How Types Work on Teams
Now we going into the fun part. So I'm gonna ask you, right here. What is the most important part of a car? Same thing for you out there watching live. What's the most important part of a car? Anybody? Go ahead. Please take the mic.
I'm going for the steering wheel
The steering wheel? Okay. Anybody else wants to get a shot, please, will you pass the mic?
It's funny, because I was like oh, it's obvious, everybody's gonna think the same thing, but just now, it was like, nope. Engine.
The engine? Without the engine, the car can't go. Alright. Very good. What about you?
Oh, I don't know. The wheels.
The wheels. No wheels,
Can't move anywhere
Goes nowhere. Very good. What about you?
I'd go with the wheels, also.
Also the wheels? Alright, do we have, has anybody come yet with a shot at it?
We have Sam, that says engine, and actually I was gonna say engine.
Engine, okay. Alright. Well, let's think about that.
Oh, we've got one more.
We've got Mehmet who say...
s brakes. (panelists laugh)
The brakes? Good one, because if you can't stop, then what's it all good for?
[Short-Haired Woman] So interesting.
Very good. So what about the engine oil? What about the tiny little screw that holds it all together? What about the driver? Well, the real answer to the question is every single part of the car is important, and this is the key in understanding this typology idea, is it needs the engine. It needs the steering wheel. It needs the wheels. It needs the driver. It needs the brakes. It needs the fan. It needs the water. It needs air. Without air in the tires, it can't go, and now if we take that same concept and I ask you well, who is the most important person on your team, then? So, the janitor, who keeps it clean, the accountant, who is behind the scenes, who writes the checks, makes sure everybody gets paid, the person, the crazy guy that's always out there, you know, the number one salesperson that is driving everybody crazy because he's like orangutan running through the hallways. It needs every single person, so the idea that I want to get across here today is that each of these is an individual that brings a unique skillset, a super skill, that is uniquely theirs, that will make them be running at 100%, so if we get to the point where we can have everybody running at 100% and bring 100%, can you even imagine what engagement we'll have, what conversations we will be having, what brilliant ideas we can come up for our teams, what executions we can come to. I'm gonna give you one example where this really, really mattered. So, for those of you who were around when airbags were first designed, so the airbag was designed for the purpose of saving people's lives in the case of an accident, but when the airbags first came out, they were killing women and children. How many women do you think were on that engineering team? Probably zero, because how otherwise is it possible that a bunch of smart men are in, are coming up with this incredible invention, and not one person says, my wife is five feet, weighs 110 pounds, that may not work for her. It never even occurred to them, because they were so in their oh, we are whatever, brilliance, design, whatever it was, and it was such great idea that nobody said what about if a woman sits in the front, and so it's not that they're dumb, it's not that they did a bad thing. They did a brilliant thing, but just the simple fact that they were missing that one thing, that somebody says but what if, and that's what super skills are about. It's about say, what am I missing if I don't pay attention to the brilliance other people who are different, what they're bringing to the table. So, now I'm gonna take you in a wildfire through why am I even here talking about this whole thing, and how I came up with understanding sort of super skills. So I'm an unruly child from Germany, with big ideas watching airplanes take off, wondering where they were going, and I am a trained photographer, I came from photography. I did, you know, I studied in Munich, I was a photo editor at Elle Magazine when I was 23 years old, so things were going pretty fast for me. I had, in everybody's world, the dream job, but I always felt that when you're in a position where people will do things for you because of the job you're in, it's really easy for you to have that go to your head. I think I was a little bit of a jerk, or maybe a big jerk, and I was 23. I'm running the photo department at Elle Magazine, what did I know? So I immigrated to the United States and started working at a company here in America as an artist representative and representing photographers and then eventually I started to do photography production. Then, a lot of bad stuff happened. I set up my business by myself not because I wanted to be an entrepreneur, but because I kinda had to, and I at that time, I had already made a really bad decision. I married a man who had only two fatal flaws. He was a pathological liar and an alcoholic, but so here I am with a six months old baby that now I have to somehow figure out how to run a business and raise my daughter, but I'm in a county that's not my own. I'm originally from Germany, and I'm sitting here, and I'm going like well, what am I gonna be doing now? So I bumbled along. One step ahead, two steps back, two steps forward, one step back, and eventually I settled at about a million dollar business, which is not bad, and things were going great, except there was this one thing that just didn't feel quite right, and it was my employee had gotten a little close to one of my key vendors. You know, sometimes you just have that intuition that something is not quite right, so I fired her, two weeks too late. So I found out that they had this great plan of running their business, which was my business, just without me, and I'm in this big lawsuit, and I'm spending 20,000, 30,000, 40,000, 50,000 dollars on this lawsuit, and it's like I'm fighting a big insurance company, which I didn't even know that errors and omissions covers lying, and just when I'm thinking I'm having a good production season around the corner, and at that time I was producing for Mercedes-Benz, BMW, and some really big companies, 9/11 happens, and in one day, with the towers went the other half of my business. So, I lost a half a million dollars at the beginning of the year, and then nine months later I lost another half a million in 24 hours, no less. So, it's bad. You know, it's really bad. I'm going down in flames, and I'm deep in debt. What I'm fighting, what do I have to lose? I'm already kinda lost everything, and so we settled the lawsuit, and when the lawsuit was paid, I start with zero. The attorney fees, the debt that I had, zero. I could have saved myself that entire year fighting, and I would have started from nothing, and it would have been the exact same thing. So, but I had this great idea for this stock photography syndication, and I built this up from scratch, but I had no money, so again, 10,000, 20,000 30,000, so that's how I eventually got into debt of $135,000, and I'm desperate, but I have a great idea. I'm flying all around the world. I'm visiting my dad and my dad has a stroke, but my dad didn't have a stroke, my dad had pancreatic cancer, and within six weeks he passed away. So, I'm $135,000 in debt. My father just died, my biggest fan, friend, confidant. I have a business, but no more money. I have to borrow money to pay interest on borrowed money, and then I'm at the funereal, and the phone rings, and it's my landlord, and my office says the landlord just posted a notice. So we're now losing the house on top of everything. So I feel on my knees and I took my fist and I raised it against God and I yelled at him for two minutes, and I said, if you have a plan, it would be a great idea to fill me in (stomps) right now! And then, you just let that go, because at that point, it's all done, but what you didn't know is that in the meantime, I wrote a business plan, and I was completely ready and prepared to fight all the way to the end, and I had written a letter to the President of the United States, because that's what you do when you have no more options, you write a letter to the President of the United States. So shortly after that I get a letter from the White House, and the President sends me his best wishes. So this letter put me in touch with the Small Business Administration, and I was ready with my business plan, and I walked in and he said, I will put in what you put in. Three months later they had found me a bank that was underwriting my $135,000 of debt, that was restructured. Three months later, I was break even, and 18 months after I fell on my knees, what I had done in that time had attracted a Bill Gates company who then offered me millions of dollars to tell them on how I did, you know my specialty was celebrity at home stories, and while I didn't invent celebrity at home stories, I am the one who made this a worldwide phenomenon, taking these at home stories to 79 countries all over the world. And when I talk about what I talk about, this is not about me bragging, this is about really finding within the hardship that many of our, many people are experiencing, sometimes it is a fight and you just have to keep on going, and this is how I started, sleeping on a futon on a floor, and that's my $500 car. Pay extra attention to the 007 license plate.