Lesson 1-21 Review
We are about halfway through this class that's designed to help you navigate through planning a whole 12 months of marketing in your business, and get down into the nitty-gritty of actually planning each individual campaign that is going to make up that year in growing your business. And that's what we're really going to be getting started with in these next few lessons. We are gonna break it down step by step by step, so that you know exactly what you need to do to move all the new people you're gonna be attracting into your business from becoming aware of your brand and their problem to generating real leads, people who are ready to buy, really interested in what you have to offer, all the way through to actually closing the sale. Cause, who here doesn't want more sales? (audience laughs)
That's why we're here. And speaking of getting more sales, I hear from a lot of clients and customers and members all the time, toward the end of their marketing campaigns or maybe right before th...
ey've just started, and they're so hungry for more sales, more customers, more more more, and they stop thinking about the basics, they stop thinking about the strategy, they stop thinking about the things that really, really make a difference, and they reach for the junk food. (laughs) Just like you might do at the end of a long day where you've forgotten to eat lunch, or forgotten to eat, period, as I often do while I'm working and getting excited about the things that I'm doing. And at the end of the day I want a donut, I want potato chips, I want pretzels, whatever it might be, just to satisfy that hunger, because it's easier than making myself something really nutritious, or it seems easier. Just like I grab that donut or those potato chips, I see marketers, business owners, grabbing those junk food tactics that make them feel, and make their businesses feel like this, just like eating all that junk food makes me feel like this, instead of how I want to feel, which is as a yoga goddess on the beach. (audience laughs) That's how I want to start every day, practically. I don't get to, but maybe one day. Life goals. (laughs) What we're really talking about in the second half of this class, what we've been talking about in this entire class, are the really nutritional, sustainable, strategic foundational principles of creating marketing plans that do get you feeling the way you wanna feel, but not just feeling good, having more money, making more money, growing your audience, growing awareness of your brand, and bringing the movement or the mission of your business to fruition, finally. This is time to stop reaching for those junk food tactics and get clear on what really counts when it comes to closing more sales and creating a bigger and bigger audience for your business. Sound good? You guys ready to keep going?
Alright, awesome. Let's take a look at where we've come from before we dive in here. In our first lessons, we started off by mapping out that next 12 months of your marketing plan. What are you gonna offer and when? What are those campaigns gonna start to look like? We took a bird's eye view of your marketing in your business over the next year. From there, we started gathering information. We looked at why some of your marketing campaigns may have failed or underperformed in the past, we gathered more information on who your target customers are going to be, we took that information about your target customers and we broke that down into building blocks. We're gonna use those building blocks throughout the whole rest of this class to much more quickly and confidently build campaigns from start to finish, instead of always feeling like you're guessing.