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Content Marketing for Photographers

Jared Bauman

Content Marketing for Photographers

Jared Bauman

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Lessons

Class Trailer

Day 1

1

Introduction to Marketing, Old vs. New Models

29:26
2

Companies Doing Content Marketing Right

29:45
3

Defining Content Marketing

19:11
4

Areas of Content for Photographers

08:12
5

Laws of Content Marketing

40:58
6

Phases of Content Marketing

18:33
7

The Evergreen Nature of Content

13:55
8

The Client Referral Ladder

12:04
9

Building an Authentic Message

18:41
10

Content Marketing and Your Website

39:45
11

Creating a Blogging Strategy

39:57
12

Image Naming for SEO

05:44
13

Building Successful Blog Content

11:25
14

Blog Post Ideas for Content Marketing

23:44
15

Business Recipe and Recap

07:41

Day 1

16

Marketing with Facebook: Setup

25:45
17

Marketing with Facebook: Posting

19:44
18

Marketing with Facebook: Boosting and Advertising

20:45
19

Creating a Facebook Fan Page Demo

25:26
20

Building Guides for Content Marketing

19:41
21

Building the Content for Guides

14:58
22

Guide Creation Outline and Steps

21:57
23

Steps For Releasing a Guide

13:01
24

Why use Instagram and Pinterest for Marketing

12:24
25

Marketing and Instagram for Photographers

13:20
26

Using Hashtags on Instagram for Photographers

20:46
27

Common Instagram Mistakes

11:59
28

Marketing on Pinterest for Photographers

21:04
29

Marketing on Pinterest Q&A

11:47
30

Using Email for Content Marketing

22:34
31

Tips for Email Marketing

21:07
32

How to Launch an Email Campaign

30:02

Day3

33

Business Recipe Recap

07:24
34

Guide Critique: Newborns and Wedding Planning

18:20
35

Guide Critique: Better Pictures and Family Photography

19:15
36

Guide Critique: Adventure Wedding

22:33
37

Analyzing Facebook Results

15:47
38

Steps For Creating a Marketing Plan

11:54
39

Marketing Plan for Every Shoot

10:16
40

Marketing Plan: Weekly

09:38
41

Marketing Plan: Monthly

13:35
42

Marketing Plan: Yearly and Quarterly

19:04
43

Tools to Use to Execute Your Marketing Plan

10:17
44

Using Systems to Make Time For Marketing

23:10
45

The 90/10 Model for Making Time for Marketing

16:44
46

Client Communications

29:49
47

Marketing Systems Q&A

13:56
48

The 90/10 Model for Efficient Photography

21:33
49

The 90/10 Model for Efficient Content and Shortcuts

31:16
50

The 90/10 Model Q&A

10:08
51

Final Business Recipe Recap

15:52

Class Description


You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing environment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. 

You’ll learn how to:

  • Accurately identify your ideal client 
  • Set up a marketing strategy to attract them 
  • Use Facebook, Pinterest, and Instagram to build your business 
  • Maximize SEO opportunities on your website and blog 
  • Nurture connections through email marketing 
  • Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 

Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.
  

Class Materials

Free Downloads

Syllabus

Bonus Materials with Purchase

Jared Bauman - Youngrens E-mail Templates.zip

Jared Bauman - Guide Template How to Video.mp4

Jared Bauman - 10 Steps For Writing a Guide.pdf

Jared Bauman - 4 Most Important Pages Of Your Website.pdf

Jared Bauman - Guide Template Starter Kit.zip

Ratings and Reviews

Student Work

Related Classes

Reviews

Linda Jullyan
 

Love love love creative live! I have since passed on this fantastic learning environment to my friends! At this stage it's true I'm not a big purchaser not income flush just yet! But want to give feed back on 'content marketing for photographers and the presenter! Actually he's ok good sound information, clearly knows his stuff however my friends and I ditched it because this phrase 'loved on' which he seems to use A LOT! is very creepy, in fact it pretty much grabs our attention so much we keep missing what he's saying, the other one ' lean in' these seem so juvenile teenager like and especially the loved on.... Seriously sounds like a crude sex act! Put us off from buying the content! Shame because we need his help.

user-db7f08
 

Wow - such a great class! I have heard Jared speak before (mostly on pricing), and I have to say, he really knows his Marketing! Absolutely loved the structure of the 3 days, and after each segment, I felt like I had so many actionable items to take and apply to my business. From social media tactics to solving clients' problems through guides to proper blogging strategies, there are so many new ways that I have learned to use content marketing to strengthen my business this year. Jared also found a way to take topics that are not as interesting, such as creating effective emails, and make it engaging for the entire segment! Such a talented speaker. Personally, I think it's great that Jared has small catch phrases such as "lean in" and "love on clients" - it makes him unique! Not only that, but his strategies WORK, so he can phrase ideas as he wants! :) This is definitely a course worth watching, regardless if you have been shooting for years or are just starting out!

a Creativelive Student
 

Since watching this course I have told not only my photographer friends about it, but many of my other friends who run their own businesses/organizations. This course can transfer to anyone who wants to learn from the best in marketing. All of the presenters were amazing and this course was WELL worth the money and then some. Thank you for sharing so much of your knowledge you have gained in your very successful business to help all of us succeed in ours!