Lessons
Day 1 Pre-Show
04:24 2Wood Thumb - Wooden Ties & Accessories
06:02 3Katy Kristin Designs - Children's Toys & Apparel
06:28 4Unpossible Cuts - Laser Cut Goods
06:09 5Dandy - Jewelry
07:51 6Beija Flor Naturals - Bath and Body
11:04 7Apparel and Fine Art
10:02 8Miso Handmade - Pet Supplies And Pet Gifts
10:41Tina Jett - Art/Illustration
12:00 10Pretty Fun Designs - Jewelry
08:51 11Mahoohoo - Apparel/Accessories
10:38 12Emma SanCartier/Odd Fauna - Illustrations/Toy Design
08:16 13Lazy Lotus - Accessories/Scarves/Earrings
07:07 14Debra Styer - Art & Illustration
08:10 15Nidhi Chinani - Illustrator/Giftware
07:36 16Noteify - Greeting Cards, Accessories, Houseware
09:31 17Day 1 Wrap-Up
01:19Lesson Info
Apparel and Fine Art
we are moving on to our next artist. Who is Lauretta? How dio great. Can you pronounce your last name for me? It's win win. Yeah, so it's more like when we're how What? You know, she's breaking it down for me. I'm just going to make it easy for people everyone always get Thank you. Then I understand why. Yeah. Okay. So, Loretta, the name of your business is 33. Okay, so what's the significance of that? You know, back in 2007 I just was making T shirts and learning how to sew in screen print. And I didn't really know what to call the brand. So I named it after our building number, because that's where we were making all of our T shirts. Okay. In our hoodies. Yeah. And actually, San Francisco is a T shirt and hoodie town, so this is a good a good product. Do you find that you have a lot of locals that, like that kind of comfortable, uh, type of apparel coming in? Totally. There's a whole culture around hoodies. Yeah. I mean, you know, other people have, you know, an affinity towards, li...
ke, boots, right? or leggings. Well, there's definitely a hoody culture in San Francisco in the Bay Area. Right for sure, it gets cold and it's comfortable. So yes, and you know, there are a lot of T shirts and hoodies that people could buy, But why not buy something that's unique? I'm loving all of the unique designs. Now where do you come up with the actual design? So, actually, my boyfriend and I, we started the company together, and when we first started out with the line, we showcased women who were Trail blazers. There's like Animal Long and Josephine Baker on our sweatshirts and on T shirts. And then as the years passed, we decided we wanted to create our own imagery. So, ah, lot of the women who are in our on our you know, graphic tees and hoodies are photos of our friends, Okay? And so we thought we could have our friends who are badass be part of like our line. So that's how it kind of evolved in time. Lovett incorporating your friends and then also my partner. He does a lot of artwork, and so a lot of these existed as like paintings. Okay, large scale formatted paintings. And then we decided afterwards to create them or somehow transfer the same images onto sweatshirts and T shirts. And I read a little bit on your website that you're using a unique Inc process. Can you talk about that? A little? Definitely. So when we first started our T shirt line, we thought, OK, why not? You know, okay, it z to have a product based business. It's wasteful to begin with. And so what we thought we wanted to do was, um, used water based ink, which is way better for the environment because you're not using like, toxic like chemicals to clean out your screens. And so we started using water based ink, and it's it's wonderful. It doesn't smell bad. You can wash it out, and it's totally like, safe for the environment. And also on top of that, the benefit of using water based ink is also like the feel of it. It just sort of absorbs into the fabric so you don't have this like ink floating on the top of your T shirt, so it just becomes part of the T shirt on. And then we also use another special process, um, called discharge water based and what it does, It kind of pulls the pigment of the die out. So you'll get, like, a shirt like this Where that was what the shirt was before it was dyed black. We also got very excited this year that we were able to find water based metallic ings, which you'll find in a shirt like this. Um, so, yeah, we burn our screens. We, you know, print our films. And all of this is all done in house in East Oakland. Okay, so it's tell me, break down your team. Who? So my team is my partner myself. And on occasion will have our friend come in and help us green print T shirts. And then I have another woman that helps me, like applicator some of our hoodies. So you can see here. These are all patches sewn onto sweatshirts right here. Oh, need? Yeah, and then this particular one is tea stained, um, tea stained and, uh, then applicator onto the switcher. Okay. Yeah. Yeah. So I I love how this is just not just a print. There's different aspects to it. There's a layering process there, and there's just a little more dimension, so that's really cool. So, um, the other thing is your start as an artist and also maybe even how you continue to be re inspired. Um, how do I How did I start with, you know, I would say I think is a child and, you know, just doodling, drying andan, taking art classes in high school. And then I went on to study design in college And then, of course, having my partner being artist. It was kind of a natural, like evolution that we started a T shirt company. And at this point in time, we we actually also launched a store last year in a gallery. So we also curate art shows. And, um, what is that? Like, Teoh? When you say you launch a store in a gallery, what is that experience like? It's been pretty phenomenal. Eso what ends up happening was last year. We start, we thought we'll just create another line called local, and it would be it's felt L o a k a L. And it would just be like a T shirt line opening theme T shirt line. And then what ends up happening was We had a friend who works for the paper, and they were doing a big event in an art music festival in Oakland, and we opened up a pop up shop. I asked about 20 designers to be part of the shop and became super successful. Andi, I found a new location in Jacqueline and Square, and since then we've grown to 96 designers and artists in the shop, and they're all local independent designers, and a lot of them also like live and work here in the Bay Area. And we have a rotating art gallery that, um every month will feature a new artist on First Friday, which is a big phenomenon in Oakland with our art murmur of movement. So I have to head across the original photo that so tell me about your customers. Who is your ideal customer. You know, I don't even know what an ideal customer is because I've met like I've seen so many different faces, age groups, they just get drawn to the imagery. Some of the people are just completely I wouldn't even expect. I don't necessarily think that they're young kids and hip. I think that's sort of a misconception that kids wear T shirts and hoodies only. I think there is a whole adult like age group that bracket, that they like to feel comfortable when they go out. I think we've become just a very casual culture on you. Couldn't wear a T shirt to work definitely can in San Francisco, for sure. So I I would. I don't think I have. I think someone who's interested in art because I think sometimes you don't quite understand what we're communicating. So I would say it would be someone who's at least interested in kind of culture and art. And what's happening, okay, does not make sense. No, it died. Yeah, we were. This course is still going on the art of selling what you make with terror. Gentilly. And she calls it your most valued customer. Okay, and it's the one that you know is the ideal customer is the one that values you back. There's a win win situation going on, so I didn't know if you had any specific stories like there was this guy or there was this woman. I would say it's someone who's interested in art and really like the shirt that I have displayed here. If you want achieve greatness, stop asking for permission. So that's based on a photograph of our friend and my partner came up with the saying and it's something. There's a little like rebel quality to our prince that I think that that's what people are drawn to. It was more of a quality, not necessarily an exact type of person, but it someone that has that rebel inside that they want to, you know, give a little statement, you know, to show the rebel that might be hiding will no longer because it's print printed right there. Yeah. Okay. Awesome. So where can we find you online? Um, while my website is www 0.57 dash 33 dot com. Um, and that's all still doubt, But you can go to the short version two, which is www dot 57-33 dot com, which the digits on when they get there. Is there a shop on your We have an online store. Okay, but you can also find our T shirts and hoodies at our our store local in Oakland. And it is still at that same address because you said that, you know, it's a different. Okay. Their website, it's on there is listed on their incredible Well, it's been so fantastic to meet you and chat with you. And I wish you the best of luck with selling and making more beautiful T shirt. Thank you. Hey. Oh, wow. Yeah. Actually, San Francisco and their hoodies and T shirts and jeans on. You know, just like Loretta mentioned the casual culture that we're moving towards. But we still want that individuality. So for that unique person that likes to be comfortable in your life, I can see that being, you know, really a benefit.