(A)lways (B)e (R)eleasing
All right, so I want to talk about this idea of always be releasing. So what moves your business forward? So I showed you guys this imagine. Like I said, we're gonna look at it a lot, but this is really to drive home this point of simplification, right? So you have your craft and your audience, and I like to picture this is like a nice little spinning wheel that when these two things are working in tandem, this creates the momentum that drives your business forward. But this doesn't work If you aren't consistently sharing your craft with your audience, right? This thing can't happen if you're like I'm making my craft, and I'm hiding it over here in the corner, and no one ever knows about it. And I don't understand why I'm not making any money. Okay, so you have to think about always putting stuff out there. So what holds you back from sharing with your audience? So in order to succeed, you need to adopt the mindset, have always be releasing. And so if you learn anything about sales eve...
r in your life, there's this idea of ABC Always be closing. She feels like a lot of work, man, right? Like I got to close the sale all the time. That's hard. I, like always be releasing, because then it's like, Okay, my job is not to try to convince everyone to buy all the time because that's what always be closing. Feels like, said Always be releasing is my job is to keep putting it out there, right? My job is to put it out into the universe of my job is to send the email. My job is to the Instagram post. My job is dependent. My job is to email my store. My job is to reach out to the press. Whatever it ISS, I don't have to try to convince someone to sell. I just have to keep showing up. I just have to keep released. So what does it mean? Toe always be releasing. It means that you are constantly putting new ideas into the marketplace, and I realized that this sounds stressful and Tony was like, I'm trying to launch its hard, So we're gonna talk about this because this doesn't mean that you have to do it forever, right, But you're constantly trying things, so it's new products, new marketing angles, new photography, new blawg posts, new emails. And I'm not saying that every day you have to release a new product and a new market, a angle, have new photography, have new blood posts and have new emails and pitch new angles to the press. No, no, no. I'm not saying this has to happen every day. I'm not saying that you even have to put out new products every week. But you can't be like crap. A year went by and I haven't released anything. And then wonder why your audience doesn't respond when you suddenly remember to send them an email. So I also want to be clear about this. So I think in make a living selling what you make. I talked about my issue where people just drip out products, right? So this is not a drip out product. We are still trying Teoh, get some energy and make things into an event. When we're releasing, sometimes you're going to share something that you know is not going to get as much engagement. I actually do this. I'll put up a post, and I know it's not me. I most liked post But it's more important to me to show up that day and remind people that I exist than it is to have it perfect. Your audience is busy, they have a lot going on and they are not thinking about you. They're not waking up every morning being like what piece of Callens do I want to buy today? Wouldn't it be great if they were? But they're not. They're not thinking about that. Even if they love you, they've forgotten about you. And if you don't show up regularly, they're gonna keep forgetting about you. Then like two years go by and I'm like, What was that girl? And I kind of liked that jewelry, but now I don't remember anything about her, so I can't even Google it, and it's because you haven't been showing up. So you need to show up even if it's not perfect. It's also a process of just little incremental improvement. You cannot wait for people to find you. You have to bring your craft to them. And this is the other thing that we're gonna really focus on throughout this class. So how many people set up their instagram profile or set up whatever it waas. And they're like, Well, I don't have any followers or don't have very many followers. What have you done to get them? Are you waiting for them to find Dio? No. Doesn't work like that. As much as we want to pretend that this Internet, the Internet is like a magic place or if I build it, they will come, right? I built the website. So where are all the people? My field of dreams. Come on, guys does not work like that. You have to find them. You have to bring your craft to them. And so when we talk about growing your audience strategies, that's what we're gonna be talking about. We're gonna be talking about how you can be much more proactive in getting to your audience. So really, this idea of always be releasing looks different depending on the audience growth strategy, your using. So we've sort of been talking a lot about instagram here because I think it's the default now that a lot of people think about and this it might be your audience growth strategy, and we're absolutely gonna talk about how to do that. But you might realize that it's not your strategy. And so for you always be releasing might look completely different. You might just Herman, and we're gonna talk about these later. But you might realize that, you know, Oh, my work is really well suited for press and so would always be releasing Looks like is pitching the press every week? Or you might realize that actually, my products are a really good candidate for search. I want my stuff to show up on the top of Google or the top oven, etc. Search. And so for you always be releasing is this process of continually honing and tweaking all of the elements of your search descriptions.