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Introduction and Overview

Lesson 1 from: Crafting Today's Digital Workflow

Eddie Tapp

Introduction and Overview

Lesson 1 from: Crafting Today's Digital Workflow

Eddie Tapp

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Lesson Info

1. Introduction and Overview

Lesson Info

Introduction and Overview

Well, crafting digital is fun. And what we're gonna cover today and tomorrow on Wednesday is the three elements of a digital workflow. And the key to any workflow is consistency. So today we're gonna have a studio shoot with that models coming in, we're gonna have fun shooting. We're also gonna look at how to find the best winning images quickly, and then this after you will get into us and processing as well. And what I thought would start out with, uh, today is basically talking about everything digital considerations in the digital workflow. And I guess the first thing to start out with would be the business aspect. If you're thinking about going into the business, crafting your digital business, then here some suggestions I have for you a 3 to year plan, of course. A website in a blogged side, A cells schematic. Thinking about what it is. Products you want to sell the branding of creating those sales and of course, marketing a profit and loss statement. Payroll on copyrights, thes...

air elements to consider when you're generating Ah, business. Of course, the studio design. Also, if you're gonna have a studio, the design of that studio. Planning all this out has a very important aspect a business start up or even if you have a business going crafting your business. Uh, using these considerations, I think is very, very important. So I guess the next thing would be the type of equipment that you have. And when it came to when I was crafting my digital business, deciding the type of equipment to me was very, very important. As a matter of fact earlier, can you ask me the type of equipment I have? And I did have a Hasselblad. As a matter of fact, Come to think of it, that was my very first piece of equipment. And I decided I'm going to I'm gonna do this as a profession. I'm going to get the best equipment that I can help me do the best work. And as a professional, I hate to think that it takes, um that I can't use any piece of equipment to do what I do is a photographer. But to get the best equipment just makes it easier. So I saved up my money. I was very young then and, um, I remember taking a bus to pick up my Hasselblad camera. It cost $600 that was way back in early 70. So since then, accumulating equipment kind of slowly from the monitors, I use cameras, video equipment. The lighting equipment, to me is very, very important. Today, we're gonna be using pro photo lighting equipment. I find that to be very easy to use with great the light modifiers. And also, Judy is gonna be using lighting equipment that I'll set up for her. And then she'll be using natural available light today to which is gonna be exciting. I'm a natural light shooters, so I'm a little intimidated by lights. But this is my lighting expert right here. I'm her lighting tech. No, for those of you that do your imprinting finding a good printer. And of course, Wednesday we're going to get into color management and we will have a printer here. We're going to create profiles and look at the aspect of creating excellent workflow. Uh, what you printed getting predictable results time after time, how that's done and actually, how easy it is to do today. So equipment to May is very, very important in respect. What type of equipment I get. And throughout my entire career I've chosen to get the best equipment I could get rather than just acquiring a quick mint just for the sake of having it. So I consider that to be very important. Let's talk about business partners, because when you think about crafting our workflow, your business partners become perhaps the most important thing there. And the first consideration that is your suppliers. Who is going to be your supplier for your equipment for your supplies. And there's two very important partners you need to have in a business, and that is a lawyer in a C p. A. And as a matter of fact, when you set up a business, that should be the first thing you do. Sit down with a C p A and get a lawyer just to have any of that information ready to go, especially a C p A and associates that you're gonna have working with you. The talent that you're going to work with a talent could be a talent agencies, So these are all partners that you establish in establishing your workflow and stylist. My business is I have had a studio don't do catalogues anymore. We did Kellogg's food, fashion, jewelry advertising and I would have different stylist for food, a different stylist for fashion. So it's important to have that type of partner, freelance photographers and a finishing lab and a professional lab. What a finishing lab is. Judy and I use a finishing lab quite a bit. Yes, because I do most the printing. As a matter of fact, I am your printer. It's my printer, too. It's also my photo shop, so we are actually, uh, printing images. And I have a 44 inch Brenner, a 24 inch printer, 13 inch printer. So pretty much cover the whole gamut of whatever I need to be printed and course what Judy needs to be printed. We have a lab that does mounting and canvas stretching in all kinds of finishing. So that's a good partner toe have, because I do my own work. I do my own printing in that respect, and not to just made the professional labs. I have good relationship with several professional labs, and when needed, of course, I used the labs a swell, and then there's consultants, and that's something you should definitely consider with any aspect that you want to grow into if you want to grow into a certain aspect of your business. Hiring a consultant is not a bad idea from every aspect from the business side to shooting side. And then there, of course, is the software itself. And what I have written down here is calling, editing and creative will be doing a lot of that in this workshop. My factor third session today is going to be finding those winning images the technique that I used to find those winning images quickly, and it's taken me some time going to share with you the technique that I use for that editing and the creative aspects Light Room and Photoshopped. I started using Photoshopped back in the early nineties, and I've come up with techniques. You may have used the same kind of technique before, but I've put names to some of my techniques because I did have a staff of 10 people. Once I had the catalogue operation, and doing that became kind of a producer. I felt so. The techniques that I've come up with that I use and that Judy uses to are designed for production and mostly enhancement techniques. So we'll be getting into some of those today. This afternoon I'm going to get into what I call pixel retouching. And then the 1st 2 sessions tomorrow, I'm going to get more into smart object technology when I'm very excited about so the software for accounting I use a very basic counting software scheduling presentation software tomorrow afternoon will be doing presentations and then a communication software. So these were just going over the different aspects of considerations for crafting and education. We need education in business like composition and exposure, which are the three primary ingredients to create excellent images of course processing, which were, I'm inferring that what we just talked about with software and then your equipment. So where do we find the education? Creativelive. You know, I've been watching creative life ever since he started. So um, I watch created like quite a bit myself. Conferences and conventions, community meetings, manufacturers learning centres. As a matter of fact, um, I have on the Canon Digital Learning Center about 42 videos showing how to use Canon's digital photo professional, which is a free software that comes with Kim in D. C. Canon digital cameras. But most manufacturers have training for their product online, which is a good idea. Retail seminars and workshops, books, videos, online training and destination education. And with throwing all this out there, the one thing I want to kind of mention is to kind of be careful what you choose in education when you look at um and you want to learn something. My, uh, concept is to learn from many aspects and sources and persons, but to kind of hone in on something someone our direction, where you really want to learn and study with with that person that that mentor those mentors but learn from a lot of people. Take some for may take some from Judy and learn from all of us because we all have something to share. We all have something to give, but this kind of my passion as a teacher, my objective is to make sure that the students I teach, and by the way, that's what I do today. I'm an educator, so I travel around the world around the country doing workshops and seminars and have a lot of fun doing that. So my objective is to make sure you have something that you can actually utilize that advances you and what you're doing. Well, we have listeners from all over the world. Some of them are asking what a c p a is. Would you mind explaining that C p. A. Is a certified public accountant is an accountant. So, um, the I started my business in 1973. Now, that was before most of you were born. But the very first thing I did was I sat down with the c p. A. And he helped me set up my books and I didn't know anything about it. So I started my business. I think it was in September, August or September, and at the end of the year, of course, I had to prepare for taxes and have the c p a there to help me do that was blessing. So And this is my CP has always been a fantastic asset to my business throughout the whole my entire career. Gotcha. Perfect. Thank you. Absolutely. Well, this information, I thought, would be very, very important. And it is very important, actually. Have some slides here. That show says I get to them. I've spent a lot of time working on this, and I changed everything last. But this is my business card. And with the Professional Photographers of America, a master photographer, master electronic imaging, photographic craftsman, What the caller approved photographing instructor. Of course it can. An explorer light and for the shop hall of Fames that thanks for mentioning that Judy is also a master guitar for photographic craftsman with the people of A and she's also a Sigma pro. So she's been among a small group of professionals that are simple prose of the lenses. You shooting our all sigma sigma shooting with a cannon body. But oh, my lenses are for a signal. Judy didn't always shoot with Canon. She thought with It's okay, I love my con. I used to shoot with the Nikon to, you know, it's all good glass. It all works. So I thought if you would like, I could show you a little slide show of our work. Would that be OK? Did you guys like to see them? Absolutely. So this will be my working look at Judy's, and this has sound to it, but I can't hear it. Can you hear what I thought they did a sound check earlier, but it might be it might be on, but we just so it might be on for. In the past four years, I've really gotten under water. It's my fact that Steven Frank he's a underwater specialist that I teach workshops with every year. And here's Judy's work She does photographic art on. So what I'll be teaching is how to take graphics and textures and blend them into your imagery. Have you ever used graphics in your work? You have a good It's a lot of fun. Question. Get that adrenaline way you Did you have a question? Yes. Um, you had said you were newer to digital stuff for No, I've been doing it probably for the last 10 years. Okay, I was just wondering if you did Phil manipulation as well. I did OK, because a lot of it on the dark room. Yeah, beautiful. And I was very impressed, but I just like you could see like elements of Phil Manipulation was really cool. Thank you. That was a dark room junkie. No question. It's interesting as Eddie and I teach all over a lot of our audience. Probably more than 50% have never shot film or worked in a dark room. So that transition is Yeah, then that will just continue. Yeah, I know it's gonna learn. How many of you shoot film? OK, do you shoot color and black White or Yes, I shoot for by five and Fantastic. I love working with alternative processes. Things you know, it's it's very sadly going away. Well, it's still there. I was surprised how they they're still developing film technology, which is interesting. It's actually I don't like to think of it in terms of its going away. It's just transitioning into something different. Very true. Very true. Don't, um, I do have a question in the most. Most of the question that photographer gets ass is so what kind of photography do, and most of the time it's like wedding portrayed. But in your case, it's think it's beyond that. But how would you call the photography that you do as a professional? The photography I do today is more for myself. When I travel, I like to work with models come a fashion flare. I studied fashion photography in college. Ah, so what I have done in my businesses all of what you just said. Weddings and portrait's. I still do portrait work, some commercial work, but my I cut my teeth on doing advertising catalogs and, um, especially with the digital aspects. So the you're galleries that you presented, How would you classify that is that? Or consider myself a commercial photographer? Judy's a portrait photographer. I like people. I'd like to photograph people I do Portrait's of landscapes, but what comes to me naturally is really portrait's of people. But I think what's happened to a lot of us that have been in the industry for a very long time is you no longer specialize in anything. You try to reinvent yourself constantly so that you can do other things as well. And I think as an artist, at least for myself, I get bored doing the same thing over and over again. So I need to constantly be learning as well, transitioning into doing different things. Did you say portrait of I Did. I did. I tried it. I try. I love that. Oh, yeah, well, it support a portrait is a portrait, whether it's a person or a bottle or a landscape of fish, whatever to me, it's still a portrait. And so for me again, all those rules still apply. You know, lighting telling this story. Expression. Impact all that. Sir, I love that. Did you have something? Sorry. Yeah. So when a customer comes here, I'm just starting. A business is so I kind of like the to show that you did. And if they ask me so what kind of photography do? Because most of the times a portrait it's the generic or lack of air were generic portrait. In your case, it's being generic portrait. So how old would you call it? Or how I would describe it as if I was gonna drive it all Customer What Judy does his portrait art. So that's basically how it described that. And when you're starting a business to do, Portrait's, if that's what you do, start there and build that up one customer at a time. You know that's an important aspect. What do you like to photograph? That's usually where I start. What's your passion as a photographer for your business, like now, in my mind, it's like I'm going for more black and white and action and away from look away from the glamour. It's more like photojournalism. I can't describe it that cause I really have not been pointed. But once I see it, I noticed what I want, not a shadows, you know, like that. That's the way I shoot when I see it. I know what I like. And when we have our shipping session here in just a little bit, that's exactly what we'll do. We're gonna set up lights and we're gonna look for the shot and coordinate the look in the background and the models. We've got some wonderful models coming in, and so have fun. That's it's all about having fun in that respect. But I'm just like you. I have to see it. It kind of evolves in front of me. I'll do that a lot of times I have pre conceived ideas of exactly what I want to do, and today I don't. Today I have the backgrounds pre concede cause I'm looking at them. But as far as the shot itself in the way the lights going toe work, we're gonna work that out as be going on. We're gonna create as we go

Class Materials

bonus material with purchase

Digital Workflow - Eddie Tapp.pdf
Smart Object Study Guide - Eddie Tapp.pdf

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Student Work

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