Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Find Your Passion
If you asked anyone what we do, ha! I take pictures and fly around the world and I'm always at islands that have exactly two palm trees. They're really small I would love to be-- no, for like five minutes that would suck if you were stuck there, and I take pictures of people at parties and have a great, all this stuff and I get paid $10,000 to do it that's what people will think. Everybody has that perception of photography, that's great! That's a good feeling to feel like okay people will think that my job is really cool here's the closer reality of what we do as a business. This is all to set the expectation of the reality the reality is that the 10% of your time is gonna be taking pictures. 90% is gonna be everything else that we're gonna be talking about Okay? That's not to depress you I hope anybody online, any of you here it's not to say, honestly this should be encouraging. Because if 10% of your job is taking great pictures isn't that a relief a little bit, when you're starting...
out in this industry, and you're comparing yourself if only 10% of being successful is that part of it don't you kind of settle a little bit and say "I can ease into that" I would. Passion is becoming a four letter word for me I don't like it and the reason is because the way it's thrown around. "You need passion for the process, not just the camera." If you're gonna say passion say it this way. That's not to say that you shouldn't be passionate it's to say that we're using the word wrong. You should be passionate for the 90% on the right side this, this is where you're passion should be, not here. My passion, you guys have any idea what it is? I'll give you a hint, it has nothing to do with photography. Accounting? Absolutely nothing to do with accounting. Teaching? I enjoy teaching. It's a byproduct photography is a byproduct of what I'm actually passionate about, it took me years to find it it took me five years of trying to identify what it was that I actually loved doing, what I love doing is creating systems. I love creating systems and frameworks I love standing here and teaching, yes, it's great. But what drives me is the fact that I've created a system and a framework for all of you. To be able to be successful on your own. I love taking those systems and frameworks and implementing them into a business, and helping others to do the same thing. I write books on all-- like this is what I enjoy it doesn't matter what the topic is to be honest. I'm writing a book right now that has nothing to do with photography, but it's another system, and it's another framework so that is my passion okay. Probably sounds weird for, I mean I think I take pretty decent pictures I'm hoping that's encouraging also because, so many times we get thrown that word and we feel like, there's a sense of pressure that comes along with that. "Passion, what am I passion-- oh my goodness." Like, relax.
Class Materials
Bonus Materials with Purchase