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Lessons
Chapter 1: Course Introduction
1What to Expect
01:31 2Class Folder
00:37Chapter 2: Calculating your Conversion Rate and Setting a Goal
3Defining Conversion Rate
03:19 4Calculating Your Conversion Rate
10:38 5Understanding Industry Benchmarks
06:48 6Working Back from Your Revenue Target
04:44Conclusion
00:34 8Chapter 2: Quiz
Chapter 3: Removing friction from your funnel
9Introduction
01:21 10The Marketing Funnel
18:34 11Streamlining the Checkout Process
03:03 12Improving Site Speed
05:16 13Making Your Site More Accessible
08:42 14Conclusion
01:08 15Chapter 3: Quiz
Chapter 4: Optimizing your landing pages
16Introduction
01:22 17Homepage v Landing Page
18:23 18Encapsulation
09:50 19Urgency and Scarcity
03:28 20Social Proof
02:56 21Conclusion
01:26 22Chapter 4: Quiz
Chapter 5: Experiments and Optimization
23Introduction
00:49 24Why AB Test
01:22 25Setting up Tests
08:10 26Measuring Results
04:07 27Chapter 5: Quiz
Chapter 6: Conclusion
28Leveraging Fiverr Sellers to Improve your site's Conversion Rate
07:18 29Fiverr Seller Pitch
08:30 30What We Learned
01:52Final Quiz
31Final Quiz
Lesson Info
Why AB Test
first things. First, definitions A B testing also known as Split testing, is the process of setting up two variants on your site and comparing which drives more conversions. Here's how it works. Take my homepage, let's say I decide to change the picture from this one of me to a product picture. Those are two variants variants A and B, or what some marketers call control and test. I set up the experiment. So 50% of the people who come to my site get version a. My picture, Also known as the control and 50% of people get version B. The close up picture of my bag. As time goes by, I noticed that variant B is doing better. As you can see in this graph, the B variant has a conversion rate that's almost twice that of variant A. That is amazing news from this. You can see the value of A. B testing. Two questions are probably coming to mind right now. First, what do I test and how do I set it up second, How do I measure success? We'll address both of those in the next two sections.
Class Materials
Bonus Materials with Purchase