e have to admit that I am shocked. I haven't fallen on these high heels doing not this whole time. So knock on some. Would I know there one more, one more to go. Speaking of which were on less than 24 let's check out what our goal is. Our goal for this lesson is to create a tagline for how your personality adds distinct value. And before we got started here, some of our fine studio audience members were saying, At the end of this lesson, you will feel like a superhero, and I agree. I felt a little bad putting this all the way at the end of the boot camp, but I think it's gonna be well worth it. All right, So, Theo, end of today's lesson. You will have a tagline for the way your personality adds distinct value. But before we do that, let's review where we were in the previous lesson, your vlog and really set your business apart. So whether it's your blogged or whether it's some other content marketing that you're using, this is a huge opportunity, maybe a daily opportunity, a weekly opp...
ortunity to set your business apart to help you stand out, use your unique voice. Share your your unique point of view and create something different with it. That's gonna be your key to standing out with your content marketing. I got a question for you to conversations where you might have to sell yourself, cause you stress Did they cause you stress? Yeah, Well, you're not alone. Clearly, clearly they used to cause me a lot of stress, too. And then I got over it. And I'm about to show you one of the one of the ways that I have gotten over it, being able to put you know in 2 to 3 words how my business creates distinct value. How I distinct value to my clients lives has made it really easy to sell myself. In fact, the best part is it never feels like I'm selling anything because it's not about selling yourself. It's about showing up and saying, Here's who I am and this is what I've got for you. That sound all right. Cool. Now here's the problem. You have nine seconds tow hook. The person you're talking thio nine seconds. In fact, you probably have less than that. Our attention spans get shorter and shorter and shorter every year. And that's not going to change anytime soon until maybe we can literally rewire our brains like Hello, the Matrix we are. We're going to be a part of this digital age where information is bombarding us at every turn. And that means that your window of opportunity to hook someone to start a relationship, to make them want to Nome or about you and what you have to offer them is going to get shorter and shorter. So it might be nine seconds now might be eight seconds tomorrow, who knows? But it's not long, so the faster we can hook someone, the faster we can explain how it is that we can benefit the person we're talking Thio, the more likely we are to start a long term relationship. I want to remind you about this fine woman. Her name is Sally Hogshead, and she is the creator of the fascination advantage system, the fascination advantage system and, she said, better isn't better. Different is better. Creating your tagline for your unique personality is about being able to say in 2 to 3 words. What makes you different on what makes the way you provide value different. It's about offering that distinct, compelling, uh, sis inked way to describe how you do what you do differently than everyone else. Now, when you know how to sell yourself, sell yourself. It's in quotations for a reason. You confront. Load the value. Ah, front load, the unique way you add value into every conversation. This is something that Sally taught me that really blew my mind. You can front load the value that you add into every conversation. What that means is that when you know how to clearly on succinctly, tell people, Here's how I do what I do differently and here's what that something is. Then you can start every conversation with that. So my anthem, we'll just cut right to the chase. My anthem is intense, goal oriented leadership. Have you guys noticed how I have front loaded my value into every lesson so far? We start with a goal way. Start with a goal and then I lead you to that goal. By the end of every lesson on, I'm kind of intense. Um, I intense a little bit. I did a webinar about a month ago and got several responses the day or two after the webinar that said terror. That was really intense. But I loved every minute of it was like, awesome. I win at WEBINAR. Um, because not only did I front load my value into that webinar as well, but people really responded to that intensity now that might not work for you. In fact, it probably would not. I would not recommend talking as fast as I talk when I get really excited about stuff, uh, specifically chief initiatives. But I do really recommend front loading your value into every conversation. So think about that. I mean, think back on the boot camp. Think about every lesson that you've watched so far. Where have you seen my intense, goal oriented leadership throughout this boot camp? And how has that helped you to become more goal oriented and toe lead yourself even better? Because that's the other part of this is it's not just about me, but it's about you two. I want one of the results or two of the results. Really, that you get art is to be more goal oriented to make sure that you're always working toward that next thing. Whatever is important to you and for you to feel like you can lead yourself So you're not always relying on a guru or an expert or a coach. But instead you can rely on yourself in your own quiet power. So what we're gonna do today is create your anthem. Your anthem is that tagline for how your personality adds distinct value is a 2 to 3 word phrase. It's an adjective and a noun. That's it. An adjective and a noun on this adjective and noun can change your life. I have seen it happen and it is amazing. Okay, so here's how you go about creating your anthem on We've got I've got some activities here for you. This is a very activity heavy lesson. So just follow along with us. You've got in your worksheets two blocks, one for your wellspring activities and one for your quick sand activities. Your wellspring activities are the things that you do in your business that excite you that energized you. The things on your to do list You really look forward, Thio. So what activities in your business make you feel really effective? Really energized, really exciting, excited got a few down because we're doing this right now. So, John, if you down, what activities in your business make you feel really excited? Really energized. Really effective. What activities make you feel really excited, energized and effective. Have you a minute for that? Then I want you to think about your quick sand activities. Your quick sand activities are the opposite of your wellspring activities. There. The activities that make your business feel really the things that you do in your business that make you feel really ineffective. What activities in your business make you feel really ineffective? What activities really drain you? What activities really drain you? What activities make you feel ineffective while the people at home are still answering these questions? Let's get some shares in here, Brian. What are some of your wellspring activities? Uh, some of the wellspring activities for me or when I am in a conversation, doesn't matter if it's one on one or in a group where I get to feel smart. Okay? Awesome. Anything. So anything that you're doing that makes you feel smart. All right. Anything else? Another thing is when I see or or hear Ah, success story from someone on dust. Any chance to geek out? Like when I get thio Tell a story or like side a research study? Because I've been known to do that once or twice. Um and I get Thio feel smart by doing that, that's something that really energized. Okay? And you probably do that writing block posts on client calls, things like that. Awesome. What are some of your quicksand activities? This one's actually trickier for me because, you know, I've done this activity a few times, and I always have a hard time coming up with what my quick sands activities are. Um, it it's any time where I feel like I'm doing busy work rather than just being effective. Sure. And when do you feel like you're doing busy work when I'm so administrative Work, for example, would be an example of that. Maybe bookkeeping actually like my bookkeeping because I'm a math key. Okay, fair enough. The nerves kind of make me feel smart. Fair enough. OK, so that may be getting, uh, coaching agreements signed? Yeah, Cool. How about Melissa? What? Your wellspring activities, Uh, riffing on questions in a live setting. Okay. Where I get to show my expertise and share my stories and inspire people. Um anything that's building, building something out, creating something e get so fired up expressing my ideas, my ideas in any format, any medium, any format, quicksand, bookkeeping and maintaining things. I am I'm a creator. I'm not a maintainer. Eso like ongoing programs that last forever. Suck me dry. Yeah. Gotcha. Alright, let's get one more set of wellspring and act on quick stat activities. Kathy, what do your wellsprings Brainstorming, Visioning? Um, coming over new ideas? Yes. Conversations telling stories stories is huge in mind. Quick sand are those step by step details. I love giving presentations, but doing a power point kills me to actually think of what those steps are. Um, working on my website. I hate hate hate, which was evident back in a few lessons ago. So yeah, anything. We're I'm just not the details person. I'm not that in the weeds person. Yeah, alright, great. Thank you. So hopefully that gave you planning a time at home to write down your wellspring activities and your quicksand activities. Now that you've got those things written down, bring back to mind what we talked about all the way back in lesson to which was the seven fascination or the seven languages? A fascination, The seven fascination Advantages in Sally's system, and I want you to think about how your language is. The language is that people see in you how the world sees you, how those languages relate to your wellspring activities. How did the languages that you use most readily the way is that you you feel communicating most comfortably in the way of the world sees you. How do they relate to your wellspring activities? So let's review what those are innovation. The language of creativity, passion, the language of emotion, power, the language of strength, prestige, the language of excellence. Trust the language of consistency, mystique, the language of substance and listening and alert. The language of details. Brianne, What's your top language? Prestige, baby Prestige. Eso How does that relate to your wellspring activities? Feeling smart is how my Presti shows up. Absolutely, absolutely. Kathy, what was your top language? Prestige. But passion is my second. Okay, so it's that story. Yeah, absolutely, absolutely. But I also heard you say like I really like giving presentations and so there's that that and probably brainstorming to really plays into excellence like I wanna have. I want to not only create the new idea, but the best idea. Yeah. Do you wanna be the smartest person in the room to which is hard so hard in these conversations this week? Because I'm not. And I'm like, Oh, my God, What did I think That's a really good sign of you understanding where you need to be in your business, though, on Melissa, what was your top language or talked to? So prestige combined with passion, all right? And so being able to tell your stories. And I think, um, you know you you mentioned Q and A. I think having that quick answer is a prestige thing, too, because even if even if you don't wanna be the smartest person in the room, you wanna have to be the smart, Okay, But you also wanna have an answer, right? You love being challenged, right? And Q and A. I love Q and A as well, clearly on de. So that challenge of what someone going to say what's coming at me next is really exciting, and it helps you shine right do you guys get the feeling that these air? Not only are these the activities that you feel most effective at, but these air the activities that people are really drawn to you with? Yeah. Yeah, that's that's you adding value right there. Yeah. Thank you. Say it again. Makes me feel alive. Yes, absolutely. So how does the language you're most comfortable using relate to your wellspring activities? Now, if you have taken the fascination advantage assessment, you also have a dormant language language that you don't use naturally or less naturally, uh, than the others, or a dormant advantage minus trust. Now, that doesn't mean that I'm not trustworthy. Means I build trust in other ways. But that consistency and dependability is maybe not my forte. You know, Melissa was talking about She has trouble maintaining things when she gets them going. I hire people to do that for me. I hire people with the trust advantage with that easily speak the language of trust because that's something that I struggle with as well. And so whatever your doorman advantage is is probably related to your quick stand activities as opposed to a wellspring. Activities make sense. All right, Here we go. So now we're gonna look at how would you describe your difference now you're difference. Is your adjective all right? And your adjective comes from your unique fascination Advantages your languages. So think about that fascination advantage or the fascination language that either you identified as this is my top. This is my top language. This is how people see me. This is how I see myself. This is when I feel most comfortable or go back into your fascination advantage report and actually pull out what your top two languages are. And then you could I'm gonna put up here for each language. Several adjectives that you can choose from to describe how you do what you do differently. Okay, so we start with the adjectives. So for innovation, we have artistic pioneering, irreverent, cutting edge, deliberate, diligent, for passion, energizing, dynamic, inclusive, expressive, sincere, attentive. You don't have to write all of these down. Just focus on the ones that describe how you do what you do differently. Power. Innovative, compelling, ambitious, methodical, proactive, genuine prestige. Forward thinking, insightful, Best in class. Systematic, polished trust, Approachable, prepared, hardworking, level headed, purposeful, analytical mystique. Independent mindful, intentional, observant on target. Pragmatic. An alert, strategic, organized, decisive, detailed, steadfast, structured, meticulous. These air your adjective options For now, you can always use that the saurus to come up with new ones. This is about the creating a starting point, not a finished product, but these air the adjectives that you can start with. Does everyone have a least one adjective picked out Maybe maybe two or three, that they're having trouble choosing between? Yes, Okay, so just just to recap for everyone back at home, you've thought about what your top fascination advantages, your top fascination language. You've looked on the screen here, and you've chosen one of the adjectives in that language that allows you to describe how you do what you do differently. Now it's time for a mad lib. Not exactly. It's more of a fill in the blank. We're gonna experiment with your difference. So think about the adjective or adjectives that you've chosen that really describe how you do what you do differently and fill in the blank. People can always count on me to be which of your adjectives fits there. People can always count on me to be. I can solve certain problems better than anyone else. Because I am. I can solve certain problems better than anyone else because I am. I am better suited to serve my customers because I deliver solutions that are I am better suited to serve my customers because I deliver solutions that are now take a look, which, which one word is really sticking out to you now? And maybe if one of the words that I put up there isn't the right word for you maybe a synonym or a related word a complimentary word is this is your opportunity to do some tweaking. Of course, you can tweak as much as you like after this lesson. Let's let's hear some adjectives. Oh, no, that's okay. Insightful. Meghan, I think practical, but it it seems a little boring. Okay, Way will help with that. Okay. Okay. Yeah. One thing that's really fun. And I'm getting ahead of myself a little bit. Here is that when you do this activity, you've got two words. An adjective and a noun on what you are. It gets really good when your adjective and noun are almost foils of each other. So when you can pair one word with another unexpected compliment. So in my head already, I've got ideas for you. So if practical makes sense and I think that it does, I think you will see when we get to the second word that you have some options. Okay. Uh, you said insightful. Janice. Forward thinking. Do you want the one from the list, or do you want my fun word? I want your fun word perspicacious. Yes, Lisa. Unconventional, unconventional. Bridget, I'm trying to pick between two. I have sincere and attentive. Hold on to both of them for right now. Let's see when we get to the noun, which one you're able to play with a little bit better. And I have a feeling that neither of those are actually the word and that you'll probably want to do something sourcing. Okay, Okay. That's a verb. By the way, the sourcing Amy I'm split with two is both expressive and irreverent. I like a reverence for you, but we'll see when we get to the now. Okay, Kate. Compelling. Okay, insightful and expressive are the two that Okay, Most right, Michelle. Creative. Okay, energizing. Michelle, you don't sound excited. I just feel like creatives. Kind of done, you know, like everybody's everybody uses. Yeah. Okay. So we might need to dio with the storage, for sure. Absolutely. Meghan, I'm stuck between four. All right, give it to us. Insightful. Mindful. Intentional. Observant. Oh, okay. So three of them are pretty similar. Different flavors and observant, like observant. I don't know that. It describes you at your highest value. Yeah, that's another piece here is that we're looking for how you represent you at your highest value as well as your distinct value. Ashley, I'm stuck between observing and intentional, but intentional. Feels a little more like power. Opposed to me. Yeah, its power. One of the languages that you actually is not one of my language is. Actually I have a very strange thing, like mistaken innovation at the top. But like each, um, one after that is like one lower between all of them. So, like, it's Oh, you So you're very consistent. I'm pretty consistent. That's not unusual. That's not unusual. It just means you've got a lot of tools in your toolbox, and so you can you can actually play around with words a lot. So if you like feeling like you're in power pose on you said intentional is the one that describes observing is like, Yeah, I'm observing. Okay, whatever. But like, intentional is like s. So I have some ideas for what you might be able to do with that to Patrice. I have cutting edge and diligent, but I'm not really moved by either. Yeah, I think cutting edge, though, is getting is closer to where you're gonna wanna be closer. Closer? Yeah. Tiffany, um, I have sincere for now. I like that for you. Yeah, I think I think it is good. Yeah. Great. Yeah. Nice. Thank you, guys. All right, now, I want you to think about the number one problem or need your customers come to you with What's the number one problem or need that your customers come to you with now? We talked about this a little bit way back, I think. In session, too. But what's the number one problem or need your customers come to you with the reason we want to think about that problem or need? Because we're about to think about solutions. How do you solve that problem? So think about what's the number one problem or need your customers come to you with and then think about how you solve that problem. What do you do for your customers? What do you do for your customers that solves that number one problem or need? Example? When I did this activity with Sally and she asked me that question, I came up with the number one problem. My customers country with its feeling like they are in the weeds of their business. They are overwhelmed. They are in reaction mode. They don't know how to be strategic about their actions, about where they're going next. They don't know how to get that big picture look. And so she said, How do you solve that problem? And I said, Well, I teach them how to lead themselves. I give them tools that allow them to see the big picture of their business so that instead of reacting, they are being proactive. That's how I do what I dio. I help my customers lead themselves. You've read my book. You know, that's a big theme in the quiet power strategy book helping people lead themselves. I hope that you all throughout the course of this boot camp feel like Now you have some tools, some actions that allow you to lead yourself. That's how I solved the number one problem my clients come to me with. How do you solve the number one client number one problem your customers or clients come to you with. Now that you've got that in your head, e want you to choose a noun. So you've got a whole list of now is here that you can choose from that described the solution that you create for your customers. The solution I create for my customers is leadership. Not only do I give them my leadership, but I helped them access their leadership. So what's the solution you provide? What's the result that comes from that and which now on on this list address is that now, as you're looking at that noun, whether you're online or offline, I'm gonna give you a little bit more time. I just want you to know I'll be right back. Keep looking. Yeah. Yes, Lisa, I can't find one that really seems to fit what I do. That's fine. Come up with your own. Okay? I just need to come up with a known. And so these air, these air examples feel free to choose a word that's not on this list. It just make sure it's a noun does the most important thing. And it should be related to the solution that you create for your customers. That solves that number one problem. Choose a noun that describes how you solve the problem. All right. Okay. I'm starting to see some people be done, and I know that there's also some ringers in the audience. So I'm gonna say, Keep thinking if you need to keep thinking but I'm gonna move on. All right? Now all you have to do is put it together. Your adjective plus your noun equals your anthem. Your adjective plus your noun equals your anthem. Goal oriented leadership. Fascinating communication. Transformative breakthroughs. Purposeful Follow through creative details. Innovative problem solving. Put it together. Your adjective plus your noun equals your anthem. As you're still thinking about that, I'm gonna move on. I'm gonna give you a little bit more time to be thinking studio audience because you look a little scared. Uh huh. Ask yourself Once you've started putting it together, could your anthem help others better understand their relationship to you. In other words, what they're going to get out of being in relationship with you as a service provider, as a maker, as as a solution giver? Could your anthem help others better understand their relationship with you? Could your anthem show others why? What you offer is more valuable to them than other solutions. Could your anthem show others why? What you offer is more valuable to them than other solutions. What does your anthem help your ideal clients see in themselves? What does your anthem help your ideal clients seeing themselves? And finally, how could your anthem help differentiate your products or services? How did your anthem help differentiate your products or services? Goal oriented leadership? I don't know that you're gonna find another business strategy business coaching solution that encourages you to find your own leadership in your business. That's how my anthem differentiates my products and services. How does your anthem help you differentiate your products and services? Your anthem is part of your standout style. Whether you come up with the final product today in your super happy with it, I've done this three times and come up with three different answers. The last one being my favorite. Obviously the one I'm talking to you about. Eso. This may not be something that you finished today, but it's something that you can create a starting point out for today, and that anthem can help you navigate your entire standout style. Everything that we've done to this point, you can start to see through the lens of your anthem and that everything that we've done to this point can influence your anthem. This is your shorthand. These these air your keywords for front loading value into every conversation for hooking your customers, your influencers, your colleagues at the beginning, you know every time you meet them. This is how you can see whether that block post is really going to hit it or whether it's going to fall flat. You can see whether a product is positioned well for your business or not. Your anthem is the lens through which you can see your entire standout style