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Who Can Use Messenger Bots to Their Advantage

Lesson 5 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

Who Can Use Messenger Bots to Their Advantage

Lesson 5 from: Facebook Chatbots: Generate Leads and Sales Effectively

Isaac Rudansky

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Lesson Info

5. Who Can Use Messenger Bots to Their Advantage

Next Lesson: Quiz - Chapter 1

Lessons

Class Trailer

Chapter 1: Introduction to Facebook Messenger Marketing

1

Welcome to Facebook Messenger Chatbot Masterclass

08:17
2

What is Messenger Marketing

09:07
3

Advantages to Using Facebook Messenger Marketing

14:17
4

How is Chatbot Marketing Different Than Other Marketing Channels

07:08
5

Who Can Use Messenger Bots to Their Advantage

04:43
6

Quiz - Chapter 1

Chapter 2: Example Use Cases for Facebook Messenger Chatbots

7

Ecommerce Chatbot Strategies

09:59
8

Webinar - Event Registrations Using Chatbots

04:13
9

Lead-gen Chatbot Strategies

09:10
10

Using Chatbots to Promote Educational Resources

09:42
11

Using Chatbots to Stay in Touch With Your Customers

07:45
12

Calculating LTV and CAC to Formulate Incentive Plans

11:06
13

Ideas for Incentive Structures to Promote Through Facebook Chatbots

08:31
14

Quiz - Chapter 2

Chapter 3: Psychological Principles of Persuasion in Effective Bot Design

15

Commitment and Consistency in Chatbot Design

14:55
16

Increasing Customer Value With Reciprocity

14:25
17

Using Social Proof to Build Trust and Identity

11:41
18

Likability - Your Secret Weapon to Successful Bot Marketing

11:07
19

Using Scarcity to Drive Your Customers to Convert Faster

08:42
20

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

15:53
21

Quiz - Chapter 3

Chapter 4: Building Killer Chatbots With Mobile Monkey

22

What is Mobile Monkey

04:12
23

Creating a Mobile Monkey Account and Connecting Your Facebook Page

05:41
24

Viewing Active Bots and Adding Users

02:42
25

Create Your First Chatbot

03:22
26

Quiz - Chapter 4

Chapter 5: Learning All About the Mobile Monkey Chatbot Builder

27

Widgets, Page Flow and Organization

08:20
28

Understanding Q&A and What They're Used For

02:07
29

Adding Q&A Items

05:45
30

Understanding Unanswered Questions

03:56
31

Configuring and Editing Bot Builder Settings

03:31
32

All About the Text Widget

06:45
33

All About the Image Widget

00:55
34

All About the Form Widget

09:47
35

All About the Quick Question Widget

07:21
36

All About the GIF Widget

02:40
37

All About the Attachment Widget

02:07
38

All About the Attribute Widget

01:30
39

All About the Connection Widget

03:10
40

All About the Email Widget

03:06
41

All About the Gallery Widget

06:02
42

All About the List Widget

02:32
43

All About the Navigate Widget

03:03
44

All About the Typing Widget

03:03
45

All About the Video Widget

02:37
46

Quiz - Chapter 5

Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master

47

What's a Chat Blast Anyway

03:14
48

A Few Useful Chat Blaster Use Cases

05:32
49

Chat Blasting Vs. Drip Campaigns

05:46
50

Planning Four Chat Blast Ideas - Part 1

10:11
51

Planning Four Chat Blast Ideas - Part 2

12:08
52

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

04:48
53

Building Our Coupon Chat Blast

10:47
54

Testing Our Chat Blast Before Blasting

04:43
55

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

08:30
56

Building a Chat Blast to Drive Phone Calls

13:55
57

Building Our New Product Line Chat Blast

15:44
58

Building Our Competitive Advantage - Awareness Chat Blast

18:42
59

Analyzing Chat Blast Results

01:47

Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List

60

Why Are Lead Magnets Important

05:05
61

Installing Your Chat Widget on a WordPress Site

06:05
62

Installing Your Chat Widget on a Shopify Site

01:17
63

58: Installing Your Chat Widget Through Google Tag Manager

04:53
64

Link to Messenger and Adding It to Emails and Blogs

09:29
65

Adding the Checkbox Plugin to Your Web Forms

03:10
66

How to Use Facebook Comment Guards

16:33
67

Creating Facebook Messenger Landing Pages

13:09
68

Quiz - Chapter 7

Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!

69

What Are Facebook Messenger Ads

05:31
70

Messenger Ads Best Practices and Sample Strategies

12:14
71

Creating a New Messenger Ad Campaign in Facebook

08:35
72

Designing a Messenger Ad

13:26
73

Completing Messenger Campaign Creation in Facebook Ads Manager

06:37
74

Drafting Our Mobile Monkey Messaging Campaign Blueprint

06:30
75

Creating and Naming All Our Pages in Mobile Monkey

03:32
76

Building Our Messenger Landing Page in Mobile Monkey

04:21
77

Finishing All the Other Facebook Messenger Bot Pages

13:54
78

Duplicating Your Ad Groups to Try Different Targeting Settings

07:45
79

Setting Up Mobile Monkey Q&A and Other Loose Ends

06:28
80

Quiz - Chapter 8

Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage

81

What Are Audiences in Mobile Monkey

07:54
82

Creating an All Contacts and Gender Based Audience

04:12
83

Timezone and Last Active Based Audiences in Mobile Monkey

06:33
84

Creating an Audience Based on a Custom Variable

06:26

Chapter 10: Building Our First Mobile Monkey Drip Campaign!

85

What Are Drip Campaigns and Drip Campaign Best Practices

06:53
86

Practical and Useful Drip Campaign Ideas

06:43
87

Building and Reviewing Our Drip Pages in Mobile Monkey (10.3)

07:53
88

Creating and Launching Our First Mobile Monkey Drip Campaign

08:39

Chapter 11: Using the RSS Blaster in Mobile Monkey

89

RSS Feed Step by Step and Best Practices (11.1)

09:56
90

Quiz - Chapter 11

Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections

91

What Are Connections and When Would You Use Them

02:49
92

Creating a Connection to Google Sheets (12.2)

14:18
93

Creating a Connection to Gotowebinar

09:37
94

Send New Leads to Your CRM - Hubspot

07:26
95

Send an SMS to Your Sales Team When a Contact Requests a Callback

09:59
96

Quiz - Chapter 12

Chapter 13: Understanding Your Mobile Monkey Audience Insights

97

Contacts - Searching, Exporting and Deleting

02:32
98

Audiences in Mobile Monkey

02:04
99

Forms - What They Are and How to Use Them

01:42
100

Bot Analytics - How to Find Useful Information Using Mobile Monkey Analytics

02:45

Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance

101

What You Need to Know About Staying Compliant With Facebook (14.1)

04:10
102

Getting Approved for Subscription Messaging (14.2)

08:43

Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!

103

Thank You, Getting Help, Final Thoughts

04:16

Final Quiz

104

Final Quiz

Lesson Info

Who Can Use Messenger Bots to Their Advantage

howdy chat pot fans and welcome back in this lecture, we're gonna briefly talk about who could benefit from using chatbots with mobile monkey on facebook messenger. So it's pretty straightforward agencies and freelancers, this is a big audience and I know that many of you are either working at an agency, are running your own small agency or working as a freelancer. You could sell facebook chat bot marketing services to existing clients. I'm gonna create a lecture or a section of this course a little bit later on that goes into this in more detail how to price the services. But building chatbots for your customers for your clients, if you're, let's say you're helping them with conversion rate optimization or you're building them landing pages or you're working on even S. C. O. Or you're working on PPC, this is a very natural building chatbots and managing the chatbots, it's a very natural way to increase your agency offering. You could charge a good amount of money for it and it's somet...

hing which is very, very interesting when you bring it up to clients over the last while that we've been doing this here. I don't think we've had a single one of our clients turned us down or not. Be extremely excited about building these chatbots in house marketers. Many of my students are in house marketers at other companies. So if you're in charge of the marketing or digital strategy for your brand, whether it be e commerce legion or anything else, this is a great value add that you can bring to the table and say, hey, we could build chatbots and we could do this effectively? It doesn't take a lot of money, The conversion rates are gonna be through the roof, the engagement rates are gonna be through the roof. Again, I've said this and I want to reiterate this, it's the cheapest way to get high quality leads and it's an effective way of bringing a bottle necked mobile experience to a mobile friendly mobile optimized platform if you're a small business owner. So if you're watching the course and you run a business and you're sort of dabbling with PPC or you want to generate leads through internet advertising, this is a great place to start. I still am a huge fan of google ads, it's my sort of, my passion where I got my start in this industry. It still works incredibly well, but this isn't, I would say it's as good if not even more effective for a tight small budget is, you know, using facebook chatbots to engage and to nurture elites, they're easy to build right. It doesn't take that much time. They don't take that much maintenance once you go through this course and once you learn the best practices in the actual step by step techniques to going ahead and building a bot using mobile monkey, you'll be able to test many different marketing messages and again, it's the cheapest channel to test out those marketing messages on right now. Um, so a lot of students have been asking, Are there any brands, are there, are there any type of industries that Facebook chat about marketing will not work for. And I've thought long and hard about this and I've been through my client list and we have had over 450, well over 450 individual companies over the last few years work with us to develop digital strategies. We have many of those are current clients and I cannot think of a single one that facebook chatbots built through mobile monkey would not be effective for. You have e commerce brands. Um if you're promoting event registrations or webinars, service businesses and we've already taken care of 90% of clients, right legion or affiliate marketers, online educators, if you're selling a course or um if you're a college higher education healthcare legal, if you're a community manager, if you're working on just building other brands, facebook pages or your own facebook page, I really can't think of a single niche or vertical that I've seen that this type of advertising and marketing does not work wonders for every single chat about that we've built has outperformed other forms of marketing other channels by a large margin in certain, in certain dimensions. So you should come away feeling very confident that you are in the right business, you are in the right course and you're going to be able to build, highly effective, highly profitable, highly efficient and useful chatbots through mobile monkey through watching this course with me for your business. And it's gonna be really super exciting. Looking forward to seeing you guys soon in the very next lecture.

Class Materials

Bonus Materials with Purchase

MobileMonkey Support
Facebook Chat Bot Marketing Mastery

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