bombarded by years of off advertising, and the interesting thing that we never grew up with is there of the pop up generation. Their minds are so fast with what they're thinking that when pop ups come up, they can hit, delete, and they can keep working on what they're working on. I have told this before, but I am fascinated. I watched my 15 year old play video games, and they have. They stole one of my projectors, so they have this giant wall that they projected their online and I'm watching him and it's crazy because their fingers, they have a keyboard and then they have their joysticks and stuff moving 100 miles an hour. They have pop ups of kids that they're talking all over the world. They're communicating with people there on headsets, talking to people, and they're talking and they're answering questions and then pop up. Sales offers come up and they're turning them off, and I'm watching them miles an hour and their eyes were going like this That is fruity, like watching them handle advertising. I watch those pop ups come up and I'll see if they're interested, they'll glance for a second and then they'll hit that X and close it. You imagine? How do you market to somebody that can do this? How do you stop them? How do you get 10 seconds out of a person that's used to shutting you down in 1/10 of a second. So when we're looking at long term marketing, we have to we have to start thinking about this is our future. If you're gonna be in this industry for the next 20 years, if you intend to be a photographer, those air your future moms and dads and their vision of making decisions there the version of how they would connect to something very, very different than what we're used to. So we have to start thinking way out of the box. There are lots of different. As I said, trends and fads that come up. This is when I didn't even know about. But when L. O is one that is really popular in the high school senior market with girls and a lot of you're going, I don't even know what that is. It's very much like Pinterest, but it's a lot of young ladies use it. Teoh sort of curate their shopping. So, you know, Pinterest is kind of curating your ideas and styles and thoughts. This one boils right down to what you want to buy, and they create this Pinterest board of what they want to buy. And so the way I found out about this is I did a We did a little round Robin, a little focus group with some seniors, and I we were asking them questions about we did this live on an SP TV event and we asked them about you know, what they like and what's really popular when she mentioned when l. A had never heard of it and the boys were like, Oh, yeah, we hate that side So you could tell like the boys knew what it was and the girls were all about it. They just said, This is where they spend all their time. They create these incredible shopping lists of everything that they want. So So it's So how do we apply this to marketing? I don't know yet. It's just something that you need to be aware of. Another one that is my Children are addicted to it is Snapchat. Now. I don't know if you know what Snapchat originally was started. I mean it. Sadly, a lot of people are using it for the wrong reason. Let's leave it at that. Like snap chatting It's basically a program where you take a picture of yourself, send it to somebody and it comes up. You choose how long? But it's less than a 2nd 2 seconds, three seconds. Unfortunately, a lot of Children were using it for sexting or young people were using it for sending images that were not really appropriate of themselves to each other, thinking that they wouldn't get caught. And sadly, it doesn't take very long to figure out that you can take a picture instantly within that second and catch it. So So Snapchat is huge. My kids Snapchat each other all day long. Every day I'm with her clothes on, By the way, I would just like that note, but it is a fun game for them, and they get everybody involved. So how can you use this in marketing? I don't know. I don't think that you necessarily can. But you need to be aware of these trends because somehow there's a way to tie it into that market. That young, high school, senior type market Snapchat, is a way of the future. Could you create a marketing campaign? If I sat here long enough? I think I just thought of something that might work. So maybe tomorrow I'll share with you an idea. I have that. I'll see. If it will, it will come together. So So just being aware of these trends, these are things that are gonna have highs and lows and they're going to disappear. Other things like Facebook, you can tell it's pretty stable. You can stick with it. Pinterest is another one very much. Or I should say win. Ello is like Pinterest. Pinterest is the third most popular networking site. It's the fourth largest traffic source in the world. 80% of Pinterest users are women, so we know our Judy is on Pinterest and we know if we can grab her and get her attention that were in the right place to do it. So we have a few Pinterest tips and you guys keep it up. Okay? Are we doing good? And questions were okay. I think I just throw this all up and then once we could go, you can kind of weaken go through it if we need to on again. I want you to know that we it's been hours and hours breaking each of these down. We could actually do a class where we sat and said, OK, we're gonna do this today. We're going this on Pinterest but I'm giving you the top two or three things you need to know about these sites to make them work. So Pinterest and pinchers is huge, By the way, this is one that you can use for your business. You need to have shareable content you needs at a pin it button to your website or blawg. Now it's important that you have to include an image because you can't pin it if it doesn't have a picture. You also need to know that the image that will be pinned is the image that's closest to the pin it button or at the bottom of the page. So we had a problem when we started the SP TV blood. We were pinning that, and unfortunately, the the artist's signature. We had them provided J peg of their signature. So every time somebody pennant, instead of pinning the beautiful image, it was pinning the artist's name, which is not very interesting. So we had to rework the layouts to make sure that the thing closest to the Pinterest button was the image that we wanted to be shared, so you kind of have to test those things as well. You want a pin? Good visual content. You want to inspire and help others? This is important tutorials. Do it yourselves and recipes have a 42% higher pin, right? So how do you apply that to your clients? Will do it yourself is easy how to take better pictures. How do you know if you can include an image with it will create interest. Ah, little tutorial on how Teoh. I mean, I've seen so many cute things done with photography and photographers. Repainting is great, but writing it yourself and getting repent is even better. You want to connect with your clients so you can do things like create a board for clothing suggestions or share session posing ideas. I mean, that's a great idea. I'm not a big fan of showcasing other people's photography on my penny pitting board because I don't want to take away from my work. I don't want to push my clients to somebody else's work, but things like this putting clothing suggestions together. That's kind of a fun way without being too obtrusive and taking away from it. This is a cool what you can check your visibility. All you have to do is go. Pitchers dot com forward slash source forward slash your domain name there. So once you put your domain name, it's going to allow you to see what's being pinned from your site. So that's kind of cool, because you can find out what is most interesting to people. Once you see that you can see with mine. It's a whole lot of baby pictures. So I mean, obviously I need to be posting a whole lot of baby pictures because out of everything we post that seems to be the thing that people share or reap in the most eso, that's good. Pinterest dot com forward slash source forward slash your domain name added. There. Okay, there are some don't sin Pinterest. Don't pin too much of your own material. About 80 to 20% eyes a good rule to follow, 20% being your own content. I made this horrific mistake Once we were really behind, I felt in social media and I had hired somebody and I was like these air that I gave her a laundry list of things we needed to catch up. I need to get my Facebook messages cleared out, so let me know the ones because a lot of them are just really nice. You know? I love your show. This was fun. Some of them are direct questions. So I said, pull those out. Let me get back to those. I said we haven't pinned anything in a long time, so let's grab some. You can do stuff and pin it. And she went to town and nobody was watching what she was doing. And she started pinning like our entire You can do everything we had. So you understand anybody following me was getting by this by this by this, but and it was just obnoxious. And right out of the gate, I got a message. Somebody sent me a personal message and it was just or I felt terrible. They were like, I am unfollowed you. What a rude thing to ruin my day with all your sales. This that the other was horrified. I'm like, I would never do that. But I got to be careful because in that case, I wasn't in control, But you don't want to be the person that's constantly trying to push people to buy things. You kind of want. A Pinterest is truly about curating. It's about sharing inspirational ideas, thoughts, concepts. It can be very well used for marketing, but you have to tiptoe around that side of it. 80% rule is important. Don't be impersonal. Be the person behind the company. Don't be a cardboard box. You want to be somebody that is a part of your Pinterest page. Don't make everything all about your niche. Diversify your boards to appeal to a broader audience. That's really important, because if just like I said that if somebody clicks on your album and they see one beautiful baby, they'll go forward to two and three and four. But if they keep going and it's just endless, beautiful babies, those babies stop being beautiful. Does that make sense like you can almost want to see a flower after 100 babies so so breaking it up a little bit? Those mood boards were great examples of visually appealing. Everybody's mood board was like that so pretty, but it wasn't the same repetitive thing over and over again. It was flowers, It was people. It was buildings. It was colors and chairs. And that made me say, Look, I know this person because I see you know, I see what they're what They're attracted. Teoh. So that was a great example of that. All right, Instagram, there are over five million photos loaded every day. 8500 photos are liked per second and they're 90 million active users a month. So that is just I mean to me. That's just unbelievable. Instagram is is and again it's another one. It's a big animal. It's a tough one. Teoh for us, we primarily work in Instagram and Facebook. Facebook is the majority of what we do. We do have some auto tweets that go out. But Instagram is kind of instagram to me is more about you than your business, but it's getting to know you. But there are ways to market we called insta marketing. There are ways to make it work for you. First of all, you want to get very personal and offers sort of that behind the scenes look, you can showcase your employees your office. What's going on? You saw a lot of the BTS that we shoot for our studio on bond. Really, you're just giving a glimpse of your life. In this case, we were on tour. That's Jordan Chan. He was on the hands on tour, and he's notorious for duct taping people, his models that he works with. If he didn't like what they were saying, he would duck tape the rest close. But it's funny and people who were on tour if they've worked with Jordan, they get the joke. And so it's kind of fun to share that. You also can use it to give sneak peeks are getting ready to unveil a new product or you doing some remodeling. Show your followers what's new and exciting. This is a post that I did. It was received well, but it's kind of funny because this is my building that I own Currently, this is actually the turning point I was trying. This is when I was trying to finish up that lighter and brighter, and I was going to be you turns out of me and I can't do that so and put all these colors in my lobby. You know, my lobbies dark and neutral and earthy. And I was like going to do this whole red and teal thing and I was really excited about it. And I posted it on Facebook and Instagram to ask people what they thought, which colors I should go with. And I think this is actually the reason that I sold my buildings. I had to look at blue and for too long, and I panic. So now I'm gonna buy a new building just so I don't have to go alike. But it was funny cause that this post, when I was trying to pick pain, I finally realized, OK, what are you doing here? It's kind of like that old patch on the new dress are. What is it? A new patch on an old dress? I decided that the things that I didn't like about my building were big enough that we should move on, but getting engagement. Though it was kind of fun to get people's opinions, and I was so surprised how many people were posting links to prettier paint colors and kind of leading me down the path, and then they were going on Pinterest and sending me stuff and that engagement. Getting people to communicate with you is kind of exciting. You can use hashtag. Facebook now allows Hashtags as well. You wanna fash tax? Allow your photos and images to be searchable, which is kind of fun. You can also start to create a theme or a tag for your business, but don't go overboard like we do. A weekly show for our students called I Love are called SP tv dot me onda. We always tell our students toe hashtag I love SP TV, so it's kind of fun because if you go on instagram and you search hashtag I love SP TV, you will see just tons and tons of my students pictures of themselves, and they do this so often that I get to know them. I mean, there's a slew of them that I know their faces when I'm teaching on Mondays when I'm doing my show. It's funny because I feel like when when they post the pictures, I know them. I know what they wear pajamas and what their dogs look like. I know their kids, and it makes it really fun for me, and it truly does make a difference. So so if you have, like a studio name or something, if you can create that sort of engagement and it's searchable, that also helped you as well. You can create engagement with contests, creating unique hashtag for your followers to use, like the I Love SP TV. Ask people to vote by liking their favorite images and award a prize for the image with the most like Sony Love did a really are Sony. The company. Sony did a great job. They did a thing called Sony Love. It was hashtag Sony Love and people posted images. It was a big contest with some big prices. You can look up that and it's interesting to see it was a tremendous success. They found a way to utilize Hashtags and make them work in their benefits. But the contest concept is really great because, ah, lot of a struggle on Facebook. They have a lot of rules about contests. You kind of tiptoe around it by doing the, like, this picture type thing. But Instagram is not quite so stringent on the rules. And so that's an option as well. All right, Lincoln, I think we're gonna wrap it up here soon. Lincoln is has members from over 200 countries, their new members Every second that joined Lincoln. The thing that caught me with Lincoln when I first saw it, I was like, I don't want another social media site to deal with it just I have so many that I'm trying to keep up with And I just felt like this was one that I could do without. Then I started doing research, and I found that executives from every Fortune 500 company and that's all of them are members of Lincoln. And I sat back and I thought, Okay, well, those were really smart people that make a lot of money. So if they're taking the time to do this, there's probably something there. Lincoln, um, it's a networking site. What it is is your linking yourself to other people, and then you have the opportunities a link yourself to their friends and build networks. There is the global perspective, like for me photographers linking all over the world. There's a local community perspective as well when it comes to marketing your business. If you start linking yourself toe well known people in your community, whether they're business owners or lawyers, doctors, whoever they are. You start to connect to people that they work with, like I went through and linked myself to all of my clients that I knew were lawyers. And it then gave me the options linking to their friends that were lawyers. And I thought, Well, this is This is kind of good because I can start pulling it and then eventually doctors, lawyers get that, Get that group together, and then you can do marketing to them. You can send them messages offering things like business headshots or things like that. And in your marketing perspective, let's say you know, Mr Lawyer Number A. He's a client of yours and you've done his business headshot. You can use his image in that ad. And then, of course, all his friends are going to get that added. All the sudden they recognize their their associate, and they're like, Oh, well, he goes there, Although there So So start thinking about how, unlike Facebook, where you just kind of throwing it up, hoping one of those many fans is the right person. This is again curating the right types of clients, and there's no overnight success. By the way, it's not like you're going to set this up in linked and do an advertisement. In all, 7 people are going to come to you might get one. If you're lucky, then you're gonna do take that person and the old person and then send another one and you might get tomb or understand that everything is a building. It does take time, all right, a couple bonus tips and then we'll kind of wrap up the social media. These are the times I told you I'd give you the best times to post by social network. Twitter is one PM Facebook is 5 p.m. Pinterest is 11 p.m. And Google Plus is 10 a.m. Now these air statistics, obviously they can change with content. But it's just good knowledge. Toe have. Just because if you're thinking about like your Facebook, you're only gonna do one a week, then Wednesday at five o'clock would be a good time to get it out there. So So this is just good knowledge toe have. And I know for my son he is He's an instagram kid. He instagrams everything and he knows I can't remember what the instagram time was, but he always post at that time. I know seven is really popular. People do the seven photo a lot of people. Aaron does it where they set their alarms on their phone and every night, no matter where they are, they posted image of seven. It's kind of fun to follow that, because you start to, you know, you start to see this trend of, like, I'm just curious where you are today. They also have things like throwback Thursdays and ah, lot of people post like an old image of themselves, which is kind of fun. My kids do that. I know Aaron does that, but when you continuously do these things, people start to want to say, What's Thursday? I'm curious what she's gonna throw their. I can't do that cause I was just a hideous monster as a teenager. There's actually a picture out of there. I think I have a mullet with blue eye shadow. What happened in the eighties that made that happen? So so, yeah, so it's one of those things that I look at it. I would call it throw up Thursday, Honestly, like it would make me sick. The post An image of myself when I was young. Alright, guys, it's a mobile world, so you have to keep that in mind. Mobile devices are now twice our device uses. You're twice as active as non mobile device users. So what that means is, the majority of people that are going Teoh find you're probably gonna do it on a phone somewhere. Right now there's a mom sitting in a doctor's office in your town going, I gotta I gotta find a photographer while they're waiting and they're going to go up there and they're going to say Littleton, Colorado photographer. And if you've done your homework, have you done all this right in your name pops up first, they're gonna find you on their phone. Now, the key is, how fast is your site come up on the phone because a lot of people don't think about that. But if mobile users air devices twice as active, this is more important than your computer. This is more important how your site comes up, how it re formats to phone is critical to your success. So toe test your phone, but test your friend's phones to pull your side upon their phones to see how it really really works. Definitely something to consider when designing your business. Because in the future, I told you, showed you the picture of the IPad moms. I mean, I go to Doctor's office now and they're everybody's on an IPad or a smartphone or something, and that's that's how we entertain ourselves. Either their kids are or they are. It is definitely a mobile word world. So what does it mean? While Social Media is evolving, it will change and grow every day. It's no longer just a place to hang out. When social Media started for me, when Facebook came out, I was super anti Facebook. I thought it was the dumbest waste of time ever. I am. I am not a time waster usually, and I hated it, and it wasn't until I a lot of you know the story. But it wasn't until I had a personal sort of. It's not really a tragedy, a life experience. I was in China and I was quarantined and the H one n one virus was very rapid, and unfortunately, our planet was myself on my oldest to Children. There was somebody on our plane that had h one n one virus. And if you guys remember for five years back, there was this big. They took a whole bunch of Americans and lock them up in hotels. And we were eaten by horrible monster bugs. And it was no food. And it was we were part of that crew. So if you go back historically and Facebook, you can find the entire saga because the one thing that happened, it's really interesting how it worked. But at that time, Facebook was allowed in. China has since been cut off that you cannot get Facebook. You can't get you two can't get anything in China. But being quarantined, Facebook became the only way to communicate. We didn't have cell phones, we didn't have any of that. But for some reason, we had wife high and we were able to get communicate through Facebook. So Facebook became my link to my loved ones. And emotionally it was It was what got us through that being having your freedom ticket and I would like it qualified by the way I try to is my favorite country in the whole world so I wouldnt I'm not saying anything. They give it all. But when you're picked up taken. We were two hours taking outside of Beijing and we were sort of locked up. We had alarms on the doors, weren't able to leave. My son was separated from me. He was 16 at the time. Was very emotionally devastating when you have all your freedoms taken away instantly. Something like that connective piece was the thing that got me through all those days. I it was there were nine Americans on our floor, every it was all male except for myself and our two Children. My two Children and every man on that floor admittedly had a total breakdown. There was at least one day where they cried the whole entire day. One gentleman lost his mind and tried to run down the hall and get out because it's very intense. It was very scary. And so having our laptops was that connected PC. It felt like we had some small piece of home. So for me, when I went Teoh China, I had like, 200 fans and I could have cared less. When I left China, it was 10 days later. 14 days total. But 10 days in confinement. What? I left China. I had reached my 5000 friend limit because what had happened is the word was spreading and I was posting pictures of these monster bugs and our bodies eaten alive and the horrible bedbugs. We had no calves left and people were seeing that. And it was, you know, it really grew. But, man, I came home, and Facebook was my heartbeat at that time. So So for me, social media, it took a life changing event for me to catch on. But once I caught on, once they realized emotionally how important it was for me, I realized how emotionally important it was for everybody. And then I started utilizing it as a marketing tool. So So hopefully that that works for you. Hopefully, you you get a little information there. You know so many people asking about instagram and Facebook and pinning and whether you can do this with this and it is just so questions. We so appreciate it. I wish that we could answer all of them, but we're not going to be able to, so we'll just take a couple you have a good one. I do have a good one. Q. T mousey from Boston is asking, How do you find out or keep up with all the trends that are happening in social media? And how does one go about knowing all those trends without being diving into lots of different focus groups? And that's kind of what I talked about. Is there some that I think are staples like Facebook? We know works, and so there are a couple. That's why with when we teach the RS few students, we say you know you want to. Facebook is our number one resource. Blogging is also a number one resource. You can't get involved. Most of them are time, meters, things like Canelo and and things like that. They're just time meters, and you have to kind of like Snapchat. I mean, there's just not a lot you could do with that. So focus on the ones that you know have some measurable results. I think is really important. If you could see fruition. If you post something about a special on Facebook and you can see people's interest in you get those booked appointments. That's really what it is is measurable results. There are other things that are just time meters, and you have to let him go. As far as staying up on trends. Focus groups are great. Instead of being a part of one, have one. Why not? Like when we did the senior one? It was such an eye opener to me, cause all I did is ask five or six seniors to come in and sit down. And I asked him like 10 15 questions. And then their parents came in right after their moms came in right after I asked him the same questions. Night and day answers. I got more information from that 30 minutes each session than I ever knew about marketing, because there there there are potential clients, so having a focus group is a great idea. Let's ask one more question before we go to break and this is from Ursula. A lot of people have asked about copyright laws, And how do you keep people from stealing your images when you're doing all the social media? You absolutely don't. I mean, honestly, way always caught the universe when you put it on the universe. The universe owns it so understand that that there is no copyright law, people will still your images and people will use your images. I the last time I did a show here, a lot of you know that somebody took my images Sue Bryce images and somebody else's, and they built an entire website with our work. Onda course. Everybody recognize it. So it's one of those things that you have to accept the fact that once you put it out there, it's gone. That's why I'm such a fanatic about never post anything that you haven't sold. At least protect your company that way. And then I think the world that we're evolving into, I think copyright is going to be harder and harder to control and to maintain. And so we're going to have to change our perspective on what a copyright really is. To me, it's a respect issue. It's respecting somebody. I would hope they would have that same respect. But the bottom line answer is, there's no control. Once you put it out there, the world owns it. I'm so glad that we actually covered that because that is, that is really important. There's no yeah, there's you put your name on it and they're gonna crop it off to put the name across their face that it's still not gonna bother them. Oh, did we have a question? You might, uh my question about Facebook is Do you believe in doing the paid sponsor type ads or stories They do the success they do work 85% of the ones that I do. They shut me down and they won't accept them because there's too much copy on the image. They have a role. Only 20% of the image can have text on it on, but it makes it really hard for me. So so for us, I do do paid advertising sometimes. But I find I do it more from the photography teaching standpoint. When I do it for the studio, we do see a small return, and I think it's worth it. But you just have to be very, understand the rules before you do it, because the image that you post cannot have text or copy on it. For the most part,