How to Attract Your Ideal Client
once we know who are ideal client is now it's time to attract. So this is the point where everybody wants to start and there was a slight earlier on It says Do not pass. Go do not collect $200. Do not come here. Do not come here and play in this house unless you know who you're talking. Thio. So the biggest mistakes that I see quite often when it comes to online marketing is the following. Look how great my businesses look what's new in my business, I have my business products and services are in sale. That's what I see as marketing endeavors online. But this marketing isn't valuable. What I suggest is, if you're at a point where you want more business, the thing that would be best in behoove you is to create ah, marketing ecosystem. So what's a marketing ecosystem? Well, it's a system that ties all your marketing efforts into one plan. If you don't know it now, you will definitely know shortly that I love plans. I love strategy. I love things when things are just compartmentalized in ...
their little boxes and I know what to dio. So if we have a plan, and we know who we're talking Thio. The guesswork is kind of eliminated, so some of you probably are tired of marketing. Some of you feel like I'm marketing, and I'm not getting the results that I want or you feel like you're doing it wrong. A lot of times, the thing that I hear that again hurts me is people say nobody's listening and I believe that every voice should be heard. But you might be talking to the wrong people, so let's see what we can do to kind of re rethink the situation. So I believe in creating marketing, content to show your perspective, your insight and your knowledge, and the vast majority of the people in this room could get better at it. And I'm not looking at anybody because the time when we do hot seats will come. Okay, so if we can agree to this and one thing that I have to, I'm just take a little side breath. I noticed that, um, I actually can't watch the videos from creative life that I've taught in the past. It's just something I just can't. But sometimes I'll see like promotional pieces and it looks so angry all the time when I'm teaching like I'm so like, Yes, you're gonna do this and you're gonna learn. So if you guys smile at me, it'll be a reminder for me to smile. So my question might might ask of you today is just smiling because then I remember that I am actually a pleasant person in real life. Okay, so what we see a lot of is marketing that looks like I am a photographer. Here are my photos. I am a graphic designer. Here are my designs. I am a cake baker. Here are the cakes that I bake and that's not marketing. That's a commercial. I suggest creating content that should be less about your business and more about your customer's needs. So remember how we started the day we talked about a value proposition? A value proposition strictly is how can you speak to somebody's needs? So, do you want more business? Yes. Well, then you must create more value than you are creating. Now, do you want your business to stand out from the competition? You must be doing something different than your competition and the best way to do something different is to answer unanswered questions. What is everybody else talking about? Stop talking about it. The only way to stick out is to stick out. Okay? How? Right? Because I could say create valuable content. That's okay. Create it. Awesome. But let's let's get to the nitty gritty. I want you walking with the actual steps. So first things versus who is your customer? Well, once you complete your 25 questions and once you have your story, you know who that is. So once you have your story, you know who that is. You're gonna think, What does this person need help with? So here I am going on this new adventure developing a business strategy consulting business specifically for online entrepreneurs. What do I think I'll need help with? This was actually a real thing that I dio. I think if she's at her business, what does she need? Well, l has heard about Facebook life, but she's really uncomfortable being on camera, and she thinks it's all kinds of awkward and she doesn't really know how to do it. So I put together a belong post. How to use Facebook live for your business And then I went on Facebook and had a Facebook live on. How to use Facebook Live for your business. I mean, what is like so meta. But here's the thing. When I'm talking about how to use Facebook, live for your business, and I am using it for my business. I'm doing the thing that I'm preaching to. You guys were creating value, but in the process of creating value were pointing it back to us more on that in a second. So what does she need help with? One of the things that keep him or her up at night? Are there tips and tricks that are in your wheelhouse that you could share with people that make their life easier? Okay, so this is where some people are like No, again, I'm not going to create content that will teach people the thing that I do And oh, you who vastly overestimate the capabilities of people online, right? What do you think? I could literally walk somebody step by step by step. This how you take a photo? Guess what. I'm probably gonna take the photo right, Right. We can overshare. And only 1 to 2% of the people will actually take it and apply it and succeed at what that methodology is. Why? Because we're all good at what we do. We are. I don't even know what you do. But I know that if you're in this room and if you're taking the time to watch this class, you're good at what you dio, period. So if I was a graphic designer, I would talk about how to create your own logo. How to create a business card. What are the top three mistakes that people are making when they design their own business card? Right. We're thinking about what if somebody online searching for and I always think in search terms the most of the vast majority of my time. The titles on my block, our search terms. How Doe I use Facebook live for my business. How do I stick out in social media marketing? Do you guys see what we're doing? We're creating an ecosystem. We're creating plan. We're all we're creating the foundation. We're gonna move back to that. So people say, why would I create content that is going to take business away from me? And my response is the following your people that are searching for what they don't know. They're searching for you yet They're searching for the thing that you're providing. So you're gonna be These people are searching for answers or they're searching for solutions. And the content that you're creating are going to serve both. So they're serving an answer like, how can I create my own business card or they're searching for a solution. They thought they wanted you to do that. They thought they wanted to design a business card. And once they got to your site, they're like, Wow, this person is so much better than I could ever be. So you know it. I switch plans. I'm gonna go with this person. So this is what content does. So let's kind of dig more into this example. If I was a graphic designer, how to design a business card now, I would include content in this type of block post. What is the proper size of a business card? What's too big? And then you talk about well, you wanna make sure that the business card fits in a wallet, you wanna make sure that it doesn't stick out of somebody's pocket at a networking event. Thes air all like basic stuff. Right? But these are all searchable keyword terms. What about how much room should I leave for bleed on a business card? Because people think if I design a 2.5 by 3.5 card, it'll be 2.5. 3.5. No, you actually have to make the card bigger, because when they print them and they cut them right, you're sharing content. And as you're sharing content, every example you wanna make sure that the business card fits in a pocket And they say I designed this business card for Bob the Builder. And look at how cool it looks in his thing. Right. So we have to relieve room for bleed. This is what the design that I sent to the shipping. Do you see the extra room along the side? And this, as I did for Helen Hunnicutt. Photography dead. It it You're using your work as examples to buttress you pitching your business. Now, how many people will find that Bob Post so much more valuable than so? I designed a new business card. Go check it out next, like we have to function the way that we have to create content for the way that we function on social media. We don't click over as much as we love our friends and such we love the singular competition is doing very, very few times. Are we clicking over to see new work? We're clicking over when something is dynamic. Okay, so I believe that this type of content helpful, valuable content is going to be the things that convert them to customers. And if it doesn't convert them to customers now, it will convert them to customers in the future. I believe this, and this is my mantra. If you don't believe that, I need to walk you through the process so that you to believe these things and here's how you're going to do it. When I created how to use Facebook live for your business, I created an additional checklist for your first creative I mean pre first creative life. Yeah, I should do one of those two for your first Facebook life. Here's a checklist to ensure that it goes successfully and you're not intimidated. Fill in the blanks. What's your goal? How many. How many people watching will be a success? How many organic reach do you want? Is your mike clear? Are you in? Good? Like I gave a checklist to ensure. But in order for them to get the checklist, I had to get their email address. And once I get their email address Boo, I didn't make you a customer now, but I'm gonna make you a customer in the future because what I'm selling to you right now, you don't find valuable. But when I sell something in the future that you do find valuable I have built trust. I have that loyalty and I've built a relationship specifically on the thing that you are looking for. That is how you create long term growth in the business. I do not purple was short term goals. I propose the long game. You and I are in it for the long game. I don't want you to be here in business where you and a half I want to be in business for 100 a half years now. The goal of creating content the goal of creating valuable content is to position yourself as a professional. You have to put something out so good that you're just laying. You're just that good. Like that's just it. Like you can say, you want to die your own hair in a box. But look at all these little tutorial that I'm doing for you. You can't do this at home and you're doing this and you're showcasing the thing that you're doing so magically that people don't even know that they're truly being sold Thio and they don't know that they don't feel like they're being sold Thio. They feel guided. And when people feel like you're guiding them to the solution, they trust you as a result. And so many entrepreneurs, right, blogged post in a certain way right outside of the Here's Here's a new update of what I'm doing right. Those we know all exist, but what I see, like let's just carry this example of me as a graphic designer. I talked about the right logos to use a business card, but what I see a lot of graphic designers dio is the top three things you should know when working with a graphic designer. How to choose the right graphic designer for you. What to have prepared for your graphic designer. And this type of content assumes one thing that the person that they're trying to serve knows that they already want to know they wanna work with graphic designer and a lot of new business owners don't know they want. They don't want to work with. They don't want to spend more money. Our job is to educate them. Why it is important that they invest and spend more money. Is your content doing that? And it is not. There is a lot of room to grow. There's Onley were on Lee going up from here. So when we have stuff that, um, how to work with a graphic designer, the things have prepared. That's a commercial I love when my clients have ah Pinterest board of 2000 and 71 photos like No, you don't know. You don't What do you really want? What do people need help with? How to create a Pinterest board and you say Here are my top, says the Pinterest board. When I work with clients, I really only recommend 21 which makes ah lot of hard work. But when you see 21 images the voice of your brand changes? Uh huh. Yeah, you're right. Here I am trying to have 700 photos on Pinterest board. That's how the psychology and how we're selling online. Very different landscape. Now you wanna be on the front of it. You don't wanna be, uh, struggling right behind everything else. When they know when you know, you see good marketing. You see good value marketing be on the front of that. So this type of marketing is gonna be about you. It's gonna be about what you can do for them. Let's flip the script a little bit. So if you're struggling to get new business, the thing that we need to focus on is we need to create value for them. And we need to know exactly who we're talking because when you build value and trust, the sale becomes much easier. So when you create this type of marketing outside of just attracting new clients, a few good things you get greater S e o. People stuff search engine optimization, people just stumbling. How do I use Facebook live for my business? How do I design my own business card? Um, you're gonna have more relevance when you actually have an opinion about something. It's so crazy how often I look around and I see business owners who don't have opinions about anything except for the stuff that they're producing have an opinion, rub people the wrong way, and by rubbing people the wrong way, you're gonna get a tribe who is so much more loyal to the thing that you're saying they're going to support you. They're gonna be like, Hey, she help me 10 x, my business and what Thank you. I don't have to get involved in that conversation. Um, you also have positioned as a leader in your field. I became a leader in my field simply because I said I was a leader in my field. That's what the Internet has done. And, oh, I could see the chaplain will be lightened up right now. Who does this girl thinks she is. Try it, Try it, try it at home. Be a leader who will be a leader. I want everybody to walk out and say I am a leader in graphic design. I'm a leader in event, of course I'm a leader and empowering female entrepreneurs to find the drop drop of their dreams. Say it because then you start acting like it. And when you act like it, it comes to you and you're also gonna have more people paying attention to what you're doing. It's crazy when you're out and about when you go home like y'all. I just gave you a gift. I gave you the gift of a creative life block post. Talk about how you're investing in your business. Talk about Someone came here from Florida, where she when two people to be from Florida, I'm you all came to the opposite coast. This definitely warrants you saying I did this for my business. Here's why this makes you stick out. This is a unique opportunity, so leverage it to the best of your abilities. And here's the thing. When people feel like you're helping them, they become thankful when if you have a tribe of thankful people, they stay by your side through thick and thin thes people aren't just customers and clients become long term supporters, and that is just a valuable for social validation. In all of this leads to more business