Lessons
Course Introduction
05:46 2Provide Health & Safety Info Easily
05:08 3Assess Your Digital Assets
00:58 4Power Of First Impression
06:37 5Power Of The Face
15:05 6Power Of The Gaze
10:39 7Power Of Video
11:52 8Power Of Personality
17:18Lesson Info
Power Of Video
Let's talk about # four. This is the power of video. So for those of you who use video, I want to talk about an experiment that we did at the science of people. So I love looking at puzzles, puzzles that just perplex me. And one of these puzzles was around ted. I was I'm a ted junkie. I love watching ted talks and I was sitting at lunch one day, I was looking for different topics to look up on ted and I searched leadership. I noticed The two talks came up from 2009. One was a talk by Simon Sinek on how to be a leader and it had something like 25 million views. The second talk was another leadership talk almost the same title, but it had like less than 30, views. And I wondered here are two talks by two very respected, intelligent people, both non celebrities. Simon Sinek was not well known before. His head talk went viral on almost the same topic in the same year, the same time, 18 minutes, Why is it that one went viral and one didn't? And this happens all over the ted website with all...
these ted talks is they're all the same format with very respected people, but some just capture our imaginations and others others don't. And I wanted to know what makes a successful ted talk. So we designed an experiment and thank you so much for those of you who participate in this experiment. We had over 750 people. A total of 1000 people analyzed TED talks. What we did is we showed some people the most popular ted talks from the year 2010 and some people got to see the least popular ted talks. Now they didn't see the view count, so they couldn't see which of these talks were more or less popular, We wanted to get rid of social proof and we asked people to rate these talks on charisma, credibility and intelligence, so they had no idea if it was a popular talk or not, and they had to try to guess if I'm sorry, they didn't have to guess, they had to rate their own perceptions of how intelligent, credible or charismatic the speaker was. And by the way, you're welcome to play on our in our Lab Science people dot com slash play if you want to take some of these tests yourself, what we found was an incredible set of patterns between the talks that got the most ratings versus the least ratings. So we asked these three questions and we found that there were the top ted talkers, the talkers that had gone viral had the most views had differences between the bottom ted talkers In this round, we had people watch the full 18 minute talk and then we had a second group of people watched just the first seven seconds. Why did we do this? We wanted to see if people decide how charismatic, how intelligent and how credible someone is in the first seven seconds. Our hypothesis, which is absolutely what the research says is that we don't really listen to much of the talk before we decide if we're going to like it. And that is exactly what the research came to show. Was that across the board, The ratings for the most charismatic, intelligent, incredible speakers were the same. Whether people had watched the first seven seconds or the full minutes. In other words, when we turn on a talk or meet a speaker or open a website or watch a video, we decide within the first seven seconds before reading or hearing much if we like them or not. If we trust them or not. And if we believe them or not, why is important for us? We have to make our first impressions count. If you have a video, those first few seconds are incredibly important. In fact, you will notice that on my Youtube channel. If you watch my Youtube videos a lot of the time, what I'll do is I'll have the first seven seconds. I'll give a really quick intro of the video. So I'll say something like today, we're learning about the psychology of revenge or have you ever looked at an angry face? We're going to look at an angry face today, something like that. And then I play, I play our science evil promo our little like promo. The reason for that is because I don't want the first seven seconds of every video to be my promo. A lot of experts make the mistake or authors make the mistake where they have their promo or like the same introduction for every single video. That means that their first impression is not different. For every video you get a lot less view counts and a lot less engagement. The second thing that we learned let your hands do the talking. And the reason for this is because we found that the most popular Ted talks, we had our researchers painstakingly go through each of these talks and count how many hand gestures were used. So Temple granted on the, on the left. You can see her. She was oh my gosh, Jamie Oliver as well. Their hands were all over the place. They were talking with their hands the whole time. So we found that on average, the most popular TED talks had 465 hand gestures On the bottom TED talks the least popular Ted Talks. On average, they had 272 gestures. Almost half there is something about hand gestures in terms of charisma and credibility. Specifically the speakers that use a lot of hand gestures had higher ratings and charisma and credibility. And we think the reason for this is because when your hands are both visible and expressive, you're able to listen to someone on two different tracks. So what I mean by that is that when someone is speaking to you in a video or in person, your brain is trying to get all the verbal content. But the other part of your brain is reading non verbal cues. So when you are explaining things with your hands or even have your hands visible, the brain has multiple tracks, is able to listen to your words and watch your hands And so it's like you're speaking to people in bold or highlighted. So they are more likely to remember and understand your words. We got a little question about how can I be funny without appearing appearing unprofessional, unreliable um, in a video. So what I want to do here for a second is I want to actually show you these hand gestures. All right. So, um, what we found was that the ted talkers who were the most powerful they would get on stage and they would use their hands to explain their concepts along with their words. So they would say something like today, I want to talk to you about a big idea. I'm going to break it down the three different things and then I'm gonna go through the specific things that you can do in your life to make changes. So what I did there is I actually use explanatory hand gestures. I explained my words with my hands, so I talked about a big idea, three different.