Lessons
Class Introduction
04:35 2Common Myths & Unknown Truths
08:08 3The Road Ahead
05:22 4Find Your Passion
03:18 5Part-time, Full-time, Employed, Partners?
03:41 6Stop Wasting Time & Money
04:02 7Your 12 Week Roadmap
04:23 8Mind Mapping
02:25Select a Focus
02:51 10S.W.O.T. Analysis
04:14 11Strategy & Long Term Goals
03:42 12Values, Vision & Mission
05:40 13Quick Break for Econ 101
08:14 14Your Target Market & Brand Message
07:12 15Your Client 'Why'
02:26 16Document the Client Experience
04:47 17Business Administration Basics
08:56 18Book Keeping Management
05:23 19Create the Logo & Branding
03:21 20Three Pricing Methods
10:18 21Package Pricing Psychology & Design
02:03 22The Listing & Classified Hustle
04:51 23Make Instagram Simple
05:57 24Your Automated Pinterest Plan
03:16 25Content Marketing & SEO
06:03 26Your Content Road Map
06:41 27How to Craft Your Content
05:37 28Internal Linking Basics
03:21 29What is Sales? Show Me!
05:02 30The Sales Process
03:23 31Always Positive, Always Affirming
02:03 32The Second Money & Dual Process
05:51Lesson Info
Select a Focus
It's a terrifying thing to choose a focus because all of us are like, "What if I choose something "that I don't like? "What if I pigeon-hole myself?" It's time to choose: wedding/engagement, family, newborn/maternity, headshots, senior, boudoir. I'm not gonna list them all out. But any direct client service area, exact same process, okay? So this is where I want you guys to actually pause and mind map. I want you guys to think of the different genres that you have. Now, in class you can do it while we're, if we have questions. But I'm gonna let you guys do that in your free time. So write down mind map potential focuses. And what you're gonna do with each one of these branches is you're gonna write out a focus and you're gonna write out what it is to be that person. We know that all the business and admin applies to every one of them. So instead, write down the types of people that you're gonna be interacting with, the types of subjects that you're gonna be shooting. What is it gonna b...
e like shooting that? What is it gonna be like dealing with a baby that's crying nonstop and trying to soothe that baby? Like, these are all things that you can free think of, right? You don't have to be a newborn photographer to guess that the newborn's probably gonna pee and poop on a lot of your materials, right? That's just a given. So if you have a hard time with that then you probably cross that off your list. And what you're gonna do is after you get this mind map vision out of what this environment looks like, you're gonna start crossing things off that don't fit your personality. Cool? Is this making sense so far? From that point, you can ask your friends about their experiences but I think you guys can put together enough to at least narrow it down to like maybe a couple areas and then start asking people about focus. So that's what the discipline lifestyle mind map is. Here's what we're gonna research now. This is gonna start going into competitor analysis. This is where we say the principles remain, nothing changes. So we're gonna research, Google search wedding photography, wedding photographer, wedding photographer in my area. So for example, wedding photographer in Orange County. Wedding photographer in San Francisco. Wedding photographer in New York. You can even identify a sub-genre. Fine-art wedding photography. Journalistic wedding photography. But I want you to look in your specific location and start identifying who's around you. And this is the beauty of it. So change the topic to newborn. Change it to maternity. Change it to pet photography. Change it to headshots. Any of these are fine. It's the same process. And what we're gonna get at is we're gonna get a list of local competition.
Class Materials
Bonus Materials with Purchase