Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
Transformation
so now that a person knows who you are and why they should care, the next stage of the funnel is to show them what they can accomplish if they use your product or service. So many businesses focus on giving more and more information to their potential buyers, but what I have found is that more information does not lead to a sale. Instead of information, you have to focus on transformation. How are these people going to be totally different after experiencing your product or service For these ads? We want to start making the videos a little shorter instead of a 4-6 minute video. Try just a 2-4 minute video, but it has a totally different goal in mind. You don't have to tell them about their problems. You don't have to tell them that there's a potential solution. You want them to understand how their life will be different after experiencing your product. So we want to focus on here is what life looks like after. The problem is solved. Imagine you are a fitness coach, don't focus on how ...
many macros you're gonna eat or how many times a week you're gonna work out. Instead, focus on at the end of six weeks at the end of six months, you're gonna be healthier, You're gonna wake up with more energy, you're going to be able to run around the park with your kids without getting tired. This is why people care about losing weight. They don't want to hear about all the very specific details. So what you want to focus on at this stage in the funnel is where they will be at the end.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.