Know Your SWOT: Strengths, Weaknesses, Opportunities and Threats
Now we are in lesson number two. And we are going to be addressing now what this superskill is. And how do we uncover what we are, sort of, naturally really good at? So this is one of my favorite quotes. "The whole is greater than the sum of its parts." It's a quote you hear very often. Aristotle is really the originator of this quote, at least, if I can believe my own fact-checking. But it follows the idea of what we've talked about is that when you know what your superskill is and you grant other people the same right to be excellent at their superskill, we just arrive at one thing that's better and bigger, instead of just being the one person that tries to make all the decisions and see every different angle, which is not possible. On page number 13 in the workbook, you'll be finding the page with the SWOT analysis, which is where you want to be at right at this very moment. So you'll see at the top, there's two elements to it that we will be going through. One is the uncovery proce...
ss that's, now, following our self-assessment, where we identify these strengths and the blind spots. And we will be doing this with a live audience member. And then we move forward, and we really start looking at what that means for career opportunities and moving forward. Then we are, the second part is where we discuss leadership principles. And how are you really become irreplaceable by discovering and showcasing these superskills? So let's talk about what is a SWOT analysis? A SWOT analysis, so the letters are standing for, as you can see, strengths, weaknesses, opportunities, and threats. Commonly, a SWOT analysis is done in business. When I wrote my business plan, which I just shared in the other lesson, is that you need to look at, sort of, what your business is from all different angles. What is the business strong at? What is the business threatened by? Oftentimes it's competition. What is the opportunity? What are you gonna grow into? And what is a weakness of the company? Stuff that you might not see. Sort of the weakness is always that part, if it's a blind spot, well, it's a blind spot for a reason, because you can't see it. So how do you know there's a blind spot if you can't see the blind spot. Or somebody has said to me, "It's like the tip of your nose. "You know it's there, but you cannot see it "unless you actually look in the mirror." (laughs) It's kind of like that. A personal SWOT analysis is where we are now. Instead of making this about the business, we are looking at ourselves. We just completed the Myers-Briggs, but this is really now about this objective look at yourself. And it's not a judgment. It's not that we are finding out about this so we can be really angry with ourselves and mad that we can't see certain things or we're not good at something. Do you think that anybody cared if Albert Einstein was a good writer? Well, of course not, because he was such a good scientist and mathematician that nobody cared about his spelling or how he wrote, or probably a whole bunch of other things because he had his superskill so clear for the world to see that nobody really cared about anything else. The idea of the SWOT analysis is now to help you sort of dive into that and say, "Well, what am I really, really, natural good at?" I'm gonna give you a couple of examples. I'm gonna start with myself. If I take an objective look at myself, I'm an ENTP. I'm an extrovert. I'm intuitive. I'm a thinker. And I'm a P, which means, (clears throat) excuse me, the mad dash to the end. Being an extrovert, I have to pay attention. That is a weakness to make sure I allow the introverts on the team to speak, which means I have to be quiet sometimes and make sure that everybody on my team gets to talk. I am an intuitive, meaning I don't need all the information in order to arrive at a conclusion. Do you think that's always a good thing? (audience laughs) Of course not. I have to pay attention. And that is actually a real threat in my SWOT that I can rush to make a decision without having had all the information or even verifying with anybody who has all the information. I am a thinker. I already shared with you that sometimes I forget that there's people involved. I mean, I know there's people involved, but when I build a process, or I put the content together, and it's one, two, three, four, five, and the ROI, the open rate, and the click through, and whatever that is, I get so excited. Do the people even like it? Is it even something that anybody want's to do? That is both a strength, because I can understand a complex process and put it into quick steps. But it is also a real threat, because if the people don't like it, it's useless. Then I've done all this work for absolutely nothing. Do you think my mad dash to the end, the perpetual rush to get the project done or the crazy deadlines, or the 12, 14 hour days at the end are really helpful? Well, of course not, right? So that's a weakness. That's how I want you to kind of look at that and to put into perspective of the things that you have sort of innately on where is that supporting you and where is that, maybe, hindering you to create these kinds of opportunities? If I have the ability to take a complex process and break it down into steps, that's a huge opportunity. That's why I am here, because I know how to turn that into an opportunity. That's why we're sharing this here today, because it is so easy for me, that it is amazing that not everybody knows how to do that. I can't believe it. Ridiculous. I mean, isn't like when you... Doesn't that work in your head where... No, it doesn't. That's my superskill, is to be able to take that and then articulate it in sort of this consequential, relative, normal, clear language that really everybody can understand. That's how we arrive at the superskill. That's how we use our Myers-Briggs letters. That's how we then go into the SWOT analysis to take that, sort of, look at ourselves.