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Content Marketing for Photographers


Content Marketing for Photographers


Class Description

You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing enviroment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. You’ll learn how to:

  • Accurately identify your ideal client 
  • Set up a marketing strategy to attract them 
  • Use Facebook, Pinterest, and Instagram to build your business 
  • Maximize SEO opportunities on your website and blog 
  • Nurture connections through email marketing 
  • Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 
Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.  


1Introduction to Marketing, Old vs. New Models
2Companies Doing Content Marketing Right
3Defining Content Marketing
4Areas of Content for Photographers
5Laws of Content Marketing
6Phases of Content Marketing
7The Evergreen Nature of Content
8The Client Referral Ladder
9Building an Authentic Message
10Content Marketing and Your Website
11Creating a Blogging Strategy
12Image Naming for SEO
13Building Successful Blog Content
14Blog Post Ideas for Content Marketing
15Business Recipe and Recap
1Marketing with Facebook: Setup
2Marketing with Facebook: Posting
3Marketing with Facebook: Boosting and Advertising
4Creating a Facebook Fan Page Demo
5Building Guides for Content Marketing
6Building the Content for Guides
7Guide Creation Outline and Steps
8Steps For Releasing a Guide
9Why use Instagram and Pinterest for Marketing
10Marketing and Instagram for Photographers
11Using Hashtags on Instagram for Photographers
12Common Instagram Mistakes
13Marketing on Pinterest for Photographers
14Marketing on Pinterest Q&A
15Using Email for Content Marketing
16Tips for Email Marketing
17How to Launch an Email Campaign
1Business Recipe Recap
2Guide Critique: Newborns and Wedding Planning
3Guide Critique: Better Pictures and Family Photography
4Guide Critique: Adventure Wedding
5Analyzing Facebook Results
6Steps For Creating a Marketing Plan
7Marketing Plan for Every Shoot
8Marketing Plan: Weekly
9Marketing Plan: Monthly
10Marketing Plan: Yearly and Quarterly
11Tools to Use to Execute Your Marketing Plan
12Using Systems to Make Time For Marketing
13The 90/10 Model for Making Time for Marketing
14Client Communications
15Marketing Systems Q&A
16The 90/10 Model for Efficient Photography
17The 90/10 Model for Efficient Content and Shortcuts
18The 90/10 Model Q&A
19Final Business Recipe Recap