From Marketing to Money: Copywriting that Sells
Lesson 10 from: FAST CLASS: Branding Strategies to Grow Your BusinessJasmine Star
From Marketing to Money: Copywriting that Sells
Lesson 10 from: FAST CLASS: Branding Strategies to Grow Your BusinessJasmine Star
Lesson Info
10. From Marketing to Money: Copywriting that Sells
Lessons
Class Introductions: Branding Strategies To Grow Your Business
08:48 2Your Ideal Client Profile
10:18 3How to Create Your Ideal Client Profile
07:54 4Ideal Client Profile Questions
07:48 5How to Attract Your Ideal Client
13:53 6Work Day of Your Dreams
04:23 7Definition of Creative/Manager/Entrepreneur
03:59 8How to Balance Creative/Manager/Entrepreneur
19:30Lesson Info
From Marketing to Money: Copywriting that Sells
So let's get going with marketing to money copyrighting themselves. And we do have a Facebook group, and I mentioned that is gonna be copyrighting and Jacob is a copyright girls like, Oh my God, I'm so nervous Like I am not a copyrighting specialist. I don't pretend to be. I've only ever had a copyrighting conversation with somebody a professional copywriter about 6 to 8 months ago. I didn't even know that profession existed. So I'm learning. But here's what I know now that I've been able to disseminate after 10 years of doing it. Whether that I was doing it right or wrong, I knew that it moved traffic. So that's what we're gonna be talking about today and make it as simple as I possibly can. So we talked about what it means to grow your business, how to talkto. Now we're at the point of growing knowing you're talking thio, attracting them, balancing our roles, getting the website and once we have the website in place, What we wanna do is point people back to the content that we're cre...
ating. We want to point people back to the value and one of the most valuable pieces that. I think a lot of entrepreneurs of puzzle piece that they're missing is copyrighting. So I know that the heartbeat of good businesses is copyrighting. So once heard a definition of copyrighting is your sales efforts in print? I believe that this is one of the most essential business skills that you can learn regardless of your discipline. And I know that that rubs people the wrong way because some people gonna put down their notes, gonna put down their pens like, No, I'm not a writer. This is not what I dio. Well, most entrepreneurs hate writing. In fact, the thing that I hear most often from people is that they think it's the most difficult part of their job. It's so intimidating, they look at the blank screen and then they're just like, Okay, I'm over it Like I tried, I'm gonna get to it tomorrow. But the one thing that I do know is when I watch small business entrepreneurs, is that the thing that made their business grow the fastest was good copyrighting. They started with a good product or service like I am not intimating that you could start with something that's weak and somehow talking up what you're producing is good. What I want you to do is to produce something and talk about it better than your competition. So I have created a five step copyrighting plan because what I think happens is become very intimidated. Like I don't know it again. I don't know what's going toe work. So what I've done is disseminate my approach and the temptation is to believe that you have a product or service, and then it's just automatically gonna be destined for success. So this is the way that I've seen it work. People have a great idea fitness cake, building, photography, event design. And they're like the world needs my product or surface. Great. So then what do they dio? Well, I'm gonna implement. I'm gonna carefully designed my business plan. I'm gonna have my tag line and then my business going to grow. And once they have that, they build a website and then they use social media. Have you seen the pattern of today so far of where we're building it? I'm following the pattern most entrepreneurs entrepreneurs follow and then buttressing those steps along the way. So then they say, I'm online, and now the orders should start pouring in. But then they don't. Why? So what went wrong? Well, the thing you need to focus on is talking about your business in a way that resonates with your client. So we talked about earlier with Patsy. We're a collective group of intellectual people. I'm going to say that. And we all thought Patsy did something a little bit different. So she needs to talk to us. All of us in here who host events are her target market. She needs to talk to us in a way that in our speak, which it does not have the good news, it doesn't have to be grammatically correct. It doesn't have to be long. Doesn't mean lengthy. It just has to make sense. So the best business owners know that if your words don't convey what you're selling, you're gonna have a hard time selling it
Class Materials
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