Lessons
Chapter 1: Introduction
1Welcome
01:22 2Business Analysis Intro
01:02 3Determine How to Measure Success
02:54 4Know Your Business
08:03 5Set Your Objective
03:08 6Quiz: Chapter 1: Introduction
Chapter 2: Eliminating Bias
Know thy Consumer Intro
00:50 8Eliminating Bias
00:36 9Think with Google Walk Thru
06:58 10Facebook Insights Walk Thru
04:09 11Review and Testimonial Walk Thru
01:53 12Create a Customer Profile
04:29 13Picking A High Value Target
02:30 14Articulate Your Value Proposition
02:26 15Quiz: Chapter 2: Eliminating Bias
Chapter 3: Selecting the Right Tactic and Channel
16Selecting the Right Tactic
04:00 17Search Intro
04:08 18Identifying High-Value Keywords
04:58 19SEM
06:45 20Organic Search
14:12 21Social Media Marketing
03:36 22Influencer Marketing
05:44 23Align Tactics with Your Objective
00:36 25Quiz: Chapter 3: Selecting the Right Tactic and Channel
Chapter 4: Measure results
26Evaluate KPIs
01:48 27Where Can I Find the Results
07:07 28Conversion Optimization
04:50 29Additional Tips
01:38 30Quiz Chapter 4: Measure results
Chapter 5: Test and Learn Mindset
31Test Learn Mindset
02:46 32A-B Testing
04:38 33Quiz: Chapter 5: Test and Learn Mindset
Chapter 6: Conclusion
34Congratulations
01:31 35Final Quiz
Lesson Info
Search Intro
okay, I think. Mhm. Mhm. Okay, mm hmm, mm hmm. Right, mm hmm. Mhm, mm hmm. With search people are literally typing in the questions they're looking for answers to. We must learn what they are searching for and offer the best answer for those questions most relevant to our business. Now we did much of the research on what they're looking for when we created our persona. And we use this information to get our web page listings as close to the top of the search engine results page as possible for the most relevant searches. Now, whether you're going to be doing this work yourself or hiring an expert to do it, it's important to understand the fundamentals of how search engines work. So you can effectively evaluate the best approach for using search as a part of your marketing plan. So let's take a look at the search engine results page. As you can see the items listed on top our ads, you can tell because it says add right next to it. Those on the bottom are the organic search results. Thos...
e are the organic listings that we want to make sure that we show up for. Below the fold is an old school term from way back when we had newspapers at newsstands and you could read the headline, but you had to unfold the newspaper to read below the fold for those that weren't the most important headlines. That's still important when it comes to digital marketing. When it comes to search below the fold simply means or when it comes to digital marketing. Below the fold simply means when as soon as you have to scroll down, that is considered below the fold. It's important that we get our results at the top before a person has to scroll because realistically most people are not scrolling down on search. Let's talk about things we can do to get our listings as high up on the top of that search as possible. So now that we know search is about answering the question, we need to learn how to identify what questions your customers are searching for and how to use that information to get more people to your website. This is a crucial step that you and or your expert partner will need to take in order to get the most optimal results. We will discuss paid search or search engine marketing and organic search or search engine optimization.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Junaid Hussain
Amazing course to get through all the Digital Marketing Fundamentals 🙌
Tanyi Melvis
'This course exceeds all my expectations. The curriculum is comprehensive, covering the latest trends and techniques in the digital space. What stood out the most was Salim Holder's teaching style—engaging, clear, and highly informative. Each lesson was a deep dive into the practical aspects of digital marketing, allowing me to gain hands-on experience that I could immediately apply. Thank you
JoGiu
I like Salim approach concerning digital marketing. I really recommend this course