Lesson 1-21 Review
We are about halfway through this class that's designed to help you navigate through planning a whole 12 months of marketing in your business, and get down into the nitty-gritty of actually planning each individual campaign that is going to make up that year in growing your business. And that's what we're really going to be getting started with in these next few lessons. We are gonna break it down step by step by step, so that you know exactly what you need to do to move all the new people you're gonna be attracting into your business from becoming aware of your brand and their problem to generating real leads, people who are ready to buy, really interested in what you have to offer, all the way through to actually closing the sale. Cause, who here doesn't want more sales? (audience laughs)
That's why we're here. And speaking of getting more sales, I hear from a lot of clients and customers and members all the time, toward the end of their marketing campaigns or maybe right before th...
ey've just started, and they're so hungry for more sales, more customers, more more more, and they stop thinking about the basics, they stop thinking about the strategy, they stop thinking about the things that really, really make a difference, and they reach for the junk food. (laughs) Just like you might do at the end of a long day where you've forgotten to eat lunch, or forgotten to eat, period, as I often do while I'm working and getting excited about the things that I'm doing. And at the end of the day I want a donut, I want potato chips, I want pretzels, whatever it might be, just to satisfy that hunger, because it's easier than making myself something really nutritious, or it seems easier. Just like I grab that donut or those potato chips, I see marketers, business owners, grabbing those junk food tactics that make them feel, and make their businesses feel like this, just like eating all that junk food makes me feel like this, instead of how I want to feel, which is as a yoga goddess on the beach. (audience laughs) That's how I want to start every day, practically. I don't get to, but maybe one day. Life goals. (laughs) What we're really talking about in the second half of this class, what we've been talking about in this entire class, are the really nutritional, sustainable, strategic foundational principles of creating marketing plans that do get you feeling the way you wanna feel, but not just feeling good, having more money, making more money, growing your audience, growing awareness of your brand, and bringing the movement or the mission of your business to fruition, finally. This is time to stop reaching for those junk food tactics and get clear on what really counts when it comes to closing more sales and creating a bigger and bigger audience for your business. Sound good? You guys ready to keep going?
Alright, awesome. Let's take a look at where we've come from before we dive in here. In our first lessons, we started off by mapping out that next 12 months of your marketing plan. What are you gonna offer and when? What are those campaigns gonna start to look like? We took a bird's eye view of your marketing in your business over the next year. From there, we started gathering information. We looked at why some of your marketing campaigns may have failed or underperformed in the past, we gathered more information on who your target customers are going to be, we took that information about your target customers and we broke that down into building blocks. We're gonna use those building blocks throughout the whole rest of this class to much more quickly and confidently build campaigns from start to finish, instead of always feeling like you're guessing.
Marketing your small business can feel like throwing spaghetti at the proverbial wall.
You try all the things you’re “supposed" to do (blogging, making videos, posting to social media…) and you try to keep up with the “hot new trends” that promise to change the way customers find you.
You spend tons of time and energy—and probably some money too. And after all that…
You wonder whether it’s really paying off or not. Is your business really growing? Or is it just your workload…?
Marketing isn’t something you want to mess around with. You want confidence. You want to know it’s working. And, perhaps most importantly, you want to know exactly how you can accelerate your success once you get it right.
Most business owners lack 2 essential pieces of the marketing puzzle. These 2 missing pieces keep them from fully utilizing all the effort they’re already putting into marketing while also keeping them from discovering just how rewarding (and fun) marketing can be.
The first essential piece is a plan. That plan needs to help you be productive, efficient, and decisive. It can ever bring focus and clarity to the whole way your business operates. This class has that covered.
The second essential piece is a solid messaging foundation. The difference between your campaigns and the ones that really, truly pay off isn’t ad spend, hot new trends, or expertise—it’s a message that connects with exactly the right people. This class gives you a system for creating that message every single time.
Join bestselling Money & Life instructor and CoCommercial founder Tara Gentile for a 2-day class on creating the marketing foundation and plan you need to grow your standout business.
By the end of this class, you will be able to:
- Build a year-long marketing calendar so you’re never caught off guard by your business’s marketing needs
- Quickly and confidently prepare an effective marketing message for a product or service using a foundational set of building blocks that turn so-so campaigns into money-makers
- Create a schedule and plan for your marketing campaign using multiple channels, such as email, social media, blogging, or video, so you know you’re getting your offers in front of the right people
- Design a system for your marketing campaigns that can be optimized and automated so that you can spend less time on the hands-on work of marketing
Best of all, you’ll have a replicable system you can use for every campaign and every year to feel completely confident in your marketing.