Point of View
clients looking for your point of view clients looking for your point of view? How do you feel about fashion? How do you feel about the world? It was happening in the world. Right now. Everybody is looking for your point of view, and this is how you stand out as photographer from everybody else out the millions of photographers in the world, Eva has their own point of view. What's yours? What's your point of view? How do you feel about the world around you? What's happening in it? How do you show that in your work? This is why copying somebody else's work would never get you work. Copying somebody else's work would never get you work. You're copying their point of view, but you have your own. The secret to success is finding your own unique point of view. The secret to success in photography is finding your own unique point of view and sharing it visually with the world. Once you do that, you never work about. Have to worry about finding work ever again because they'll find you looking...
for your point of view. Look at all the famous photographers out there throughout tie. They all have a point of view. What's yours? Italian Vogue and Steven Meisel. This guy's with my favorite photographers. I've loved his work since I was a photo assistant. I've loved his work since I was a photo assistant. Look at Italian Vogue every month. So the amount the American magazines will have editorial in the back, and maybe they will be 8 to 10 maybe 12 pages at the most attack in vogue every month. It could be 20 pages. Shooting a 20 page story is very hard. You have to have a distinct point of view. Stephen Mayes. L is a fantastic photographer because he takes whatever is happening in life at the moment and turns it into a fashion story. The big spill in the Gulf last year here in the States. He turned that into a fashion story, and it was amazing when the war started. You know, a couple years ago, he took that and turn it into a fashion story. So right now we have seen going one in the States called on Occupied Wall Street. Imagine that as a fashion story. Imagine that and everything is having in the world right now that you have passionate about that's going on. Imagine turning that into a fashion story. And how do you do that? You take the models and you create a scenario. You create a storyboard. You tell the entire crew about the story you want, and then they play a role. It's like you doing a movie. All of sudden, you have a point of view. You know what's a lot more fun doing this This way? They just take a girl out and taking pictures and calling it Fashion beauty. You have an idea, a concept, and you're showing how you feel. This is very important for you to show how you feel about everything that's happening in your life around you that you're passionate about. If you're not sure if your passion is take time now to think about it, regress back to childhood and think about your favorite book. What made you feel alive? What's the last move that you saw that you love was that last song? You heard the last song, but you feel alive. That's a hint of were inspiration lies and have research. So have a dozen books filled with years and years and years of tear sheets. And I use these to find inspiration, not to copy, to find inspiration, to find inspiration, to find inspiration, ideas and put your spin on it. To find a story, start looking at magazines and looking at the editorial toward the back, the fashion stories, the magazine that you have you have in the first part the magazine. You have all the advertising, the advertising pays for the magazine in the back. You have that magazine's brand, their version of fashion or beauty or travel or lifestyle or still life or whatever it is in the back. They have their brand, the front of magazines, all advertising and that pays for the magazine. The back is the brand, all the fashion, all the energy. All the thought goes into that study that study it. Look at it. Think about how the shot it, what was it within the thinking about was the concept was the story. Look at the title of the story. Look at the title of the story, the opening page, the story, whether they want you to feel were they trying to tell you? So now, as photographers, what are you trying to tell your viewers. What's your point of view? Find the hero, find the hero and make it sing. Jump off the page. Jump off the Internet. Find your hero as you shoot. Now, this would change everything from this day forward. This changes everything because now you're shooting with intent as you shoot. You know, I was shooting for a pretty shot. You're finding the hero in your pictures From this day forward, Find your hero because every picture has won every successful picture has a hero. Jury is the hero. A B shot has a hero skin as the hero. Every shot has a hero. He is a version of me shooting a story. I did this live in a class like this, and it was the done the day after the inauguration. So I'm excited about the inauguration. This is the inauguration back in 2008 where Obama's Chuck's elected as president and sworn in. So as in L. A. For that inauguration day, that food to New York the next day. So my mind is fresh with that. So, on a story called Stars and Stripes, it's a beauty story. So how do I shoot how I felt about the moment. That special moment. How do I shoot that as my version in front of a class, I'm teaching a class on lighting. So this is the story I had that we did in front of the class. Stars and Stripes, Stars and Stripes, Stars and Stripes. This is me doing my version of documenting that time, so never see these images. I think about that class and doing this, but it was me giving the way I felt at the moment. So how do you feel now? How you feel tomorrow when you're shooting what's happening in your life Now, put it in your work. No matter what you shoot, beat a wedding portrait. Yes, you change for a client, but it's you shooting and you're in there. You're weaving your thread through all your images. You're weaving your thread through all your images. How you feel about the world. Finding your hero, making it means something to you. It's not just a job. It's not just a picture. It's your picture filled with your life. Yin and yang. I have a book of ideas. I have all my my my research material. That other book just filled with with ideas. So if I get a blank, I got my idea book and in that idea. But I have opposites, and I have my interns do this as well to keep my my list growing and growing and growing. It's the first day of internship. They have to write opposites. Hot code big small yin yang. My list goes on and on, but I go to it. And how do ideas based off of my opposites? So here's my version of Yin and Yang. Well, before I do that, though, I've gotta go to research, go online and find out What's yen? What's Yang? We hear that all the time, like we hear fashion and beauty. But what does it really mean? What is yin and what is your name? Before I can hire models, get the hair and make up for the crew together, have to know what to tell them. So I go online and do my research. First, let me clear about what Yeon is and what Yang is. Then I sketch it out. My idea to bring to life before this point is just in your head. It's just in your head I sketch it out. First, get out your head and put it pin to paper, sketch out your ideas. Then you see right then does it make sense? Still to make sense of P A. First? I think it's on paper. You start taking it apart, dissecting it and finding out if it really makes sense or not. Then you bring it to life. Then you bring it to life. So when I first shot this, I shot it like this and I showed it like this, then an editor, so and said, Oh, let's make a small change. That's the team together. Each achieves Mawr. All I could see was this because I had the blinders on. It was so obvious when my editor made that small change and it brought it to life. Share your ideas together. Each achieves mawr. Share your ideas for the team, the hair, the makeup, the stylists. The models open that dialogue for people to say how they feel and get input. Give you input. So sketchy at your ideas. Makes a lot so I can't sketch to save my life at all about sketch my ideas out and then my girlfriend, who can sketch very well and draw because she's an artist, painter, designer, jewelry designer. She'll bring my sketches to life. So before I used to have my horrible sketches. People like what is this? And now she brings it to life. And thank you, Nozomi. Thank you very much. I got because I'm us. Um, you have these sketches that come to life now and now the entire crew can see it. So first we see this first we had the Skitch and then I've been the sketch toe life. It doesn't have to be exact at all its inspiration to get you in the ball park. So then you can play story ideas. How do you find those concepts? Those ideas to shoot? How do you find them? You shoot what you love. You shoot what you love. What do you love? Not what do you like? We like a lot these days. And sometimes I thought the word love around. But really think about what you love, Not what you like. I like a lot of stuff. I like a lot of food. I like a lot of food, but I love sushi. It's a big between like and love. You're shooting what you love and that takes thought regress. Would you love as a kid?