An effective product catalog is a must-have tool in the arsenal of any business with a wholesale arm. This class will guide you through each step of creating catalog that helps you and your business appear more polished and professional.
This class will introduce you to the process of creating a compelling wholesale catalog. You’ll learn about:
Leveraging dynamic product photos – even when a professional photographer is out of reach
Organizing your catalog to increase sales
Stretching the life of your catalog
Strategies for cost-effective production and printing
Whether you’re an independent artist taking your first steps into the world of wholesaling or a long-time wholesaler looking to refine your sales tools, you’ll leave this course with concrete, easy-to-follow steps for building a catalog that will entice your customers – and drive your sales.
Katie is the founder of Tradeshow Bootcamp, a business strategist and mentor to creative entrepreneurs. Katie is a firm believer in professional development, surrounding yourself with community and pushing ‘go’ even when you might not feel 100% ready. She frequently speaks and writes articles on topics relating to selling wholesale, growing your client base, marketing strategies, business planning and managing life as a small business owner.
Even though I've been selling my creative work through my wholesale business for several years, this class was a great refresher! It can be so tempting to make a catalog that's artistic and flashy, but Katie reminds us that the main focus should be to make it easy for your client to BUY! Katie has tons of experience with businesses buying and selling paper goods and gifts, and her insights help me focus in on the details that matter most to my buyers. Thanks for the help!
This course was fantastic and gave specific tips on how to effectively create your wholesale catalog. It was a perfect resource as I hadn't even thought about creating my catalog yet, but the info I learned will help influence the direction and thought I put into building out my product line.
I already had a digital catalog, but this really opened my mind up to the idea of a printed one and how important it can be for getting sales. It was great to see other catalog examples and learn about the variety of product that a retailer is looking for in a catalog. Really great class for anyone wanting to expand into the wholesale business.