Steven Heller is a legend in the world of design and his influence on the industry cannot be overstated. When CreativeLive visited Heller in his NYC studio, we talked about his life-long passion for design and why history matters.
Heller has authored more than 170 books on design-related topics and the list continues to grow. In this candid conversation, Heller discusses the logos of legendary designer Paul Rand and why design literacy is important. He talks about the role of history in a contemporary designer’s work and how being well-versed in what came before you yields better results.
Steven Heller wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review.
Terrific, and personal for me. My father Arthur Boden, was the first designer Paul Rand Hired for IBM's in-house design dept. in the late 1950's. Dad worked under the aegis of Rand for 17 years. Now, 90 years old, Dad still loves to recount his days working with Rand, whom he adored as a mentor and friend. Dad was one of the leading designers at IBM, and worked on many campaigns, including the 1964 Worlds Fair, IBM 360, and was a favorite of IBM's CEO, Thomas Watson Jr., for designing his personal, annual holiday greeting card.
Two American design legends. What's not to like? Heller does a wonderful job of illuminating Rand's work in this short, but wonderful video.