.png/webp/500)
Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
Introduction
you have this amazing sheet full of ideas on how to optimize your website. But even if you made all of these changes, how sure are you that these are the right once that the changes you make are going to improve your conversion rate. Not just now, but for a long time. If not forever. This is where analytics and in particular a B testing come in. Let's dig in in this chapter. We'll discuss the importance of a. B testing and why it matters. Then I'll show you how to set up experiments along with some examples of A. B tests that can help with conversion. Finally, we will discuss how to measure results, specifically how to calculate statistical significance. Let's get started.
Class Materials
Bonus Materials with Purchase