party chat about fans. And welcome back in this section, we're gonna start talking about lead magnets. Lead magnets are the tools that mobile monkey provides you that allows you to actually collect leads and contacts that you can engage with inside mobile monkey understanding lead magnets how to use them and how they work is extremely extremely important. So lead magnets allows you to use your existing marketing channels, your website landing pages, email campaigns to build out your mobile monkey audiences to fill up your mobile, your mobile monkey database with contacts. Um you are able to turn, like I said, your website visitors, your crm contacts, your email marketing campaigns and also your ad campaigns into powerful channels that will allow you to build contacts and mobile monkey without contacts. Who are you sending your chatbots to? Um with facebook comment guards, it's one of the most exciting forms of lead magnets and I'll talk about that in a couple of lectures from now. Um y...

ou could even use your facebook organic posts to capture comment to capture engagement with facebook chatbots to collect those leads into your facebook um into your mobile monkey system before building your bots, I strongly recommend and this is why we're taking a break. We built a few chat blast, We're taking a break. Now we're gonna talk about lead magnets, I strongly recommend you really familiarize yourself with these different types of lead magnet types and I also recommend exploring every single one of them I've seen, like we're gonna talk about html elements and there's a few different types of html elements, some of them work better for certain types of businesses in certain places. There's not really any hard and fast rule. Exactly. There are some, I have some suggestions and some best practices for you, but by and large you want to just continue to experiment with all these different lead magnet types to see which one works the best. And when I say best, I mean bringing in the highest quality leads that are most likely to engage with your chatbots for the lowest possible price per contact. And of course without contacts, How good or how worthwhile are your facebook building chops Because who are you going to send out your chatbots to if you don't have anybody to send them to? And it's good to, even if you're in house market or doing this for your own company, it's the same thing if you're an agency because if you're an agency, the value that you're gonna bring to the table for your clients is going to be teaching them and showing them how to collect more leads how to get more contacts through um mobile monkey marketing. It's not just about building the chat, but it's about also developing those audience, developing the list of who's to send them to let's do a quick overview of the mobile monkey lead magnet types. So first we have html elements and those include you have website chat widgets which which allows you to take your facebook chat bot and embedded on your website in the lower right hand corner. You know, you always see um live chat icons there. So you could replace that with your facebook bought funnels. Very, very powerful thing to do. You could have linked to messenger html elements, which is a link that sends the click to facebook messenger either on the desktop or mobile, a checkbox plug in for your forms on your website. I'll show you how to use those send to messenger plug ins similar to link to messenger. Um, slightly different use cases you have facebook comment guard which allows you to automatically sending a facebook chat about message to anybody who organically comments on a facebook post extremely, extremely cool. There's a couple of really fun ways to use facebook comment cards. You have Messenger adds, there are two types of messenger ads, there's click to messenger and then sponsored messenger ads, 90% of you are going to be using click to messenger adds 90% of the time. They're typically much more effective and you have a lot more control. You have a lot more opportunity with them and that's a really great way for ad campaigns and like I said, I've said this, I've repeated this a few times about the course. Messenger ads, click to messenger ads right now and facebook are the cheapest, most efficient, most effective, most profitable way of getting leads on the internet right now. Um, and I mean that sincerely and I'm saying that from a lot of experience and then you also have really straightforward landing pages that you could build literally within 30 seconds inside of mobile monkey that could help you or even work to replace your typical traditional funnels of gated content on your website, like case studies or webinar registrations, e book downloads and have prompt a person to go directly into facebook messenger. Um and then have that actually happened in messenger, have the gated content workflow happening Messenger, but you could prompt them instead of having a landing page on your site itself, you could have a button that will or or or a splash page or one of these landing pages that pushes the person pushes the user into facebook messenger which will give you a much greater chance of getting that conversion will also create the contact in mobile monkey. It will also give you the ability to get all their information and also give them the ability to finish the form, finish the conversation on their own time in a fully mobile optimized experience, which is really exciting. In the next lecture, we're going to start talking about each one of these lead magnet items, one by one, how to get them inside your mobile monkey dashboard and how to use them to collect leads and start building that database of contacts inside mobile monkey and I will see you guys in a few seconds in the very next lecture

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Isaac Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

2,000+ classes ranging from fundamentals to advanced techniques.

Why Are Lead Magnets Important

Why Are Lead Magnets Important

Lesson Info

60. Why Are Lead Magnets Important

Lessons

Welcome to Facebook Messenger Chatbot Masterclass

What is Messenger Marketing

Advantages to Using Facebook Messenger Marketing

How is Chatbot Marketing Different Than Other Marketing Channels

Who Can Use Messenger Bots to Their Advantage

Quiz - Chapter 1

Ecommerce Chatbot Strategies

Webinar - Event Registrations Using Chatbots

Lead-gen Chatbot Strategies

Using Chatbots to Promote Educational Resources

Using Chatbots to Stay in Touch With Your Customers

Calculating LTV and CAC to Formulate Incentive Plans

Ideas for Incentive Structures to Promote Through Facebook Chatbots

Quiz - Chapter 2

Commitment and Consistency in Chatbot Design

Increasing Customer Value With Reciprocity

Using Social Proof to Build Trust and Identity

Likability - Your Secret Weapon to Successful Bot Marketing

Using Scarcity to Drive Your Customers to Convert Faster

Understanding the Fogg Behavior Model and How to Use It to Your Advantage

Quiz - Chapter 3

What is Mobile Monkey

Creating a Mobile Monkey Account and Connecting Your Facebook Page

Viewing Active Bots and Adding Users

Create Your First Chatbot

Quiz - Chapter 4

Widgets, Page Flow and Organization

Understanding Q&A and What They're Used For

Adding Q&A Items

Understanding Unanswered Questions

Configuring and Editing Bot Builder Settings

All About the Text Widget

All About the Image Widget

All About the Form Widget

All About the Quick Question Widget

All About the GIF Widget

All About the Attachment Widget

All About the Attribute Widget

All About the Connection Widget

All About the Email Widget

All About the Gallery Widget

All About the List Widget

All About the Navigate Widget

All About the Typing Widget

All About the Video Widget

Quiz - Chapter 5

What's a Chat Blast Anyway

A Few Useful Chat Blaster Use Cases

Chat Blasting Vs. Drip Campaigns

Planning Four Chat Blast Ideas - Part 1

Planning Four Chat Blast Ideas - Part 2

Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder

Building Our Coupon Chat Blast

Testing Our Chat Blast Before Blasting

Launching Our First Chat Blast- Naming, Audience, Page and Purpose

Building a Chat Blast to Drive Phone Calls

Building Our New Product Line Chat Blast

Building Our Competitive Advantage - Awareness Chat Blast

Analyzing Chat Blast Results

Why Are Lead Magnets Important

Installing Your Chat Widget on a WordPress Site

Installing Your Chat Widget on a Shopify Site

58: Installing Your Chat Widget Through Google Tag Manager

Link to Messenger and Adding It to Emails and Blogs

Adding the Checkbox Plugin to Your Web Forms

How to Use Facebook Comment Guards

Creating Facebook Messenger Landing Pages

Quiz - Chapter 7

What Are Facebook Messenger Ads

Messenger Ads Best Practices and Sample Strategies

Creating a New Messenger Ad Campaign in Facebook

Designing a Messenger Ad

Completing Messenger Campaign Creation in Facebook Ads Manager

Drafting Our Mobile Monkey Messaging Campaign Blueprint