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Before-After Slides

Lesson 22 from: Create and Design Memorable Presentations 

Andrea Pacini

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Lesson Info

22. Before-After Slides

Next Lesson: Handouts

Lesson Info

Before-After Slides

in the previous lessons, we looked at three universal principles of design. Picture superiority. Wide space. The rule of thirds. Now I want to show you some before after slides where we can combine all of these principles together so you can really see how you can apply those principles to your own presentations. So I'm going to show you some examples for every example, you'll see the before version in the top left corner and the after version in the bottom right corner here is the first one you see here the before version. This is a typical death by power points lie with lots of text bullet points. Remember people can't read a list at the same time and in this particular example, All the presenter wanted to say was that car registrations went up by 8%. Now think about it if that's all you want to communicate, do you really need to show all the other bullet points? Maybe you can follow a different approach, which is what you see in the after version. And you see here all of the princip...

les combined. You have picture superiority. We have any images set of lots of text. The rule of thirds, look at the positioning of the image and the text and also wide space. There's a lot of empty space here because we removed most of the text here is another example. Now, here we want to show a table of course, especially in business presentations. Absolutely. It's very important to show the date and the numbers that support the key statements you make. But here is the mistake the mistake we make is that we assume that data and numbers are meaningful per se just because their data and numbers but that's not the case. Data and numbers are meaningful. If you make it clear what the message behind the numbers is. What's the story behind the data? Always ask yourself that question. What's the story behind the data now here if you look at the data, the story is that went up by 6% In the last 10 years. Now again, think about it. If that's all you want to communicate, do you really need to show a table that nobody can see? Maybe you can follow a different approach which is what you see in the after version. Much more visual picture superiority. Rule of thirds in action. And again a lot of empty space. And this is the last example you see again here we have a slide full of text and here we are talking about email marketing but we want to give some there are three guidelines for effective email marketing. Now when you have a lot of information to share and all of it is important. one technique you can use is to spread your information over more than one slide. So for example, here we could have one introduction slide, very visual remember picture superiority email marketing here for example, I've used a visual metaphor message in a bottle to talk about email marketing. And then for the three guidelines we could use three icons, obtain values sharing with three icons. Now, picture superiority doesn't mean that you always need to have a picture on your slides, icons respect the principle chance, graphics graphic elements. What I'm saying is remember the key thing you want to be able to do is to remove as much as possible the text on your slides. So here was some before after slides so you can see how we can combine the principles together and how you can apply them. Now I want to use the next lesson to answer a question I get asked all the time and the question is, yeah, I get it. I do want to follow this approach which is more simple and visual, but you know what? It's not going to work, it's not going to work for me, it's not going to work in my industry. So let's talk about it in the next lesson.

Class Materials

Bonus Materials with Purchase

Exercise #1: ABC - Understanding Your Audience
Exercise #2 - Define Your Objective
Exercise #3: ATR - Brainstorm To Find Your Key Messages
Exercise #3: Mind Map - Brainstorm To Find Your Key Messages
Exercise #3: Traffic Light - Brainstorm To Find Your Key Messages
Exercise #4: 70 Words
Exercise #5: Storylines - Develop Your Storyline
Exercise #6: Storyboard - Sketch and Design Your Visuals
Recommended Reading

Ratings and Reviews

julie haskett

I was just beginning to create a series of presentations when I noticed this course. Serendipity! I thought I knew what I was doing, but learned some great techniques. More importantly I learned what NOT to do. Now I have much more confidence in the process.

michal babula

A lot of useful information.


Exceptional course. Very well organized and taught. The course was engaging and practical, with clear actionable approaches, examples, and activities from beginning to end.

Student Work