Working With the Client
how many? How many you have in house jobs in house in house? How many? You work for yourself for yourself online. How many work for yourselves? It's 20. Okay, so, um, and I can only do that Joke Treat 23 times. Um big, hairy and ugly. The reason I say it like that it's not true. It's funny. That's not true from teaching for a number of years, I found that, like having 19 year olds and 20 year olds in class, they have this. They will often say to me, You know, I'll push him toe to take chances and I'll push him to fail and push him to make images that really skate on the edge of ledge Ability readability the edge of making sense, and they'll say, they'll they'll in their in their 19 year old wisdom. Say, Well, you know, Mr Victorian, the real world. I'm like way What? Ha! What do you mean, how many jobs have you had? None. How clients have you talked to? None. But we prognosticate that the working world out there is gonna be big, hairy and ugly way forecast for ourselves. Clients that y...
ou know that just like, pushes around, tell us what to do. It's really crazy. It's crazy and it's not like this at all. I had a a talk. I gave it the Art Treasures Club in New York a couple years ago. At the end of my talk, it was a talk on D. I. Y was talking doing yourself. It was me. It was Milton Glaser and it was just a health. And it was his fancy pants designers, right? And at the end, this guy raises his hand. This kid raised his hand and says, I have a question, James and secure. What's your question? He says. I understand what you're saying about taking chances and taking risk, he says. He says, But I haven't. I have rent to pay And I said, What's your name? He said, Thomas, I said, Thomas, here's your tombstone. Here lies Thomas. You would have done good work, but he had rent to pay. Here lies Thomas. It would have done good work, but his boss wouldn't let him. Right. You guys understand this idea. This is true. We're again seeking permission. We love our clients, but we don't even call them clients. We talk about comrades. We want to work with people who who are intelligent and people who we trust relationships. And we whenever anybody ever nobody but that when anybody talks to me and ask me about dealing with outside people, dealing with clients or dealing with suppliers, it's very easy to talk to to to to suggest ways to to deal with these people because it's just relationships. It's the same thing, the same way you talk with your friends. We always say to talk is to love. This is what Kim is my wife and I very happy, very argument free. And we do the same with our clients. When we see things coming up, we talk, we don't go. Hey, you know, we don't we don't let things slide like that communication You guys were going to be great communicators. Be great communicators. Talk to talk is to love. It's extremely powerful. Do you guys have boundaries? Have you guys set down and written down your boundaries? Things you will not do things you won't let clients tell you to do? We're pushing around to do you should Why don't you? You probably do. You probably do in a relationships. He won't let your wife or husband or boyfriend or girlfriend do certain things right. You should have the same thing with their clients. That's just healthy, you know, And it should include how much you will. It will not work. It should include, um, how many crazy revisions you need to do all these things? I mean, it's just kind of practical. Common sense, right? Boundaries are important. To talk is to love. Also, something else about clients is we get a lot of freelance clients are lit up like a lot of independent companies who come and ask us for something particular. And I have to be smart enough. Teoh, look at what they would say. They want a logo. Let's say something as simple as a logo and I have to say, Well, what do you want? This? Look, what do you think this logo is going to do for you? And they say, Well, we need X and Y and Z, and I have to say, I have to say, maybe you don't want a logo. Maybe you want a party. Maybe you maybe you want a party where you can invite potential clients so you can, you know, because that's what you're looking for. Or maybe you do. Maybe you don't want a logo. Maybe you want. Um, maybe I've dealt with your company. Maybe you need better service. You know, it's just stuff like that. It's just again again the same way You kind of figure out the brief. You need to figure out the client relationship and what they're looking for and make end just a suggestion. I mean, you know, I showed you my I showed you my book that the book cover is pulled out to a big poster. The publisher didn't ask me for that. I said, Well, you know, I'm a poster designer. That's what I do. We should make a poster on it. They said, Oh, that's that's That's awesome. You know, we bring the party. That's the other thing. Do you bring the party? You're like you should be here. Should be the guy like they should say. They should say we called Scott over to get for a meeting. This is gonna be awesome. He's Ah, he's, like, always so fun to talk to, right? We bring the party, um, the other part, unfortunately to talk about with clients because we're talking about relationships. Right is often when our in our burning question Siri's. We get people who write in and they talk about this kind of horrible situation they're in. And they say at my job x y z bad, bad, bad. And I have to re frame it for them. And I have to say no. You see, it's not your job. It's someone else's job. You happen to be sitting in their chair. You it sounds like you need to leave, you know? It's like it's like it's like they're in a job and that security, they're unhappy. But they're so afraid of making the move they have. You guys have to understand not all situations. Air great. Not all jobs air just well paid and creative. We have to understand that. Um, also, has anybody ever been fired from a job? Just one person. Are you kidding me? Just one person fired or lost a client or any of that stuff. Oh, yeah. Okay. Yeah, well, that, um Okay, here's the other question. How many people here fired a client? 23 Okay, good. This is important again. It's relationships. You are not going to use a cliche. You're not puzzle pieces. We just don't fit with everybody. It doesn't work like that. It doesn't work like that. And you should feel free to Oh, my gosh. So we have this thing called this workshop that we do once you're called the dinner Siri's. And we invite, um, six or eight designers from around the world to come and work with us for a week. And it's awesome. And the first time around, we had this amazing gal from from Corpus Christi, Texas. Her name is Amanda and Amanda. I love you. You're amazing. And she came to us and she was completely stressed out a tiny little studio. And then she ran the design department for the for the For the university. There is a tiny little student, and she had, like, all these clients that were basically she had him all for money, was all money, and she hated him there. All these tiny little pain in the ass, little things. And in the dinner Siri's I get, I'm like with you for five days, four days, and we really get to know each other, and I can really call you on your shit, right? So we had a comment. We had a tough conversation about this. She left the dinner. Sure, she went back to Texas. She fired half our clients again. She realized that they were only there for money. They were only there because she needed and wanted the money. So what happened? Because she fired those clients. She was so proud when she called, like, a month later. And then she called a month and a half after that. She said, James, guess what I said. What? She said The big fish walked in. I said, What do you mean? She said I had made a hole in my life cause I left head Those left those clients and the local aquarium called and said they want her to work. And she said if I had those clients, I would have had to say no. The universe hates a vacuum. You guys listen brave and scared shitless all the same time. It's really important. And it works. Um, I have a publishing client that I work for that I love and they're in England, and they're the do books. Have you guys ever heard of the do lectures. They have a really great set of of, of, of videos online to the do lectures, and they're out of whales and they're out of Northern California. They're amazing, amazing people. And they said James, we have a publishing arm that we're gonna start It's called Do Books and we want you design our books when we need a Siri's look and we we need at the end it's gonna be like 40 year books and I said Awesome and they said, Um, the problem is we don't have much of a budget And I looked at the budget and I was like, Wow, you did not have much of a budget. That's amazing And I said, Listen, I like you guys. I want you to have good work so I will do the job which of course, presumes that if anybody else does it, it won't be good work right? So I said, Listen, I will do the job. I will give you a Siri's look and I will design all of your covers for that fee and you get no say whatsoever and they said that scares us, but we'll do it. And after they saw the first five covers that we the format in the first five covers because there's no changes, There's no nothing. Um, they wrote on their blawg. James Victory asked us to trust him, and we're glad we did. And then I was further inspired because of that To write an article for the blogged 99 you to write an article called Trust as inspiration. I need that you can pay me a lot of money, but if you don't trust me, you're not gonna get good work. Your second guessing me? If you're asking about why this Why this? Why did you put this here? What move? This is just not gonna be good work. If you trust me, you're gonna get awesome work and you pay me with American dollars. Or or you know, Euro is really great too. But anyway, and it's an opportunity for me to really test the cliche, right? What a gardening books look like They have plants on them. They all dio So is mine. You know, I don't know what the child birthing is. Just seemed to make sense of times