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Email Marketing for Crafters

 

Email Marketing for Crafters

 

Class Description

A good email feels personal and creates a strong connection between you and your readers. Learn how to develop a compelling, personal, and effective email strategy in Email Marketing for Crafters with Abby Glassenberg. 

Abby is a sewing pattern designer, craft book author, teacher, and writer. In this class, she’ll share what she has learned about creating emails that facilitate genuine connection between you and your readers. You will:

  • Explore the best email software options 
  • Identify content that engages your subscribers
  • Decide how often to send your newsletter and how long it should be 
  • Learn the “give, give, take” approach and how it can work for you 
  • Develop tactics to get people to open your email and act on it 
  • Find out how to grow your list and keep it healthy 

Abby will also guide you through the nuts and bolts of setting up a branded email by teaching you how to customize a template with photos, banners, and graphics. 

Email Marketing for Crafters with Abby Glassenberg will teach you how to use this powerful medium to build relationships, drive sales, and grow your business in a sustainable and authentic way.

Lessons

  1. Email Marketing for Crafters Intro
  2. Why Does Email Work?
  3. An Email List is an Important Business Asset

    Abby explains why your email list is your most important asset and how to grow and protect it.

  4. Software is the Solution
  5. My Newsletter Story
  6. Advertising is Annoying
  7. Your Email is a Gift
  8. Market Research
  9. Identify Your Why
  10. Give, Give, Take: Make a Value Exchange
  11. Exploring Content Type
  12. Case Study #1: Abby Glassenberg Design
  13. Make It Exclusive
  14. Accuracy is Key
  15. Templates & Branding
  16. Think About Length
  17. Subject Lines
  18. Call to Action & the P.S
  19. Write Back, Okay?
  20. Case Study #2: Ann Wood
  21. Autoresponders
  22. Build Your List & Keep It Lean
  23. Case Study #3: Indiesew
  24. Game Plan for the Holidays

Reviews

Bundle Wade
 

Abby Glassengber's class is a great tool for beginners. Abby encourages us to focus on the goal of our newsletter, and to incorporate aspects of newsletters we enjoy into our own writing. A particularly useful section of the course was the description of different content types that work well for e-mail marketing. Those of us who dislike "salesy" content are given the revelation that our newsletters are a gift to our most dedicated fans. With this in mind, putting together newsletters becomes a more thoughtful and fun process.

Sally
 

What a fantastic course! Abby is informative, interesting and she explains both the bigger picture and the specifics to help you get started. I highly recommend this class.

atjgraphics
 

A down to earth and honest voice. I found this quite relaxing and a really nice class to get rid of those fears of email marketing. I love how the audience can participate and questions have been asked.