Storyline #3 - The Sales Pitch
Lesson 12 from: Create and Design Memorable PresentationsAndrea Pacini
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Storyline #3 - The Sales Pitch
Lesson 12 from: Create and Design Memorable PresentationsAndrea Pacini
Lessons
Introduction
1The Importance of Presentation Skills in Business
04:27Ideation
2Understanding Your Audience
06:28 3Setting Transformational Objectives
04:24 4Brainstorming Technique #1 - Audience Transformation Roadmap
11:39 5Brainstorming Technique #2 - Mind Map
05:26 6Brainstorming Technique #3 - The Traffic-Light Technique
06:57Quiz: Ideation
Creation
8Selecting Key Messages
05:44 9Creating a Clear Storyline
02:32 10Storyline #1 - The Basic 3-Act Play
02:30 11Storyline #2 - Changing the World
04:07 12Storyline #3 - The Sales Pitch
03:30 13Storyline #4 - The Board Presentation
02:49 14Storyline #5 - Project Presentation
02:52 15Putting All Together
03:00 16Making it Original and Enjoyable
10:23 17Quiz: Creation
Illustration
18Simplicity in Design
08:30 19Design Principle #1 Picture Superiority
04:29 20Design Principle #2 White Space
08:30 21Design Principle #3 Rule of Thirds
04:58 22Before-After Slides
03:57 23Handouts
03:39 24The World's Best Slide
01:50 25Overcoming Corporate Templates
05:08 26Quiz: Illustration
Delivery
27Present Naked
06:39 28To Learn or Not to Learn
04:22 29Quiz: Delivery
Conclusion
30Share Your Message, Make an Impact, Be Memorable
03:06Final Quiz
31Final Quiz
Lesson Info
Storyline #3 - The Sales Pitch
in this lesson, I want to introduce the sales pitch Now, if you think about it, all presentations are selling something, of course, if you're selling a product or a service, that's great, great storyline for you, but even if you're not selling a product or a service, maybe you're selling an idea, you want to persuade the audience, you want to inspire them, you want to motivate them, you want to move your audience to take action. So all presentations are selling something and so if that's the case also for you, consider this approach now, the typical sales speech is problem solution call to action now, think about it, Especially when your interests are not as the presenter are not 100% aligned with the interests of your audience. Consider including instead of jumping straight from problem to solution, consider including a wrong solution why? Because you need to satisfy the analytical part of people's brain. Now we all have an analytical part of our brain which makes it very hard for us ...
to accept change, but remember that's exactly what you want to do, especially in a sales presentation, you want to change your audience, you want to change something in what they believe in what they feel and in what they do. But we all have this analytical parts of our brain which makes it hard for us to accept that change immediately, and that's why you want to include a bad solution in between and then think about it, what if you go from problem to a bad solution and then you include another bad solution and then finally you reveal your solution. If you do these, you do then satisfy the United States or parts of our brains. Now I know for a fact, I'll share with you an example. There are many salespeople who, especially in the States industry, they sell houses what they do when they're well trained, they have a conversation with you, maybe with you and your partner and so they know what you're looking for and they make a proposal and often the first proposal is not what you're looking for, it's different, it's a bad solution and then they come back and they make another proposal. And the second proposal often is exactly what you're looking for, but too expensive. Again, another bad solution. And then finally they give you exactly what you're looking for at the right price, why do they do this? Because they know that they need to satisfy the analytical part of your brain. If they come to you immediately with your solution, you will ask them, can I see something else? Do you have other options for me to see? But instead, if they take you through this journey, they know that by the time they give you your solution you are ready to buy. So here is the sale speech that we recommend problem, a couple of bad solutions, your solution and then a call to action. So if you're selling something, a product, a service an idea, especially when you see that there might be some tension between you and the audience when your interests. I'm not 100% aligned. Consider this version of the sales speech, and now, in the next lesson, I want to introduce another possibility, the board presentation. I'll see you there.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
julie haskett
I was just beginning to create a series of presentations when I noticed this course. Serendipity! I thought I knew what I was doing, but learned some great techniques. More importantly I learned what NOT to do. Now I have much more confidence in the process.
michal babula
A lot of useful information.
Sara
Exceptional course. Very well organized and taught. The course was engaging and practical, with clear actionable approaches, examples, and activities from beginning to end.