My name's drew councilman and this is cinema grafts from start to finish with jim smells er jim has been on creative live before we're happy to have him back and I'm gonna turn it right back over to you man take it away thank you hire body out there so in this day and age as were in the photo industry and we see all the excitement of where this industry is going and for me being in this for so many years I am that old for me to really get excited about something really has to be for me you know I want to be excited I want to be on the front edge of what's going on so anyways tell you a little story I worked for west got company and we make constant lighting and we all know that the future of photography is going to be constant lighting not strobes but anyways there was a launch party in new york and we were at pgn and I got invited to this launch party by panasonic they're introducing a new camera and this is when the cinema grafts or the flicks of company just came out which is a soft...
ware company that makes it really easy to make cinema graphs so anyways they're using our lights to create cinema graphs like a photo booth type thing and I get to this party and there's all the models from america's next top model because the the whole season was shot doing cinema graph so you know, I took pictures with all the models, right? I had to meet a mile of course. All right, so anyways they got panasonic kid these four k tvs all way around this room and I am staring at the's tvs just floored just absolutely floored and then I was also florida at this at thes photographs that were alive and I'm like this is it so then I'm talking to the ceo of panasonic he's he's like all into it too, so I hang out with this guy for three days just getting plummeted about where they think technique you know, it's all thought it's all really where do you think it's going it's the thought so they're banking on everything being this even their new cameras now have this new function called four k photos you're taking still frames from four k images like a movie and you're printing from it. So then after that I get to the convention here's cannon, this big booth and there they're doing the same thing they're shooting four k video with constant lights there pulling still frames, making these big huge blow ups and I'm like this is it this is the future there's no way we're going to be using strobes how are you going to be what we call hybrid photographer and you're still using strobes that to do this, you need to make movies now. Apple just announces this new phone, right? The six s and what's the only there's two cool, really cool features on it, one of them is you're going to be able to do three d touch screen or whatever awesome, great the other thing is it's going to take these photographs and it's going to do the same thing is going toe they call live photo, they're going to turn it into a photo that's alive, but what happens on their phone is it picks what it wants to be the motion if you do it with, like a software program of what I use, which is flicks a ll software called cinema graph pro for the mac or your ios, your ipad or your phone, then what you do is you use their live masking technology and you put a mask over the image and you can it's a still frame and then in the mask it shows you the mask you can erase what you want to move. So the difference between the new iphone and this software program is this you're going to pick that what you want now the apples phone from what I understand does take photographs, don't you don't put it on movie mode. But if you think about the movie is thirty frames a second twenty four frank they're all everything is just the animated photographed going in a certain different times anyways that's the story how I got hooked on this so then after I got hooked on it then they asked me, can you start teaching people how to do lighting because what we found in the industry is a lot of newer photographers say they're available like photographers, which is fine if you know where to find the light you could really work it but just like we just took a picture and at lunchtime right took a picture with it and then I brought I slight and said now take the photograph, you're going to have much more better lighting much more better contrast and all that. So really when you start getting into making these movies, you're not going to be able to do this stuff and photoshopped you're gonna have to figure out how are you going toe like this and make this image show up with the proper type of lighting that can really stand out and make your image is nice and crisp so we're going to do today in this class is I have this airplane background and then we have a model we're gonna call her emilia today their heart and we're going to simulate that type of photographs like her from whatever year that wass and she's going to be standing in front of the airplane with the scarf and the hat and all that kind of stuff and then we're going to put a fan honor and just blow the scarf or we could you've got to figure out ahead of time like what you do you want to be the motion now the only tricky thing is that when you do do the motion you're going to want the motion to repeat kind of like so in the software program you could do what we call looping so I might not only need to record a three second a ten second of five seconds movie clip and then repeat it so it looks like it's keeping going so you gotta you could practice with it you'll figure it out yourselves and the main thing for me today is to get you excited because you gotta figure those got those two photographers in new york that started this they were doing this stuff in photo shop I think he said it would take two weeks to do some of this stuff but these guys are working for big huge ad campaigns huge mark holmes ah that works for flicks a ll marco msa you khun he works for flicks all figured out him and his team or whatever figured out how could we jump on to this and make this so simplified you know that we can sella's to the mass people and once you watch, I mean, I could I could right now do this whole thing in five minutes, I think, pulling their take things like the thing, but we got to milk this class for at least an hour, right? But I'm going to talk a little bit slower and go through it a lot slower for you. So you understand all the thoughts going through my head because I don't know where you're at your photography, and I'll just take you through and show you how I'm going to like this background, like the subject. Now, I do want to play a little video that will show you behind the scenes and some of the cinema graphs that I've created over the last year because like I said, that's only been out a couple years, so it's all new stuff if you're going to jump into this jump into this now because this is not stuff that's five years, six, seven, eight, ten years old, this is god's going on right now, so they're going to get bigger soon is that phone comes out once the phone come out this weekend? Okay, so this is going to blow up like you've never seen before. You got to get on the band way. Going to where this stuff's going. I think you're going to get really energized to really like this because it really is. You might not like my work. That's. Ok? We're all different. That's what's. So great about I want you to use your imagination of what you could d'oh and dream about. I'm thinking why I'm gonna go to the corner store and tell him that cocaine needs to drip. I'm gonna tell that restaurant that I go to all time. You need a live menu hoping there's not, you know, next I want someone invent. You could smell it, you know? I mean, but there should at least be steam coming out of it. I don't know what you do if you do cars, you see the mercedes benz commercial. But the car sitting in the clouds are rolling over the thing. I mean it's it's, endless of what you could do with this.