Kicking off the next 30 days!


The Complete Wedding Photographer Experience


Lesson Info

Kicking off the next 30 days!

(audience applause) Hello, and welcome to CreativeLive. That is what happens when we have a studio of 30 people. This is awesome. Thank you for bringing all your energy people, and welcome to everybody at home. This is The Complete Wedding Photographer Experience, with Jasmine Star. My name is Kenna Klosterman, and I am your host today. This is our one hour live kickoff to what is going to be a six week bootcamp. Before we bring Jasmine on, I just want to tell you a little bit about how this works. Bootcamps are a little bit different than what we traditionally do here at CreativeLive. We've been doing a ton of them, but we're already seeing questions in the chatroom about how it works. Today is our live kickoff. Every weekday after today, for the next six weeks, we will have a new lesson, that Jasmine has prerecorded, that will be played for you throughout the day for free, which is really cool. Over the weekends, you can then tune in to CreativeLive and even get caught up on the en...

tire week's lessons, and they will loop throughout the weekend, again, for free. That's over the course of the next six weeks. A little bit about Jasmine before we bring her out. She is an international wedding photographer that is based in Orange County, California. Jasmine holds a very special place in CreativeLive history and for those of you who don't know, it's almost been five years since Jasmine did her very first workshop here on CreativeLive, and CreativeLive had only been around for about six months as it existed. We didn't know what we were doing, when we decided to put on a five day live event, including a live wedding that we planned in six weeks. We planned. Jasmine planned. Our wedding planner planned. It was insane, and what happened was of course Jasmine killed it, and it put CreativeLive on the map, and that was almost five years ago, and so much has changed for so many people, around the world, for our company, we couldn't be more excited to have Jasmine back, but the thing is, if we're gonna do Jasmine and a live wedding again, it had to be even bigger, and so we are so thrilled that Jasmine has been named the dream wedding photographer for The Knot, and that's for The Knot's Dream Wedding 2015. She's gonna tell you all about how The Knot is involved and how that's all working, but you basically get to see that process during this bootcamp, and learn about again, the complete wedding photographer experience, via The Knot and via our 30 day lessons. So that is even way bigger than anything we've done here before, and it's gonna be huge. Please help me welcome back to the CreativeLive stage, Jasmine Star. (audience applause) Hey guys. Thanks so much. Jasmine, five years! Can you believe it? I can't believe it. No, it has flown by. It has totally flown by, and the fact that there are people who were with us for part of the first course, and now are here five years later for this course, is a testament to what CreativeLive provides. It's dynamic education, accessible by anyone in the comfort of their own home, or cubicle at work, because you all know we do that sometimes. Oh, yes! It's just really special. I mean we've known each other now for five years. We've both grown so much, and I know you're gonna talk a lot about that in this session, but what's one thing that you, how's it feel today versus, how it felt five years ago, when we were doing this crazy thing. If you were to get your hand and put it on my chest, you would feel my heart palpitating, and that's the main difference, is I feel that I'm more nervous now, than I was then, because then I didn't know what I was getting into. CreativeLive existed mostly, it had done a few classes, but in theory. It was more of this theoretical, let's change the way education's done, and they invited me, and I did not know what I was getting into, and I was like sure, Kenna, we started the conversations for the course, six weeks before the course was going to happen, but we didn't actually start wedding planning until four weeks before the wedding. Here we are trying to plan a real wedding, and I'm gonna get to that in a minute. I don't want to give away all the goods, but it was four weeks, and the amazing team pulled it off, and the bride and groom were happy, and they're still married and they have two kids, and life is good for them, and life is good for CreativeLive and I'm happy to say that life is good for me. For you. That's a perfect way to start. Jasmine, can I let you take it away. So thrilled to have you here, and thanks to everyone for tuning in. Thank you, thank you guys. Again, a special big huge thanks to the studio audience. You guys have changed the way this course is run from the fundamental groundworks of being here, I thank you, and I thank the people who are watching online as well. I'm just going to come out and I'm gonna say it. We're gonna get the keynote queued up, because what I want to start the presentation off by saying is that I'm going to be honest and simply admit that I have a love affair with CreativeLive. Our love affair started in 2010, when the company first started, and I was just a few years into my career. I'm gonna walk you through the chronology of how this unfolded. That year I hosted my first online workshop, and we filmed it live, and it was for a couple who was having a real wedding, and they were really in love, and about 150 of their real guests. Now at the time I spoke about what I did in those first four years of my business. Four or five years of my business. Getting it off the ground. What I was doing, what my approach is, but since then my business has matured and changed in a way and that's why I'm really excited to come back and revisit it as we go in, and we navigate through this course. Now in 2011, I taught a course that was solely focused on building your business, and creating a brand, that was definitely a little bit more entrepreneurial focused, and then they came back in 2012, and in 2012 I collaborated with a team of wedding creatives, and we hosted a course that focused on the making and the marketing of an editorial wedding. It was there that we spoke to magazine editors, and wedding bloggers, and we wanted to figure out what makes a shoot editorial worthy and how we can use our current images to move us more in that direction, if that was something we so choose, and then they came back in 2013, and in 2013, CreativeLive allowed me to host a course that spanned the course of three months. Now what we were able to do is to work with three separate studios from around the U.S. Now these photographers joined this course, and they were consulted, and they were offered a free photography business makeover and I can tell you that nothing makes me more prouder than to see these photographers Nicki, Melissa, and Ryan, and I look at their work and I see their businesses and they are killing it. Two years after we Restart, they look like entirely different entrepreneurs. They look like entirely different photographers, and I can actually say they are very different. They are the same people, but so different at the same time. They have blown my mind, and they continue to do so, because I think they're radically changing the industry in their own way. Later that same year, you can tell, right? I'm just going off in my CreativeLive courses. I just love them, because that same year I continued the love affair, but I was so excited for this course in particular, because my husband and business partner, J.D., was able to join me for that course. Together we taught a three day course focusing on how to become a second shooter, how to hone your skills, and how to create a portfolio that you're proud of, and so then all of this brings us to where we are today. Now like Kenna had mentioned, a few months ago I had received word, that I was nominated as The Knot Dream Wedding photographer, and I was overwhelmed and I was very honored, and the best part is that one deserving and amazing couple will get a luxury dream wedding, at no cost to them. I was thrilled to be a part of this, but around the same time, I was in talks with CreativeLive, about coming back and doing a course, and so I asked The knot and I asked CreativeLive, would it be possible if we can join forces. If we can show what a live wedding would look like from two perspectives, because The Knot would be broadcasting the wedding live on their networks and their channels. You'll be able to see what the front end, a really polished version of the front end of what the wedding will look like, and then CreativeLive will have their camera crews, and shortly thereafter, you will be able to see it, strictly and solely from a photographer's perspective, which is, dare we say it, not so glamorous. We do a lot of stuff on the backend, that has a tendency to be like you're wiping sweat. You're picking up a dress. You're holding a crying baby. Yes, exactly. You're crying happy tears, yes, or tears of frustration. They both could happen, in either way, shape, or form. What I want to do is to show the two perspectives, and then we are actually gonna tie it all in together to see the front end and the back end, and so speaking on that note, I want to now formally introduce, the ever lovely couple we will be working with for The Knot Dream Wedding. This is Samantha and Taylor. You will have a chance to meet them throughout the course of how we move throughout the next 30 days, because I've engaged with them via email. I'm engaged with them in different forms of social communication. I've engaged with them as I documented their engagement session in Los Angeles, and for all of those things, I'm inviting you as a viewer to join me for that. We're gonna grow with them, and we're gonna see what makes their love so special when it comes to fruition on their wedding day. So, having said that, that is the love affair in a nutshell, but now we're back here, and I'll bring this to talking about what the next 30 days will be about. Now I could talk about photography, and I will, but I'm gonna be honest, because the next 30 days are so photography driven, that I thought before we get into what these next 30 days will look like, I wanted to take a minute to chat about something that truly matters. Now I have spoken about this in the past, but I want this, this conversation, to be the marker of our progress, so that when we look back from now 30 lessons, we can say, I'm vastly different than the person I was, who I started. Because I'm gonna take an idea that I touched on during the restart course, and then I'm going to expound on it. For those of you who were part of the restart process, that was three separate days over the course of three months and if you were a participant, if you navigated that journey, welcome back. For those of you who are new, or have no idea what I'm talking about, that's okay, because I'm gonna bring you up to speed, and we're gonna talk about how this class, The Complete Wedding Photographer Experience, is going to change your trajectory, because once you're up to speed, the next 30 days are going to make you look at your business in a whole new light. We have one hour together, and I think that I want to talk about photography, but what I want to caution us against, is that we think we should be talking about photography, because this is a photographer's course. I will talk about actions, and presets, and camera lenses. I will talk about computers. I will talk about backup. I will talk about posing and marketing. Now these help our business in a certain respect, absolutely, but what I want to talk about right now, is the idea of photographer fear, pain, struggle, embarrassment, because one thing that I know is that, I'm not sure of what lenses you use, and I'm not sure what actions you use, but what I do know is that I am more interested in the creator, than I am the creation. I am more interested in you as a photographer, than I am your photographs. If we just lay that foundation, and when we come to realize that we have come here, many of you have come here from different parts of the world, the state. Many of you are joining us internationally online, and I believe that the reason you're here, is yes, to learn about photography, but I think that the overarching thing is that you wanted something, and I'm hoping that the thing that you want was just one thing, because when you walk away with just one new thing that you apply to your business, and one new thing that you apply to your business tomorrow, and one new thing that you apply to your business the following day, at the end of this 30 lesson experience, you will walk away 30 different things at minimum, and this could be the catalyst. This could be the change that you need to create the business that you really want. Some of us that have stressful days getting here. I know that there are people who came from Canada, and Michigan, and Alaska, and some of you guys came from just a couple blocks away. I know that there are people who are joining us online and I know that these stressful moments of navigating traffic to get to where you want to go. I know that there are difficulties of trying to procure a babysitter for your child, so that you can watch at 9:00 AM Pacific Standard Time and go through this course. I also know that there are other people who have mentioned to me via social media and online, that they have left their spouses notes and warnings, for the next 30 days, be prepared to buy lunch on your own because I'm gonna be too busy. I'm gonna be too busy in this course, and I believe that the thing that we want, part of why we're making these sacrifices, is the thing that we want is change, and I think that change is good, because change keeps you humble, and change keeps you scared, and change keeps you hungry. For so long, I believed that if I got my business to where I wanted it to be, that I could look back and say, oh, finally. I don't have to make anymore changes to my business because I don't like change, but I can tell you that almost 10 years of being a photographer, that the only thing that has remained constant, has been change. Now, I don't like change, because in my mind, change and struggle go hand in hand. There is no change in my life that is not accompanied by struggle, because whenever I decide to say, I've had enough, things need to change for me, there is struggle right behind me shaking her head. I missed you boo. I'm familiar with struggle, because struggle and I are like best friends, in a way that I never wanted a best friend. I know that I have mentioned this in the past, but for those people who are just joining us for the first time, I want to revisit a few small things, because I think it's easy to tune in, or to watch this and look at me and think, oh, I know your number. I know how you do, and quite honestly, if you don't know the backstory, you will never have an appreciation for where my business is now, and I mean never. If I don't know your backstory, I won't have an appreciation for where your business is now. I want to talk a little bit about the backstory so that when people hear this, they can see shades of themselves, or better yet, if you are in a better position after hearing where I came from and you weren't right there, right here, right now, better off, good for you. You have less excuses, for you not to wildly succeed, in a way that you have never known. I'm gonna talk about struggle, because I struggled with the shame that I felt for growing up economically disadvantaged. I was embarrassed that my family would get groceries left on our front porch. I'm embarrassed, or I struggled with, the embarrassment of walking out of The Salvation Army with my dad, and he took us Easter outfit shopping. I struggled with the pain and the uncomfortability of growing up obese as a child. The nickname that I grew up with, was called, The Beast. The boys at church, called me, The Beast. At church of all places. I was like, I'm gonna pray for you. You all need to learn how to be nice. I struggled with the feeling of growing up academically inferior. I was homeschooled. I did not learn how to read until I was about 11, and other distinct elements of my life proved to me that I was slow. That I was behind the curve, and that maybe quite honestly, there was such a thing as a late late bloomer, because that's what I was. I struggled with these insecurities most my life, and if I could look back and talk to that person, I'd probably introduce myself, well, hello, there hot mess. Nice to meet you, but then it continued, because it continued on in my life, because I was 25 years old, and I said that I wanted to be a wedding photographer and I didn't even own a camera. I struggled with the fact that I didn't know how to articulate the thing that I wanted to be, and then when I did get my camera, I didn't have the wherewithal. I was too shy and embarrassed to ask people if I can take their photographs. I remember distinctly, I had a coworker, and I asked, he had just proposed to his girlfriend, and I asked if I would be able to take his engagement session photos for free. I said I'll give you the digital images, and he simply said, "No, thanks." It took all this nerve for me to do that, only to be turned down. I felt that in addition to me not being comfortable with who I was as a person, I wasn't comfortable with my camera. I struggled that I felt like I was gonna live in the shadow of The Salvation Army for the rest of my life, because I was working part time. I was trying to hustle on the side with photo gigs. J.D., my husband, now business partner, was working with a startup company, so money for us was tight, and not like in the cool, tight, like money was just tight, in the worst of ways. Money was so tight that date night for us was grabbing Taco Bell through the drive-through and coming home and we had a fireplace, or we would go through and we'd get $1.00 Chinese combo meals, and we would sit by the fireplace, because you can have the most ghetto meal of your life, but if you're in front of a fireplace, you classy, and the thing was, I sat there, and even though I was contented to be eating this meal with somebody I loved, I wondered in the back of my mind, is this always going to look like this. Are we always going to feel this way? Am I always going to be embarrassed parking my beat up Honda two blocks away from a shoot, or two blocks away from the Starbucks that I'm meeting my clients, because I don't want them to see all the dents, and the oxidation on the roof of my car. Is this how it's always going to be? Even though I battled with what that struggle looked like for me, popping open a Chinese fortune cookie next to my husband, I thought, I might be struggling, but finally, I'm doing it with somebody who believes in my dreams, and that was a pivotal point in my life, because I said, me and struggle, we ain't going anywhere. She's here. So how then do I deal with this? The more I started talking about this notion of struggle, the more I realized that the idea of struggle, the notion of struggle, is the thing that connects us, because regardless of our age, of our religion, of our ethnic breakup, of our preferences, we all speak struggle. If we all speak struggle, why don't we have a language around it. I've come to believe that in this industry, it's really easy to sweep it under the rug, to tuck it away, and what we do is we hide behind shiny pretty things. Look at my new computer. Just got a new lens. Look at this great meal that I'm eating right now. Now I have to admit, I'm guilty of this too. I do the same things, and I think that we hide behind tangible things, because it's an outward indication of our success, and so the more that we put out that I'm okay, I'm successful, and I'm okay, and you're okay, and we're all okay, but I wonder what if we were to turn this out? What if we were to invert the shiny, and what if we were to showcase what the struggle looked like? Would the struggle look like a kaleidoscope? Like a mismatch of a bunch of different colors that ultimately could create a beautiful thing? Could it be a map? Could your struggle help me, and could my struggle help you? Can we talk about the things that we're struggling with? Instead of on the outside talking about how, hashtag, #blessed, we are to book another wedding in the Bahamas. I can't tell if that polite laugh, I don't know what she's talking about, or if it's, oh my God, yeah. Because I don't think that I'm the only person who goes through this. I think, what if we were to take what I struggled with and what if we're gonna talk about what you're struggling with, and what if we connect with people online, and we talk about the struggle. We put words around the struggle, and we admit that every so often, it's okay to not be okay. In our industry, we'll just come out now, based on the nods of your heads, I'm going to say, we all struggle. I have yet to meet a photographer who picks up a camera, starts shooting award winning images and doesn't wake up out of bed for less than $15,000 wedding. Unless you know that person, please introduce me, but since I've yet to meet that person, the idea is then, if we all struggle, then we as business owners, have to find ways to minimize the time that we are struggling, or find ways to navigate that struggle together. Today is about creating strategies around what the struggle looks like, and then one thing that I need to absolutely, positively, say, is I don't want people online, I don't want people here saying, that we're not going to have to struggle. I'm clearly saying that we will have to struggle, but it's different in how we face that struggle, because the thing is, one of the strongest things that I had noticed was that, an average business fails in about five years, and that number is closer to three or four years for a wedding or portrait photographer, and that's crazy. That's crazy for you to think that in your life, I'm destined to be this thing, and three years later, you are no longer that thing. I asked myself, why? Why are wedding and portrait photographers falling off after three years? I wanted to know how does this happen, and that is what is gonna be the premise of this thing is today. In order for us to radically change things, we must do it together, because the more that we learn from each other, the less likelihood, we will be making mistakes. Now this was a very common theme from restart. What I heard after restart, was that people would email me, or leave messages on social media, or leave notes out online, and they would say that after going through the restart process, it made them feel less alone. It made them feel less lonely, and so then this made me think, in a sea of social media, in the sea of living our lives out in the shiny beautiful world, many of us feel like we're navigating this process of growing a business, by ourselves, and I think that if you feel like you're alone, and if you feel like nobody understands you, after three or four years of really struggling, it's easy to close your doors and walk away, and think you never made an impression on the industry in which you reside, but I've come to believe that the minute you make friends, that all changes, because the next 30 days is going to be about building your business, but it's going to be about us building our businesses together, because I will say this now, and I will say it again, I believe that this room, I believe that the community of photographers watching online, are stronger together than we are apart. The largest and the most successful organizations believe that the greater good is valuable. That I have your back and you have mine, in the art world, and we as photographers, and we as creatives, I have a tendency to think and what I see, is more about it's me, myself, and I, and all of the amazing work that I am producing. Now to a certain extent I understand this to be true. I understand that Pablo Picasso painted Picasso paintings on his own, and I understand that Ernest Hemingway wrote stories on his own, but what shouldn't be overlooked, is that these influential artists relied on each other. Now that's not to say that they were best friends, or the relationship was good, but what we do know from history, is that they pushed and they pulled, and they critiqued, and they met at Gertrude Stein's house, and they had arguments, but that whole little group of people, their work soared, because they had each other. Perhaps, today, this could be the start of something different for you. You people sitting in this room can meet two other people. People meeting online, I want you to be in the chatroom actually talking, because it's too easy to sit at home with your cup of coffee and just be a voyeur, because when it comes time for you to reach out and ask somebody for help, or admit that you don't have all the answers, you're doing it alone. Put yourself out in a very personal capacity, and that's what I think today is going to be about, because we're going to be talking a lot about photography through this experience. We're gonna talk about how to improve your posing, how to shoot in the worst light. You're gonna join me as I go on a client meeting, and I talk about my awkward ability to eventually book a client, and we're gonna talk about how to effectively market your business in the online realm, and I can't help but think that if you were to meet two people in this room, or two people online, it's going to change the trajectory of where your business is headed. Now, once we get to this point, and we have established that we all struggle, I need to point out two things, that we must find ways to make the struggle make sense for us, for us to work in that capacity, and we need to surround ourselves with people who will help us, and who we will help others. I want to make this a linear presentation. I want to walk you through some of the common struggles that I see photographers going through in the beginning of their business, in that one to two year range, and if you're a more mature photographer, you're going to look back, and you will either agree, disagree, or make modifications to things that I'm saying. Please talk back to me if that is where you guys are. Once you have gained momentum, once you've started your business, you might have three or 13 weddings, or whatever your number is. Once you get that, and you get people to actually pay you, you're gonna get to a point in your business, to where you say, how do I charge more? Then you can't substantiate getting those higher prices. Let's talk a little bit more about what that looks like. There are gonna be two schools of pricing. There's one school who believes that you should enter in the market, at a low rate and then work their way up, and then there's another school of photography who believes that you should charge what you're worth. If you have done X, Y, and Z, well then surely your portfolio should quantify what somebody would pay you for that. By the time that I came time to start my business, I did not know whether or not I was going to come in at that entry level, or at that mid range photography level, price range, and so when I got my first wedding inquiry, my bride decided it for me, because she had inquired, and she said, I have $1,000 budget, and my response was, funny, that's what I charge. What happened was, I booked her wedding, and I booked another three weddings, so the first four weddings that I booked was in that $1,000 to $1,500 range, but I didn't know how to start moving out of that, because in Los Angeles and Orange County, that $1,000, $1,500 range, is that bargain barrel photographer. I knew that I was happy to be getting that type of work and I was happy to be shooting, but I knew that I couldn't sustain a model of being a full time photographer based on those prices. How was I able to quickly move from being that bargain barrel photographer into a mid range photographer? That backstory to this is that in October of 2006, I booked my first wedding. That same month, I booked two other weddings. In 2006, I had a total of three weddings. Well, in 2007, we ended up booking 38 weddings, and we did that all without spending a single dime on marketing. We did that by word of mouth and online referrals. This is what I applied to say, I can't stay at this price range. I need to move higher to a different price range. Every three weddings I booked, I raised my prices $300. Now the reason why I was doing this, was because I needed to make a quick transition, from being a low to a mid range photographer and how I substantiated this decision, was that I was going to workshops. I was going to conferences. I was practicing every day in my backyard. It's not a flippant decision that I had made. This is R & D. Research and development. How are my future clients going to compensate me for the time and energy and the money that I am spending to become a better photographer, and a better entrepreneur? One thing that happened, one of the struggles was, how do I price myself, and then the second struggle, came in ancillary, when a year later, people were asking for the same prices that their sister had booked the previous year. That happened quite often, and because we move so fast, the struggle for me was trying to put words around what that looked like. If you are struggling, with what to say to past clients, then here is a sample email of what I send to them. If you're at that point, if you have been at that point, or if you know somebody at that point, I'm gonna read an email. Bring out a pen. You can write some notes. This is an email that I would send to somebody who is inquiring about lowering my prices. Hi Jenny. Thanks so much for your interest in my wedding photography services. I'm thrilled and honored your sister Jackie sent you my way. Your family has a special place in my heart. Happy face. I know it might be difficult conversation to navigate, but I appreciate your willingness, to explain your budget considerations. Trust me, I was a bride before I was a photographer, so I know budgets too. Since Jackie's wedding, my business has thankfully, flourished to such a degree, that I had to raise my prices to reflect changes in supply and demand. I guess you can say Jackie and Jeremiah invested in good stock two years ago. Wink face. If we don't get the opportunity to work together, please feel free to let me know if you'd like my personal recommendations based on your budget considerations, and we can take things from there. Again, thank you. We have to know how to put words around defending our prices. Defending the fact that we have invested in ourselves and in our dreams and in our business, and it's a difficult struggle to navigate. If we know that starting pricing is a struggle, defending pricing is a struggle, the thing I want to remind you, that the fight, that the attempt to grow, it does not go to the strongest, but those who finish what they set out to do. So often we think that person's better because of X, and she's better because of Y, and I'm telling you they're not any better than you, they're just finishing what they set out to do, but the question then becomes, what have you set out to do? Have you written out a list for this year, of what you want to do for your business? What you want to do on a personal front? If you haven't, I'm going to tell you what my mama always told me. If you don't know where you're going, you will never know when you arrive. How can you be thankful for business growth if you don't know what business growth is? If you're sitting here and say, I haven't written out what my goals are for the year, a great place to start would be, how many weddings do I want for the year? I want you to list whatever your number is, because all of a sudden it's so easy, when we see photographers on social media. I'm shooting my 47th wedding this year. Can't wait for the last 10. Like, am I the only person who sees these photographers, and I'm like, how do you have that many weekends? I'm sitting there, and it's easy for me to feel like, wow, you're shooting 30, you're shooting 45, you're shooting 50 weddings, and it's easy for me to be like, oh my gosh, am I not doing enough? When in actuality, I knew my number. My number was 30 weddings and we ended up booking 33 last year. Anytime somebody says anything that's not my number, I do not have to worry. I'm not comparing myself to them, and you shouldn't compare yourself to me. If you have a part time job, if you are a mom, if you travel extensively, and your number is I want to book 10 weddings, good for you. So that when you hit your 10 weddings, be proud. Don't compare that you're not shooting 50. 50 was never your number, but if you don't know what your number is, you will never know how to be thankful and happy that it is that. If somebody says, I have three weddings booked for this year and my goal is 10 weddings. Let's use this as an example. My first thought is, if you have three weddings and you want 10, well good job, you're almost a third there, to your booking. We're gonna talk about ways to drum up business to get an extra seven weddings in a second. Now, let's take a step back, if you told me that your goal was 30 weddings for the year and you have three, then the next questions I would ask you is your business setup for that type of exponential growth? What was this number based on? Then we'll start talking analytical questions. Let's just bring this down. Let's make this really tangible. I think that what it really boils down to, is knowing what you want. You write down what you want. How about before we actually start these next 30 days, you write down, what you want. What you have, and what you don't have. What you want, what you have, and what you don't have. By the end of the 30 days, you look back, and you will say my God, I have everything I need to succeed, or my God, I have 75% of what I need to succeed and this is what I'm gonna work on a little bit more to get to where I want to go. What I want you to do is if you've ever wanted a confidence boost, in December, if you wrote up this list, and you revisit this list in September, you will look back and say, I hit my 10. Not only did I hit my 10, one of those is a destination. Not only did I hit my 10, I booked another wedding. I hit 11. Revamping my website, I didn't think I was gonna do that until August. I ended up doing it in July. All of these little tiny things for you to look back and say, I am moving and I'm moving in the directions of my dreams. I want to expound on an example. If, let's take this photographer, who have three weddings right now, and they want to book another seven weddings to drum up business. How can we do that in three simple ways, because I want you watching this presentation, understanding yes, we all struggle, but let's talk about a little bit of solutions for the common struggle. What I want you to do, if you're trying to drum up business, is to create business allies. This is really important because, joining this 30 day course, being here in this room, joining the chat rooms, is an amazing place, because the best way to build your business is actually to get referrals from other photographers, and why does this work? They validate you. To whom they are referring to. I'm very fortunate. I work in a small group of four photographers in Orange County, and we created a referral circle. When I get a wedding that I'm booked, we all share a Google calendar. When I get a wedding, and I am booked, I look to see on that calendar, who isn't booked. Our goal is to fill up each other's calendars, and when somebody says, are you booked? I say, unfortunately I am booked. I don't simply say, check out this person. I say, you should check out this person because they're so nice, they're so talented. If you like our style, there's a good chance that you're gonna mesh really well. I prepare them to like them automatically. Those types of endorsements, those types of referrals, are golden. Now, the thing I want to stay away from, is today, after you think about this, you'll be like, I need to create a referral circle here, and it's like you're getting your business cards. You're like, I'm making them rain. In the chatroom you're putting digital business cards. Let's take a step back. Before you get into creating a relationship with a photographer, I want you to know them as a person. I want you to say, and keep your self in check. I care about this person as much in a personal perspective as I do in a professional perspective. Secondly, I want you to offer three free engagement sessions. Now of course, half the room might be divided, in this suggestion. There are some people who are just like, oh, no, we can't do free. Free doesn't put value on our work. We're artists. We don't put chalk out on the floor for people to walk around. We create beauty and lasting legacy and memories. Awesome, great. For those of y'all who are just like, I want to get busy. Let's have a conversation, because the conversation should become, that free does not mean that you're not getting anything in exchange. Free just means that there's not a financial or monetary exchange happening between two people, but let's not walk away without there being distinct benefits of doing something for free. If you were to offer three photo shoots, engagement sessions photo shoots to people, what does that turn out to be? You can then set expectations for what you want from those clients. What if you were to say, I plan on shooting your engagement session. It will be an hour engagement session. You'll get 25 images. They will be edited, and the only thing I ask of you, is that you update your Facebook page and you link to my business page, and post one of your favorites. You're outlining what you expect from them. You can't be just like, I'll shoot it, and then you're like why didn't they share my images? They didn't share your images, because you didn't ask. Because what is really important about this idea of free, is that the value can be created by teaching people how to talk about you. When I first got my camera, I turned it out to my first immediate network. My daddy has a church in East Los Angeles, and I thought, nepotism at its finest. Who doesn't want free photos from the pastor's daughter? It didn't work. Nobody wanted my photos. What I had to do was, change the way they were talking about me. Not people at my church. I love my daddy's church. They're all wonderful people. Love them. To their friends, and then their friends. Is that in their minds, I was Jasmine, the girl who got a new camera, but I needed to change the conversation to be the photographer Jasmine, and I could only do that by other people doing it for me. In order for me to create evangelists, I had to teach them, this is what I want, in exchange for this. That's valuable. Are you okay with creating that type of value? Now, one thing that happens is that once people post their photos. You do the photo shoot, and then they say, I had such a great time with Tara, and they link to Tara's Facebook page. What happens from this girl who posts photos, usually her friends will say, great job, love it. You look so pretty. That's nice. That's powerful. Why? Because when people leave comments and likes and shares, it goes into the organic algorithm that Facebook loves. Now this girl might have a friend from the fourth grade who she hasn't spoken to in forever, who happens to see that thread. That's amazing because she doesn't know Tara, the girl with the new camera, she will only know Tara as a photographer and have a higher likelihood of booking a future event, photo shoot, wedding. We understand that free is not a financial exchange but free could actually do something for a big emotional and business exchange. Thirdly, I want you to connect with past members from creative teams. Let's just say that maybe last year, you booked five weddings, and you're like I'm so bummed that I'm not drumming up more business for this year or for next year. My question to you is, have you empowered your creative teams to share your images? Have you empowered your creative teams to go and talk about you in a really positive way? You might think, I shot that wedding eight months ago. They're not gonna remember me. I shot that wedding eight months ago. What are they gonna do with my images? You're gonna talk yourself out of potentially putting yourself out and making yourself vulnerable. I would rather have somebody look at your images and think, too late, missed the boat, instead of thinking I can't believe she never got me those images. I never want to work with her again. The conversation could be really honest. We shot this wedding eight months ago. Please forgive me. There should not ever be a delay of this sort, but I'm turning over a new leaf. I'm really excited where my business is headed. Big changes are in store, and in order for those big changes to happen, I want to send you 50, 60, 100. Here's a link to the gallery. Download the images. You choose the images. Feel free to use them in any sort of social media. The only thing I ask, is that you offer photo credit. If there's anything I can do on my own to provide marketing services or collateral for you, please let me know. I'm here to help. As a business owner, they then have the prerogative. It's their prerogative to say no. Yes, we want it. No, we don't. But either way, create those conversations and revisit them even though you have the potential of talking yourself out of them. Here are three things that you could do to drum up seven weddings, or whatever your number is. Let's drum it up. Let's get it to your goal. There are three ways. Just off the top. There are so many more. What I want you to do, is once you have outlined what your goal is, once you have outlined your action steps, what I need you to do is create a deadline. Like in your notes, you really need to say, this needs to happen by this date. Because if you do not have a deadline, what you simply have is more stuff on your to do list. By giving yourself a deadline, you're saying, I'm calling myself to the carpet, and I'm going to keep it real. Once you have your action set in place. Once you have your shoots set up, once you start booking, and once you get that momentum, and once you've defined your prices, and once you've defended your prices, and once you've created a referral circle, we got the juice going, right? We're feeling good. All of a sudden, the struggle might be getting to a point where you're shooting weddings, and your thought is, when you leave for the night, how did they book me? What about me put me at this wedding? I can be the only person who said that, earlier in my career, but I'm happy to say that now, when I leave weddings, I think to myself, I get it. I get why they booked me. I understand them. The thing that changed is that I started developing my clientele. I started developing my clientele, by using this particular word, selective clientele. Selective clientele runs the risk, a distinct risk, of rubbing people the wrong way, because I have seen online in those ever lovely Facebook chat rooms, how they said that I pick my clients. That there's a prequalification process. That I only work with a certain type of person. That I only work with X, and that I only work with Y. What I wanted to do, but didn't, was get in there and say, I don't choose my clients. My clients choose me. Hence, the words, selective clientele. Not selective photographerism. I tried going with it. I think I just lost it. (audience laughing) Not selective photographer! How do I make my clients choose me? How do I make them make a physical cognizant decision, I choose her as my wedding photographer. Well, online interaction. Online interaction has become such a pivotal change in how I pursue my business, and how I get the type of clients that I want. What does online interaction look like for me. Online interaction comes together in two ways. By way of my website, and by way of my blog. If somebody's interested in my services, they will either go to one or both of those sites. If they go to, yes, they see my portfolio, but they see multiple bio sections. They see what my clients are saying about me. You could see my theory about photography. My contact page is just a lot more writing, and a little bit more of my story. Yes, I am showing my portfolio, but at the same time, I'm putting and infusing so much of me, that they're going to have a distinct impression. I want only to do one of two things, when somebody comes to my website. When somebody comes to my website, I want to attract them, or I want to repel them. The more that I repel people, who my personality does not mesh with, the higher probability of a bridezilla going to somebody else. Right? Because here's the thing, there's no such thing as, well, maybe, but generally speaking, there's not the universal bridezilla. Because you might look at one of my clients, and be like girl, how could you ever work with someone with like that? For me, I'm like, I get her. I get it. She's having a moment. Give her some space. The more that I attract somebody who is like me, the higher probability we have of beautiful, effective, wonderful, open communicating work. I want to say workshop. Working experience. Yes, let's go with that. What? Relationship, yes. That was the word I was thinking of. I felt like I was doing charades. (audience laughing) If somebody comes to my website, and they're like I kind of like her. I'm not so sure. I have plenty of links to my blog within my website. Why? Because I want them to know where I went on vacation. I want them to know the books that I'm reading. I want them to know how obsessed I am with my dog. I want people to know that I care about the photographic community. That I care about charitable organizations. I put so much information on my blog, because I want to push people away, and if you are not pushed away, and if you stay, we have a high probability of booking, because you like what you see. Once they have gone through that, once they have gone through the website, once they have gone through the blog, if they still want to connect with me, then it's time to what I call, pre-qualify my client, and I pre-qualify my clients by them emailing me, and I just don't send back all of my information. Why? Because I want to make it a little tiny bit harder. Why? I want to attract or I want to repel. If you don't like the way that I do email. Awesome. The next nine months, you're not gonna have to deal with me, but if you like the fact that I'm going to ask personalized things about your wedding. Where is the wedding? Where is the reception? How many guests are going to be there? Are you working with a wedding coordinator? What's the theme? All of those things. If they can respond to me, I now have a very good idea, if we're going to be a good fit. That is what I want. What's the struggle? What you guys hear me say is, I put a lot of my stuff out. Jasmine, what is your struggle? My struggle is knowing that I am not everyone's photographer, and neither are you, because when I first started navigating inquiries, I subscribed to the school of thought, of that wedding photographer superhero, where there's a wedding, I'll be there. We want to do them all, but we have to understand. Somebody told me early in my career, that my business would be so much stronger with five brides who are on fire about the work that I produced, than 50 brides who just think that I showed up and I did my job. Go after the five, and understand that those five will be far greater to your goals and to your business alignment than you could ever imagine. I've spoken about struggle. I've spoken of the things that we have to go through and I'm excited for you to work on yours, but it's struggling in business that we have to take a step back, and think about, because it's struggle without change, that leaves you frustrated. It's struggle without humility, without adaptation, that makes you want to walk away and say, I've had enough. This idea of actually going through struggle, and then make it an intention, because once you say I want to be a wedding photographer. I'm ready to go into these 30 days and make a difference, then the first thing that you need to do, is envision it as a distinct possibility. My best friend was training for the Olympics. She was a national champion. She went to college on a full ride track and field scholarship, and she earned a spot to live at the Olympic Training Center in San Diego, California, and she was training for the Olympics, and she knew she could get a spot. She was talented. She had awards. What do you do when you get a race? When she's won a race? She's won a lot of things. She was really talented. She knew she could get there. She got a physical coach. She got a muscle coach, and they also gave her a life coach, and one of the things that he told her, that I was like, I feel like I'm getting therapy for free. He said that she had to envision. As she prepared to make the Olympic team, he told her basically, you need to see differently. You cannot see what's in front of you, and you cannot see what's going on around you. Wat you need to do is to see differently, and what seeing differently means is that it's total emotional immersion. That you must say to yourself, I am going to do this. Because it's one thing to say you're going to do something. It's one thing to say, I am going to do these 30 days. It's one thing to say, I am going to be a wedding photographer. It's one thing to say, I am going to make the Olympic team, but it is entirely different thing to actually do it, because you need to see yourself in the future, doing the thing that you are not doing now, and that scares so many of us, because he told her, straight out, which is what I'm going to say to you today, if you cannot picture yourself, in the future doing the thing that you want, in your imagination, you're gonna have a really hard time, actually bringing it out in real life. As we enter in the 30 days, can you say at the end of 30 days, I am doing this, because if you do not believe it, at the end of 30 days, you're gonna be sad. You're gonna be sad that you didn't do it. It was another time for you to attempt to do the thing you wanted, and it didn't work out. Well, did you believe it? Did you own it? For 30 days, give that to me. What this basically means is that I was learning by total emotional immersion. BY imagining myself, envisioning the fact that I could be the wedding photographer that I wanted. I came into this industry with an idea. Where I got this idea, I have no idea, but I came into this industry with an idea of what a wedding photographer looked like. How a photographer dressed, how they spoke. In my mind, wedding photographers are very cerebral. They're all so smart and artistic, and always put together. They talk in that cadence. Why? I have no idea. The kind of people that would walk and pick up grass and blow the wind, that direction. In my mind, I thought that's what would happen. It's ridiculous, but I'm just being honest. Here's me, trying to start a business. I have had no interaction whatsoever, in the photography community. I have this made up version, of what I think photographers should do, and should be. I struggled with the idea in the back of my mind, that when I was shooting, the only thing I was hearing was, you better act professional. You better act professional. What professional meant, no idea, but you better act professional. Here's a little side note. My producer's off being like, you have a few minutes. Well, here we go. 10 years ago there's a show that I'm embarrassed to even admit that I watched, but I did, and trust me, it was really cool at the time. Tyra Banks has this show called America's Next Top Model. Yes, I was one of those early watchers. I have since stopped, because I have seen the light. Not really. If there's a marathon, I'll tune into it. What she does, for those of you who are not familiar with this show, is that she goes out and she gets the girl next door, and she gives them the opportunity to become America's Next Top Model, and how she does this is every week she gives them a challenge, and then they bring on different guest photographers. One particular week, my husband walks over, and he's like oh my gosh, you're not watching this show again. I said, shhhh. It's research. I am learning right now. There's a few of you guys who are nodding. I'm like see baby, see? I'm not talking trash. We're watching this. I'm saying, this is research, and then this particular episode, it's usually the focus was always on the girl, but for this particular episode, they kind of shifted the focus to the photographer and there he was. I think we was from England or Australia and he was talking to the girl in such a way that blew my mind. Yes, beautiful. Get down. Love it. Can you roar? Roar like a tiger! Show me, show me! I'm like, what? I thought an editorial commercial photographer, would be like, yeah, just like that. Give me a shoulder, and I saw him, and I thought to myself, that's professional. I can do professional. (audience laughing) This basically comes back down to don't be tied to the way you've always done it. If what you're getting, is not what you want, and you think if I push through, and if I push through, it's gonna be it. No. Stop it. Change. The best way to break the mold, is by simply being you. If you want people to hire you, be unique, be different, and by being unique, it's simply by being you, because there's only one of you. This means engaging with your clients in a way that showcases your personality, because what I have learned the hard way, is that being somebody who you think other people want you to be, will always leave you dissatisfied with your work. As we move toward the end of the section, one thing I want you to focus on, is to let go. To let go of the things that don't push you forward. Now what I want you to do in your homework, is I want you to make a list of your strengths. I want you to make a list of things that you are really good at, and then what I want you to do is I want you to play to those strengths and I want you to diminish your weaknesses, because so often we spend so much time, trying to strengthen our weaknesses, when we should be strengthening our strengths. If you're good at in person meetings, and somebody emails you. What you should say in that first email back, is here is my collection menu, or here are my packages, or here's my pricing, but I think meeting in person would be so fantastic, because, and then you could list your reasons. Prepare them for what you're good at, or conversely, if you're not so good at in person meetings but you have a knack for talking on the phone, perfect. In that first email, respond back to them. I would love to setup a meeting at the convenience of your home, or office, or perhaps you'd like to Skype. Do whatever you can to put you in front of what your strength is. These are just a couple of examples. Now what I want you to do, is to write a list of your weaknesses. Now once you have listed your weaknesses and you know what those weaknesses are, now you know how to play away from them. What are things that you're not good at? I learned early on, that I wasn't very good at album design and I didn't like it, and for so long I felt, because I'm a wedding photographer, I should be designing the albums, but I had to learn how to order the album, how to make the album. Am I using an album design software? Am I using InDesign? Then, what happens, I would get all the images, and I'm like, these are the images that you chose for the album? Then I would just be so frustrated with the process, so what I decided to do is I decided to collaborate with an amazing album designer, and she and I worked on the process together. My clients are happy because they get their design. My designer's happy because she's working with new clients and we're doing it together, and I get to educate my client, and that's gonna be the third point. When it comes to playing to your strengths and minimizing weaknesses. If you are going to minimize a weakness, you then need to educate your clients as to why you are doing that. I told my clients, the benefit of working with a graphic designer, is that this is what she does, professionally all day every day. She's dedicated to making sure that you are happy, and I'm going to be working with her through the process. Another thing that I could not stand doing, about two or two and a half years ago, giving my clients USBs of their images. Now I'm a little bit old school. I use to give my clients disks. Now my computer doesn't have a disk drive, but I was giving disks, and then I moved over to the USB. Then I have to brand the USB. I have to brand the box that the USB goes in. Then I have to print the shipping of the USB, and at the time what I was doing was, I was holding off the USB, until they had actually finished the album design process, because I thought in my mind, it's going to incentivize them, but what I learned was that it would take my brides, two, three, four months, to actually complete their wedding album, and I was doing a disservice by not having my clients have their images, and send them online, and share them online. What I decided to do was to stop any sort of physical sharing of images from my studio. Now 100% I am a digital online gallery. The minute the images are ready, I send them to my clients, and I say, you can download, and you can share, and if you share, please link to me, but these images are yours, as much as they are mine. That was a powerful thing to educate my clients to play to something I never wanted to do to begin with. We talked about envisioning. We talked about letting go, and then we talked about breaking the mold. What I want to tie in as a closer, because I want you to be confident, and in order for you to be confident, because it does not come naturally to me. I want you to do things that put you in control of what it is you want. I am not a confident person. When I walk into a room, I am not the person who walks right in, in the center, and say, hey, how's it going? I'm against the wall. I like to sit back. I like to wait. I like to watch. I'm naturally unconfident. In order for me to become a confident person, in order for me to become a confident photographer, when I was going out to shoot, and I felt unconfident with my work, specifically, how to shoot back lit. I would go to these shoots, and I just could not learn, I couldn't. My subjects were always underexposed. Everything was always hazy. Everything was always fuzzy. What I did was I got my camera, I walked into my backyard, and I shot this orange tree in our backyard, every single day for over two months, at different times of the day. I would understand, what is the light doing? If I stand here, what happens? If I do this, what happens? What if I bring something else nearby? What happens with that? For two months I dedicated myself to put myself in control. By the time I would get to a session and I had to shoot. I'm talking too fast. When I had to get to a session, and shoot back lit, I was confident, because I said, orange tree, orange tree, orange tree. You got this. It worked. If I was unconfident with shooting wedding details, what I needed to do is I put together a styled shoot. I brought together a few vendors, and I said, there's no expectation within the shoot. We're just doing this for creation, and learning sake. I needed to put myself in control, of what I thought editors thought of my work, and how I did that was by practicing in advance and putting me in control of that. Secondly, I want you to do the work, because in my mind, confidence and control go hand in hand. If confidence and control go hand in hand, in order for me to be confidant, I must be in control, and in order for me to be in control, I need to have done the work in advance. What does doing the work in advance, mean? A fancy way is practice, practice, practice, and when you're done practicing, practice some more. That is all there is. Because we can become so cerebral. How do we ride a bike? Really? I want to talk about centrifugal force and balance, wow. How nice. You do not know how to ride a bike, until you get on the bike. Get on the bike. Pick up your camera. Shoot the orange tree. Shoot the dog. Shoot the kids. All of this is sounding so violent! (audience laughing) One of my favorite quotes is by Peale. He says it so well. "Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause of fear. Inaction is not only the result, but the cause of fear. Perhaps an action you take will be successful. Perhaps a different action, or adjustments will have to follow, but any action is better than no action at all." Now that we get here, we started off the presentation by saying, you've sacrificed to be here, and we will go through struggle, but I'm gonna tell you, I'm gonna up the ante, because yes, you've sacrificed to be here, and now I'm gonna tell you something. That sacrifice doesn't guarantee success. It is merely a prerequisite of success. It is not enough to say, I have sacrificed to take this course, I have sacrificed 30 days to do this. I have sacrificed to fly from Canada to join in here. Listen, so have all of these other people. There are thousands of people watching right now who are sacrificing, so guess what? Just because you sacrifice, it does not mean you're going to be successful. It means this is merely the first step of becoming successful. The only thing that's going to bring out the change that you need to start this course, is by going out and actually doing something. Being here is a sacrifice, but what are you doing now? What are you doing today? Go back to that list. See your weaknesses. See your strengths. How many weddings do you want? What are you gonna do to get there? What is the date in which all of these things would be done? Are you marking it on your calendar, when you will join us ever single day for the next 30 days. We know that I struggle, and we know that you struggle, but I started off the presentation by saying one thing. That I believe this room, and I believe people who are watching online, are stronger together than we are apart. Having said that, the next 30 days, I'm so excited to see, what those struggles are, and I can't wait for us to navigate them together. Thank you guys. (audience applause) Okay! I'm very awkward. I was like clapping, no! Stop with the clapping. (audience laughing) I think what we're gonna do now is we're gonna go into Q and A, but Kenna, you can take the lead. However, you want it to unfold. Fantastic. Yeah, we just have a little bit of time, but we wanted to get in a couple of questions. Of course people are asking questions, and guys, if anybody has a question in here, feel free to raise your hand. We'll get you a mic. Of course, there are so many questions coming in, Jasmine, that are things that we will be covering in the bootcamp, in those 30 lessons. That is why we're here. We're just getting started, so stay tuned, and thank you for all of those questions. But let's just take a few. We'll start with, I still get very nervous before weddings. How do you prepare for a wedding beforehand, to be as confident as you seem? Well, there's two things. To address, for people who are asking, what we're going to cover and when, because I understand that 30 days if difficult to say I'm going to make the commitment and this is what's going to be. There is a syllabus online. If you go to CreativeLive. If you look at the links, or you can go to CreativeLive, and search Jasmine Star. This course will come up, and there you'll find a syllabus. Every single day it's going to outline. Sure, maybe you don't need to know how to prepare your clients for an engagement session. You feel confident, but this particular question is how do you prepare your clients for successful wedding day, and how do you prepare yourself to become the confident photographer? Well, if you think I'm confident, I've done a really great job, of hiding the sweat underneath my scalp right now. We have discussed this. We've had open conversations, about what it takes to be successful, and actually we're going to be starting this course tomorrow with Can a Shy Photographer be Successful? Why? Awkward always wins. To that question, tune in tomorrow at 9:00 AM Pacific Standard, and there will be a loop all day, every day. I think we're going to get into those questions specifically and people will walk away, even if you do not struggle with being an introvert, it's going to be saying these are ways to refine how you approach a shoot, how you approach a wedding. Awesome. Lots of questions coming in, about staying positive and all those things, in additions to those logistical ones. I do want to give you a little bit of feedback as well. Jasmine, as always we have people that are chiming in from all over the world, so thank you guys all for joining us. We have Aruba, Oklahoma, Italy, Manchester, U.K., Minneapolis. We have Barcelona. Sue, in Barcelona. L.A, Ontario, Florida, Wales. It's just everyone is here and excited. Lots and lots. Hundreds of people in the chat rooms, that are all very excited. Somebody said, is everybody else like me, taking notes like crazy? Which I think is really exciting, because we are just getting going. Like you said. I would encourage you to buy a notebook. Buy a notebook dedicated to the 30 day course that you can look back and know where you are, because they'll be a lot of note taking. Just a note for people out there, tomorrow, when we do kickoff, is actually the, How to Define your Photographic Style. Yes, thank you, Kenna. I was just stepping on your toes. My fault. Tomorrow, how to define your photographic style, and then the following lesson. That's right. The following lesson will be Can a Shy Photographer be Successful? That's right. Does anybody in here have? We have, we're getting some mics. We'll just do a couple, because we're running out of time. Yes, we are pressed for time. I get it. I want to respect everybody's time. We'll go here. I love that you brought up the fact that as photographers we tend to look in, or look our towards somebody who is successful and say, she doesn't deal with any of the stuff that's going on in my head, and you talked about fear a lot. I was wondering, coming from your place, of being really successful, and having strong business, can you just talk briefly about some of the things that run through your head right before and then how you talk yourself off the ledge. Yeah. (audience laughing) I mean that is a long answer. My producer's like. One thing that I heard not too long ago, was that we have a tendency to compare our blooper reel to somebody else's highlight reel, and this is amplified when we see it on social media. We see where other people are going. What they're eating. What they're wearing. What they're shooting, and it's easy for us to say, I'm just in yoga pants today. The thing that I have learned in the past year and a half that has been a pivotal pivotal shift in the way that I approach myself. One thing that I realized that was very very very very hard to admit, was I never thought that I didn't like myself. I always thought, I like myself. I had my parents raise me well. I like myself, and then I had a conversation, and a real eye opening experience after reading something and what I realized is the way that I speak to myself, is a manifestation of me hating myself. That was really hard to admit. Because if I heard anybody else talk to you the way that I talk to myself on a daily basis, I would dropkick them. Don't you ever talk to somebody else like that! Nobody deserves to be spoken to that way, and yet everyday, I say you're not enough. You're not good enough. Your work sucks. You're a failure. Wow, that was such a pivotal breaking point, for me to say, I am enough. I have made mistakes. I am moving forward. On those days that I have really bad days, or I really feel pretty crappy, it's nice to say, I might not be where I want to be, but I'm sure happy that I'm not where I used to be. That tiny little shift of perspective can change the whole day. I have to remind myself, as silly as it sounds, that when I go to a shoot, I'm enough. These people hired me. I am enough. On my worst day I could produce something better than anybody else because they picked me. Does this sound like some psychoanalytical babble? I don't know, but it works for me. I would rather speak to myself with kindness and grace instead of saying, you suck. This is gonna fail. You're not good enough. Imagine what the people are going to say, when you post these online. I have two options. I listen to that voice, or I listen to this one. I'm healthier. I'm in a better place now to say, I am enough. I deal with myself with love and grace and contentment, and I hope the same for you. One other question. I'll try to articulate this quickly. I've been watching CreativeLive for several years, and especially from the Restart class, I've been able to spend the last couple years cultivating a community of photographers around me, and I am so blessed and grateful to your work in CreativeLive for sparking that. That being said, sometimes people do things that are a little bit unkind, and I find myself saying, why would you do that, to me, to other people? How do you deal with professional relationships that are hurtful at times? The past year and a half. You guys are going deep. Wow. The past year and a half, has been such a year of growth for me. Growth that I did not anticipate, nor if I were to look back say, I really want this growth, because painful growth is so amazing. I love feeling this awful. One thing I learned is I can't change another person. The only thing I can chance is how I feel about what they are saying. If somebody says something negative to me, or if somebody says something negative to you, I cannot change that person. I can only change myself, and say I will not participate with that. I will not give fuel to the fire. I will support you, if they are talking trash about you, and if they are talking trash about me, I hope that you would support me, because when we pour energy into negative sources, it feeds the negative sources in our life. What you feed, is what will grow. I choose positivity. Even in my darkest moments, I still find joy. I find joy because I woke up this morning. I find joy because I'm meeting with other people. I find joy because my day starts with my husband and my dog. I find joy because my mother is still living after a seven year battle with cancer. I find joy because I choose to find joy. I hope the same for you. I hope that you stop listening to the negative voices in your head, and those people who are around you. Wow, what is wrong with me? Wow, you guys, this got deep. Man. Before this turns into like a Kleenex commercial, let's move on! I think we're gonna do a wrap up. I think so. I think that is a beautiful way to end. Maybe one final final question that I have for you, Jasmine. Yes, great. We've talked about where we want to see everybody out there, where they're gonna be in six weeks, through this bootcamp. Where do you want to be? You're getting all Barbara Walters. Where do I want to be? I want to be at a beach in Cabo San Lucas when this thing is done. This amazing course has challenged me in ways that I didn't see possible. I look forward to being able to get back to the regular cadence of my life. I look forward to not being so go, go, go, at home, but furthermore, what I really hope and anticipate, is that the mistakes that I make at the wedding, at The Knot Dream Wedding, because it is live, and because we have a camera crew, in the back of my mind, I think about all the things that could possibly go wrong, and it's not a matter of if. It is a matter of when. When those things go wrong. I hope that I can look back in this situation, and that I was proud of how I responded to it. That I'm proud of the portfolio pieces that I pooled, and that I'm proud for bringing on photographers who would not have the ability to join me or join any photographer to an event of such a degree, and do it for the greater good of the community. At the end of it, that's ultimately where I want to be, and if there's a margarita, and chips and guacamole at the end of that, I will be very happy too. I love it. I love it, because that's the thing. You're here to support us, and have all of us grow, but I believe that you will grow as well. Thank you so much Jasmine. We are so excited to have you back here on CreativeLive and good luck everybody. Thanks for tuning in for right now and our live kickoff. That's a wrap but we will see you every day as you go through this. Thanks again everyone. Thank you guys. (audience applause)

Class Description

Running a wedding photography business is stressful work – you are on the hook for capturing one of your client’s single most important (and expensive!) days. But if you do it right, wedding photography is also a whole lot of fun. Learn how to balance the books, get the shots, and deliver the magic in The Complete Wedding Photographer Experience with Jasmine Star.

The Complete Wedding Photographer Experience is an all-inclusive wedding photography bootcamp that gives you all the tools you need to run a wildly successful business. You’ll learn the marketing, shooting, posing, and branding skills you'll need to thrive as wedding photographer.

On the business end, Jasmine will teach you how to:

  • Create an effective business plan
  • Attract new clients
  • Establish and communicate pricing
  • Build a referral network
  • Get free marketing

Every day, for 30 days, you’ll get a 30-90 minute comprehensive lesson designed to inspire and help you build a wedding photography business that thrives.

You’ll also learn all about Jasmine’s shooting and editing techniques for wedding photography. You’ll learn how to:

  • Prompt clients to get natural-looking poses
  • Leverage natural light so everyone looks gorgeous
  • Deal with unexpected events and shoot under pressure
  • Cull, edit, and market on social after the event

Jasmine will take you on location as she shoots a real wedding, narrating her on-the-fly decision making and how she keeps clients happy throughout the day.

This comprehensive class offers powerful insight into how one of world's leading wedding photographers runs her business and gives you the tools you need to pick up your camera, follow your dreams, and develop a rewarding career in wedding photography.