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Children and Family Photography

Lesson 50 of 58

Closing out the Sale

Tamara Lackey

Children and Family Photography

Tamara Lackey

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Lesson Info

50. Closing out the Sale


Class Trailer

Day 1

1 Simple Posing: Young Girl 18:36 2 Simple Posing:Young Boy 18:31 3 Group Posing: Two Girls 18:00 4 Backlit Shots: One Girl 08:59 5 Shooting in the Shade 08:24 6 Using the Rule of Thirds 03:35 7 Review of Selected Images 07:21
8 Working with Self Consciousness 09:21 9 Training to Photograph Authentically 19:07 10 Talking Through Self Consciousness with Subject 18:07 11 ProFoto Strobes: 2 Light Sources with Pre-Teen Model 09:55 12 Stylize and Prep for a Shoot 16:28 13 Simple Family Poses 06:02 14 Use Props and Backdrops During Family Posing 08:49 15 Family of 5 Indoor Couch Scene 26:33 16 Natural Light and Strobes 24:50 17 Image Review of Family Photos 07:25 18 Use the Right Light for the Right Occasion 16:05 19 Ice Light Demo 08:02 20 Constant Lights Demo 08:38 21 Speedlight Demo 07:18 22 TTL Demo 09:20 23 Reflector Demo 05:25

Day 2

24 Pose Children in a field 16:59 25 Build on your shots 18:41 26 Capture Motion in a Wide Open Field 19:43 27 Capture Splashing in a Lake 20:21 28 Photograph Movement with Fast Moving Subjects 08:13 29 Top Tips: #1 Simplify The Shot 22:05 30 Top Tips: #2 Small Posing Shifts for Maximum Effects 17:02 31 Top Tips: #3 Direct The Feel & Energy 05:47 32 Top Tips: #4 Be the Destination 06:12 33 Top Tips: #5 Mix it Up. Vary Everything 05:23 34 Top Tips Q&A 03:50 35 Family poses in a field 22:03 36 Posing: Family of 5 25:33 37 Dads and Daughter Family Shoot in Field 18:09 38 Posing: Parent/Child Pairings 17:14 39 Why Tamara Was Drawn to Family Photography: Beautiful Together 19:18 40 Adoption Interview with Vicki Taufer 21:16 41 Lackey Family Adoption Experience: FAQs 36:17

Day 3

42 Tamara's Gear: Cameras 08:43 43 Tamara's Gear: Lenses 17:07 44 Tamara's Gear: Accessories 08:26 45 Mylio Demo 26:27 46 Digital Album Design 12:21 47 Sales Prep Process 24:30 48 Photo Review With Client 37:31 49 Selected Images and how to sell them 07:09 50 Closing out the Sale 04:56 51 Professional Photography Pricing 19:23 52 Start Your Business 28:40 53 How to Market Yourself 24:33 54 How to Stay Inspired 02:07 55 Photoshoot Recap 12:31 56 Tamara's Top Tips Recap 12:57 57 Tamara's Tools Recap 19:31 58 The Importance of Family Photography 04:52

Lesson Info

Closing out the Sale

Let me bring up a really good point. I have also felt that that totaling up the sale and then while she sits there and I told a little up and then asking for the money is the part that I most want to be separate from, and this is what it suggests other people all the time when I could not pay for a studio manager for three I didn't hire city manager till I've been in business for four years, and even then it was somebody who was working fifteen hours a week initially, and then we ramped up to twenty, and now I've had a full time studio director for seven years, I think now, but so I started on the exact same position were like, I can't hire somebody else to do this. I've got a lot going on. I want to manage a person in a lot of money. What I did was I hired somebody for eight dollars an hour at eight hours a week, and initially that she would come in and do some of the things that helped me on unpacked boxes and, um, answer from some phone calls and increase, and it ramped up from ther...

e, and then it got to a point where she would take the I would be finished doing the whole sales right up. I would tear the piece of paper out handed to hand over the notebook because it kept losing the piece of paper and then she would take that and as I would sit there and continue talking to you she would tally it all up and pretended invoice and then come over and then cuts it down it's okay, what looks like everything comes together it's going to be about two thousand three hundred dollars for the four prime pieces for the campus face for the book you can get this expected back in about four to six weeks she's not shocked because she got the prices in the very beginning because the prices is laying on the table because halfway through you might say twenty thirty or forty or sixty you remind me the difference between those two gus you know and we'll go over it so she has an idea we're going at no point do I want to sit down with the price and have emily say what like that? We just ruined all our efforts, you know? So we're having a lot of transparency we're having a very comfortable conversation on dh so when we come back with a total the next thing again the way it's communicated is very smooth and comfortable we've gotta hiss you can pay half up front or you can do the full amount right now if you don't worry about it later whatever you prefer and so again that's a very different presentation then oh my god it came to two thousand eight hundred I know that's a lot more than you wanted to spend you want do you want to get anything but I mean I'm exaggerating but are the way we non verbally communicate things the way our energy is wrapped around I'm thinking to myself is she loves these images she's gonna love this book she's going to get to pass by and think about how frickin gorgeous the way they roll is, you know, because that's, what I experienced in my home with the books I have and the prince I have and it's very easy to put myself in that position and and because I know the value of it, I truly believe this value is so significant I wouldn't do the amount of work I do around trying tio create images that matter if I didn't feel like it was worth it and so coming from that place because I've already decided my mind sets already there, I can convey it in a way that's very comfortable and very authentic because it is. And so when that that message is delivered, the literally it's closed by saying we'd like to have a friend or do it with the whole thing in the card in my studio director started doing that sarah she started doing that about two years ago and I just wanted to say at one time she's like are used but all right now that we're about later and I thought, oh no one's gonna do that just like cash to do that and at this point I think we're probably fifty, fifty people do half up front or just pay the whole thing down, which from a cash flow perspective if you're a small business is a really good thing so then when we're all done and I am making a point of keeping this dialogue going, I'm having a nice, comfortable conversation we're talking about whatever's happening sarah's gone for about five minutes comes back again if I don't have a sarah in this to go full time, I would hire someone to come in for a couple hours around when I did the sale session because there's other things that could be doing and they could finish up this last part very early on I wanted to separate myself out as being more the artist and less of the money taker I wanted to do that and so it was a decision I made well before I could afford anybody to help me do it, I would just pay a small amount and scheduled time, which is also what I strongly suggest to anybody who just no matter what I'm saying appear knows that sales is something they hate to d'oh if sales at something you hate to dio, then I would. I would strongly suggest you hire somebody in a commission commission basis to take a portion of the sales. Somebody. Who is that going? Who does its right now going? Somebody just really enjoys this conversation and make the whole thing ah, comfortable conversation versus a sales process.

Class Description

The best family portraits are those that capture the true spirit and personalities of their subjects. In Children and Family Photography, Tamara Lackey will teach you how to photograph individual children, sibling groups, and complete families in an authentic and exciting new way.

Tamara is a celebrated family and lifestyle photographer. In this class, she’ll teach you how to beautifully light, pose, and creatively photograph children and their families. 

You’ll learn about:
  • The gear that’ll help you get you great shots
  • Which lights to use and when to use them
  • How to integrate the location into the shoot
  • Digital workflow and album design

Through instruction and demonstration shoots, Tamara will share her top tips on posing and lighting and she’ll teach you how to get everyone into a great group shot. You’ll also learn about what goes into her sales sessions and how she handles prints and portrait albums.

Whether you are a parent who wants to take better photographs for the family album or an experienced photographer hoping to expand into the family photography business – this class will equip you with the insights and skills you need to produce photographs that feel natural and look great. 


a Creativelive Student

Thank yo Tamara Lackey and Creative Live for such an amazing course. Every tool that is needed to maintain a successful business is in this course. Tamara's appreciation for love and family are so apparent in her style of interaction with people and methods of photographing them. In this class she shares everything from the basics of connecting with your clients to the importance of in person sales sessions and how to do them without being uncomfortable. I love Tamara's energy and sense of humor. She really emphasizes how important it is to be self confident and love what you do. This class is amazing. I can barely sit still through a movie these days, but I was entranced through 3 consecutive days of highly valuable information. I am thankful to have this class in my CL library. I am sure I will refer to it often.


Thank you! Thank you for bringing Tamara back to Creative Live! She is one of my favorite teachers! She has a bubbly effervescence as she teaches. I like her teaching style and never tire of her message in photography. Tamara has a way of working with her models/ clients that makes you want to just jump through the screen to participate in the process! Her portrait stories share her zest for life. She has great business ideas as well as for life and family. A truly balanced instructor for the beginning photog as well as a seasoned professional. Refreshing concepts about how to deal with challenging situations with lighting, posing, and interaction with her families. It's hard to pick a favorite section - the entire class was just great! A wonderful resource for your library to refer back to time and again. Keep up the great work Tamara. You inspire me to get out and shoot!


What can I say- it's Tamara Lackey, so of course it was AMAZING! I learned so much, about relationships, self awareness, lighting, portraiture, posing, gear, marketing, products, I could just go on and on. Tamara has an incredible ability to truly connect with her clients (and her students)- and she taught us how to do it! I admire Tamara on so many levels and I appreciate how much of herself and her own business practices she was willing to share. Her new organization Beautiful Together is inspiring. I will be watching this course over and over. Thank you Tamara Lackey and thank you CreativeLive.