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Lessons
Email Marketing Introduction
1Class Introduction
02:09 2Course Files
00:14 3Email Marketing Overview
05:57 4Email Lists and Segmentation
03:48 5User Journey Overview
06:16 6Email Automation Overview
03:00 7Checkpoint 1
02:30Checkpoint 1 Review
00:57 9Email Service Provider Walkthrough
05:48 10Quiz - Email Marketing Introduction
Creating Your First Campaign
11Navigation and Features of Mailchimp
04:25 12Campaign Planning and Checkpoint 2
07:47 13Checkpoint 2 Review
07:47 14Creating Forms
12:55 15Creating a Campaign
10:34 16Quiz - Creating Your First Campaign
Analytics and Testing
17Analytics and Checkpoint 3
12:08 18Checkpoint 3 Review
02:16 19Anatomy of an Email and Checkpoint 4
03:18 20A-B Testing Intro
10:25 21Creating an A-B Test
04:52 22IEM Drip Trees and Checkpoint 5
06:51 23Checkpoint 5 Review
04:49 24Quiz - Analytics and Testing
Summary
25Congratulations
00:36Final Quiz
26Final Quiz
Lesson Info
Class Introduction
Welcome to fibers introduction to email marketing. You'll learn how to create an onboarding and welcome email campaign By the end of this course, you'll be able to understand the key principles of email marketing, automation plan, email tactics and a variety of user journeys and implement an onboarding email drip campaign. But first you might be wondering who's this handsome gentleman speaking to me? I'm john chang, I'm a digital growth and product marketing expert and I've worked at tech companies such as IBM Watson Kickstarter stack overflow and make a body and I've taught courses at general assembly in new york University. All of these experiences involved email marketing in one way, shape or form as core parts of an overall marketing strategy. Kickstarter, for example, sends millions of emails every single week. I'm offering this course on Fiverr because I truly believe in the work that they do to empower support and educate the professional freelance community and they really do c...
hange how the world works together. So this course is for both email marketing, beginners and novices. Before taking this course. The only thing you should be able to do is recall email marketing examples from your own life, such as literally opening up your inbox and seeing any message from a business. The hard takeaways from this course include setting up an onboarding campaign in an email service provider, also acronym as E. S. P. An email marketing automation strategy. First draft and establishing analytics tracking mechanisms. The format of this course is fairly wide, but that's because it draws on my professional experiences. It'll include use cases from IBM Watson Kickstarter and General Assembly. By the end of this course, you'll be able to assess a client's email marketing strategy, right? An onboarding and welcome strategy and implement that strategy across the entire user journey in your email service provider. So join me in the adventure of a lifetime, exploring the wide, wonderful world of email marketing and do enroll today.
Class Materials
Bonus Materials with Purchase