Hi everybody out there so in this day and age as we're in the photo industry and we see how the excitement of where this industry is gone and for me being in this for so many years I am that old for me to really get excited about something really has to be for me you know I want to be excited I want to be on the front edge of what's going on so anyways tell you a little story I work for west got company and we make constant lighting and we all know that the future of photography is going to be constant lighting not strobes but anyways there was a launch party in new york and we were at p d n a and I got invited to this launch party by panasonic they're introducing a new camera and this is when the cinema graphs or the flick so company just came out which is a software company that makes it really easy to make cinema graphs so anyways they're using our lights to create cinema graphs like a photo booth type thing and I get to this party and there's all the models from america's next top ...
model because the whole season was shot doing cinema graph so you know I took pictures with all the models right? I had to meet a mile of course. All right. So anyways they got panasonic had these four k tvs all way around this room and I am staring at these tvs just floored just absolutely floored and then I was also florida at this at these photographs that were alive and I'm like this is it so then I'm talking to the ceo of panasonic and he's he's like all into it too so I hang out with this guy for three days just getting plummeted about where they think you know it's all thought it's all really where do you think it's going it's a thought so they're banking on everything being this even their new cameras now have this new function called four k photos you're taking still frames from four k images like 00:01:59.424 --> 00:02:02. a movie and your printing from it right? So then after 00:02:02.49 --> 00:02:05. that I get to the convention here's cannon there's 00:02:05.48 --> 00:02:07. big booth and they're they're doing the same thing 00:02:07.96 --> 00:02:10. they're shooting four k video with constant lights 00:02:11.82 --> 00:02:14. they're pulling still frames making these big huge 00:02:14.03 --> 00:02:14. blow ups 00:02:16.02 --> 00:02:18. and I'm like this is it this is the future there's 00:02:18.72 --> 00:02:20. no way we're going to be using strobes how are you 00:02:20.95 --> 00:02:23. going to be what we call a hybrid photographer and 00:02:23.3 --> 00:02:26. you're still using strobes that to do this you need 00:02:26.58 --> 00:02:27. to make movies 00:02:28.77 --> 00:02:31. now apple just announces this new phone right the 00:02:31.91 --> 00:02:35. six es and what's the only there's too cool really 00:02:35.49 --> 00:02:37. cool features on it one of them is you're going to 00:02:37.39 --> 00:02:40. be able to do three d touch screen or whatever awesome 00:02:40.06 --> 00:02:42. great the other thing is it's going to take these 00:02:42.66 --> 00:02:45. photographs and it's going to do the same thing is 00:02:45.28 --> 00:02:47. going to work they call live photo they're going to 00:02:47.99 --> 00:02:52. turn it into a photo that's alive but what happens 00:02:52.13 --> 00:02:55. on their phone is it picks what it wants to be the 00:02:55.41 --> 00:02:55. motion 00:02:57.12 --> 00:03:00. if you do it would like a software program of what 00:03:00.01 --> 00:03:03. I use which is flix a ll software called cinema graph 00:03:03.39 --> 00:03:06. pro for the mac or your ios, your ipad or your phone 00:03:07.42 --> 00:03:11. then what you do is you use their live masking technology 00:03:11.45 --> 00:03:14. and you put a mask over the image and you can it's 00:03:14.11 --> 00:03:16. a still frame and then and the mask it shows you the 00:03:16.33 --> 00:03:19. mask you can erase what you want to move so the difference 00:03:19.98 --> 00:03:23. between the new iphone and this software program is 00:03:23.59 --> 00:03:25. this you're going to pick it what you want now the 00:03:25.82 --> 00:03:28. apple's phone from what I understand does take photographs 00:03:29.0 --> 00:03:31. you don't put it on movie mode, but if you think about 00:03:31.85 --> 00:03:34. a movie is thirty frames a second or twenty four frames 00:03:34.39 --> 00:03:37. and they're all everything is just the animated photograph 00:03:37.07 --> 00:03:41. going a certain different times anyways that's the 00:03:41.04 --> 00:03:43. story how I got hooked on this so then after I got 00:03:43.79 --> 00:03:47. hooked on it then they asked me, can you start teaching 00:03:47.63 --> 00:03:51. people how to do lighting? Because what we found in 00:03:51.16 --> 00:03:54. the industry is a lot of newer photographers say they're 00:03:54.62 --> 00:03:57. available light photographers which is fine if you 00:03:57.13 --> 00:03:58. know where to find the light you could really work 00:03:58.8 --> 00:04:02. it but just like we just took a picture in at lunchtime right took a picture with it and then I brought ice light and said now take the photograph you're going to have much more better lighting much more better contrast and all that so really when you start getting into making these movies you're not going to be able to do this stuff in photo shop you're gonna have to figure out how are you going toe like this and make this image show up with the proper type of lighting that can really stand out and make your image is nice and crisp so we're going to do today in this class is I have this airplane background and then we have a model we're going to call her emilia today their heart and we're going to simulate that type of photograph like her from whatever year that wass and she's going to be standing in front of the airplane with the scarf and the hat and all that kind of stuff and then we're going to put a fan on her and just blow the scarf or you've got to figure out ahead of time like what you do you want to be the motion now? The only tricky thing is that when you do do the motion you're gonna want the motion to repeat kind of like so in the software program you could do what we call looping so I might not only need to record a three second a ten second a five second movie clip and then repeat it so it looks like it's keeping going so you gotta go you could practice with it, you'll figure it out yourselves. The main thing for me today is to get you excited because you gotta figure those got those two photographers in new york that started this they were doing this stuff in photo shop I think he said it would take him two weeks to do some of this stuff but these guys are working for big huge ad campaigns huge mark home za that works for flexo markham za you khun he works for flicks all figured out him and his team or whatever figured out how could we jump onto this and make this so simplified you know that we can sell us to the mass people and once you watch I mean I could I could right now this whole thing in five minutes I blurring or take the thing like the thing but we got to milk this class for at least an hour, right? But I'm going to talk a little bit slower and go through it a lot slower for you so you understand all the thoughts that are going through my head because I don't know where you're at your photography and I'll just take you through it and show you how I'm gonna like this background like the subject now I do want to play a little video that will show you behind the scenes and some of the cinema grafts that I've created over the last year because like I said that's only been out a couple years so it's all new stuff if you're going to jump into this jump into this now because this is not stuff that's five years six seven eight ten years old this is god's going on right now so I'm going to get bigger so is that phone comes out once the phone come out this weekend okay so this is going to blow up like you've never seen before you got to get on the band way gonna where this stuff's going I think you're going to get really energized and really like this because it really is you might not like my work that's ok we're all different that's what's so great about I want you to use your imagination of what you could d'oh and dream about I'm thinking wow I'm gonna go to the corner store and tell him that coke can needs to drip I'm gonna tell that restaurant that I go to all time you need a live menu hokum there's not you know next I want someone invented you could smell it you know I mean but there should at least be steam coming out of it. I don't know what you do if you do cars you see the mercedes benz commercial. But the car sitting in the clouds are rolling over the thing. I mean, it's, it's, endless of what you could do with this.
Learn how to weave together portraits and video in Cinemagraphs: From Start to Finish with James Schmelzer.
In this fun and exciting class, you’ll learn the process for bringing your photographs to life. James will explain everything from lighting and shooting the video, to editing and exporting the final version.
Take an ordinary image and transform it into an extraordinary piece of art with James Schmelzer in Cinemagraphs: From Start to Finish.