Keywording Your Portfolio Images
another way that you confined photos instead of a map is simply by, and we're gonna go back to this photo shoot right here. Another way to find it is by keywords, keywords or simply tags that associates something with your photograph. And they're just in the form of a word. In a comma, comma separates the keywords. If you do a space, then it becomes a key phrase. So, for instance, Grand Space Canyon is a key phrase, whereas Grand Comma Canyon is two different keywords and the grand could be associated with anything as opposed to just Grand Canyon, which is associated with that total key phrase. So if I'm here and I on import, bring in a set of images when I do so, if I type key words here to everything that's coming in to the catalogue, I will have keywords like, for instance, if it's a wedding at the Grand Canyon than I have wedding comma, Grand Canyon comma, Arizona comma. Uh, I don't know that's about it. I could say stormy. If it was, the whole thing was storming. I could say storm...
s or something like that to identify the everything in this set of photos is going toe have that thing associated with it. I wouldn't put Bride comma groom because the bride's not in every photo and neither is the groom. So I'm doing things that are on Lee associate with all of those things. Everything okay? So that gives me a starting point so that even if I haven't keyword ID, I know I confined this because it is an Arizona Grand Canyon wedding, and that's already in because it's been imported that way. Now I can associate other things with it like, for instance, the word details. So now I could highlight a set of images that have details in them like that. And if I clicked here and said Details and hit enter now details is associated with all of those images generally, what I'll do is right after wedding. I will. After I've selected my favorites, I will highlight a section, and I will scan through down to the bottom of that section where they started to get, you know, on the way out to get married. And so that's probably right here. And then I will type in getting ready. Okay, Now, that whole section has getting ready, Then you could go over to the set of images that's at the church and highlight church comma Ceremonie Kama and then the name of the church. So now if you ever want to find all the photos you've ever taken at ST Mary's Cathedral, you just type in ST Mary's. And all of them come up because you've been diligent enough to just quickly section out your wedding, usually for a wedding. There's three things. There's getting ready. And then there's the ceremony. And then there's Portrait's, therefore, and then the reception. Four things. Some of them are in four different locations, so you can put the four different locations. But I mean, how long does it take to keyword? Ah, fourth of your wedding like that, especially just little ones like this. Then you can also add keywords simply by going down to the bottom tool bar here. And if you can't see the toolbar, if you have the tiki, it disappears. Hit the tiki again, it appears, and then on it there is a little spray can that looks like this. If I click on that painter tool, I can choose to spray all sorts of things, including settings and presets and stuff. But I can also keep spray keywords and I go over here and I choose what I'm going to spray. So I'm in of spray in bride, not bridal party. Just the bride and hit. Enter hoops. That's not bride. That's brid. There we go, bride. So once I've got the bride in there, then whatever I click on is going to be sprayed with that keyword. So now I can just simply tab out everything so I can see a whole bunch of stuff and I just go. Okay, there's the bride, so I'm clicking. And if I click and drag, it just sprays it like I'm spraying a wall or something. I just cut and drag. Skip over him. Click there, click drag. Oops, that that's a good thing that I just did right there. If you click on the frame, it's different than clicking on the picture. So be aware of that. So when you click on the frame, you can choose a picture. But if you click on the picture, you're gonna be spraying the picture, so just make sure that you spray across. So click on the actual picture rather than the frame. So I'm just clicking and getting all of the places where the bride is, or at least where its central about her. You know, you don't have to do it if, like, she's a little speck way down there. Hold. There is a bride there. Um but you do need to do it throughout. Like here. You got bride and will spread across their here. We've got bride spread across there. Now, after I get done with that, I just sit groom and then I come back and spray the other way. And there is, But I skip over that, and I hit that one. So I had someone say this to me the other day. That is a lot of key wording. I only have to do about four anywhere. I am like, if I'm doing travel photography and I'm in Rome, I highlight everything from Roman type in Rome. And then I have had everything from *** with terror, and I type in sync with tear. If I'm in Prague, highlight everything from Prague and type in Prague. And then there's a section in the old town, so I type in old town And then there's a section in when I'm in Sweden. There's a section from Godless Don, so I type in Ghana list on I just so that's easy to do, right? It's like 45 keywords, and you've really given yourself a lot of information. Then I just simply go up and down 59 photos about 10 times or so maybe 15 times the most, and just spray things like bride, groom, flowers, details. Um, Cliff, in this case, so anywhere there's a cliff might want to have that. Something like that. Um, humor kids. Once I'm done with that, I've got really good data. Now, Aiken, search for the bride with any kind of a kid next to a cliff. Send it to CPS Child Protective Services. Right. So, like, I've got really good data, and I can also, And by the way, if I put in flowers, I put flowers comma and then the people that provided the flowers. So now if I want to make a book for that flower company, I just simply type in Show me all the flowers that have flowers by so and so and every picture that I've ever shot, that's of any value that's three stars or above is going to come up and show me all the flowers that they've made that I have shot weddings up, make a little book, sent it to him and say, Hey, if you'd like me to give you more photos, you're gonna have the send people. My wife. Okay, right. Same is true for a coordinator. Coordinator does a wedding. You tag her at the 1st 1 when you're importing the keywords when you're importing and you put the keywords the three key words that are common to everything. One of the things that's common is the coordinator. So you put in those keywords and then from then on out, you can always find anything that she has created with you. Um, and you can also find anything that she she she did the wedding on. And this florist was at that wedding and the bride had addressed by selling. So it's very easy to find something on. All you need is about 15 keywords on every photo. It doesn't matter how persnickety you need. You don't get really pretty persnickety on it either, because you know where it was shot. You kind of have a sense of what was in it. You can find it so I can find most any photograph that I want now because I'm never going to have another situation where someone comes to me and says I want a license. Ah, whole bunch of your images and I want to pay you 20,000 bucks for it. And then me sit around for two weeks looking for those photos. I'm gonna find it immediately, and I'm gonna send it over. Okay, so that's how I operate now. But it didn't always operate that way because it was film. And B. I was stupid. So not stupid anymore. I'm trying to teach you how not to be stupid. Okay? All right. So key wording is essential if you don't do it, You're not doing your full job, and you are causing yourself more pain. Later. In fact, the same person that told me that's a lot of key wording. I said, Well, what about when you want to go find stuff for? And she's a wedding photography company. She runs it and she goes, Oh, I just go search for it. I go look for it like I go and find the folder that has this wedding and choose some images. And then I go to the folder that has this wedding and choose some images. And then I go full that to this. I'm like, if you have to do that, every time you want a photo, you have wasted far more time than I ever wasted putting the keywords in in the first place. Okay, And there are other really good reasons to have those keywords as well. Um, if, like, for instance, let's say there's a contest and you see in your favorite photo magazine that there's a contest and you just picked up the contest. The last issue and the contest is next week, and they want submissions by digital, and it needs to be of penguins marching or whatever. They're gonna big penguin deal. All right. All you have to do is go to your portfolio and search for penguins, and every penguin picture you've ever taken will come up and then you back, Okay? What makes me different from all the other photographers that shoot penguins all the time? Oh, well, mine happened tohave. You know this one smoking a cigar Okay, well, in penguins that have a cigar in their mouth. Okay, I found it right. So you have the ability to hone down and find the things that you're looking for instantly and then send them off rather than searching every single time that you want a photograph. So that's the why.