How to Create Your Ideal Client Profile
So before we talk about your your your unique value proposition What are you doing that's different? Unique, Special to you. We have to figure out who you're talking to, so that brings us to where we are right now. I want to take a second. I want to talk to you. Wanna introduce you to a friend? We met by way of her business and found her extraordinary, intriguing. So I came across all about two years ago and she talked to me about her business. But first, in order for us to understand her business, we have to back it up a little bit. She talked to me about how she grew up on her father's goat farm in Ojai, California, which is just north of Los Angeles and just south of Santa Barbara. Ah, place that she would say, When you wake up early enough in the mornings and you walk through the fields, if you've taken a big with you could smell bits and pieces of the Pacific Ocean. Her father raised groats, and then during her summers she would run through the field and she collect sprigs of lave...
nder, her and flower, and just had a childhood that it was extraordinarily picturesque. So when she went to college in downtown Los Angeles, she had a loft in downtown Los Angeles, and there she started creating her own handmade soap. But it wasn't just any soap. It was goat's milk soap, harkening from her childhood experience. And then it just wasn't organic. Homemade goat's milk soap. She would press sprigs of lavender and flowers on the tops of her soap, and that is how she got her business and entrepreneurship off the ground. She met the man of her dreams in college, and together they moved to Manhattan Beach, California, where they have two sons, ages three and six. She's a very involved wife and a very involved mother, but she's also extraordinarily Ah, very extraordinary. She's an extraordinary hustler. Did I say it right? She's a hardworking hustler. That's what she is. Um, she drives around Manhattan Beach in a white Range Rover, and she will set up her stall at the Manhattan Beach Farmers Market, and she also has an Etsy store. It was there, at the Manhattan Beach Farmer's Market, where buyer from anthropology stumbled across this open, said I love what you do when your business gets to the point where you could fill large orders. Let's chat the thing and the reason why I talk about l The reason I find her so intriguing because l isn't Riel El is a pretend person that I made up in my mind so that as I navigate my business I know precisely who I'm talking Thio l became real to me and that is the thing. That's the thing we need to take a step back. And when your customers become real to you, the way you sell isn't about you. The way you sell talks like what can I do for you? How can I get you were in ago? How can I help you sleep better at night when people often ask me their resilience to not resilience the resistance? What's wrong with May? Their resistance to social media is like it feels very egocentric. It feels all about me. I'm tired of talking about me. Well, don't talk about you Talk about how you can help other people. That is what drives people back. So when you are thinking, how can I create content? How gonna get my business noticed Well, who are you talking Thio? Well, I'm gonna walk you through step by step. How you are going to create your own ideal client? I'm gonna talk you through how you can actually create a story about your ideal client. I will not leave you high and dry. But here's the thing I do not want us to progress through at this point in this presentation without doing this, I know that the resistance becomes I don't really need to know the color of my ideal clients Eyes. I don't really need to know what she does. I don't really need to know she's married. Yes, it matters. You want to know why it matters? Because I know that Els husband is a lawyer and he's financing her job and he's looking as a pet project and she wants to define to him. I am strong. I can do this so that what? That way, when I create content, I am regurgitating the thing that she needs to hear about herself. You are strong. You can do this. You're gonna become a contributing member to your household. And the money that you make is going to take your kids on vacation. How do I know she has kids? I made them up. But let me tell you something. There is something about the way that I speak to her that attracts other people. I'm not not all of my clients. Not all of my tribe is L. But the way that I speak to her so specifically there's something in it that resonates with a multitude of people across genders, across state lines, across demographics. It works. So this is why I feel like it's so maney. It's so important. I'm gonna work you through talking through 25 questions that you're going to ask yourself and answer. But before we get there, we need to have a clear cut marketing strategy to know who we're talking to, because if we don't know who we're talking Thio, our efforts are going to fall flat. So often times I hear people who are like Jasmine. I'm gonna get there once I get my business off the ground, Then we could talk about ideal client profiles. I get it. I get that you just want to make money. But you can't sustain growth without having a plan. And without knowing who your audience is so know your purpose and know who you're talking. Thio, When you know your purpose and when you know who you're talking to, that message becomes tailored to that person. That person feels like you're talking directly to them. Why? Because you're hitting their pressure points. You're talking about what they lay in bed at night worrying about you're talking about empowerment. You're talking about freedom. And all of a sudden, when people feel like something is tailored, specialized or customized for them, they value it more. They spend more for it. They wait in longer lines. They're the first to buy. They tell your friends about it, which is why I believe your business will go farther with 20 people than 2000 because they just get you. They know the message that you're trying to impart, so we know. All right, let me just tell you, in case you don't, we know that people interact with people and things and businesses that resonate with them on a personal level. And if we know that, what are we doing to attract those things? So I have dedicated a lot of my marketing and branding efforts on the website path of probability dot com. And I'm not saying that as a plug. Although if it does work great, I'm not gonna back away from it. But I created a path of profitability based on l. That entire website, the aesthetics, the colors, the verb ege, the social media. It's for her now. It's going to attract the people. I know that. But because I felt like I was talking to a friend, I became less intimidated. Writing block post. I became less intimidated writing the copy. It's just me and Al or at coffee. Where? In Manhattan Beach. What do you need help with? Girl, I'm here. Cool. So let's walk through those questions now. If you download the guides, the paperwork, I can't go through all of these. There's a lot of questions that are going on if you download the worksheets. Jasmine star dot com forward slash creativelive. You're gonna answer all of these, but let's just take through a few. I gave this person a name. L I gave this person in age 31. I know where this person lives. Oh, hi. Downtown L A. By way of Manhattan beach. I know her metro status. Married to a lawyer child count two, ages three and six. I know what kind of car this person drives. I know how much money this person makes. I know where they went on vacation. L went to Santorini, Greece, and she didn't stay in a hotel. One of her good friend from college who came from wealth, who had more money than she did, has a family home in Santorini. And so her friend rent it out on the Rubio. And instead of staying at a hotel, she stayed there. Why am I talking about these things? Because when I'm out on social media and when I think about where I wanna go on vacation, why not? Let's center in Greece, it works. So it becomes a psychology. It works so well that I was shopping in Laguna Beach with a few of our friends, like we're walking and we're in this, like cute little boutique store on. One of my friends picked up a soap that had lavender impressing the front. She's like, Oh, it works, though it really works. And I'm not doing this for kicks and giggles. I'm doing this to empower you to diminish the fear of sitting in front of a blank screen, not knowing where your business is going. We also talked about l story. You talked. I had a conversation with you about how that works. I actually took the time to write a paragraph about who this person waas. And sometimes that might sound intimidating. Now we're gonna walk you through the process of how to write. Ah, very simple paragraph that you're going to add on to overtime.