Email Marketing for Crafters

Email Marketing for Crafters
Class Description
A good email feels personal and creates a strong connection between you and your readers. Learn how to develop a compelling, personal, and effective email strategy in Email Marketing for Crafters with Abby Glassenberg.
- Explore the best email software options
- Identify content that engages your subscribers
- Decide how often to send your newsletter and how long it should be
- Learn the “give, give, take” approach and how it can work for you
- Develop tactics to get people to open your email and act on it
- Find out how to grow your list and keep it healthy
Lessons
- Email Marketing for Crafters Intro
- Why Does Email Work?
- An Email List is an Important Business Asset
Abby explains why your email list is your most important asset and how to grow and protect it.
- Software is the Solution
- My Newsletter Story
- Advertising is Annoying
- Your Email is a Gift
- Market Research
- Identify Your Why
- Give, Give, Take: Make a Value Exchange
- Exploring Content Type
- Case Study #1: Abby Glassenberg Design
- Make It Exclusive
- Accuracy is Key
- Templates & Branding
- Think About Length
- Subject Lines
- Call to Action & the P.S
- Write Back, Okay?
- Case Study #2: Ann Wood
- Autoresponders
- Build Your List & Keep It Lean
- Case Study #3: Indiesew
- Game Plan for the Holidays
Reviews
Bundle Wade
Abby Glassengber's class is a great tool for beginners. Abby encourages us to focus on the goal of our newsletter, and to incorporate aspects of newsletters we enjoy into our own writing. A particularly useful section of the course was the description of different content types that work well for e-mail marketing. Those of us who dislike "salesy" content are given the revelation that our newsletters are a gift to our most dedicated fans. With this in mind, putting together newsletters becomes a more thoughtful and fun process.
Sally
What a fantastic course! Abby is informative, interesting and she explains both the bigger picture and the specifics to help you get started. I highly recommend this class.
atjgraphics
A down to earth and honest voice. I found this quite relaxing and a really nice class to get rid of those fears of email marketing. I love how the audience can participate and questions have been asked.