Ideal Client Profile Questions
thes 25 questions will change your business. That's a big That's a big That's a big lofty and of a big, lofty claim. And why I say that is because every time it is time for me to post something on social media, create a new website or put out my blogged, I asked myself, Well, l resonate with this. Will she like it? And if the answer is yes, I posted, I do not care what other people are saying. I do not care that A couple days ago I posted a birthday picture of my dog, and some people saw it on Instagram, where some people saw it on Facebook like ridiculous. I don't care. You want to know why l cares about the dog? I know that I know that those questions and those answers help you empower your business decisions. So let's get into thinking like your client is a really person. Yes, let's get some questions. I'm wondering. Did you base El off of a real client like are there pieces of riel clients in her? Should we be thinking about people who are already serving? Great question, Great que...
stion. They love the clarity And the answer is no. I made l up out of thin air because you have to understand that I'm gonna be very honest is I started my business as a photographer and for, ah, large part of my tribe. I will always and Onley ever be perceived as a photographer. So as I'm trying to transition and I'm looking for new ways to diversify my business, there will be some people who completely shut that out and say, That's not for me. She's no longer the person who I thought she was. And I have to understand that So no, do I think that have a multitude of l's? No, I was starting at the bottom and I said, Well, let's just take a minute for a little bit trait, you know, start at the bottom. Now we're here. I s Oh, this person was the person I wanted Thio I wanted to work with. This is a person who didn't exist And somebody once asked me, Do you think l exists in real life? Yeah. I have yet to meet her, but everybody the people who I'm attracting there's a little bit of Ellen. You you might not have two kids. You might not live in the hand beach, But there's something about this thing, this proof of concept this I can dio There's this something about like, you're the person who's gonna just kick my butt to get me where I need to go. There is something about it. I believe that the people in this room all put us a little bit of all of them. I do, but no, it's not based on somebody I've worked with. Not yet. Anyway. One day she's gonna come to me. Okay, so, um, you're gonna once you know who this person is, you're gonna base your business on catering to their riel needs. Okay, so this is where I hear a lot of people immediately like No, no, no, no, no. I'm not gonna build a business based on one person like your crazy one person doesn't pay my mortgage. But this kind of address, the very question that you asked I think that when we're working with people when you're creating content for one person doesn't mean that you're excluding anybody else. You're gonna be all inclusive. But it hones the way that you craft your message. and I like to think of my marketing efforts like an atom. Okay, so I wanna talk about science. I was a home schooler, like all about liberal arts. So you just mix everything and then you call it like an educational day. So this is an Adam, and in the center of the atom is a nucleus. Your nucleus is your ideal client. But floating all around the nucleus are protons and neutrons. You are still gonna be attracting the protons and the neutrons, but you're gonna be talking directly to the nucleus. Oftentimes I talk about this. There was somebody who had said, Well, who are the protons and who are the neutrons? And I was just like And then all of a sudden I had Thio Thio on the spot Make my story bigger, right? Because l is my nucleus. And her protons and neutrons are her sister in Minnesota, and her protons and neutrons are Ah, girl. She went to college was the girl who kind of never got to her allies at the moment. The girl who's like still going out staying out till two o'clock in the morning and her short skirts e l Why aren't you coming out with the girls anymore? And just like I got two kids. But she can say to that friend who is not in the same life space as Hey, I know your kind of interested in social media. Check out Jasmine. So the girl in the short skirt who stand up to two o'clock in the morning is not my nucleus, but she's definitely I would call her an electron, right that girls still on fire. So I get her roots grounded. But that's I'm saying my story just got bigger. And now I understand. I am okay attracting a variety of people. But I know specifically who they are. So if you want to attract your dream customers, you have to know specifically who you are talking Thio. You have to see the world the way they see the world. You have to understand their aesthetic and you have to embrace it because at the end of the day, our business isn't about us. Our business us is facilitating value to our customers. So now in the worksheets is, um, ideal client ad lib story. So we're talking about how to get to the story So once you answer those questions, once you have your answers were gonna go to the ad. Libs were basically basically going to fill in the blanks so that when I ask you about your ideal client when we get into we have a Facebook group, right? Facebook Group. When I ask you about your ideal client in the Facebook group, you're going to be able to answer with certainty and fortitude who that person is. So let's walk through a few of the ad Libs to kind of get you warmed up because I don't want to do anything that I don't want to ask you to do anything that I have not done myself. So one of the first questions is his or her name is blank, and here she is, blank years old. Well, we've already into the questions. Her name is L, and she is 31 years old. Her friends described her as adjective, an adjective. I believe that Els friends describe her as fun, loyal and trustworthy. Why is this important? My social content, my marketing content should facilitate people who are fun, trustworthy and loyal. I should have an element of fun quirkiness to the things I'm posting. I should have an element of speaking about loyalty, the things that I'm posting, Which is why, when people question why I talk about my relationship with my father or my husband or my friends, it's to say that this is who I am as a derivative of the thing I want to attract. Now if I happen to be somebody who was extraordinary, cerebral and aesthetic and moody, Perhaps the thing that I was creating loyalty and talking about trust probably wouldn't be at the top of it. It would probably be like I went to a poetry reading. I felt like this deeper connection to my soul. I am all of those things. Do I go to poetry readings and have deeper connections with my soul? Yes, I dio. Do I talk about an online capacity? No, I don't. These are just differences. I'm not saying become somebody or not. It's highlight the things about your business that will ultimately attract the people you're trying to attract. She dresses in blank and blank clothing and shops at blank store blank store. Overall, his style or herself be described as so she dresses in bohemian style clothing. She dresses in free flowing items. She shops at Anthropologie and Free People, and overall her style will be described as boho chic. If I know these things, I must then embody stylistically how that parlays balancing my aesthetic and what I think she's attracted Thio. Which is why if you go to Jasmine, start calm, you will find me wearing a longbow who she dress, kid, you not. I need to put out the things that I'm ultimately trying to attract. So I think that you need to dress like it. No. Are there certain nod that you can appeal? Like even if I didn't wear a boho chic? Perhaps I had a dream catcher. And like the corner of my website, perhaps I talked about like ad Libs fill in the blank. Or perhaps if I felt like astrology would appeal to her, I would have like a little side of my website. Here's your astrological something that was going to resonate with that person without having to physically be that thing. I chose a physical representation, but I also have a personal brand. Um, I going too fast. Am I losing people are we okay? Okay, good. So we have now have the framework. We walked through the 25 questions. We walked through the ad Libs. We talked about the importance of why we need to do this and how this is the foundation. So if you've heard me speak about this before, this song and dance has been refined because over the years I talk about it and I want more people to actually follow through.