Closing out the Sale


Children and Family Photography


Lesson Info

Closing out the Sale

Let me bring up a really good point. I have also felt that that totaling up the sale and then while she sits there and I told a little up and then asking for the money is the part that I most want to be separate from, and this is what it suggests other people all the time when I could not pay for a studio manager for three I didn't hire city manager till I've been in business for four years, and even then it was somebody who was working fifteen hours a week initially, and then we ramped up to twenty, and now I've had a full time studio director for seven years, I think now, but so I started on the exact same position were like, I can't hire somebody else to do this. I've got a lot going on. I want to manage a person in a lot of money. What I did was I hired somebody for eight dollars an hour at eight hours a week, and initially that she would come in and do some of the things that helped me on unpacked boxes and, um, answer from some phone calls and increase, and it ramped up from ther...

e, and then it got to a point where she would take the I would be finished doing the whole sales right up. I would tear the piece of paper out handed to hand over the notebook because it kept losing the piece of paper and then she would take that and as I would sit there and continue talking to you she would tally it all up and pretended invoice and then come over and then cuts it down it's okay, what looks like everything comes together it's going to be about two thousand three hundred dollars for the four prime pieces for the campus face for the book you can get this expected back in about four to six weeks she's not shocked because she got the prices in the very beginning because the prices is laying on the table because halfway through you might say twenty thirty or forty or sixty you remind me the difference between those two gus you know and we'll go over it so she has an idea we're going at no point do I want to sit down with the price and have emily say what like that? We just ruined all our efforts, you know? So we're having a lot of transparency we're having a very comfortable conversation on dh so when we come back with a total the next thing again the way it's communicated is very smooth and comfortable we've gotta hiss you can pay half up front or you can do the full amount right now if you don't worry about it later whatever you prefer and so again that's a very different presentation then oh my god it came to two thousand eight hundred I know that's a lot more than you wanted to spend you want do you want to get anything but I mean I'm exaggerating but are the way we non verbally communicate things the way our energy is wrapped around I'm thinking to myself is she loves these images she's gonna love this book she's going to get to pass by and think about how frickin gorgeous the way they roll is, you know, because that's, what I experienced in my home with the books I have and the prince I have and it's very easy to put myself in that position and and because I know the value of it, I truly believe this value is so significant I wouldn't do the amount of work I do around trying tio create images that matter if I didn't feel like it was worth it and so coming from that place because I've already decided my mind sets already there, I can convey it in a way that's very comfortable and very authentic because it is. And so when that that message is delivered, the literally it's closed by saying we'd like to have a friend or do it with the whole thing in the card in my studio director started doing that sarah she started doing that about two years ago and I just wanted to say at one time she's like are used but all right now that we're about later and I thought, oh no one's gonna do that just like cash to do that and at this point I think we're probably fifty, fifty people do half up front or just pay the whole thing down, which from a cash flow perspective if you're a small business is a really good thing so then when we're all done and I am making a point of keeping this dialogue going, I'm having a nice, comfortable conversation we're talking about whatever's happening sarah's gone for about five minutes comes back again if I don't have a sarah in this to go full time, I would hire someone to come in for a couple hours around when I did the sale session because there's other things that could be doing and they could finish up this last part very early on I wanted to separate myself out as being more the artist and less of the money taker I wanted to do that and so it was a decision I made well before I could afford anybody to help me do it, I would just pay a small amount and scheduled time, which is also what I strongly suggest to anybody who just no matter what I'm saying appear knows that sales is something they hate to d'oh if sales at something you hate to dio, then I would. I would strongly suggest you hire somebody in a commission commission basis to take a portion of the sales. Somebody. Who is that going? Who does its right now going? Somebody just really enjoys this conversation and make the whole thing ah, comfortable conversation versus a sales process.

Class Description

The best family portraits are those that capture the true spirit and personalities of their subjects. In Children and Family Photography, Tamara Lackey will teach you how to photograph individual children, sibling groups, and complete families in an authentic and exciting new way.

Tamara is a celebrated family and lifestyle photographer. In this class, she’ll teach you how to beautifully light, naturally pose, and creatively photograph children and their families. You’ll learn about:

  • The gear that’ll help you get you great shots
  • Which lights to use and when to use them
  • How to integrate the location into the shoot
  • Digital workflow and album design
Through instruction and demonstration shoots, Tamara will share her top tips on posing and lighting and she’ll teach you how to get everyone into a great group shot. You’ll also learn about what goes into her sales sessions and how she handles prints and portrait albums.

Whether you are a parent who wants to take better photographs for the family album or an experienced photographer hoping to expand into the family photography business – this class will equip you with the insights and skills you need to produce photographs that feel natural and look great. 


1Simple Posing: Young Girl 2Simple Posing:Young Boy 3Group Posing: Two Girls 4Backlit Shots: One Girl 5Shooting in the Shade 6Using the Rule of Thirds 7Review of Selected Images 8Working with Self Consciousness 9Training to Photograph Authentically 10Talking Through Self Consciousness with Subject 11ProFoto Strobes: 2 Light Sources with Pre-Teen Model 12Stylize and Prep for a Shoot 13Simple Family Poses 14Use Props and Backdrops During Family Posing 15Family of 5 Indoor Couch Scene 16Natural Light and Strobes 17Image Review of Family Photos 18Use the Right Light for the Right Occasion 19Ice Light Demo 20Constant Lights Demo 21Speedlight Demo 22TTL Demo 23Reflector Demo 1Pose Children in a field 2Build on your shots 3Capture Motion in a Wide Open Field 4Capture Splashing in a Lake 5Photograph Movement with Fast Moving Subjects 6Top Tips: #1 Simplify The Shot 7Top Tips: #2 Small Posing Shifts for Maximum Effects 8Top Tips: #3 Direct The Feel & Energy 9Top Tips: #4 Be the Destination 10Top Tips: #5 Mix it Up. Vary Everything 11Top Tips Q&A 12Family poses in a field 13Posing: Family of 5 14Dads and Daughter Family Shoot in Field 15Posing: Parent/Child Pairings 16Why Tamara Was Drawn to Family Photography: Beautiful Together 17Adoption Interview with Vicki Taufer 18Lackey Family Adoption Experience: FAQs 1Tamara's Gear: Cameras 2Tamara's Gear: Lenses 3Tamara's Gear: Accessories 4Mylio Demo 5Digital Album Design 6Sales Prep Process 7Photo Review With Client 8Selected Images and how to sell them 9Closing out the Sale 10Professional Photography Pricing 11Start Your Business 12How to Market Yourself 13How to Stay Inspired 14Photoshoot Recap 15Tamara's Top Tips Recap 16Tamara's Tools Recap 17The Importance of Family Photography