Class Introduction
Lesson 1 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Class Introduction
Lesson 1 from: Facebook Ads Techniques: Increase Your Campaign ResultsAzriel Ratz
Lessons
Chapter 1: Introduction
1Class Introduction
01:59Chapter 2: Four Vital Metrics
2What Metrics Matter?
02:33 3How to use these metrics
04:36 4Track the metrics in Ad Manager
05:04 5Chapter 2: Quiz
Chapter 3: Ad Optimization
Have a business plan BEFORE you have an advertising strategy
01:31 7How Facebook Spends your money
02:39 8Testing Ad Variations
04:25 9Using Social Proof
03:15 10Chapter 3: Quiz
Chapter 4: Copywriting for Ads
11Introduction
01:22 12Awareness
03:37 13Transformation
01:39 14Taste
01:35 15Sale
00:52 16Landing Page
04:04 17Recap
00:19 18Chapter 4: Quiz
Chapter 5: Targeting
19Introduction
00:58 20The power of warm audiences
04:06 21Targeting Cold Audiences
07:28 22Building Interest Lists
05:29 23Chapter 5: Quiz
Chapter 6: Scaling
24The Best way to lose all your money
03:12 25What/How
04:42 26Who/What
06:10 27Who/How
03:28 28Scale
02:12 29Recap
01:35 30Chapter 6: Quiz
Chapter 7: CBO
31ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
06:13 32CBO Tactic 1: Multiple Campaigns
02:53 33CBO Tactic 2: Ad Set Budgeting Limits
01:34 34Tactic 3: Cost Caps
01:25 35CBO Tactic 4: Automated Rules
01:42 36Tactic 5: Creating a Best Performing Ad Campaign
01:22 37CBO Tactic 6: Hack the Algorithm
01:50 38Overview
02:25 39Chapter 8: Quiz
Chapter 8: Conclusion
40Conclusion
00:51Final Quiz
41Final Quiz
Lesson Info
Class Introduction
before you ever spend a penny on facebook, there's something you need to understand facebook's job is to get you to spend as much money on their platform as possible. This means that facebook wants to make you happy. If you're happy you'll stay and keep spending your money. So from the very start of your ad campaign you need to ask yourself what do you want to get with your money? Do you want? Video views, clicks your website, unique. Reach leads app installs before you ever create an ad targeted audience or choose which platform to place your ad, you have to tell facebook why you're giving them money. Then based on which objective you choose, facebook's algorithm will go to work to give you exactly what you asked for. If you choose link clicks, facebook will specifically target users that click on a ton of links specifically at the time and place that they normally click you tell facebook you want engagement. Facebook will hand pick users that love to like heart and wow posts. This th...
e question is, do you know why you're spending money on facebook, Is it really to go viral with that video you made to get more eyes on your landing page or is it something more, all you need to do is tell facebook exactly what you want. If you're looking to build a consistent stream of sales to your business, all you have to do is give facebook, the tools and facebook will reach your target audience at the time and place that they regularly by facebook ad management is so much more than taking an ad and targeting a specific group of people. It is about understanding how facebook uses its data to choose who will see your ad and how they will react to it. If you're looking for a course that takes a deep dive under the hood of your ad account enrolled to this course today on five or learn. I'm so excited to see you on the inside. Mm hmm.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
S K
Excellent course! Know quite a bit about FB ads but picked up some really useful tips. Expert teacher. Well structured and clear.
Thanh Nguyen
He is so far the best teacher on Creative Live in terms of Facebook Marketing. I learned many new things on his video and can apply to my own ads to make it better. His ways are very informative, constructive, and consistent. He focuses on the problem and solves it, no beating around the bush and no talking unnecessary self-help lessons. Please bring more teachers like Azriel Ratz to Creativelive.
Naoki Shibuya
Awesome Course I took on creativelive for the first time.